Posts Tagged ‘superior promos’

The Power of Promotional Products as an Advertising Medium

Monday, April 2nd, 2012

Promotional Products provide the most cost effective form of advertising when compared to TV, Advertising, Radio or Print.

According to ASI, the Advertising Specialty Institute, 84% of users remember the advertisers on the items they receive. No other medium alike can create the name or brand recognition associated with Promotional Products. People remember the re-useable bag the clothing store gave them, the hand sanitizer from the vet, the notepad they received from a realtor or the pen they use to write checks from the tax accountant. Every time an individual has a need for one of these products, it reinforces YOUR brand.

62% of users report doing business with an advertiser after receiving an item while 81% of these users report keeping an item they deem as useful! Think about the small cost of a Promotional Item and the sizeable benefits it offers: business marketing exposure, favorable impressions, word-of mouth advertising and most importantly brand recognition. Amongst the numerous Promotional Product possibilities are products which users report using on an almost daily basis such as:

Writing Instruments

Promotional Pens

Drinkware and Mugs

Office Supplies

Please feel free to contact Superior Promos and let us assist you with which Promotional Products would be most beneficial to your company needs.

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News Superior Promos Promotional Products

Thursday, January 26th, 2012

MEDIA RELEASE from ASI

ASI’s 2012 Professional Buyer’s Guide Selling Fast
Go-to catalogue for Canadian marketplace features select products from elite suppliers

TREVOSE, PA – January 25, 2012 – The Advertising Specialty Institute (ASI) today announced the availability of copies of its fast-selling 2012 The Professional Buyer’s Guide catalogue for the Canadian marketplace.

The full-size, elegant guide features brilliant photography and select products from elite suppliers in all categories across all price ranges. Guaranteed circulation is 50,000, and ASI has already received pre-orders totaling nearly 25,000 copies. Pricing is in Canadian funds.

The catalogue features numerous categories, from T-shirts, USBs, flashlights and bags to alarms, calendars, antibacterial products, banners and briefcases. Hundreds of products are showcased from only the most-preferred and best suppliers in the Canadian market, with easy-browsing price and product indexes.

The 2012 The Professional Buyer’s Guide features:

  • Full-colour imprinting on the cover.
  • Quick-response code technology for smartphones to deliver additional info and specials.
  • Numerous Canadian-made products, including apparel.
  • An exclusive selection of environmentally friendly “green” goods, including bambooware.

With exclusive full-colour imprinting, The Professional Buyer’s Guide now includes the distributor’s colour logo and contact information on the cover any time throughout the year. Distributors can create a personalized marketing approach to differentiate themselves from their competition, build strong brand awareness and create a more professional image for clients.

“There’s a good reason The Professional Buyer’s Guide sells out every year – it works,” said Timothy M. Andrews, president and chief executive officer of ASI. “Over 75% of active distributors say catalogues are absolutely essential for generating sales. And this best-selling catalogue boasts over 100 pages of products ready to drive any campaign to the next level.”

Promotional Items in the Fast Food Industry

Sunday, June 14th, 2009

One of the few markets that hasn’t been affected by the recession is the fast food market.  Fast food giant, McDonald’s, is leading the way in 2009 with global sales up 6.9% in April compared to last year at this time.  Not all fast food chains are doing as well as McDonald’s. Burger King and Sonic’s sales have dipped dramatically. So what makes McDonald’s situation so different from the rest? Promotion.

McDonald’s is advertising 3 different promotions which can be credited to their recent upswing.  They recently unveiled a national ad campaign for their new line of espresso coffee drinks.  Coffee sales are now up 40%.  The 2nd upcoming promotion is valued-based drink pricing for the summer.  This promotion varies from market to market but is an excellent way to cater to those warm weather areas where fluid intake will be on the rise.  The last promotion is a giveaway featuring Coca-Cola collectible glasses.

Based on previous blog entries, let’s look at what makes this promotion successful.  The first factor is usefulness.  People can use this item often especially during these summer months. That also aligns with how important it is to put out promotional products that correlate to the current season.  McDonald’s is also catering to the collector crowd as Coke collectibles are rather popular throughout the U.S.

McDonald’s current giveaway shows how businesses know the benefits of promotional product giveaways. Allow us to put together the ultimate promotional product campaign for your business. Contact us today.

Promotional Pens Work!

Tuesday, April 28th, 2009

Office supplies.  We all need them.  In particular, pens are one of the most unappreciated office supplies out there.  Try to get through your day without using a pen.  Right, not possible.  So, if we are forced to buy pens, why not purchase promotional pensCustom pens are almost as cheap as regular pens.  Superiorpromos.com can provide you with 250 promotional pens for only $67.00 ($.21 per custom pen) So logon to buy 250 personalized pens and get your message out there today.

Promotional Products Pack a Huge ROI!

Monday, April 27th, 2009

As the economy continues to struggle, businesses are in need of justifying their advertising expenses more than ever.  So why choose promotional productsAccording to a study done by ASI, a whopping 84% of those surveyed remembered the advertiser of  promotional items they had received.  Of those who received custom promotional apparel (custom t-shirts, custom caps, embroidered promotional polos) a full 94% remembered the advertising logo and company.  So why order custom promotional products from superiorpromos.com? Because it works…so log on and start attracting more customers today.

A Quick Overview of the Value of Promotional T-shirts

Thursday, April 23rd, 2009

 A travel agency, specializing in commercial clients, sent every department head in each company for which it provided services a case filled with custom t-shirts as advertising promotional products to kick off the summer season. The tee shirts were adorned with the travel agency’s imprinted logo of a palm tree against the selected color of Natural for the shirt. Weighing only 5.6 ounces, this custom promotional t-shirt  provided a lightweight summer casual wear for the clients and their employees in addition to being a personalized product that served as an ideal advertising and promotional item for the travel agency. For more information regarding custom t-shirts please, visit www.superiorpromos.com

Welcome to the Superior Promos Promotional Product Blog!

Wednesday, April 1st, 2009

Welcome to the www.SuperiorPromos.com blog.  We created this blog in order to provide added insight into creating the perfect promotional product campaign.  We’ll be highlighting the latest seasonal promotional items that we suggest pursuing, and we’ll also be discussing client feedback from current or past promotional product campaigns.  We assure you that this promotional product blog will be insightful and helpful in choosing your own promotional product campaign.  Feel free to browse our selection of promotional products at any point and contact our support for any assistance you might need.