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How to Choose Company Promotional Items

October 4th, 2016

Company promotional items are very useful in marketing and advertising products or services. They usually include the name, logo, or slogan of the business. Basically, there are four categories of promotional items: imprinted items that are given away as freebies, imprinted items that are sold, imprinted items that are given away as premiums, and free gifts.

These company promotional items can effectively increase sales without compromising budget. They can be directed to a specific audience and they can last for a long period of time. Thus, they can advertise your business repeatedly without any additional costs. However, there are just so many promotional items; and choosing one can be quite a daunting task.

Of course, budget is an important factor to consider. Before you invest in company promotional items, see to it that you have sufficient funding. Avoid overspending as much as possible. Identify your costs and include them in your overall pricing strategy and marketing budget. Keep track of all company expenses, especially indirect costs such as handling, storage, and shipping. It is also more ideal to order by the bulk than by batches.

Aside from budget, you must also consider the shelf life of promotional products. Perishable products like food and beverages have the shortest shelf life. Other promotional items such as calendars and planners can also get outdated. So, you must not buy more than you actually need. If you do, you will just waste money and your stockrooms will be filled with unnecessary clutter.

Moreover, make sure that your company promotional items are functional and related to the business that you are into. They should not only be useful to your customers, but they should also build awareness of your company. Whenever customers use or take a look at your promotional item, they should be able to know what your business is about right away.

For instance, if you are into the food business, you can give away fridge magnets, ladles, and aprons. If you are into auto dealership, you can give away car stickers, keychains, and license plate holders. If you are manufacturing shampoo or similar hair products, you can give away samples in sachets or small bottles.

In addition, you may also use the tried and tested promotional items like t-shirts, caps, umbrellas, pens, notepads, bags, coasters, cups, and mugs. These items can be used or worn daily; thus, more people will be informed about your business. Each time they are used, they help reinforce your brand. People will also easily recognize your company name and logo, thanks to these promotional goods.

Company promotional items are essential in a business. They are a convenient way to publicize your product or service. They do not need to be costly, though. The main purpose of using these items is to promote and let your business be known. So, you must choose items that will stand out and get your message across. It is not ideal to go for something that does not have an impact to customers. It is not ideal to choose something that is just kept in a drawer and forgotten either.


Superior Promos Makes Online Ordering Easy with a New and Improved Mobile Website

July 31st, 2015

With more than 10,000 products available to choose from, Superior Promos specializes in distributing promotional products to clients with a variety of marketing needs. Thanks to the newly upgraded mobile website, making an online order is just a few clicks away.

The Superior Promos mobile site makes shopping effortless with its quick navigation tools and user-friendly interface. Not only will the website act as a place to purchase promotional items, but it will also provide clients with the opportunity to learn more about what types of promotional materials are available on the marketplace today.

“The reason why we decided to upgrade is because we noticed that more and more users are on the go, and that they’re using their mobile device and tablets to access our services,” said CEO Pablo Edwards. “Our new mobile site will streamline our offerings and allow users to access us more easily.”

Superior Promos offers a range of products to clients looking to promote their brand including custom t-shirts, custom tote bags, promotional pens and koozies – even selfie sticks. Shoppers are guaranteed on-time delivery, price matching, 100 percent quality control and no markup on shipping.

Over the past few years, Superior Promos has gained extensive recognition for its services, products and website. The company’s online presence has received accolades and awards from the Syphon Group and the Advertising Specialty Institute.

Client testimonials praise Superior Promos for the quality of its products, exceptional service and accommodating mentality of the staff. Adding, the website made placing and tracking orders simple and hassle-free.

Orders can be placed online or over the phone. At no additional cost, clients have the option to work with a professional art department who will help them design their promotional materials. Free digital proofs must be approved by the client prior to production. Shipping dates are set between 24 and 48 hours after the order is sent to production and can be expedited.

Clients are guaranteed superior prices, quality, service and products.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/

Promotional Products News from Superior Promos

April 15th, 2015
Credit to Asicentral.com
Sacramento Bans Single-Use Plastic Bags
The city of Sacramento, CA, has approved a ban of single-use plastic bags – the 130th jurisdiction in the Golden State to pass such a measure. Sacramento’s city council unanimously approved the ban in a meeting last week. Effective next January, shoppers must either bring in their own reusable bag or be charged 10 cents for each recycled paper bag used by the store.


“This is about our city resuming our spot as a leader in the state of California and doing the right thing,” said Mayor Kevin Johnson.

According to the ordinance, Sacramento stores are allowed to provide free reusable bags as part of a promotion, but can only run these promotions up to 60 days per year. Free reusable or recycled paper bags will be provided to participants in the California Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

A report compiled by Sacramento’s city government shows that nearly 14 million plastic bags are used in the capital each month. According to environmental advocacy organization Californians Against Waste, 19 billion plastic bags are distributed each year by retailers in California.

In February, a statewide California ban was rescinded when a trade group gathered enough signatures to prompt an upcoming voter referendum. Voters will ultimately decide whether a statewide single-use ban is enacted or not. Sacramento Mayor Kevin Johnson proposed his city’s local ordinance in response to the referendum, and the state ban will supersede the Sacramento ordinance if it is reinstated in November of 2016. Sacramento’s ban requires stores to keep three years of sales records for paper and reusable bags, a provision that is not in the state’s ban.

Link to acceptable Promotional Grocery Tote Bags http://www.superiorpromos.com/products/bags-totes-more/grocery-tote-bags

Eco-Friendly Non-Woven Promotional Tote Bags As Low As $0.73 Each

January 25th, 2013

Now that trade show and convention season is here, promotional tote bags make an ideal promotional giveaway.  For those in attendance at your trade shows, they’ll be able to carry all their new promotional products using a great eco-friendly, non-woven promotional tote bag with your company logo imprinted to perfection.  To view this eco-friendly tote bag, click the image below and save!

Eco-Friendly Non-Woven Promotional Tote Bags

Save on Trade Show Tote Bags

January 20th, 2013

Our promotional tote bag savings continue with our most classic trade show bag available.  This custom tote bag has long been one of our best sellers as it’s 100% recycled non-woven and comes in 7 popular colors.  To order your company’s trade show tote bags with imprinted logo, click the image below.

Trade Show Tote Bags

More Promotional Tote Bags, Grocery Bags, and Die Cut Bags On Sale

January 6th, 2013

Our promotional tote bag sales extend to popular items such as die cut promotional bags, Atlas Nonwoven Grocery Promotional Tote Bag, and the 7 oz. super promotional tote bag.  For any questions regarding our promotional tote bags, give the Superior Promos experts a call 1 (888) 577-6667.

Tote Bags Are On Sale!

Holiday Savings on Promotional Products

December 6th, 2012

If you’re looking for promotional products at the lowest price possible, now is the time with the traditional holiday savings that Superior Promos is providing to both new and existing customers.  If you’ve ever wanted to witness the impact of promotional products on your business, now is the most affordable time to get a usable product that your target customers can use daily while recognizing and remembering your brand in the process.

Our fantastic art department will make your company logo “pop” on all products we carry including 2013 Promotional Calendars, and additional promotional item best-sellers like promotional coffee mugs, promotional pens and promotional trade show tote bags.  These are all promotional marketing campaign staples, as various studies have proven their impact (e.g. ASI reports that 81% product recepients keep the promotional item that they deem useful and remember the company in the process while 61% do business with the company behind the useful promotional product).  Take a quick look around your house and I’m sure you’ll see a promotional product whether it’s a pad of paper with a realtor’s picture or refrigerator magnet for your favorite pizza delivery place.

Read our past posts about proven stats related to promotional product campaign impact but there’s no greater testimony than trying us out and seeing for yourself.  Our pricing makes it affordable with minimal investment for such a proven return and impact on your business.

Contact us today to speak with our promotional product experts and get the ideal recommendations for your industry.  We’ve worked with just about every industry possible and have put together wildly successful campaigns for them all.  Are you ready to give promotional products a shot for your business?

Advice for the Perfect Promotional Product Giveaway

November 30th, 2012

As you can tell by the thousands of products found in our store, there is no shortage of promo products that we can imprint your company logo on to reach your customers and create brand awareness and recognition.

However, one of the aspects of a promotional product giveaway that is often overlooked is the actual “give away” or presentation of the product to the customer.  At trade shows or conventions, people receive a lot of promotional items so the key is to make your packaging stand out so you’re not just handing out a pen or calendar wrapped in plastic.

Using tote bags to store your promotional giveaways or even die cut bags will provide your giveaway with the unique delivery that most companies overlook.  Some companies think even more outside the box by wrapping their items in gift wrapping paper or in brown paper and twine packaging.

Just remember, your product should stand out and the SuperiorPromos.com art department will ensure that.  But don’t overlook the way it’s presented either.  If you have questions, don’t hesitate to contact our promotional products expert staff at 1 (888) 577-6667.

Promotional Die Cut Bags

Follow Superior Promos on Twitter for the Latest Monthly Promotional Product Specials

October 16th, 2012

Make sure to follow the Superior Promos Twitter for all of our monthly exclusive deals on Promotional Products and Trade Show Giveaways.  We look forward to your tweets and re-tweets of course.

Follow Superior Promos on Twitter

Follow Superior Promos on Twitter