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Great Piece from the LA Times Highlighting Promotional Product Giveaways

April 14th, 2015

Oh, goodies! At this products convention, they’re left holding the swag

Free swag draws conventioners

Corporate freebies are big sellers at the Advertising Specialty Institute’s convention in Long Beach

What is it about a corporate freebie that makes it irresistible? Why do we, given the chance, grab up the T-shirts and the pens and the ball caps?

A big industry revolves around putting such swag in our hands. Last week, some of its representatives converged on the Long Beach Convention Center with their logoed light sabers, branded bamboo cutting boards, embossed squares of chocolate, campaign-ready seed packets and socks.

They talked trends. Did you know that many mortuaries now put their names on water bottles they offer the grieving? That Moscow Mule mugs — with shiny surfaces ripe for laser engraving — are red hot at big chain restaurants?

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

There were lots of goodies on offer at the Advertising Specialty Institute’s promotional products convention. But, alas, the event wasn’t open to the public.

The giveaway gathering was a chance for suppliers to pitch products to distributors, to sell them on freebies that people will snatch up, remember and, ideally, keep.

Think about it. If you eat a branded candy, you see the logo for a second before swallowing. But if McDonald’s gives you a car charger that sports the golden arches and plays a few bars of its jingle, you’ve got Big Mac on the brain every time you plug in your phone and drive out into the world.

That’s one of the reasons tech-related products — cord cradles, flash drives, power banks — are increasingly popular promotions. These are items people want and need and are likely to use every day.

One company at the show was hawking credit card-thin business cards with built-in flash drives. Almost all the free pens featured stylus tips.

As for a promotional shirt or reusable bag, it’s a gift that keeps on giving. It doesn’t just remind the direct recipient of your brand. It’s also a mobile billboard.

Everything we do is for a brand.- Nemanja Komadina, RP & Associates, Hermosa Beach

Some products featured in the show flashed and glowed — a big hit, their sellers said, with millennials. Plastic ice cubes that blink in neon blue, green or pink make a company happy hour more lively, they said. Tech firms have been known to stage light saber battles at gala events. At $4 or $5 a pop, said Jeff Wheat of Alight Promos, they make great party favors.

In the mix too were old-fashioned companies, including Fisher Space Pens and Bicycle Playing Cards, which offers completely customized decks.

The advertising institute’s mascot is a giant red exclamation point named Promo, who has a big smile and friendly googly eyes. And everything associated with the convention was branded: One company that markets such items as pens with pull-out calendars put its name on the participants’ lanyards. Clipped onto each lanyard was a neoprene sleeve holding a tube of lip balm. The promotional lip balm company’s name, naturally, appeared on the sleeve.

This crowd does not like to leave valuable real estate blank.


  • Coming soon to a Kardashian bare butt near you: A tattoo logo for Viagra.
    AT 12:17 PM APRIL 02, 2015


That’s why the institute’s public relations manager, Dawn Shurmaitis, covered the exterior surfaces of a Mazda Protege in logoed magnets, Slinkys, dolls, pens and much more in order to take the car on a promotional road trip. It leaves Monday on a 2,700-mile journey across 12 states. See it on the road, tweet #ASIpromocarand, of course, a free T-shirt is yours.

Many of the sales pitches at the two-day convention were low-key, perhaps because it was a crowd of old hands.

Free swag draws conventioners

The booth with the Moscow Mule mugs, however, attracted a steady stream of potential buyers because of the showmanship of 28-year-old Nemanja Komadina. His hands were in constant motion as he demonstrated product after product — an “EZ fill flask” whose top flipped back to reveal a wide opening for pouring, a shot-size liquor bottle called “the hitch” that clips onto your glass.

Komadina had one for Jack Daniel’s, one for Southern Comfort. “Let’s say you go get a whiskey and Coke and you don’t know what kind of whiskey” the bartender poured, he said. “Next time you recognize the brand. You know the shape. You know the color.”

He had hitches in the shape of footballs too, ready for NFL team logos. “Everything we do,” he said of his company, RP & Associates of Hermosa Beach, “is for a brand.”

Moscow Mule mugs, Komadina said, account for at least 70% of sales. His actually aren’t made of pure copper, but coated stainless steel.

“Everybody wants the vintage copper look,” he said. For now. “I’m 100% aware that six months from now, if I have a stock of these, they’ll be no good for me. It’ll be over.”

People hovered around his table, hoping for mug samples. Some carried large carts to hold their loot. But quite a few distributors came with only small bags or purses.

They knew all too well that once you get this free stuff home, the zeal that made you lunge for it, like the latest fad, often fades.


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Copyright © 2015, Los Angeles Times

Promotional Products - Why They Matter

September 30th, 2012


Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.

Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:

-Promotional Pens, Promotional Bags, Promotional Corporate Gifts, Promotional T-Shirts.

When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.

For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:

-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.

-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.

For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Custom Promotional Apparel for Your Business

July 25th, 2012


Have you ever wished you could advertise in a large format manner, but simply could not find 1,500-30,000 in your monthly budget? Superior Promos has the perfect solution for your business. Promotional Apparel customized with your brand or logo turns your customers and employees into walking advertisements (no cruelty involved) for a fraction of the cost while providing numerous other benefits including:

- Strengthening and reinforcing your brand

- Economical form of advertising

- Increased employee morale when worn as a workplace uniform.

- A more welcoming work atmosphere

Many fortune 500 companies utilize Promotional Apparel whether it is for casual friday or for an outside event. If your company is interested in following in their footsteps then allow us to be of assistance. Shop our wide selection of Promotional Apparel including: Custom T-Shirts, Promotional Polos, Promotional Caps, Visors and Bandanas, Performance Apparel, Fleece, Jackets and Outerwear, Dress Shirts, Kitchen Wear, Sandals and Belt Buckles! 12

Promotional Giveaways and Sporting Events

June 22nd, 2009

To reiterate one of the many purposes of this blog, we are attempting to point out how ubiquitous promotional products are in our everyday lives.  Sporting events, especially baseball games, have been a staple for promotional item giveaways for as long as I can remember.  Everything from blankets to hand fans are given away.  These giveaways often attract more fans thus creating a higher attendance and more revenue for the home team.

As a former season ticket holder for the Angels during my college days, I often remembered the attendance being far greater on days where giveaways were taking place versus non giveaway days.   Further, promotional giveaways often took place on week days where attendance may not be as high as the weekends.  Let’s examine some of the promotional items I received and how they relate to past points brought up in this blog.

Promotional Blanket -  One season, I received a promotional blanket in early September which became extremely useful.  At that point in the season, the weather began to get colder as fall approached.  The blanket made a great giveaway because of its overall usefulness as well as seasonal usefulness.  The blanket made night games more tolerable, and also made the cut for various family camping trips.  I believe a local radio station sponsored this giveaway.

Promotional Hand Fan - One season, during the dog days of summer, a giveaway took place featuring hand fans.  This was perfect for day games as the sunny Southern California weather can be a little too much at times.  My girlfriend at the time was ecstatic over this give away as she used it the whole game without the usual complaints of how hot it was.  This give away also aligns well with the seasonal usability trait previously discussed.

Promotional Cap - This is the perfect baseball game give away for obvious reasons.  Not only do people use this item, it also shields you from the sun during the warm summer months both at the ballpark and away from it. The brand awareness that comes from someone wearing a baseball cap is immense.

The sky is the limit when it comes to sporting events and promotional products.  Bobble heads, t-shirts, noise makers, hand fans, blankets, tote bags and calendars all make fantastic giveaways that create further brand recognition.  To setup a promotional give away using some of the aforementioned products, contact Superior Promos today and get the expert help you need for a successful campaign.

Promotional Hand Fan

Promotional Hand Fan

Summer Time Promotional Product Ideas

May 22nd, 2009

I’ve always stressed the importance of giving your audience a promotional product they would use.  One aspect you must take into account is the season.  Now that summer is here, it’s important your promotional campaign cater to usage during this season.  Below are some promotional product ideas that are perfect for a summer campaign.

Promotional T-Shirts:  This is the obvious product because almost everyone wears t-shirts during the hot summer months.  Superior Promos’ talented staff can implement your company’s logo on a wide variety of t-shirts that will effectively display your logo.

Promotional Frisbee:  This is a great option especially for those living in the coastal areas.  This is a product your market would use, and the space on top of the Frisbee allows room for a very large and prominent logo.  Again, our talented artists can implement all of this for you and answer any questions you might have on the process.

Promotional Visor:  This is another useful promotional item because it can be used at the beach or even at sunny baseball games.  This is a universal item that can be used by your market in all cities.

Promotional Hand Fan:  Summer months can be hot — very hot.  A promotional hand fan is useful anywhere especially at the aforementioned beach, baseball game or even on a hike.

Promotional Beach Ball:  A summer time staple…  Beach balls attract attention even though it’s mainly in effort to punch the thing, but still, it’s something that makes an ideal giveaway.  Reason being, how often do you shop with intent to purchase a beach ball?  I can’t imagine this is at the top of your shopping list.  If a beach ball was given to you, wouldn’t you hold on to it?  Why wouldn’t you?

Promotional Can Cooler:  Ahh yes..the can cooler or “coolies” as they’re often referred to go hand in hand with summer time as people are enjoying themselves at lakes, rivers, beaches etc.  This item is especially effective since it’s constantly being held at eye level with logo in plain sight.

Visit http://www.superiorpromos.com to see some other great summer promotional products.  Feel free to contact us with any questions regarding product size, artwork and availability.  Perhaps I’ll see your beach ball floating around the new Yankee Stadium this summer.

Promotional Products Pack a Huge ROI!

April 27th, 2009

As the economy continues to struggle, businesses are in need of justifying their advertising expenses more than ever.  So why choose promotional productsAccording to a study done by ASI, a whopping 84% of those surveyed remembered the advertiser of  promotional items they had received.  Of those who received custom promotional apparel (custom t-shirts, custom caps, embroidered promotional polos) a full 94% remembered the advertising logo and company.  So why order custom promotional products from superiorpromos.com? Because it works…so log on and start attracting more customers today.

A Quick Overview of the Value of Promotional T-shirts

April 23rd, 2009

 A travel agency, specializing in commercial clients, sent every department head in each company for which it provided services a case filled with custom t-shirts as advertising promotional products to kick off the summer season. The tee shirts were adorned with the travel agency’s imprinted logo of a palm tree against the selected color of Natural for the shirt. Weighing only 5.6 ounces, this custom promotional t-shirt  provided a lightweight summer casual wear for the clients and their employees in addition to being a personalized product that served as an ideal advertising and promotional item for the travel agency. For more information regarding custom t-shirts please, visit www.superiorpromos.com