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Gigantic Influences Of Promotional Items

August 6th, 2020

Unique occasions, staff appreciation and consumer rewards – a chance to order a personalized, spectacular sales presentation that brings the company (and probably the budget) to the next stage.

But what of the daily promotional items – the ones you have at your fingertips and offer them regularly to staff, clients and prospects? That must-have thing would you still stock?

We have kept things as simple as we could! This is a guide to the promotional items, their gigantic influences on the business-buyer relationship that every clever marketer should always keep in mind. You never know when it would be a time to surprise anyone with a promo offer.

Promotional-Items-for-marketing-Superior Promos

What Are Promotional Items

Promotional products involve everything with the name of a product. This may be something like a pen or a tag on a T-shirt, or almost as expensive as a personalized designer tub. Promotional products are used as free stuff at conferences, company rewards and organizational promotional facilities like paperwork. The word includes still designed canopies, stands and uniforms.

Benefits Of Giving Promotional Items

The business card days are not over, but the biggest issue now is that so many business cards are available. Have you just glanced at your pockets and noticed the stack? How do you trawl through them all in the world?! Okay, that is why promotional items such as personalized Flash drives are perfect substitution. Through adding on the brand name and slogan (and even contact details) differently and creatively, instead of simply sticking another business card in the pocket, you will meet future clients.

#1. Business Exposure

If you give gifts that can be used, it helps the organization to live with the person. If they go to take the jacket, the cupboard, the Flash drive you gave them, they are remembered. It will bring you more brand recognition based on how they chat about it or whether others see the promotional item they use.

#2. Building Brand Loyalty

The growth of the micro-influencer on social networking networks is a major gain for any organization engaging in advertising products. The sending of your promotional goods to main blogs and media influencers ensures they’ll take a photo of them buying or selling the product. Word-of - mouth publicity is the best method for attracting industry leaders, and ads offer a fast way to achieve the attention of main influencers and their followers.

#3. Creating a Physical Connection

No one should enter a multimedia banner advertisement or a video on social media. It’s missed fast, too. Anything you can do provides a concrete connection between your consumer and your business. It makes your business more memorable when gift recipients constantly see and use your products.

#4. Developing A Reputation

The range of cheap promotional items is perfect for an easy win at trade shows. Everyone needs to pick the free packaged sweets or grab commercial designs from stands to attach to their desk set. Yet valuable and high-quality advertising pieces give the brand a sense of luxury. This indicates that you know what you are giving: the clients believe that the high standard of support they expect represents a good quality donation.

Reasons Why You Should Rely on Promotional Products

July 21st, 2020

Reasons Why You Should Rely on Promotional Products

Promotional products are goods marked with a business name and logo or strap. They are available in various items, but some of the more popular ones, including promotional froths, cups, USB sticks, bags, and keys. Nearly everything can be branded with a name or logo so that the options are endless. Advertisement products are often a communication tactic. It’s one of the most extended living tricks in the book, but it is still useful, even against today’s ostentatious marketing campaigns.

promotional-products

5 Main Benefits Of Promotional Products

Many would have advertising items that we use daily in their home or workplace without even worrying about where they come from. But what are the real advantages of promotional products?

#1. Awareness About Your Brand

Every corporation is dedicated to brand awareness. Brand recognition is how quickly the consumers will recognize your company while they are going to shop. The more you build brand recognition, the more consumers first notice you, the better the probability of sales. You want your brand to be at the forefront of people because you are their first dock of call in times of need.

#2. Exposure Again And Again

Well, thought-out items allow you to recall and don’t neglect your company and your message through constant exposure. It is essential to have your brand at the top of your buyer’s mind when it comes to decisions for buyers. Your consumers consciously support the company by merely buying the commodity before any prospective customers. Such goods are an implicit, persistent reminder as they fall into the recipients’ everyday lives.

#3. Positive Branding

Providing current and prospective consumers with exclusive gifts or promotional productswould not just raise your brand recognition but also boost their opinions. It depends, of course, on the quality of the products, which is why your products are very crucial. These items reflect on your business so that you take critical decisions into concern.

Summing Up

All the benefits indicate the promotional products have the power to transform the perception of the buyers or prospective customers towards your brand and company.

The 6 Most Useful Promotional Items You Will Love To Gift

June 20th, 2020

Significant events, recognition programs, and customer fundraising-all occasions are perfect ways to giveaway outstanding promotional items that carry your brand up to the next level. And what about the promotional products you give every day — the products that you stay connected and provide every day for staff, and potential customers? What are the must-have items that you should always stock? This is a list of 5 smart promotional items to be given. You never know when the time will come for someone to enjoy a promotional product.

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#1. Promotional Items: Stress Balls

The stress ball is a market-driven stress reliever (and among the most popular promotional items). Stress overpowers us in ordinary routines, so let your marketing campaign escape easily to preserve the energy that your consumer needs.

#2. Promotional Items: Sunglasses

Give your consumers this stylish but affordable gift of apparel. Being able to print your icon or brand messages on the arms or even on the lenses of the sunglasses makes this item enjoyable for everyone. Also, it’s an item that people use every day. That’s why it’s the second most popular promotional items that you could consider.

#3. Promotional Items: Frisbees

Advertising frisbees are convenient, cost-effective gifts if you want to advertise your brand at an outdoor event. It’d be an excellent Versace for something like a sports shop. Frisbees are very lucrative promotional items since they are fantastic for your brand or company specifics and come under the sun in every color.

#4. Promotional Items: Beach Ball

Although the name sounds like these items are just good at the beach for a day, they are incredibly flexible and unique promotional items. You can pick from your beach ball for the next charitable function, education function, sporting event, or just after a day at the pool with ever ending color options.

#5. Promotional Items: Flashlight Keychains

Everybody likes an item that you can stash unnoticed before you need it. In this case, flashlight keychains are just perfect. It is a regular feature that holds one’s keys in place, but also a comfortable light in the dark. So, plan your next campaign with a little light intensity and provide a tactile and helpful product for your consumers.

#6. Promotional Items: Drawstring Backpacks

These backpacks are sturdy As well as impressive to promote your brand every day. You can quickly adapt a drawing backpack to hold your logo with a full printing area and allow your business to deliver your message visibly.

Summing Up

So, we hope this list helps you to grow your business while investing very little on giveaways. Then, what are you waiting for?

Tips And Facts That You Were Unaware Of About Promotional Pens

June 20th, 2020

promotional-pen

Promotional pens are a classical and very well-established channel for products. Although they are powerful tools for branding, they are sometimes routinely bought as necessary items. Also, there are many similar things that you may be unaware of until now. So, let’s find them out.

#1. Popularity Of Promotional Pens

People like free pens. Sometimes, they don’t hesitate to steal the same either from the restaurants or from their colleagues. So, what you need to do is to put your promotional pens wherever you think. Throw them in with other marketing materials, fill every desk caddy in your office, provide them at your point of sale for credit card signatures.

#2. Versatility Of Promotional Pens

Providing workers with labeled writing resources at the office is helpful to them and you. For a stylish look, they’ll bring them to meetings, lend them to friends and family to spread the brand knowledge, and use them in the workplace to add to their efficiency.

#3. Promotional Pens Will Stay Longer

Although it is a digital age, the act of putting pen to paper doesn’t go away quickly. From a meeting or contact information to real note-taking, written communication instruments will always be in trend. It won’t be an exaggeration to say that the promotional pens are eternal. They’ll still be required in some manner or the other. Yeah, keep up with current technology and trends, but don’t forget the essence of any successful promotional item

Some Tips About Promotional Pens

Pen Value is a notion targeted at recognizing the value of promotional pens from a marketing point of view. Simultaneously, it is also a measure of how much a promotional pen suits its price and the visual identity of the sender. Here we include a fast reference to the most critical factors you should consider when selecting promotional pens to optimize your business

  • A Number Of Promotional Pens: A pen in a “personal meeting” is a good thumb rule. Should you ever don’t know how many pens to order or find it hard to estimate use, purchase a smaller fraction of pens in the first round?
  • Time: Consider setting aside a certain amount of your time to increase your promotional pens’ Pen Value. Limited time more often makes for bad bargains and depressing experiences.

In Conclusion

These facts and tips aim to help you make the right decisions as far as gifting of the promotional pens is concerned. And we think we have succeeded in that to an extent.

How to Choose Company Promotional Items

October 4th, 2016

Company promotional items are very useful in marketing and advertising products or services. They usually include the name, logo, or slogan of the business. Basically, there are four categories of promotional items: imprinted items that are given away as freebies, imprinted items that are sold, imprinted items that are given away as premiums, and free gifts.

These company promotional items can effectively increase sales without compromising budget. They can be directed to a specific audience and they can last for a long period of time. Thus, they can advertise your business repeatedly without any additional costs. However, there are just so many promotional items; and choosing one can be quite a daunting task.

Of course, budget is an important factor to consider. Before you invest in company promotional items, see to it that you have sufficient funding. Avoid overspending as much as possible. Identify your costs and include them in your overall pricing strategy and marketing budget. Keep track of all company expenses, especially indirect costs such as handling, storage, and shipping. It is also more ideal to order by the bulk than by batches.

Aside from budget, you must also consider the shelf life of promotional products. Perishable products like food and beverages have the shortest shelf life. Other promotional items such as calendars and planners can also get outdated. So, you must not buy more than you actually need. If you do, you will just waste money and your stockrooms will be filled with unnecessary clutter.

Moreover, make sure that your company promotional items are functional and related to the business that you are into. They should not only be useful to your customers, but they should also build awareness of your company. Whenever customers use or take a look at your promotional item, they should be able to know what your business is about right away.

For instance, if you are into the food business, you can give away fridge magnets, ladles, and aprons. If you are into auto dealership, you can give away car stickers, keychains, and license plate holders. If you are manufacturing shampoo or similar hair products, you can give away samples in sachets or small bottles.

In addition, you may also use the tried and tested promotional items like t-shirts, caps, umbrellas, pens, notepads, bags, coasters, cups, and mugs. These items can be used or worn daily; thus, more people will be informed about your business. Each time they are used, they help reinforce your brand. People will also easily recognize your company name and logo, thanks to these promotional goods.

Company promotional items are essential in a business. They are a convenient way to publicize your product or service. They do not need to be costly, though. The main purpose of using these items is to promote and let your business be known. So, you must choose items that will stand out and get your message across. It is not ideal to go for something that does not have an impact to customers. It is not ideal to choose something that is just kept in a drawer and forgotten either.

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Why Online Is the Best Place for Choosing Promotional Items?

September 30th, 2016

We all require promotional items to quench our promotional thirsts. They have a great deal of benefits to offer to the user. Promotional items might be the best business tool around but when it comes to procuring these promotional items one can gave a hard time. Looking for the promotional item that you want is not easy. The best way to procure these promotional items is to buy them online. Shopping online for promotional items is a smart idea and can offer you many advantages over shopping the conventional way.

The first and foremost reason of choosing to buy promotional items online is that when you choose to buy online and you get to check out a wide variety of promotional items. Manufactures display the entire range of promotional items they have so that you get to select the right kind of products. This will definitely not be there if you choose to go for buying promotional items the conventional way.

Apart from opening you to a wide variety of promotional items and flooding you with options online shopping also provides you a platform for comparative analysis. You get to check out the various options available to you and compare them in terms of pricing and quality in a very simple and easy manner.

It is said that time is money and the kind of busy lives that we all lead today this statement holds all the more relevance. Online shopping helps you save from the hassle of traveling here and there and checking out every store possible to get the promotional item that you want. When you choose to buy promotional items online you not only save your time but also get to do the job very conveniently and very easily.

Shopping online for promotional items also adds to our convenience bit. You don’t have to run from store to stare checking out everything they have or go on flipping the pages of a catalogue endlessly. You can just sit back and relax and order the kind of promotional item you want right from the comfort of your desk.

Online thus makes for the best place for buying promotional items as you get to check put a lot many options. Also you get to avail the best of process that re on offer. Thus by shopping online you get to save on everything from time, money, and energy.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/

Promo items

What Is A Promotional Item?

September 28th, 2016

A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign.

Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive.

Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program.

There are many examples of promotional items available online and they include:

  • Promotional pens
  • Promotional mugs
  • Promotional mouse mats
  • bags and folders
  • clothing such as t-shirts
  • caps
  • desk top sets
  • Promotional Umbrellas
  • clocks and watches.
  • computer accessories
  • calculators
  • mobile phone holders
  • stress toys
  • fridge magnets
  • games and puzzles
  • golf gifts
  • confectionary
  • badges
  • bumper stickers
  • air fresheners
  • balloons
  • boomerangs
  • crystal
  • glassware
  • Frisbees
  • lanyards
  • letter openers
  • magic cubes
  • money boxes
  • photograph frames
  • clappers and rattlers
  • stickers
  • tax disc holders
  • whistles
  • wine and accessories
  • yo-yos
  • And many, many more promotional items that are neat, interesting and unique.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/

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Great Piece from the LA Times Highlighting Promotional Product Giveaways

April 14th, 2015

Oh, goodies! At this products convention, they’re left holding the swag

Free swag draws conventioners

Corporate freebies are big sellers at the Advertising Specialty Institute’s convention in Long Beach

What is it about a corporate freebie that makes it irresistible? Why do we, given the chance, grab up the T-shirts and the pens and the ball caps?

A big industry revolves around putting such swag in our hands. Last week, some of its representatives converged on the Long Beach Convention Center with their logoed light sabers, branded bamboo cutting boards, embossed squares of chocolate, campaign-ready seed packets and socks.

They talked trends. Did you know that many mortuaries now put their names on water bottles they offer the grieving? That Moscow Mule mugs — with shiny surfaces ripe for laser engraving — are red hot at big chain restaurants?

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

There were lots of goodies on offer at the Advertising Specialty Institute’s promotional products convention. But, alas, the event wasn’t open to the public.

The giveaway gathering was a chance for suppliers to pitch products to distributors, to sell them on freebies that people will snatch up, remember and, ideally, keep.

Think about it. If you eat a branded candy, you see the logo for a second before swallowing. But if McDonald’s gives you a car charger that sports the golden arches and plays a few bars of its jingle, you’ve got Big Mac on the brain every time you plug in your phone and drive out into the world.

That’s one of the reasons tech-related products — cord cradles, flash drives, power banks — are increasingly popular promotions. These are items people want and need and are likely to use every day.

One company at the show was hawking credit card-thin business cards with built-in flash drives. Almost all the free pens featured stylus tips.

As for a promotional shirt or reusable bag, it’s a gift that keeps on giving. It doesn’t just remind the direct recipient of your brand. It’s also a mobile billboard.

Everything we do is for a brand.- Nemanja Komadina, RP & Associates, Hermosa Beach

Some products featured in the show flashed and glowed — a big hit, their sellers said, with millennials. Plastic ice cubes that blink in neon blue, green or pink make a company happy hour more lively, they said. Tech firms have been known to stage light saber battles at gala events. At $4 or $5 a pop, said Jeff Wheat of Alight Promos, they make great party favors.

In the mix too were old-fashioned companies, including Fisher Space Pens and Bicycle Playing Cards, which offers completely customized decks.

The advertising institute’s mascot is a giant red exclamation point named Promo, who has a big smile and friendly googly eyes. And everything associated with the convention was branded: One company that markets such items as pens with pull-out calendars put its name on the participants’ lanyards. Clipped onto each lanyard was a neoprene sleeve holding a tube of lip balm. The promotional lip balm company’s name, naturally, appeared on the sleeve.

This crowd does not like to leave valuable real estate blank.

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That’s why the institute’s public relations manager, Dawn Shurmaitis, covered the exterior surfaces of a Mazda Protege in logoed magnets, Slinkys, dolls, pens and much more in order to take the car on a promotional road trip. It leaves Monday on a 2,700-mile journey across 12 states. See it on the road, tweet #ASIpromocarand, of course, a free T-shirt is yours.

Many of the sales pitches at the two-day convention were low-key, perhaps because it was a crowd of old hands.

Free swag draws conventioners

The booth with the Moscow Mule mugs, however, attracted a steady stream of potential buyers because of the showmanship of 28-year-old Nemanja Komadina. His hands were in constant motion as he demonstrated product after product — an “EZ fill flask” whose top flipped back to reveal a wide opening for pouring, a shot-size liquor bottle called “the hitch” that clips onto your glass.

Komadina had one for Jack Daniel’s, one for Southern Comfort. “Let’s say you go get a whiskey and Coke and you don’t know what kind of whiskey” the bartender poured, he said. “Next time you recognize the brand. You know the shape. You know the color.”

He had hitches in the shape of footballs too, ready for NFL team logos. “Everything we do,” he said of his company, RP & Associates of Hermosa Beach, “is for a brand.”

Moscow Mule mugs, Komadina said, account for at least 70% of sales. His actually aren’t made of pure copper, but coated stainless steel.

“Everybody wants the vintage copper look,” he said. For now. “I’m 100% aware that six months from now, if I have a stock of these, they’ll be no good for me. It’ll be over.”

People hovered around his table, hoping for mug samples. Some carried large carts to hold their loot. But quite a few distributors came with only small bags or purses.

They knew all too well that once you get this free stuff home, the zeal that made you lunge for it, like the latest fad, often fades.

nita.lelyveld@latimes.com

Follow City Beat @latimescitybeat on Twitter and at Los Angeles Times City Beat on Facebook.

Copyright © 2015, Los Angeles Times

Promotional Products - Why They Matter

September 30th, 2012

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Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.

Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:

-Promotional Pens, Promotional Bags, Promotional Corporate Gifts, Promotional T-Shirts.

When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.

For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:

-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.

-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.

For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.

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