Promotional products are basically free gifts that businesses give out to potential customers in an effort to generate future business. While these endorsements can range in size and value, they do have one thing in common: they are all branded with the name and/or logo of the business that is giving the merchandise away. The goal then is to leave a lasting impression, therefore, the bigger or better the quality of the advertising gifts, the more likely your business will see in an increase in sales as a result of the promotion.
In order for your promotional products to make a lasting impression for your business, you must be sure to include pertinent information about your what you do. Specifically, you will want to be sure to include the business name or logo, some sort of identifying information such as company colors and/or slogan, as well as contact information for the business. This is the information that the potential customer will remember and, as a result, every opportunity to reach more customers should be effectively maximized to the benefit of your business.
One Size Does Not Fit All
Depending on the nature of your promotion, you may want to consider one or several of the many possible types of content or media. Some of the more popular types of content include advertising, direct marketing, product placement, premiums, prizes and mobile marketing, to name a few. Media, on the other hand, usually include print, broadcasting, and the Internet.
It’s important to differentiate between the various kinds of content or media for your particular business promotion. In addition, you may also want to consider using multiple forms of content or media, for example combining a direct marketing campaign, mobile marketing campaign and print media as a way to draw traffic to your business website. Another option would be to employ a brand ambassador along with handing out door prizes during a kickoff or grand opening event.
Making the Best Use of Your Merchandise
Even with the biggest or best promotional products, it is important to note that when and where you employ the use of those products is the key to the success of your endorsement campaign. While the grand opening of your business or rebranding event is clear and successful obvious choices, you may also want to consider taking advantage of conventions, trade shows or conferences. Conventions, trade shows, and conferences are the perfect venues to release branded products to the public because they increase your chances of reaching the biggest possible audience, or potential clientele, within the shortest amount of time.