August 30th, 2012
“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students
Michigan State University knows how influential promotional products are. Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.
When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”
What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.
The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”
In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student. College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.
A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items. A company logo is not going to deter a college student from using a useful item in their every day life. And it’s only going to create a memorable impression when it comes time to consume.
If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities. Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.