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Promotional Products - Why They Matter

September 30th, 2012


Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.

Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:

-Promotional Pens, Promotional Bags, Promotional Corporate Gifts, Promotional T-Shirts.

When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.

For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:

-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.

-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.

For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Michigan State University Uses Promotional Products to Aid Attendance

August 30th, 2012

“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students

Michigan State University knows how influential promotional products are.  Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.

When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”

What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.

The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”

In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student.  College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.

A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items.  A company logo is not going to deter a college student from using a useful item in their every day life.  And it’s only going to create a memorable impression when it comes time to consume.

If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities.  Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.

Promotional Products for the Real Estate Market

July 15th, 2012

Are you a Real Estate Professional looking for solutions to build and gain more clients? Promotional Products provide an excellent strategy for marketing, they are also a great way to showcase your gratitude and generosity. These Promotional Products will help you stay on fresh in a clients memory, whether they are looking to buy or sell, your custom printed items serve as a testament to your dedication.

Differentiate yourself among others in the Real Estate Market with some of these Promotional Products, made with professionals like you in mind.

11Promotional Stress Relievers - Buying and or selling a home can be quiet the arduous process. Give your clients the squeeze of relief they need!

Promotional Magnets- Clients will stick these magnets on their fridge while you stick in their mind!

Promotional Pens- Promotional Pens are one of the most effective Promotional Products. Your clients will thank you for the practical gift and you will thank them when they are signing on the dotted line.

Promotional Keychains - The Promotional Keychain is the perfect symbolic gift for the new home owner. Hand your clients their new keys along with your custom imprinted keychain.

Top 5 Valuable Promotional Products

July 7th, 2012

1Looking to get the most mileage out of your companies Promotional Products? It is important to offer customers both useful and valuable Promotional Products while maximizing your brand impressions. Watch your brand recognition grow with these Top 5 Promotional Products:

Promotional Tote Bags- Tote bags are a great way to showcase your brand or logo, while serving the purpose of carrying your valuables. With such a large surface area, your logo is sure to stand out! Along with the  practical aspects of a tote bag are the benefits of “going green;” ditch the plastic and paper bags and go the re-usable route!

Promotional Pens- Pens make everything official and no matter how hard you try, you always seem to be scrambling to find one. Pens are extremely inexpensive to purchase, you can buy them in bulk and they never go out of style.

Promotional Mugs- Want people to see your brand first thing in the morning, every morning? Promotional Mugs are a great way give your brand maximum exposure while providing individuals with their caffeine fix.

Promotional Lip Balm- Provide your customers and potential customers with some relief from those dreaded chapped lips! They will thank you for the extremely practical gift time after time. Best of all, lip-balm is small, cost efficient and not to mention it lasts a long time.

Promotional Umbrellas- Rain is simply unavoidable, whether you live in California, New York or Washington it is still bound to rain and everyone will have use for an umbrella. Your brand is undoubtedly going to shine in the rain when customers are parading around their umbrella with your brand!

Superior Promos is Now on Pinterest

May 17th, 2012


Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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The Power of Promotional Products as an Advertising Medium

April 2nd, 2012

Promotional Products provide the most cost effective form of advertising when compared to TV, Advertising, Radio or Print.

According to ASI, the Advertising Specialty Institute, 84% of users remember the advertisers on the items they receive. No other medium alike can create the name or brand recognition associated with Promotional Products. People remember the re-useable bag the clothing store gave them, the hand sanitizer from the vet, the notepad they received from a realtor or the pen they use to write checks from the tax accountant. Every time an individual has a need for one of these products, it reinforces YOUR brand.

62% of users report doing business with an advertiser after receiving an item while 81% of these users report keeping an item they deem as useful! Think about the small cost of a Promotional Item and the sizeable benefits it offers: business marketing exposure, favorable impressions, word-of mouth advertising and most importantly brand recognition. Amongst the numerous Promotional Product possibilities are products which users report using on an almost daily basis such as:

Writing Instruments

Promotional Pens

Drinkware and Mugs

Office Supplies

Please feel free to contact Superior Promos and let us assist you with which Promotional Products would be most beneficial to your company needs.

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Use Promotional Items for Back to School Giveaways

August 23rd, 2009

College students are struggling more than ever to meet the financial obligations needed each semester of school. Tuition, room/board, books, food and school supplies can definitely put quite a strain on a college student’s wallet. If your target market is college students, you have an amazing opportunity to market your brand while aiding a struggling college student.

A promotional notepad would make a fantastic giveaway as students will certainly find use for it in addition to saving money on school supplies. Your brand awareness will increase and the notebook can also have an insert or section providing students with more information about other products and services that would benefit them. Promotional pens and pencils are another obvious and useful item that will increase your brand’s exposure. USB flash drives also make wonderful giveaway items as students require portable document storage if they’re using a computer provided by their University.

To discover great promotional products that suit the back to school crowd, contact us today.

People Really Collect Promotional Pens? Yes, Really.

June 25th, 2009

Apparently, promotional pens can impact someone well beyond what we thought.  Santiago Garcia from Spain has collected upwards of 25,000 promotional pens since 1988. The collection started with a pen in the shape of a screwdriver from a local pub.  Garcia liked the pen so much he made sure to store it away in a drawer.  Soon, the drawer became full and now the collection has expanded to the drawers of his home’s spare rooms.  The promotional pens are organized in each drawer with many on display in his office.

Want to add to Santiago’s collection?  View our selection of promotional pens and let Superior Promos customize your business’ promotional pen.

Photo Via ThinkSpain.com

Photo Via ThinkSpain.com

Promotional Items and Their Impact on Doctors

May 26th, 2009

Interesting blog post over at http://www.injuryboard.com regarding the effect of promotional products such as promotional pens and mugs on Doctor’s prescription writing habits.

According to a study in The Archives of Internal Medicine, medical school students felt more inclined to write a prescription for a drug they had seen on a promotional gift (e.g. promotional coffee mug, promotional pen)  in comparison to students at medical schools where promotional products for Doctors were banned.

According to Beth Janicek of Injury Board, “The researchers worked with 352 third- and fourth-year students at Penn, which bans gifts, samples, etc. from drug companies, and the University of Miami, which allows them. When researchers sought to influence the student unconsciously, they found that the fourth year students at Miami showed strong positive feelings for the drug.”

The study summarizes how impactful the effect of  branding can be.  While promotional gifts in the healthcare industry can raise a lot of ethical questions, it goes to show how effective promotional items can be for your business.

To further your brand, contact us today.

Promotional Items Have a Powerful Effect on Doctors Prescription Writing Habits