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How to Choose Company Promotional Items

October 4th, 2016

Company promotional items are very useful in marketing and advertising products or services. They usually include the name, logo, or slogan of the business. Basically, there are four categories of promotional items: imprinted items that are given away as freebies, imprinted items that are sold, imprinted items that are given away as premiums, and free gifts.

These company promotional items can effectively increase sales without compromising budget. They can be directed to a specific audience and they can last for a long period of time. Thus, they can advertise your business repeatedly without any additional costs. However, there are just so many promotional items; and choosing one can be quite a daunting task.

Of course, budget is an important factor to consider. Before you invest in company promotional items, see to it that you have sufficient funding. Avoid overspending as much as possible. Identify your costs and include them in your overall pricing strategy and marketing budget. Keep track of all company expenses, especially indirect costs such as handling, storage, and shipping. It is also more ideal to order by the bulk than by batches.

Aside from budget, you must also consider the shelf life of promotional products. Perishable products like food and beverages have the shortest shelf life. Other promotional items such as calendars and planners can also get outdated. So, you must not buy more than you actually need. If you do, you will just waste money and your stockrooms will be filled with unnecessary clutter.

Moreover, make sure that your company promotional items are functional and related to the business that you are into. They should not only be useful to your customers, but they should also build awareness of your company. Whenever customers use or take a look at your promotional item, they should be able to know what your business is about right away.

For instance, if you are into the food business, you can give away fridge magnets, ladles, and aprons. If you are into auto dealership, you can give away car stickers, keychains, and license plate holders. If you are manufacturing shampoo or similar hair products, you can give away samples in sachets or small bottles.

In addition, you may also use the tried and tested promotional items like t-shirts, caps, umbrellas, pens, notepads, bags, coasters, cups, and mugs. These items can be used or worn daily; thus, more people will be informed about your business. Each time they are used, they help reinforce your brand. People will also easily recognize your company name and logo, thanks to these promotional goods.

Company promotional items are essential in a business. They are a convenient way to publicize your product or service. They do not need to be costly, though. The main purpose of using these items is to promote and let your business be known. So, you must choose items that will stand out and get your message across. It is not ideal to go for something that does not have an impact to customers. It is not ideal to choose something that is just kept in a drawer and forgotten either.

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Why Online Is the Best Place for Choosing Promotional Items?

September 30th, 2016

We all require promotional items to quench our promotional thirsts. They have a great deal of benefits to offer to the user. Promotional items might be the best business tool around but when it comes to procuring these promotional items one can gave a hard time. Looking for the promotional item that you want is not easy. The best way to procure these promotional items is to buy them online. Shopping online for promotional items is a smart idea and can offer you many advantages over shopping the conventional way.

The first and foremost reason of choosing to buy promotional items online is that when you choose to buy online and you get to check out a wide variety of promotional items. Manufactures display the entire range of promotional items they have so that you get to select the right kind of products. This will definitely not be there if you choose to go for buying promotional items the conventional way.

Apart from opening you to a wide variety of promotional items and flooding you with options online shopping also provides you a platform for comparative analysis. You get to check out the various options available to you and compare them in terms of pricing and quality in a very simple and easy manner.

It is said that time is money and the kind of busy lives that we all lead today this statement holds all the more relevance. Online shopping helps you save from the hassle of traveling here and there and checking out every store possible to get the promotional item that you want. When you choose to buy promotional items online you not only save your time but also get to do the job very conveniently and very easily.

Shopping online for promotional items also adds to our convenience bit. You don’t have to run from store to stare checking out everything they have or go on flipping the pages of a catalogue endlessly. You can just sit back and relax and order the kind of promotional item you want right from the comfort of your desk.

Online thus makes for the best place for buying promotional items as you get to check put a lot many options. Also you get to avail the best of process that re on offer. Thus by shopping online you get to save on everything from time, money, and energy.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/

Promo items

Promotional Pens - Clearance Pens on Sale - Up to 65% off

September 17th, 2014

Promotional Pens on sale from SuperiorPromos.com. Promotional pens are a proven method to advertise your logo for our full selection and for all of our promotional items please visit our website.

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*Get up to 65% off on a great selection of Clearance Pens. Great Styles and Colors.

Promotional Products Study

June 25th, 2013

Recently, the Promotional Products Association International (PPAI) released a study conducted in November of 2012. It was conducted at an international airport in New York, and asked random travellers if they had received promotional items within the last 12 months. 70% of them said yes, and were invited to answer a 22-question survey, in which answers were entered into a tablet computer.

PPAI had conducted studies in 1991, 1999, and 2004. Those studies, along with two from major US universities, have been quoted numerous times by numerous people in the promotional products industry. However, the current era is one in which the Internet has changed how everyone does business, and there wasn’t a current study.

Consequently, many business owners were beginning to doubt whether promotional products were still as effective in this era as they were previously. According to the survey, the answer is a resounding “yes.”

The numbers in the current study were almost identical to numbers in previous studies. Almost every study ever done about promotional products has produced the same conclusions as the others, and has had numbers within traditional margins for error when compared to the others. In other words, virtually every study ever done on promotional products has produced the same results.

The recent study was broken into two main parts: recall of promotional products and usage of promotional products. The numbers led to the conclusion that promotional products are as effective as they were 21 years ago, and that they provide the highest amount of ad impressions compared to money spent.

Seventy percent of the travellers had a promotional product in their possession. 70% of those said they had at least two in their possession. 88% remembered the name of the company who gave them the gift, compared to 71% who remembered the name of even one company who advertised in a magazine they had read the previous week.

Eighty percent said they have multiple promotional products, some as many as ten. Items were kept more often for being useful than any other reason. Pens, computer products, health products, and safety products were the most common categories. Respondents also kept leisure products, travel accessories, and sporting goods, but only if they thought the products were attractive.

The products that were used most often, which would make them the most effective at producing advertising impressions, were computer products, electronic accessories, planners, and calendars. Be sure to check www.superiorpromos.com for all your promotional products and promotional items needs.

Promotional Products and Promotional Items by SuperiorPromos.com

March 20th, 2013

Promotional Products and Promotional Items produce brand awareness that most advertising efforts cannot duplicate . A recent survey showed that 89% of surveyed respondents could recall the advertised company from a promotional items or promotional products they received within the last 24 months. Nearly 70% of these same respondents still use that promotional products in their everyday life. At Superior Promos, we develop the right promotional Items for your company so your targeted audience is provided with promotional products that represents your business for years to come.

To go along with our wide selection of promotional items such as custom t-shirts, we are constantly offering promotional products specials each month such as 10% off your first order.  Additional offers include savings on seasonal promotional items popular promotional gifts like Promotional Pens, economy specials Custom Magnetic Business Card , and Promotional Mugs.   Contact us for more information on our current promotional products specials. Put your trust in Superior Promos and let’s make your Trade Show Giveaways and promotional products giveaway a tremendous success!

The SuperiorPromos.com goal is to provide you with the best customer service, top quality promotional products and promotional items, and low prices on all yourbusinesses marketing items such as custom ceramic mugs and promotional calendars. In addition to our rock bottom prices on promotional products and items, we provide free art services with unlimited revisions to ensure your promotional itemsand promotional products meet your approval.  The best part is - we do not require payment until your free art proofs are approved.  Further, there are no cancellation or hidden fees along with no setup fees on promotional products re-orders.  Yourpromotional items are shipped carefully and guaranteed to be on time.


As a promotional products industry leader, we are committed to updating our promotional items inventory regularly and providing monthly specials on our vast selection ofpromotional products.  That way our customers are able to create brand awareness through the most up-to-date, technologically advanced and impressionable promotional products in addition to the classics such as Promotional Tote Bags, personalized water bottles, embroidered polo shirts, promotional pencils, and golf promotional products.

We designed our promotional products website with you, the customer, in mind. We believe your online shopping experience should be quick, informative and rewarding. We guarantee a worry free purchase with 100% satisfaction guaranteed. Every promotional products is different; therefore not all promotional items are the same. Our website has up to 6,000 unique promotional items all at the absolute lowest prices. We take the time to list each item with care so all of the promotional information is in front of the client and up to date. We have the largest selection of promotional products all broken down into comprehensive categories and sub-categories to make your shopping experience the very best. We have over 15 years in Promotional Products Experience. Let Superior Promos educate you and help you select the perfect promotional products for your business making your promotional giveaway a tremendous success.

Top Selling Promotional Pens On Sale (As Low As $0.25 Each)

January 14th, 2013

Save now on top selling promotion pens including the retractable and slim Lobo Promotional Pen for as low as $0.25 each.  This blue ink pen works great for personal or office use while providing comfort from its rubber support band. For more details on this top selling promotional pen, click the image below:

Promotional Pens On Sale!

Ballpoint Promotional Pens Available At New Low Prices!

January 10th, 2013

Ballpoint promotional pens are considered the most effective promotional pen on the market as PPAI.org reports that 83% of promo ballpoint pen recipients will use them until the ink runs out.  To order your company’s ballpoint promotional pens, click the image below and save!

Ballpoint Promotional Pens On Sale

Follow Superior Promos on Twitter for the Latest Monthly Promotional Product Specials

October 16th, 2012

Make sure to follow the Superior Promos Twitter for all of our monthly exclusive deals on Promotional Products and Trade Show Giveaways.  We look forward to your tweets and re-tweets of course.

Follow Superior Promos on Twitter

Follow Superior Promos on Twitter

Fun Facts About Promotional Pens

October 14th, 2012

Counselor Magazine recently published some interesting data about Promotional Pens.

Statistics Show:

- More democrats than republicans utilize Promotional Pens

-More women own Promotional Pens than men

-More hispanic own Promotional Pens (more specifically hispanic women)

-More Australians own Promotional Pens vs inhabitants of other countries

Check out this more detailed infographic published by Counselor Magazine for a more detailed profile on those who use Promotional Pens most.

Image Courtesy of Counselor Magazine

Image Courtesy of Counselor Magazine