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Posts Tagged ‘Promotional Pens’
Recently, the Promotional Products Association International (PPAI) released a study conducted in November of 2012. It was conducted at an international airport in New York, and asked random travellers if they had received promotional items within the last 12 months. 70% of them said yes, and were invited to answer a 22-question survey, in which answers were entered into a tablet computer.
PPAI had conducted studies in 1991, 1999, and 2004. Those studies, along with two from major US universities, have been quoted numerous times by numerous people in the promotional products industry. However, the current era is one in which the Internet has changed how everyone does business, and there wasn’t a current study.
Consequently, many business owners were beginning to doubt whether promotional products were still as effective in this era as they were previously. According to the survey, the answer is a resounding “yes.”
The numbers in the current study were almost identical to numbers in previous studies. Almost every study ever done about promotional products has produced the same conclusions as the others, and has had numbers within traditional margins for error when compared to the others. In other words, virtually every study ever done on promotional products has produced the same results.
The recent study was broken into two main parts: recall of promotional products and usage of promotional products. The numbers led to the conclusion that promotional products are as effective as they were 21 years ago, and that they provide the highest amount of ad impressions compared to money spent.
Seventy percent of the travellers had a promotional product in their possession. 70% of those said they had at least two in their possession. 88% remembered the name of the company who gave them the gift, compared to 71% who remembered the name of even one company who advertised in a magazine they had read the previous week.
Eighty percent said they have multiple promotional products, some as many as ten. Items were kept more often for being useful than any other reason. Pens, computer products, health products, and safety products were the most common categories. Respondents also kept leisure products, travel accessories, and sporting goods, but only if they thought the products were attractive.
The products that were used most often, which would make them the most effective at producing advertising impressions, were computer products, electronic accessories, planners, and calendars. Be sure to check www.superiorpromos.com for all your promotional products and promotional items needs.
Promotional Products and Promotional Items produce brand awareness that most advertising efforts cannot duplicate . A recent survey showed that 89% of surveyed respondents could recall the advertised company from a promotional items or promotional products they received within the last 24 months. Nearly 70% of these same respondents still use that promotional products in their everyday life. At Superior Promos, we develop the right promotional Items for your company so your targeted audience is provided with promotional products that represents your business for years to come.
To go along with our wide selection of promotional items such as custom t-shirts, we are constantly offering promotional products specials each month such as 10% off your first order. Additional offers include savings on seasonal promotional items popular promotional gifts like Promotional Pens, economy specials Custom Magnetic Business Card , and Promotional Mugs. Contact us for more information on our current promotional products specials. Put your trust in Superior Promos and let’s make your Trade Show Giveaways and promotional products giveaway a tremendous success!
The SuperiorPromos.com goal is to provide you with the best customer service, top quality promotional products and promotional items, and low prices on all yourbusinesses marketing items such as custom ceramic mugs and promotional calendars. In addition to our rock bottom prices on promotional products and items, we provide free art services with unlimited revisions to ensure your promotional itemsand promotional products meet your approval. The best part is - we do not require payment until your free art proofs are approved. Further, there are no cancellation or hidden fees along with no setup fees on promotional products re-orders. Yourpromotional items are shipped carefully and guaranteed to be on time.
As a promotional products industry leader, we are committed to updating our promotional items inventory regularly and providing monthly specials on our vast selection ofpromotional products. That way our customers are able to create brand awareness through the most up-to-date, technologically advanced and impressionable promotional products in addition to the classics such as Promotional Tote Bags, personalized water bottles, embroidered polo shirts, promotional pencils, and golf promotional products.
We designed our promotional products website with you, the customer, in mind. We believe your online shopping experience should be quick, informative and rewarding. We guarantee a worry free purchase with 100% satisfaction guaranteed. Every promotional products is different; therefore not all promotional items are the same. Our website has up to 6,000 unique promotional items all at the absolute lowest prices. We take the time to list each item with care so all of the promotional information is in front of the client and up to date. We have the largest selection of promotional products all broken down into comprehensive categories and sub-categories to make your shopping experience the very best. We have over 15 years in Promotional Products Experience. Let Superior Promos educate you and help you select the perfect promotional products for your business making your promotional giveaway a tremendous success.
Save now on top selling promotion pens including the retractable and slim Lobo Promotional Pen for as low as $0.25 each. This blue ink pen works great for personal or office use while providing comfort from its rubber support band. For more details on this top selling promotional pen, click the image below:
Make sure to follow the Superior Promos Twitter for all of our monthly exclusive deals on Promotional Products and Trade Show Giveaways. We look forward to your tweets and re-tweets of course.
- More democrats than republicans utilize Promotional Pens
-More women own Promotional Pens than men
-More hispanic own Promotional Pens (more specifically hispanic women)
-More Australians own Promotional Pens vs inhabitants of other countries
Check out this more detailed infographic published by Counselor Magazine for a more detailed profile on those who use Promotional Pens most.
Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.
Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:
When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.
For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:
-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.
-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.
For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.
“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students
Michigan State University knows how influential promotional products are. Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.
When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”
What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.
The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”
In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student. College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.
A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items. A company logo is not going to deter a college student from using a useful item in their every day life. And it’s only going to create a memorable impression when it comes time to consume.
If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities. Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.