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Counselor Magazine recently published some interesting data about Promotional Pens.
Statistics Show:
- More democrats than republicans utilize Promotional Pens
-More women own Promotional Pens than men
-More hispanic own Promotional Pens (more specifically hispanic women)
-More Australians own Promotional Pens vs inhabitants of other countries
Check out this more detailed infographic published by Counselor Magazine for a more detailed profile on those who use Promotional Pens most.
Image Courtesy of Counselor Magazine
Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.
Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:
-Promotional Pens, Promotional Bags, Promotional Corporate Gifts, Promotional T-Shirts.
When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.
For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:
-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.
-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.
For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.
It’s almost that time of year again…yes, Calendar Season is coming. Some may underestimate the value a Calendar has in todays technological era, however Promotional Calendars are still relevant and in demand. According to the Promotional Products Association 50% of individuals have never used the Calendar function on their phone and 98% of homes had a printed calendar and nearly every business owned one.
With these statistics in mind, has your business picked a date to order your branded Promotional Calendar? According to the recent infographic published by the Advertising Speciality Institute businesses should be targeting them to older females. 40% of females 65 + own a Promotional Calendar as opposed to a mere 20% of males 65 + who own a Promotional Calendar.
The average number of Impressions a Calendar receives per month equates to an impressive 295 with a lifetime numer at 1,984. This boils down to approximately $.003 cost-per-impression while 82% of consumers remember the advertiser of the calendar they received. The Calendar is one powerful Promotional Product!
Many of our customers have ordered their 2013 Calendars for the year, we are hoping to assist you with your order before it’s too late! We have a number of different Calendar Options including Wall Calendars, Desk Calendars, Planners, Magnetic Calendars, Pocket Calendars and many more!
Time is ticking before 2013 arrives but we are always here to assist you with all of your Promotional Product needs. Do not hesitate to contact us with any questions Call 1-888-577-6667.
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Photo Courtesy of Counselor Voice of the Industry
Have you ever stopped to think what the colors surrounding your advertising campaign portray? Colors are an intergal part of your businesses brand, creating a vivid story and a positive image among your target audience.
According to Entrepreneur.com, choosing the right dominant color for your brand is crucial. This color(s) should appear on your promotional materials, including your logo and Promotional Products. This color really sets you apart in your industry and plays an active role in reinforcing your brand. Color plays a huge role in memory recall. Colors can mean a multitude of things given the context; color provokes many different thoughts, emotions and feelings. According to some sources colors seem to have some universal meaning:
Blue: Blue Promotional Products are often a popular choice for financial institutions. Blue fosters feelings of trust, dependability and fiscal responsibility.
Red: Red Promotional Products are a great way to appeal to your consumers passionate side. Red activates feelings of energy and aggression. Count on this color to be attention grabbing, although the attention might not always be positive.
Green: Green Promotional Products promote feelings of prosperity, optimism, health, freshness and serenity. Green’s meanings are extremely versatile which makes it a popular choice among businesses.
Yellow: Yellow is the ultimate symbol of warmth, positivity and light. Yellow Promotional Products are a great way to stimulate and motivate your customers. You can never go wrong with this eye-catching shade.
Purple: Purple a wonderful blend of passion, sophistication and royalty. Our Purple Promotional Products are sure to turn heads and enrich your customer base!
Black: Black is the top chosen color for luxury item branding. Black Promotional Products convey a bold, powerful and serious message while still maintaining a classic look.
White: White Promotional Products connote purity, cleanliness and simplicity. White can be most commonly used with health care products.
Superior Promos has a variety of Promotional Products of all shapes, sizes, functions and not to mention COLORS! Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable. Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.
Superior Promos Promotional Hand Sanitizer
Cold and Flu Season is upon us. Are you taking the proper precautions to keep your health in tact?
Part of practicing good hygiene and preventing illness is to of course avoid germs. Most of us share small spaces with others who might be sniffling or sneezing! I don’t know about you, but we cannot continue to deliver quality Promotional Products by completely avoiding people and small spaces. Make the most of these circumstances with one of our Promotional Hand Sanitizers. Promote good health - give one to your customers, friends, family and co-workers as well.
Hand Sanitizers have many benefits - they are a quick, easy and efficient way to stay germ free. Lets face it, we cannot always make it to a sink. Keep a Promotional Hand Sanitizer handy to disinfect your hands and prevent those nasty flu and cold viruses. In addition to keeping your hands sanitary, our Promotional Sanitizers can also be used on germy surfaces including, glasses, sunglasses, mirrors, pens and door knobs.
Superior Promos has a numer of convient packaging options to meet all of your sanitary needs, including bottles of hand sanitizer, hand sanitizing pens and hand sanitizing spray. Decide which one meets your needs and submit your artwork requirements to art@superiorpromos.com
With these facts in mind, be the one who helps keep your customers healthy this cold and flu season with your own personally branded Promotional Hand Sanitizer. For questions, don’t hesitate to contact us at 1-888-577-6777.
“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students
Michigan State University knows how influential promotional products are. Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.
When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”
What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.
The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”
In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student. College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.
A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items. A company logo is not going to deter a college student from using a useful item in their every day life. And it’s only going to create a memorable impression when it comes time to consume.
If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities. Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.
Since this blog’s inception, we enjoy covering odd news stories mentioning promotional items especially those where exorbitant amounts of money has been spent on promotional products. In this article’s case, the US Department of Veterans Affairs spent $84K on promotional products alone as well as $52K on a parody video, based on the 1970 movie “Patton.” The US Department of Veterans Affairs is defined as “providing patient care and Federal benefits to veterans and their dependents.”
Apparently promotional pens were a big part of this promotional item splurge which is consistent with our blog and reported studies showing that promotional pens are the most powerful promotional product on the market.
The purpose of this blog post is not to debate where this money should have been allocated since it seems veterans and their families could have benefited far more from this $136K rather than it being spent on viral and brand marketing, however, we’re mainly pointing out just how valuable promotional products are and this case is no exception. Government entities, mega-corporations, elected officials, non-profit organizations and so many other groups of people understand how much a promotional item can influence their company’s sales, their cause or their mission.
Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable. Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.
Summertime is here and the heat is on! Superior Promos wants to shed some light on your promotional campaign this summer with a number of our unique Summer Promotional Items. Enjoy your summer while maximizing your advertising campaign with these fun items:
Promotional Towels and Blankets - These customized beach towels are perfect for the day on the beach. Layout, relax and let your logo shine. Our Promotional towels are all available at an excellent price point, too great to pass up.
Promotional Flyers and Frisbees - Our Promotional flyers and frisbees are among our best selling Promotional Products. One simply cannot go wrong with a frisbee, kids, dogs and adults love them. This inexpensive item is perfect for giveaways and summer play.
Promotional Sunglasses - Our Promotional Sunglasses are fashionable as well as practical. Protect your clients from harmful UV rays and expose your brand to the world!
Promotional Outdoor Chairs - Ensure your clients never have to search for a seat in a crowded place with one of our Promotional Outdoor Chairs. These customizable folding chairs are compact, light and easy to tote around for any event.
Promotional Suncare and Lipbalm - Outdoor packing essentials 101 - Sunscreen and lipbalm. These must-haves are the perfect Promotional Product for any outdoor event. Maximize your brand while minimizing their sun exposure.
For the latest in useful Promotional Products, including Summer Promotional Products browse our web site selection and choose from over 50,000 customizable promotional items.
Are you a Real Estate Professional looking for solutions to build and gain more clients? Promotional Products provide an excellent strategy for marketing, they are also a great way to showcase your gratitude and generosity. These Promotional Products will help you stay on fresh in a clients memory, whether they are looking to buy or sell, your custom printed items serve as a testament to your dedication.
Differentiate yourself among others in the Real Estate Market with some of these Promotional Products, made with professionals like you in mind.
Promotional Stress Relievers - Buying and or selling a home can be quiet the arduous process. Give your clients the squeeze of relief they need!
Promotional Magnets- Clients will stick these magnets on their fridge while you stick in their mind!
Promotional Pens- Promotional Pens are one of the most effective Promotional Products. Your clients will thank you for the practical gift and you will thank them when they are signing on the dotted line.
Promotional Keychains - The Promotional Keychain is the perfect symbolic gift for the new home owner. Hand your clients their new keys along with your custom imprinted keychain.
