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Posts Tagged ‘Promotional Items’

Relevance of Promotional Items

January 15th, 2017

Do promotional products like branded pens and t-shirts still matter today? Are they still relevant in this day and age? In a word, yes. An unequivocal, resounding yes. These days marketing tactics have become more ubiquitous than ever. This is why it is absolutely crucial to stand out when it comes to drawing attention to your own company or small business.

But despite all the new changes that have come and gone in the world of marketing, why is it that branded pens and other promotional items have managed to stay strong and steadfast? True enough, they remain in demand and still an incredibly powerful force in the world of marketing for small business and large companies alike.

But why exactly are branded pens and other promotional items worth producing and giving away? Well, for one, releasing promotional products allows people to have a glimpse of your brand, recognize it, and build an idea in their minds about it. Of course, ultimately, from a macro standpoint, the goal is to get as many people as possible to become familiar with your brand and view it in a positive fashion.

A question that you might have is: what are some of the best promotional products? Which ones have been effective throughout the years? Truth be told, the answer to these questions is contingent on the nature of your business as well as the budget that you have set in place. However, from a general vantage point, some common promotional items include branded pens, notepads, pencils, rulers, erasers, bags, business card holders, laptop sleeves, address books, mugs, glasses, desktop calendars, t-shirts, caps, sweat bands, socks, gloves, and more.

However, this does not mean that you have to limit yourself to these aforementioned items. The sky is the limit. Just be sure that it is in line with your company, the impression that you endeavor to make, and what you hope to achieve. For instance, if your target is to penetrate corporate niches or other businesses, stationary and desk supplies are suitable choices for promotional items. However, if you are on the less serious side of things, more casual items like pens, caps and t-shirts will be a hit. It is also a good idea not to be flamboyant but rather aim for subtlety when it comes to the design of your promotional item of choice. This way it will not appear like you are trying too hard.

Perks of Promotional Items

January 15th, 2017

If you have been considering using branded pens as one of your promotional items, you are on the right track. Whether you are a small business owner or the CEO of a company, it is pivotal not to underestimate the power of repeated exposure to your brand. This is the secret to effective marketing strategies. And do not be deceived - it is not essential to break the bank in order to accomplish this. All you have to do is invest in promotional items that will constantly keep the name your company or small business in the subconscious of the individuals who are holding or using them.

There are several examples in which this applies. The important thing to keep in mind is to choose items that are useful in a person’s everyday life. For instance, some popular promotional items include branded pens, umbrellas, planners, mousepads, lip balms, water bottles, keychains, desktop calendars, USB drives, and then some. The goal is to be as visible as possible as frequently as possible. Ideally, you will also want the promotional merchandise that you choose to start a conversation. This way, apart from building recall in the minds of your current clients, you also have the opportunity to hit two birds with one stone and attract new clients as well in the process.

Promotional items are truly a revolutionary way to market the offerings of your company. In addition, they also afford you the opportunity to change the way that your small business or company is perceived by potential and current clients alike. If you are a more high-end company, the promotional items that you select ought to reflect this; whether you choose to go with branded pens or even luxury watches. But at the end of the day, the goal remains the same: to communicate to your customers just how much you value them.

As a matter of fact, a study that was recently conducted tells us that 94 percent of recipients of promotional products still remember receiving them two years later. Another benefit of utilizing branded pens and other promotional items is that it cultivates a sense of indebtedness to your clients after having experienced a kind gesture from you. Chances are, they will keep you in mind and do business with you in the future or possibly refer you to people that are on the prowl for what you have to offer.

Personalized Conference Folders As a Promotional Product

January 8th, 2017

Promotional products are recognized for being user-friendly. Wide ranges of these products are available in enthralling and captivating varieties to increase brand promotion. The utility factor combined with the promotional value makes these products the most successful medium of brand awareness, brand building and brand promotion. They make the best investment plan for any organization.

High quality and functional promotional products are more beneficial than high cost, useless articles and low cost, low quality products. Whatever you spend on these articles is not a bog concern for your customers; they are more concern with how useful these products are to them. If you will distribute promotional products like trendy pens, mugs, and t shirts, they will remember you for longer period and if you give some kind of show piece or card case, they may either throw them or leave them in a corner of their house. In short, staying in a corner will not serve the purpose of promotional articles.

Further to this when it comes to take a decision on what kind of promotional product to give, personalized conference folders are the best options. Smartly get the brand name printed on the folders and distribute it wide and across to reach out to wider audience and carve a place for your brand. Along with the brand name you can even mention the name of the recipient when using as a corporate gift to clients, customers and hard working employees. These personalized conference folders can be customized with variety of writing styles and prints based upon personal desires or based upon the nature of business the company deals into. Apart from being a source for holding and organizing important papers and documents, there is much that these folders can gift to the company.

Take this expenditure as your investment that gives you assured and multiplied returns. This will help in increasing the brand value and brand name. You can also motivate your workforce by giving small gift articles to all those who have made a major contribution in the company’s growth. These also help in increasing customer loyalty and maintaining strong relationships with your clients. When you send these products to your patrons, they are compelled to buy something more for you and stay with you for a longer period. These existing customers will further refer their contacts and links with your products and services and you will gain more customers as a part of your business.

Promotional Products Strategies - How To Use Branded Gifts For Fun And Profits

January 8th, 2017

Are you trying to grow your business? Why not profit from using fun and games? Here is an effective promotional products strategy you can use to get more customers and clients while having some fun and without spending a whole lot of money.

Whether you have a retail store or a business with many locations, you can use promotional gifts to get the word out about it. Here’s the five-step process:

1) Set up booths or tables at community events or trade shows

An excellent way to get your promotional items in front of your targeted audience is to set up booths or tables at community events. Larger businesses can do the same at trade shows.

2) Arrange for a variety of suitable promotional products

Have a range of suitable branded items on hand. These should range from the obvious, such as pens, to t-shirts, bags, and other items that would be appealing to your audience… and that people would be likely to use!

However, be sure to include some branded gifts that will be useful to lots of different people, including water bottles, coffee mugs, travel mugs, USB memory sticks, and note pads. Calendars and diaries will also work well, especially towards the end of the year or early in the year.

You can also attach your logo to bottles of water or other consumables, such as mints. As people walk around the event, a bottle of water is always welcome, so it’ll be a popular item.

3) Set up a Prize Wheel (or Wheel of Fortune)

Next, prepare a prize wheel where each of the fields features one of your promotional gifts.

Maybe one field could feature a t-shirt, a couple of fields each could offer reusable branded water bottles or travel mugs, and so on. There should also be several fields that offer small items, such as pens or notepads. It’s important that everyone who plays will be a winner.

The wheel of fortune will get people involved and will make the gifts more desirable than if they were given out indiscriminately.

4) Create a gift basket

Finally, create a big gift basket featuring all the promotional gifts, plus a few gourmet treats, such as coffee, chocolate, and biscuits.

Have everyone fill in a form with their contact information, and raffle off the gift basket.

5) Hold the drawing

If the event is local, you can hold the drawing after the event is over and call the winner so they can pick up their prize.

If it’s a trade show or there are a lot of attendees who live farther away, you can hold the drawing towards the end of the event (post a sign with the time) and require the winner to be present so that they can pick up their prize right then and there.

And the most important part? Have fun!

Give Your Product or Service A Boost With A Custom-Made Promotional Video

January 8th, 2017

Statistics are a point of interest for every discerning entrepreneur. Take for instance a Forrester Research study that shows 79% of shoppers rely on online videos to make their purchase. Another set of numbers from YouTube shows over 4 billion of them are viewed daily on this platform.

But that’s not all; Nielsen, in their study, found that 96% of businesses that invest in online video production enjoy higher sales conversion. As a sharp business entrepreneur, these numbers speak for themselves. It is obvious that your services and products can enjoy more visibility through video marketing.

Getting Your Business to the Fore Using Videos

Well, the numbers are impressive, but when you get down to the marketing project, you need a professional videographer to create a customer-made production that will be shared rapidly. The difference between a User-Generated (USG) and one that is pegged on your business is all about the relevance.

With a customer-made, you promote your specific service or product unlike in a general one. More importantly, you are able to create a personalized touch to your marketing campaign because every aspect of it is authentic and has been developed using content from your business.

So, how do you give as much hype as possible to your business products or services? Take a look:

1. Brand name prominence: With a guru working on your promotional video production, there will be intense placement of your product and service name to ensure emphasis is laid where you need it.

2. Enhanced sharing factor: Your marketing campaign can only work if your product encourages sharing. This is done by integrating incentives including discounts for sharing and also providing a comments page where you must actively participate.

3. Integrate social media platforms: The whole idea is to get people talking and prodding others to view. As such, you also need to provide links of it on social media forums including Facebook and Twitter, among others. These platforms are popular for sharing and your production will go viral, especially if it is well-produced.

4. Leverage professionalism: As much as the modern shopper is looking for funny videos online, they will not go for poorly created products. This is the reason you need to hire a professional with the expertise and resources to create an effective one to market your business.

5. Incorporate a call-to-action: The advantage of creating it from scratch is the fact that you can add your own touch. One way of doing this is by including a call to action at the end of the production to egg viewers to either share, shop, go to your landing page or even call your company for more information.

Whatever way you look at promotional video production, there is no denying that it offers a lot of latent opportunities yet to be tapped. Why not be in the vanguard of applying this marketing technique and get an edge in your niche?

Learn The Basics Of Promotional Products

January 8th, 2017

Promotional products are basically free gifts that businesses give out to potential customers in an effort to generate future business. While these endorsements can range in size and value, they do have one thing in common: they are all branded with the name and/or logo of the business that is giving the merchandise away. The goal then is to leave a lasting impression, therefore, the bigger or better the quality of the advertising gifts, the more likely your business will see in an increase in sales as a result of the promotion.

Key Information

In order for your promotional products to make a lasting impression for your business, you must be sure to include pertinent information about your what you do. Specifically, you will want to be sure to include the business name or logo, some sort of identifying information such as company colors and/or slogan, as well as contact information for the business. This is the information that the potential customer will remember and, as a result, every opportunity to reach more customers should be effectively maximized to the benefit of your business.

One Size Does Not Fit All

Depending on the nature of your promotion, you may want to consider one or several of the many possible types of content or media. Some of the more popular types of content include advertising, direct marketing, product placement, premiums, prizes and mobile marketing, to name a few. Media, on the other hand, usually include print, broadcasting, and the Internet.

It’s important to differentiate between the various kinds of content or media for your particular business promotion. In addition, you may also want to consider using multiple forms of content or media, for example combining a direct marketing campaign, mobile marketing campaign and print media as a way to draw traffic to your business website. Another option would be to employ a brand ambassador along with handing out door prizes during a kickoff or grand opening event.

Making the Best Use of Your Merchandise

Even with the biggest or best promotional products, it is important to note that when and where you employ the use of those products is the key to the success of your endorsement campaign. While the grand opening of your business or rebranding event is clear and successful obvious choices, you may also want to consider taking advantage of conventions, trade shows or conferences. Conventions, trade shows, and conferences are the perfect venues to release branded products to the public because they increase your chances of reaching the biggest possible audience, or potential clientele, within the shortest amount of time.

How Effective Are USB Sticks As Promotional Products?

January 8th, 2017

Every business today is up against a whole host of competition, and many companies are turning to branding experts to help them stand out from the pack and win customers. Promotional merchandising is just one tool for doing this, yet it is becoming an increasingly popular strategy for businesses looking to build relationships with clients and associates.

While a lot of merchandising can seem gimmicky, there are many bespoke promotional products available on the market now that can help support the ‘wow’ impression that a company wants to make on its audience. Promotional USB stocks are just one way of doing that, but how effective are they and why should a business choose them?

The first advantage of promotional USB stocks is their practicality; whereas other popular merchandise such as pens and paper pads can be useful, promotional USB sticks are a modern tool for a modern world. For anyone who uses a computer for their work, a USB drive is an essential piece of kit to have on hand for saving those important documents or transferring files.

It can also be said that promotional USB sticks carry a touch of class that your regular promotional biro doesn’t. Whereas a plastic printed pen can look cheap and tacky, a USB drive can look as sleek and modern or as fun and quirky as a brand desires. Good quality USB drives are also more expensive for an individual to purchase than a pen, raising the perceived value of the product.

Due to their usability, promotional USB sticks are also kept around for a lot longer than other merchandise. Whereas pens run out, paper gets used up and mugs get chipped, USB drives tend to be held on to and used regularly. This continuous use increases brand awareness of the person using the item as well as all those people around them.

Promotional USB sticks also improve customer’s opinion of a company. As mentioned earlier, USB drives tend to be less ‘cheap’ than some other merchandising options, but the benefits don’t stop there. Everyone loves getting a freebie and promotional USB sticks are one way to have clients feeling positive about a brand or company because of the free ‘gift’ they have received.

Despite appearing highly valuable due to design and usefulness, promotional USB drives are actually a very cost-effective method of advertising meaning that a brand or company name is less likely to be forgotten. Whereas print advertisements have very little immediate use and can be discarded quickly or ignored, promotional merchandising can be kept for years.

Promotional USB sticks are guaranteed to be utilised to and appreciated for a long time, meaning any initial upfront cost is likely to pay back the company many times over in terms of building a positive image and winning over customers.

Another significant advantage of promotional USB sticks and promotional merchandise in general is that this method of branding and advertising can be used very strategically in terms of distribution and consumption. They can be given out as free gifts to passers-by outside a store or as part of a freebie package at a conference - the choice all depends on what a company wants to achieve.

So, are promotional USB sticks effective? In many ways, yes. These items offer a usability factor that is currently virtually unrivalled, meaning great results for building a positive and long-lasting brand image. These are items that will be greatly appreciated and create positive feeling between the brand and the recipient.

Promotional USB sticks are also great at conveying an image of modernity and professionalism when compared to cheaper merchandising, enhancing any brand. Finally, these items can be delivered to customers and associates in many ways - as an enticing free gift, as part of a welcome pack for new clients and many more - creating or continuing to build great professional relationships.

Fall Is Here: It’s Time to Start Thinking About Holiday Promotional Products

January 8th, 2017

Fall means pumpkins, turkey and football, but if you’re in business, it also means that it is time to start thinking about your corporate holiday gifts and promotional pieces. Planning for your Christmas and holiday gift giving early makes it easy to deliver truly well thought out items that will be appreciated - and cuts your own stress, too.

Custom Branding Makes an Impression
The gifts you send at the holidays need to make an impression on the recipients or there is no point in sending them at all. Choose pieces that are evergreen and make sure your message, logo, or branding is visible on the piece itself, not just the packaging. Your clients will be reminded of you throughout the year as they use the items you’ve selected for them.

Order Early for the Best Selection
The best promotional pieces will include your branding or logo, so you need to be sure that you have enough time to get the items you truly want. Your logo can be added in a variety of ways, from engraving to screen printing or heat transfer. Keep in mind that these techniques take time and planning your custom order early ensures that you are at the top of the list. Decide on your promotional pieces for the holidays and order early so you can be sure you get exactly what you need with your own professional branding.

Choose the Right Price Point
The price of the promotional pieces you choose matters in more ways than one. Not only will the cost of the item impact your budget, but depending on the business you are in, it can impact the recipient’s ability to accept the gift as well. Some corporations and government entities do not allow workers to accept gifts over a certain amount; choosing an item that strikes the right balance between perceived value and actual cost is a much. Most businesses with restrictions allow gifts under a set dollar amount, usually $25 or $50. If you are not sure, check with the business first to avoid sending a gift that must be declined.

Consider Delivery Options
Include shipping and delivery costs in mind when you shop for promotional products for the holidays. Will your employees or sales team deliver pieces in person, add them to orders or do you need to ship the finished items. Choosing products that ship easily and are not fragile makes delivery simple; oversized or breakable items may require careful handling and additional shipping charges.

No matter which promotional products you choose for your holiday marketing and giving, making the decision early gives you time to get the pieces you truly want and to arrange all of the delivery details. Ordering Christmas and holiday promo items in fall is a great way to offset some of the stress of the busy year end season.

Get the Most Out of Your Promotional Products With Sticky Screen Cleaners

January 8th, 2017

Using promotional products to boost your small business marketing efforts can really pay off if you learn how to make the most out of the products you choose. Nowadays a lot of really good promo product companies offer small business customers trendy, relevant products with some kind of microfiber screen cleaners attached.

Unique Gifts with a High Customer Value
Sticky screen cleaners are one of the hottest promotional products around. They have that unique quality that makes your customers and clients take a second look. Screen cleaners usually come in two forms, a loose microfiber towel with a company logo on it, for phones, tablets, or lenses or a screen cleaner sticker that sticks on the back of phone and tablets for safe keeping.

Why are these promo product handouts so popular? They have the added benefit of being highly useful. Instead of just another branded pen to toss in a bag, custom branded sticky screen cleaners can be attached right to the back of your customers’ phones to be used every time they need to wipe away the dirt and smudges on their touchscreens.

Low Cost, High Marketing Value
Among the many benefits of choosing sticky device cleaners are their low cost to you. Companies offer competitive bulk pricing discounts so that you can reach the widest audience possible at your trade show or company party. These are great hyper branding handouts that get your brand seen every single time someone uses their device, which is quite a lot.

Use Sticky Screen Cleaners Instead of Business Cards
A newer incarnation of the product are sticky phone cleaners that stick to the backs of business cards. A lot of times business cards end up in drawers or trash cans. I’m not kidding when I say my Father has a trash bag full of business cards from the hundreds of trade shows he has attended. Instead of a paper card that your contact will tuck away and potentially lose, the sticky screen cleaner attaches to the back of their phone. They’ll remember you every time they pick up their device.

There are several promo product companies that specialize in the screen cleaners, allowing you to customize your order with contact information and service offerings so that your potential customers and clients have all the information they need about your business every time they pick up their phone. How much more likely do you think that makes them to call you?

Measuring the ROI of Promotional Products

January 1st, 2017

Have you ever considered measuring the ROI of Promotional Products?

As a modern-day marketer, we are trained to question & measure the return on all marketing activities. I was recently asked by a fellow marketer how would I measure or rate promotional products against other forms of marketing techniques?

It was a fair question but it surprised me nonetheless, so I decided to build an experimental promotional marketing campaign while bringing the focus to ROI.

For the sake of this campaign, let’s say you want to measure the return on promotional materials to be used as giveaways for an event.

ROI of Promotional Giveaways for Events

Let’s assume that the event is expected to receive 1000 participants and out of those you can reasonably estimate that 40% of the participants are your targeted audience.

In other words, you are basically looking at running a promotional marketing campaign for 400 participants at the cost of 1000 participants, since you can’t find out which participant is your targeted audience by simply looking at them.

Cost-Benefit Analysis

A popular event promotional giveaway, such as a custom keychain typically costs under $1 per piece. You will need 1000 keychains for all the participants in this particular campaign. So, your total estimated cost for this campaign would be $1000 (1000 keychains @ roughly $1 each + setup costs).

In other words, your direct cost of promotional marketing campaign would be: $1000 per 400 participants or $2.5 per participant (as you will end up wasting the remaining $600 worth of giveaways to the non-targeted audience)

The MATH behind the ROI of Reach

According to a research done by PPAI, an average promotional item kept over a year is seen by at least 2.5 additional targeted audiences by means of their original recipient. This is called as reach amplification, where your promotional product is exposed to other people intentionally or as a by-product of use.

In other words, if 400 participants used their promotional items for over a year, they will expose your brand name to 1000 more targeted audience. Simple speaking, by spending $1000 you managed to expose your brand name to at least 1400 targeted audience over the course of a year.

Therefore, the Cost per Impression (CPI) is $0.71 per targeted audience.

Now if you can just factor in your company conversion rates, it will give you a good idea on the ROI of this particular campaign.

FEW KEY TAKEAWAYS

Context of Use

The performance of a promotional item can be greatly affected by the context in which it is used. For example, a real estate agent giving away promotional keychains to his prospective clients can see an even better ROI as there will be very little waste.

Brand Resonance or Product Choice

It is vital to choose the right promotional product that connects with your brand & messaging. Just because a promotional product is exciting, it doesn’t mean it will necessarily drive home the intended message. You will need to find promotional products that resonate with your audience and carry your message through brand association.

For example, a moving company would benefit from giving away branded measuring tapes, a repair company may benefit from giving away branded repair tools and so on.

The perfect promotional item with the largest ROI will inevitably be one that takes into account brand messaging, costs constraints and customer interest equally. For example, our best-selling item house-shaped branded keychains are extremely successful for promotional marketing among real-estate agents.