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Posts Tagged ‘Promotional Items’

Get the Most Out of Your Promotional Products With Sticky Screen Cleaners

January 8th, 2017

Using promotional products to boost your small business marketing efforts can really pay off if you learn how to make the most out of the products you choose. Nowadays a lot of really good promo product companies offer small business customers trendy, relevant products with some kind of microfiber screen cleaners attached.

Unique Gifts with a High Customer Value
Sticky screen cleaners are one of the hottest promotional products around. They have that unique quality that makes your customers and clients take a second look. Screen cleaners usually come in two forms, a loose microfiber towel with a company logo on it, for phones, tablets, or lenses or a screen cleaner sticker that sticks on the back of phone and tablets for safe keeping.

Why are these promo product handouts so popular? They have the added benefit of being highly useful. Instead of just another branded pen to toss in a bag, custom branded sticky screen cleaners can be attached right to the back of your customers’ phones to be used every time they need to wipe away the dirt and smudges on their touchscreens.

Low Cost, High Marketing Value
Among the many benefits of choosing sticky device cleaners are their low cost to you. Companies offer competitive bulk pricing discounts so that you can reach the widest audience possible at your trade show or company party. These are great hyper branding handouts that get your brand seen every single time someone uses their device, which is quite a lot.

Use Sticky Screen Cleaners Instead of Business Cards
A newer incarnation of the product are sticky phone cleaners that stick to the backs of business cards. A lot of times business cards end up in drawers or trash cans. I’m not kidding when I say my Father has a trash bag full of business cards from the hundreds of trade shows he has attended. Instead of a paper card that your contact will tuck away and potentially lose, the sticky screen cleaner attaches to the back of their phone. They’ll remember you every time they pick up their device.

There are several promo product companies that specialize in the screen cleaners, allowing you to customize your order with contact information and service offerings so that your potential customers and clients have all the information they need about your business every time they pick up their phone. How much more likely do you think that makes them to call you?

Measuring the ROI of Promotional Products

January 1st, 2017

Have you ever considered measuring the ROI of Promotional Products?

As a modern-day marketer, we are trained to question & measure the return on all marketing activities. I was recently asked by a fellow marketer how would I measure or rate promotional products against other forms of marketing techniques?

It was a fair question but it surprised me nonetheless, so I decided to build an experimental promotional marketing campaign while bringing the focus to ROI.

For the sake of this campaign, let’s say you want to measure the return on promotional materials to be used as giveaways for an event.

ROI of Promotional Giveaways for Events

Let’s assume that the event is expected to receive 1000 participants and out of those you can reasonably estimate that 40% of the participants are your targeted audience.

In other words, you are basically looking at running a promotional marketing campaign for 400 participants at the cost of 1000 participants, since you can’t find out which participant is your targeted audience by simply looking at them.

Cost-Benefit Analysis

A popular event promotional giveaway, such as a custom keychain typically costs under $1 per piece. You will need 1000 keychains for all the participants in this particular campaign. So, your total estimated cost for this campaign would be $1000 (1000 keychains @ roughly $1 each + setup costs).

In other words, your direct cost of promotional marketing campaign would be: $1000 per 400 participants or $2.5 per participant (as you will end up wasting the remaining $600 worth of giveaways to the non-targeted audience)

The MATH behind the ROI of Reach

According to a research done by PPAI, an average promotional item kept over a year is seen by at least 2.5 additional targeted audiences by means of their original recipient. This is called as reach amplification, where your promotional product is exposed to other people intentionally or as a by-product of use.

In other words, if 400 participants used their promotional items for over a year, they will expose your brand name to 1000 more targeted audience. Simple speaking, by spending $1000 you managed to expose your brand name to at least 1400 targeted audience over the course of a year.

Therefore, the Cost per Impression (CPI) is $0.71 per targeted audience.

Now if you can just factor in your company conversion rates, it will give you a good idea on the ROI of this particular campaign.

FEW KEY TAKEAWAYS

Context of Use

The performance of a promotional item can be greatly affected by the context in which it is used. For example, a real estate agent giving away promotional keychains to his prospective clients can see an even better ROI as there will be very little waste.

Brand Resonance or Product Choice

It is vital to choose the right promotional product that connects with your brand & messaging. Just because a promotional product is exciting, it doesn’t mean it will necessarily drive home the intended message. You will need to find promotional products that resonate with your audience and carry your message through brand association.

For example, a moving company would benefit from giving away branded measuring tapes, a repair company may benefit from giving away branded repair tools and so on.

The perfect promotional item with the largest ROI will inevitably be one that takes into account brand messaging, costs constraints and customer interest equally. For example, our best-selling item house-shaped branded keychains are extremely successful for promotional marketing among real-estate agents.

How Promotional Products Help In Marketing Your Company

January 1st, 2017

There is no doubt that the marketing industry is an ever-evolving one. Since the early days of marketing, ad-people have been continually coming up with new and more interesting ways to promote a product, from posters to attach to walls and flyers to hand directly to potential customers, to the digital waves of the Internet with all its pop-ups, movie-quality videos and surprising Photoshop tricks. In a way, it has never been as easy to advertise something as it is today and, because of that it has become necessary to make a clear statement about a product and to deliver it to the right people at the right time.!

In complex times like ours, when information is all around us, with a lot of “noise” surrounding it, going back to the basics is a strategy that works extremely well almost all the time. The secret is to deliver the message clearly and in a way that your market will find it and will want to keep it. That’s where promotional products come into play: marketing made clear, pretty and useful. Design comes into the equation and precise printing techniques come with that.

The basics of on-product advertising are still the same as at the beginnings of the industry. You need to be known and, for that, you need your company’s name and brand clearly printed on a surface that will be visible whenever your client needs to remember it. Mugs, pens, golf balls, tee shirts are some of the most popular and effective ways to make your prospective client carry your business message. It will be at their fingertips anytime they write a note or when they have their afternoon coffee at the office. But in terms of more subtle messages, they can go on their child’s favorite stuffed toy, on a fun and wearable T-shirt, on a notebook, or on the cover of their iPad.

These are just the classics, to start with. From there, you can have almost any kind of promotional product that your imagination can come up with.

How to choose, then?

First of all, your company has to be closely related to the promotional product you are choosing for advertising your brand. There has to be a certain link between where the product shall be placed and the purpose of your company. Then, it needs to be, in some way, useful for your prospective client or it should have some decorative quality so it won’t end up in the trash bin any time soon. It needs to be fashionable and attractive but without ever losing the purpose of showing your company’s name and a message related to it.

Quality of the promotional product is of the up most importance, because people don’t like to collect trashy objects, either at work or at home, so you need to invest in such marketing products that will la stand look good. However, this investment will give you a nice return - we can print THAT in bold letters!!

On Planning The Production Of Promotional Pens

January 1st, 2017

Practically everyone makes use of a pen. This is the reason promotional pens make excellent giveaways. People will easily see them as useful and may even get to be grateful to the company which offered this to them as a free gift especially if the pen turns out to be durable.

However, even as promotional pens are effective marketing instruments, it does not necessarily mean that any type of pen will serve the advertising needs of a given company. As in any marketing plan, the choice of materials has to be carefully studied.

The same thing holds true in the case of pens. A good starting point in this regard is identifying what and where the pens will be used. For example, if the pens are meant to be used as a tool of the company sales team, they should logically bear the logo of the firm, its official color, and if space permits, the motto or slogan of the company.

Additionally, as a sales tool, company pens should carry a unique style apart from reflecting a distinctive sophistication. This helps creates a good impression among customers and will serve as recall criteria when it comes to potential clients.

Obviously, the quality of the pen will be a primary consideration. No one will ever want a pen that easily breaks, skips when writing, or loses its ink after a few uses. These lapses may be considered minor, but people will see them as a reflection of the kind of service that the company is set to offer its customers. This may not necessarily be true, but unfortunately, public perception is often guided by first impressions.

As such, the development of promotional pens has to be strictly supervised. Needless to say, quality control has to be top-notch, and this should include employing technologies that are state-of-the-art.

Opting to have a wide range of pens can also be a wise idea. This should be especially useful if the company serves a diverse set of clientele. Among the types of pens worth considering are executive pens, fine liner pens, fountain pens, and retractable pens. Recycled pens and refills should also come highly recommended given the growing concern about the state of the environment.

Indeed, there is more to promotional pens than just being simple company giveaways. A lot of planning and hard work is involved in the production of these special types of pens simply because they have a few other uses apart from being writing tools.

The Top 8 Best Selling Promotional Products

January 1st, 2017

As a leading marketing specialist, we have a wide array of promotional products and items to choose from.

The company’s inventory includes ready-to-use items, sports gear, clothing, accessories and many other options. In addition, the company offers customized promotional giveaways-most especially for those who want to make their marketing efforts even more unique.

Here are 8 of the company’s best selling items. Take a look at them-you’ll never know, but they just might be the one you’re looking for:

1. Rubber Keychains - this option can be a perfect giveaway, most especially for businesses belonging in the clothing and fashion industry. It can also be a good giveaway option for businesses offering outdoor products and activities, and other related industries.

2. Pens - conventional pens, stylus pens and other writing instruments are not only interesting handouts, but they can be pretty useful as well. For promotion purposes, strategically place your business logo or name, as a reminder of who they got their giveaway from. Yes-this handout may be simple, but you’ll be surprised at how effective it can actually be.

3. Lanyards - this promotional product can be used for everyday use. Choose the colour that people can associate with your company or brand. This is made of polyester, for added durability. For promotional purposes, print your product name-to remind people how good your company really is.

4. Silicone Wristbands - this product is made of 100% silicone and comes in different sizes and colours. Just choose that particular colour that symbolizes your business-and you’re good to go! It comes in sizes for children and adults, with a PMS color matching on the band.

5. Ice Scrapers - this promotional giveaway can be a very unique option-and your recipients are bound to appreciate them. It comes in different colours and is made of recycled materials. This product is designed with a 1/4 inch thick blade for heavy duty ice scraping, with a ribbed grip handle for more efficient handling.

6. Tote Bags - this product comes with interesting designs and colours. It also comes in different styles, and which you can even customize depending on your preference. This is recyclable and reusable-which can be very good for long term promotion. Its large space likewise allows you to strategically place or print your company name or logo, which can be effective for branding and name-recall purposes.

7. Mugs - who doesn’t love a hot cup of java or chocolate? With this promotional handout, you can rest assured that users will be reminded of you every time they take a sip of their favourite drink. This option is made of ceramic, with a C-handle for better gripping. It also comes in various colours, which means you can always find that specific design and style that will suit your image or brand.

8. Swivel USB Drives - with the digital age we are now in, using this product for your promotional campaigns is bound to impress your clients. It comes in different colours - and all you need to do is just pick that particular one that will match your taste or brand. Imprint it with your company name or logo, for easier name recall. Each USB has a storage capacity of 4GB.

Will Embroidered Hats, Custom Hoodies and Other Promotional Products Improve Your Bottomline?

January 1st, 2017

The Importance of Promotional Giveaways and Gifts

Promotional products provide you with the brand exposure you need. According to Promotional Products Association International (PPAI), which is the biggest and longest running not-for-profit promo products organization in the world, the use of promotional products has the highest rate of recall, reach and ROI in the advertising industry. It reported that 83% of the people they surveyed liked receiving promotional items and 53% use the products every week. These could be anything from embroidered sweatshirts and hats, t-shirts, mugs, custom jackets, and others.

Another research done by the British Promotional Merchandise Association revealed that recipients, on average, would keep items like a promotional bag for as long as 8 months. Just think of the exposure your brand gets from people to whom you gave away your promotional products to. They are certainly more cost-effective compared to a newspaper ad which can only be seen for a day or two, at the most.

Using Promotional Products to Market Your Business

The great thing about these products is that they can quickly spread word about your business. People love receiving free items and they will not hesitate to use your promo item especially if the quality is good. And the more often they use your promotional gift, the better the exposure you get.

Here are some ideas on how to use promotional items like custom jackets, shirts, string bags, and hats:

1. Use them as way of saying “thank you” to loyal customers. Make the gesture more personalized by giving them an item that has been embroidered with your company logo and perhaps include a message like “You’re our #1 customer!” if your budget allows.

2. Give it to deserving employees in order to recognize their hard work and outstanding achievements. Giving items like promotional pens may be nice, but your employees will value your gift more if it’s extra special such as a jacket with your company logo on it or a good quality cap. The good news is, you can buy embroidered caps with no minimum purchase online so you can ensure you don’t go over your budget.

3. Use your promo products as prizes in contests. If you have a social media account such as a Facebook Page, you can hold a contest and award the winners with quality and useful promotional items. This will not only give you the much needed exposure but will also generate goodwill from your customers and would-be customers.

Choose promotional items that people will appreciate and consider useful, and this strategy will surely improve your bottom line.

Promotional Products: Tools to Marketing

January 1st, 2017

The world of marketing has evolved enormously since the last decades of the 20th Century. Before 1980s advertisers and business owners commonly handed out individual flyers to everybody on the street, regardless of whether they were potential customers or not. Posters on walls, that mostly ended up covered by other posters, were also part of that paper-based strategy, along with advertising in newspapers and magazines, something that not every business owner could afford because of the exorbitant cost.

It was not only the cost and effectiveness of the magazine ads that came to be questioned, but the concept of reaching the right audience and holding their attention. When you see a person receiving a flyer and depositing it in the next trash bin, you know that the flyer was not reaching the desired audience. Flyers are very effective in targeting a certain geographical market, but we know that not everybody in that market is ready for our message or for our product, when the flyer is received. This was one of among the many reasons why better and more effective options for person-to-person advertising started to be considered.

Marketers now suggest that you identify the people that are most likely to be your potential clients. Let’s say that your business sells golf clubs and attire. You will have less success randomly handing out flyers on the street than by advertising directly at golf clubs. Indeed, you will have three times the attention if you give your potential client a gift, a memory stick or a set of golf balls, for instance, with the name and logo of your business printed on it. Such a gift has mutually beneficial value.

Another problem with flyers and posters is that your potential client receives the information at a time when they may not need it and therefore is easily discarded and forgotten. But when you make them a gift of something useful that they carry every day in their pockets, or backpacks, it will be there to remind them of the source. It will be there when they need to replace a club, buy another bag or another pair of golf shoes, so they will know where to go to make their purchase.

That is why promotional products need to be useful, attractive and deliver your message in a snap. A mug, a baseball hat, a pen speaks directly to your customer and gives them all your important information: what is your business and where to find you.

One more reason to prefer printed promotional products: When you are starting a business, the hardest part is often brand building and brand awareness. A great marketing idea is to make gifts for your potential clients so that they get to know your brand and start talking about it. To accomplish this, the printed product must be original, fashionable and useful. There are hundreds of amazing products that one can print on; you just have to select the best professional printer in town.

What Makes Promotional Products So Effective for Marketing

January 1st, 2017

Americans love promotional products! In a recent survey, over 90% of respondents indicated that they would keep a branded promotional product if they found it relevant or useful. Offering the right pieces to your customers allows you to capitalize on this affection for branded freebies and boost your brand recognition. What makes promotional products so effective for marketing?

They Are Perceived as a Gift

While paper flyers, postcards, and similar pieces can relay your message, they are often discarded without even being read. Promotional pieces have a higher perceived value, making the recipient more likely to hang on to them.

Extended Exposure

A reusable tote or water bottle with your logo will go more places and be seen by more people as the recipient uses these popular promotional products. Every time your logo is spotted “in the wild” awareness of your brand increases - and some people keep and use branded promo pieces for years.

Low Cost

Promotional products don’t cost as much as traditional advertising but offer a great return on your investment. Being able to order as many pieces as you need and distribute your promos freely allows you to blanket an area or trade show with your brand without spending a fortune.

Award Employees

Offer a logo shirt, bag or another promo piece to your top performing salesperson or your employee of the month. You’ll not only boost morale, you’ll encourage loyalty and be able to offer a tangible reward for your employee’s efforts.

Say Thanks in a Memorable Way

A follow-up is just good manners and good business sense. Your clients are used to having salespeople send thank you emails after a meeting. You’ll stand out if you send some memorable promotional products instead.

How to Choose the Right Promotional Pieces for your Audience

Relevance

Make sure the piece you choose relates in some way to your target buyer. A kid’s sports team will love your printed bags, t-shirts or water bottles but won’t have much use for key chains or bottle openers. Offering a relevant piece increased the chances that it will be used and enjoyed by the recipient.

Usefulness

Offer pieces that are truly useful to your customers and they’ll be more likely to keep them. Promotional products like screen printed bags, printed pens and similarly useful items are not likely to be discarded. If the original recipient can’t use them, they are likely to see the value and pass these pieces onto someone who can.

Portability

Promo items used in trade shows or conventions need to be portable and easy to take home. Most visitors will travel by air, so luggage space will be at a premium. Pieces that are not fragile and that are easily packed make great trade show or convention giveaways.

Incorporating promotional products into your marketing plan offers you a variety of ways to reach out to your target customer and offer useful and engaging pieces that remind them of your business.

5 Great Ways to Distribute Your Promotional Items

December 26th, 2016

Many experts agree that items such as promotional USB drives, pens and mugs form part of a great, multi-pronged marketing strategy, but it can sometimes be difficult to know the best method of distributing these items so that they get to the right people and have the best effect on your brand image.

The reality is that there are hundreds of different ways to get your promotional material into the hands of current clients or prospective customers; here are five of the most effective methods that will ensure that you get great results from the endeavour.

The first suggestion is to give away your promotional products as part of a competition that you host; this can be a competition for your employees, your current customers or the general public, and can therefore be tailored to improve your brand image in the eyes of a number of different audiences. For a campaign that targets your current customers as well as the wider public, consider launching a competition over social media to distribute some high quality promotional gifts. The advantage of the running this kind of contest is that the competition itself will boost your image as a generous dynamic brand, as well as draw new customers to you.

The next suggestion - and one that can work within the office and among customers or the general public - is a seasonal giveaway of certain gifts. This is especially a good idea during national or cultural festivals, where the giving of gifts is perceived as a generous act in line with the customs of the period rather than simply a promotional one.This can be a valuable tool in the work place itself, by distributing gifts to the employees and their families. Alternatively, you can give away free branded products in your store to all customers who come through the door on one particular day.

A third idea - and one similar to the suggestion mentioned above - is to provide personalised gifts to customers and staff on special days. This can mean birthdays, working relationship anniversaries and more. Rather than widely projecting an image of a generous company, you will be instead building a personal relationship with a loyal customer or a member of staff.It is wise again to choose quality items for this kind of gift for higher perceived value. A personalised pen is one excellent, classic promotional gift that is both practical and valued, and will help build your relationship with the recipient of the item.

A fourth great idea for a way of distributing your promotional items is during conferences, where you are likely to mix with others in your industry. For those who are hosting a talk or a presentation, giving free gifts to the audience will help draw people to your particular event. Items such as promotional USB drives and business card holders make useful and classy gifts which many people will jump at the chance to get their hands on for free. Giving away useful, quality items such as these can leave a strong impression of your company.

Lastly, consider trade shows as a great opportunity to reach a variety of potential customers and contacts with your free gifts. Many people who attend these kinds of events expect some kind of freebie, and therefore giving out items such as pens, keyrings and promotional USB drives will help bring an audience to your exhibition booth.

At trade fairs it is important to be able to compete with the large number of other exhibitors, and a great free gift can give you the edge over your competitors; just make sure that your promotional product is relevant, useful and something that trade fair attendees will be pleased to get their hands on.

Top Tips for Choosing the Perfect Promotional Keyrings

December 26th, 2016

Promotional merchandising products are extremely popular with many different kinds of companies. These offer the chance to build strong relationships with clients and associates, whilst also offering some value to them. Of course, using the right promotional items is absolutely essential in order to make the right impact on your target audience.

Some of the most popular types of items are promotional keyrings, which are considered one of the timeless classics of merchandising right along with pens and USB sticks. These are very convenient and handy items, and are sure to be used by the recipient. This is one of the main reasons why they are a ‘tried and tested’ merchandising item that never seems to decline in popularity.

With that said, it is absolutely essential to make some important choices when choosing your keyring. The first one of these is selecting the material that your promotional keyrings are going to be made from. There are several different types of material on the market, ranging from high quality leather right through to funky plastic designs.

It is also possible to choose metal designs and even ones made out of unusual materials such as wood or rubber. You will need to think about the functionality of your keyring and the image that you want to give off. A cool plastic keyring might be appropriate for a younger audience, whereas a sophisticated recipient might appreciate the feel and quality of real leather.

Next on the list is to consider the colour of your keyring. This, of course, can be related to your company and your company colours. This will help keep your brand memorable for the person who is using the key ring on a regular basis. However, make sure that the colour that you use is attractive and that design is appealing too.

As people will hang on to attractive keyrings that they enjoy using, putting effort into selecting colours that are pleasant and give off an appealing vibe - as well as being reference reminiscent of your company colours - will definitely pay off.

If you want to make a big impression on your target market, there is no way better to do this than by introducing the concept of multifunctional keyrings, such as one which acts as a bottle opener, a mini Swiss Army knife or something entirely different. This can really help your merchandising items stand out from the crowd.

People enjoy practical gifts from companies regardless of whether it is a promotional tactic of not, and having a unique and very usable item that serves a number functions is often appreciated. If you cannot find something on the market that suits you, many merchandising agencies can actually customise these products for you.

Finally, something that you will need to consider is cost. All companies will have a specific budget for merchandising, and you will need to think about which are the most essential factors of your design and whether they are worth the spend. You may be able to make compromises somewhere, such as choosing a less complicated design or reducing size.

The way to get the best price however, is to ask around a number of retailers and manufacturers who will be able to offer you a package price for what you are looking for. Do not be afraid to hunt around a little bit in order to find the ideal products - such as promotional keyrings - for your company.

With plenty of reputable suppliers out there, it certainly should not be difficult to find items that perfectly represent your company and leave a positive impact on the recipient, whether a potential client or one of your employees.