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How to Choose Company Promotional Items

October 4th, 2016

Company promotional items are very useful in marketing and advertising products or services. They usually include the name, logo, or slogan of the business. Basically, there are four categories of promotional items: imprinted items that are given away as freebies, imprinted items that are sold, imprinted items that are given away as premiums, and free gifts.

These company promotional items can effectively increase sales without compromising budget. They can be directed to a specific audience and they can last for a long period of time. Thus, they can advertise your business repeatedly without any additional costs. However, there are just so many promotional items; and choosing one can be quite a daunting task.

Of course, budget is an important factor to consider. Before you invest in company promotional items, see to it that you have sufficient funding. Avoid overspending as much as possible. Identify your costs and include them in your overall pricing strategy and marketing budget. Keep track of all company expenses, especially indirect costs such as handling, storage, and shipping. It is also more ideal to order by the bulk than by batches.

Aside from budget, you must also consider the shelf life of promotional products. Perishable products like food and beverages have the shortest shelf life. Other promotional items such as calendars and planners can also get outdated. So, you must not buy more than you actually need. If you do, you will just waste money and your stockrooms will be filled with unnecessary clutter.

Moreover, make sure that your company promotional items are functional and related to the business that you are into. They should not only be useful to your customers, but they should also build awareness of your company. Whenever customers use or take a look at your promotional item, they should be able to know what your business is about right away.

For instance, if you are into the food business, you can give away fridge magnets, ladles, and aprons. If you are into auto dealership, you can give away car stickers, keychains, and license plate holders. If you are manufacturing shampoo or similar hair products, you can give away samples in sachets or small bottles.

In addition, you may also use the tried and tested promotional items like t-shirts, caps, umbrellas, pens, notepads, bags, coasters, cups, and mugs. These items can be used or worn daily; thus, more people will be informed about your business. Each time they are used, they help reinforce your brand. People will also easily recognize your company name and logo, thanks to these promotional goods.

Company promotional items are essential in a business. They are a convenient way to publicize your product or service. They do not need to be costly, though. The main purpose of using these items is to promote and let your business be known. So, you must choose items that will stand out and get your message across. It is not ideal to go for something that does not have an impact to customers. It is not ideal to choose something that is just kept in a drawer and forgotten either.

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Hand Sanitizer Continues To Be a Top Selling Promotional Product During Flu Season

January 22nd, 2013

We’ve blogged about promotional hand sanitizer before but it bears repeating since the flu has become an actual epidemic this year.  Your customers will certainly appreciate an extra bottle of hand sanitizer as you can never be too cautious.  Make sure to get your flu shot too if you haven’t done so already…

Order 2 oz. promotional hand sanitizer with your imprinted company logo today!

Promotional Hand Sanitizer Has Never Been This Popular

Promotional Hand Sanitizer: The Perfect Companion for Cold and Flu Season

September 5th, 2012
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Superior Promos Promotional Hand Sanitizer

Cold and Flu Season is upon us. Are you taking the proper precautions to keep your health in tact?

Part of practicing good hygiene and preventing illness is to of course avoid germs.  Most of us share small spaces with others who might be sniffling or sneezing! I don’t know about you, but we cannot continue to deliver quality Promotional Products by completely avoiding people and small spaces. Make the most of these circumstances with one of our Promotional Hand Sanitizers. Promote good health - give one to your customers, friends, family and co-workers as well.

Hand Sanitizers have many benefits -  they are a quick, easy and efficient way to stay germ free. Lets face it, we cannot always make it to a sink. Keep a Promotional Hand Sanitizer handy to disinfect your hands and prevent those nasty flu and cold viruses. In addition to keeping your hands sanitary, our Promotional Sanitizers can also be used on germy surfaces including, glasses, sunglasses, mirrors, pens and door knobs.

Superior Promos has a numer of convient packaging options to meet all of your sanitary needs, including bottles of hand sanitizer, hand sanitizing pens and hand sanitizing spray. Decide which one meets your needs and submit your artwork requirements to art@superiorpromos.com

With these facts in mind, be the one who helps keep your customers healthy this cold and flu season with your own personally branded Promotional Hand SanitizerFor questions, don’t hesitate to contact us at 1-888-577-6777.