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Reasons Why You Should Rely on Promotional Products

July 21st, 2020

Reasons Why You Should Rely on Promotional Products

Promotional products are goods marked with a business name and logo or strap. They are available in various items, but some of the more popular ones, including promotional froths, cups, USB sticks, bags, and keys. Nearly everything can be branded with a name or logo so that the options are endless. Advertisement products are often a communication tactic. It’s one of the most extended living tricks in the book, but it is still useful, even against today’s ostentatious marketing campaigns.

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5 Main Benefits Of Promotional Products

Many would have advertising items that we use daily in their home or workplace without even worrying about where they come from. But what are the real advantages of promotional products?

#1. Awareness About Your Brand

Every corporation is dedicated to brand awareness. Brand recognition is how quickly the consumers will recognize your company while they are going to shop. The more you build brand recognition, the more consumers first notice you, the better the probability of sales. You want your brand to be at the forefront of people because you are their first dock of call in times of need.

#2. Exposure Again And Again

Well, thought-out items allow you to recall and don’t neglect your company and your message through constant exposure. It is essential to have your brand at the top of your buyer’s mind when it comes to decisions for buyers. Your consumers consciously support the company by merely buying the commodity before any prospective customers. Such goods are an implicit, persistent reminder as they fall into the recipients’ everyday lives.

#3. Positive Branding

Providing current and prospective consumers with exclusive gifts or promotional productswould not just raise your brand recognition but also boost their opinions. It depends, of course, on the quality of the products, which is why your products are very crucial. These items reflect on your business so that you take critical decisions into concern.

Summing Up

All the benefits indicate the promotional products have the power to transform the perception of the buyers or prospective customers towards your brand and company.

The 6 Most Useful Promotional Items You Will Love To Gift

June 20th, 2020

Significant events, recognition programs, and customer fundraising-all occasions are perfect ways to giveaway outstanding promotional items that carry your brand up to the next level. And what about the promotional products you give every day — the products that you stay connected and provide every day for staff, and potential customers? What are the must-have items that you should always stock? This is a list of 5 smart promotional items to be given. You never know when the time will come for someone to enjoy a promotional product.

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#1. Promotional Items: Stress Balls

The stress ball is a market-driven stress reliever (and among the most popular promotional items). Stress overpowers us in ordinary routines, so let your marketing campaign escape easily to preserve the energy that your consumer needs.

#2. Promotional Items: Sunglasses

Give your consumers this stylish but affordable gift of apparel. Being able to print your icon or brand messages on the arms or even on the lenses of the sunglasses makes this item enjoyable for everyone. Also, it’s an item that people use every day. That’s why it’s the second most popular promotional items that you could consider.

#3. Promotional Items: Frisbees

Advertising frisbees are convenient, cost-effective gifts if you want to advertise your brand at an outdoor event. It’d be an excellent Versace for something like a sports shop. Frisbees are very lucrative promotional items since they are fantastic for your brand or company specifics and come under the sun in every color.

#4. Promotional Items: Beach Ball

Although the name sounds like these items are just good at the beach for a day, they are incredibly flexible and unique promotional items. You can pick from your beach ball for the next charitable function, education function, sporting event, or just after a day at the pool with ever ending color options.

#5. Promotional Items: Flashlight Keychains

Everybody likes an item that you can stash unnoticed before you need it. In this case, flashlight keychains are just perfect. It is a regular feature that holds one’s keys in place, but also a comfortable light in the dark. So, plan your next campaign with a little light intensity and provide a tactile and helpful product for your consumers.

#6. Promotional Items: Drawstring Backpacks

These backpacks are sturdy As well as impressive to promote your brand every day. You can quickly adapt a drawing backpack to hold your logo with a full printing area and allow your business to deliver your message visibly.

Summing Up

So, we hope this list helps you to grow your business while investing very little on giveaways. Then, what are you waiting for?

Promotional Items: Are They Just for Business?

October 8th, 2016

Promotion is in every aspect of daily life whether it is at breakfast reading the back of a cereal box, listening to the radio absently gazing at the billboards on the way to work or in the evening watching your favorite television show we are bombarded constantly with advertisement of one sort or another.

The internet has become one seething electronic advertisement touting everything from good looks are possible for you too, then finding just the perfect person to spend your life with, not to forget the ever present get rich quick formulas to make your life complete. A never ending plethora of promotion it would seem. STOP, let me get off here you say to yourself.

The scenario plays out day after day until refreshment takes place as something useful is presented. Finally something I can actually use in this day of media frenzy we say to ourselves. What is this magical thing that has come into our everyday existence? Is it a bird, a plane, no it’s a useful promotional item! Really getting down to the meat of the subject do you only receive a promotional item when someone calls on you at your business? No, as you attend various events in your life organizations come into play. Donated blood at the blood drive and we received what, an imprinted t-shirt with the organization’s logo. As intentions are good in distributing promotional items for organizations we accept the shirt and wear it promoting that organization as well as their particular message. What about paying to receive promotion? We say never until approached by a school child to purchase promotional items for schools aka booster items throughout the school year.

Reflecting on the former elements it would seem that imprinted items are not just for business. Let us explore further this elusive device. Promotional items for business are in fact imprinted products that are intended to bring about brand recognition and ideally be utilized either in the workplace or to promote awareness, products-services to a consumer. Selection of business promotional items is predicated upon the promotion target market. Business to business promotion would utilize items such as pens and custom sticky notes printed with a company logo for everyday in-office advertising. Special corporate events or higher revenue yielding clients can warrant promotional travel mugs fully satisfying their business worth. On the other hand business to consumer promotion would entail a useful logo imprinted promotional rain gauges or thermometers for examples of at the home promotion.

Promotional items for business are in fact used for targeting brand recognition, advertising to consumers, charitable organization participants, schools as well as for business promotion.

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How to Choose Company Promotional Items

October 4th, 2016

Company promotional items are very useful in marketing and advertising products or services. They usually include the name, logo, or slogan of the business. Basically, there are four categories of promotional items: imprinted items that are given away as freebies, imprinted items that are sold, imprinted items that are given away as premiums, and free gifts.

These company promotional items can effectively increase sales without compromising budget. They can be directed to a specific audience and they can last for a long period of time. Thus, they can advertise your business repeatedly without any additional costs. However, there are just so many promotional items; and choosing one can be quite a daunting task.

Of course, budget is an important factor to consider. Before you invest in company promotional items, see to it that you have sufficient funding. Avoid overspending as much as possible. Identify your costs and include them in your overall pricing strategy and marketing budget. Keep track of all company expenses, especially indirect costs such as handling, storage, and shipping. It is also more ideal to order by the bulk than by batches.

Aside from budget, you must also consider the shelf life of promotional products. Perishable products like food and beverages have the shortest shelf life. Other promotional items such as calendars and planners can also get outdated. So, you must not buy more than you actually need. If you do, you will just waste money and your stockrooms will be filled with unnecessary clutter.

Moreover, make sure that your company promotional items are functional and related to the business that you are into. They should not only be useful to your customers, but they should also build awareness of your company. Whenever customers use or take a look at your promotional item, they should be able to know what your business is about right away.

For instance, if you are into the food business, you can give away fridge magnets, ladles, and aprons. If you are into auto dealership, you can give away car stickers, keychains, and license plate holders. If you are manufacturing shampoo or similar hair products, you can give away samples in sachets or small bottles.

In addition, you may also use the tried and tested promotional items like t-shirts, caps, umbrellas, pens, notepads, bags, coasters, cups, and mugs. These items can be used or worn daily; thus, more people will be informed about your business. Each time they are used, they help reinforce your brand. People will also easily recognize your company name and logo, thanks to these promotional goods.

Company promotional items are essential in a business. They are a convenient way to publicize your product or service. They do not need to be costly, though. The main purpose of using these items is to promote and let your business be known. So, you must choose items that will stand out and get your message across. It is not ideal to go for something that does not have an impact to customers. It is not ideal to choose something that is just kept in a drawer and forgotten either.

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Promotional Giveaways and Sporting Events

June 22nd, 2009

To reiterate one of the many purposes of this blog, we are attempting to point out how ubiquitous promotional products are in our everyday lives.  Sporting events, especially baseball games, have been a staple for promotional item giveaways for as long as I can remember.  Everything from blankets to hand fans are given away.  These giveaways often attract more fans thus creating a higher attendance and more revenue for the home team.

As a former season ticket holder for the Angels during my college days, I often remembered the attendance being far greater on days where giveaways were taking place versus non giveaway days.   Further, promotional giveaways often took place on week days where attendance may not be as high as the weekends.  Let’s examine some of the promotional items I received and how they relate to past points brought up in this blog.

Promotional Blanket -  One season, I received a promotional blanket in early September which became extremely useful.  At that point in the season, the weather began to get colder as fall approached.  The blanket made a great giveaway because of its overall usefulness as well as seasonal usefulness.  The blanket made night games more tolerable, and also made the cut for various family camping trips.  I believe a local radio station sponsored this giveaway.

Promotional Hand Fan - One season, during the dog days of summer, a giveaway took place featuring hand fans.  This was perfect for day games as the sunny Southern California weather can be a little too much at times.  My girlfriend at the time was ecstatic over this give away as she used it the whole game without the usual complaints of how hot it was.  This give away also aligns well with the seasonal usability trait previously discussed.

Promotional Cap - This is the perfect baseball game give away for obvious reasons.  Not only do people use this item, it also shields you from the sun during the warm summer months both at the ballpark and away from it. The brand awareness that comes from someone wearing a baseball cap is immense.

The sky is the limit when it comes to sporting events and promotional products.  Bobble heads, t-shirts, noise makers, hand fans, blankets, tote bags and calendars all make fantastic giveaways that create further brand recognition.  To setup a promotional give away using some of the aforementioned products, contact Superior Promos today and get the expert help you need for a successful campaign.

Promotional Hand Fan

Promotional Hand Fan

Summer Time Promotional Product Ideas

May 22nd, 2009

I’ve always stressed the importance of giving your audience a promotional product they would use.  One aspect you must take into account is the season.  Now that summer is here, it’s important your promotional campaign cater to usage during this season.  Below are some promotional product ideas that are perfect for a summer campaign.

Promotional T-Shirts:  This is the obvious product because almost everyone wears t-shirts during the hot summer months.  Superior Promos’ talented staff can implement your company’s logo on a wide variety of t-shirts that will effectively display your logo.

Promotional Frisbee:  This is a great option especially for those living in the coastal areas.  This is a product your market would use, and the space on top of the Frisbee allows room for a very large and prominent logo.  Again, our talented artists can implement all of this for you and answer any questions you might have on the process.

Promotional Visor:  This is another useful promotional item because it can be used at the beach or even at sunny baseball games.  This is a universal item that can be used by your market in all cities.

Promotional Hand Fan:  Summer months can be hot — very hot.  A promotional hand fan is useful anywhere especially at the aforementioned beach, baseball game or even on a hike.

Promotional Beach Ball:  A summer time staple…  Beach balls attract attention even though it’s mainly in effort to punch the thing, but still, it’s something that makes an ideal giveaway.  Reason being, how often do you shop with intent to purchase a beach ball?  I can’t imagine this is at the top of your shopping list.  If a beach ball was given to you, wouldn’t you hold on to it?  Why wouldn’t you?

Promotional Can Cooler:  Ahh yes..the can cooler or “coolies” as they’re often referred to go hand in hand with summer time as people are enjoying themselves at lakes, rivers, beaches etc.  This item is especially effective since it’s constantly being held at eye level with logo in plain sight.

Visit http://www.superiorpromos.com to see some other great summer promotional products.  Feel free to contact us with any questions regarding product size, artwork and availability.  Perhaps I’ll see your beach ball floating around the new Yankee Stadium this summer.