Posts Tagged ‘Promotional Gifts’

The Importance of Color with Promotional Products

Saturday, September 15th, 2012

11Have you ever stopped to think what the colors surrounding your advertising campaign portray? Colors are an intergal part of your businesses brand, creating a vivid story and a positive image among your target audience.

According to Entrepreneur.com, choosing the right dominant color for your brand is crucial. This color(s) should appear on your promotional materials, including your logo and Promotional Products. This color really sets you apart in your industry and plays an active role in reinforcing your brand. Color plays a huge role in memory recall. Colors can mean a multitude of  things given the context; color provokes many different thoughts, emotions and feelings. According to some sources colors seem to have some universal meaning:

Blue: Blue Promotional Products are often a popular choice for financial institutions. Blue fosters feelings of trust, dependability and fiscal responsibility.

Red: Red Promotional Products are a great way to appeal to your consumers passionate side. Red activates feelings of energy and aggression. Count on this color to be attention grabbing, although the attention might not always be positive.

Green: Green Promotional Products promote feelings of prosperity, optimism, health, freshness and serenity. Green’s meanings are extremely versatile which makes it a popular choice among businesses.

Yellow: Yellow is the ultimate symbol of warmth, positivity and light. Yellow Promotional Products are a great way to stimulate and motivate your customers. You can never go wrong with this eye-catching shade.

Purple: Purple a wonderful blend of passion, sophistication and royalty. Our Purple Promotional Products are sure to turn heads and enrich your customer base!

Black: Black is the top chosen color for luxury item branding. Black Promotional Products convey a bold, powerful and serious message while still maintaining a classic look.

White: White Promotional Products connote purity, cleanliness and simplicity. White can be most commonly used with health care products.

Superior Promos has a variety of Promotional Products of all shapes, sizes, functions and not to mention COLORS! Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable.  Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.

Marketers Spending More on Promotional Products

Friday, June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Have You Thanked Your Clients This Year?

Tuesday, April 10th, 2012

Have you given gifts to your prospective clients this year? A recent gift-giving survey provided by ASI shows average spending on gifts was up by 13.9% this year, approximately $30 per gift for prospective clients. The most popular gifts given were customized Promotional Food and Beverage Products.

Employers also recognize the need to reward and thank their employees, in addition to prospective clients. On average employers spent an average of $42 per employee. This is a great way to show appreciation, gratitude and maintain employee retention figures.

Is gift-giving as a method of potential leads and sales effective? Nearly a quarter of respondents reported gift-giving resulting in sales, leads and referrals. Remember Promotional Product gifts are a mutually beneficial exchange, customize your product of choice and ensure your potential client will be sure to remember you for months to come.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Promotional Gifts During the Holidays

Wednesday, December 23rd, 2009

MSNBC provided an insightful article on promotional gifts to clients courtesy of Entrepreneur.com.  The article detailed 5 different messages your gifts should give to your clients, along with saying thank you.

Not only do you want to provide promotional gifts to your clients for the reasons mentioned, but your employees should receive corporate gifts as well.

Browse our selection of corporate and holiday gifts here.

FTC Imposes Guidelines on Bloggers Who Accept Promotional Gifts

Saturday, October 24th, 2009

The Federal Trade Commission has imposed new guidelines “requiring bloggers to disclose gifts or promotional items from companies they write about. Failure to do so might even result in fines.”  Given the power that bloggers have on society in this day and age, the FTC is attempting to control bloggers from giving favorable reviews because of a gift or freebie that they received.  The FTC is also attempting to hold blogs just as accountable as newspapers and magazines who face similar guidelines regarding promotional gifts and products received.  All that’s expected of bloggers is to mention in their entry if a product was provided to them for free so the reader knows whether they’re getting an impartial review or not.  In the long run, reader loyalty will increase when the reader knows that the blogger has their best interests at heart.