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Tips And Facts That You Were Unaware Of About Promotional Pens

June 20th, 2020


Promotional pens are a classical and very well-established channel for products. Although they are powerful tools for branding, they are sometimes routinely bought as necessary items. Also, there are many similar things that you may be unaware of until now. So, let’s find them out.

#1. Popularity Of Promotional Pens

People like free pens. Sometimes, they don’t hesitate to steal the same either from the restaurants or from their colleagues. So, what you need to do is to put your promotional pens wherever you think. Throw them in with other marketing materials, fill every desk caddy in your office, provide them at your point of sale for credit card signatures.

#2. Versatility Of Promotional Pens

Providing workers with labeled writing resources at the office is helpful to them and you. For a stylish look, they’ll bring them to meetings, lend them to friends and family to spread the brand knowledge, and use them in the workplace to add to their efficiency.

#3. Promotional Pens Will Stay Longer

Although it is a digital age, the act of putting pen to paper doesn’t go away quickly. From a meeting or contact information to real note-taking, written communication instruments will always be in trend. It won’t be an exaggeration to say that the promotional pens are eternal. They’ll still be required in some manner or the other. Yeah, keep up with current technology and trends, but don’t forget the essence of any successful promotional item

Some Tips About Promotional Pens

Pen Value is a notion targeted at recognizing the value of promotional pens from a marketing point of view. Simultaneously, it is also a measure of how much a promotional pen suits its price and the visual identity of the sender. Here we include a fast reference to the most critical factors you should consider when selecting promotional pens to optimize your business

  • A Number Of Promotional Pens: A pen in a “personal meeting” is a good thumb rule. Should you ever don’t know how many pens to order or find it hard to estimate use, purchase a smaller fraction of pens in the first round?
  • Time: Consider setting aside a certain amount of your time to increase your promotional pens’ Pen Value. Limited time more often makes for bad bargains and depressing experiences.

In Conclusion

These facts and tips aim to help you make the right decisions as far as gifting of the promotional pens is concerned. And we think we have succeeded in that to an extent.

What Is A Promotional Item?

September 28th, 2016

A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign.

Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive.

Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program.

There are many examples of promotional items available online and they include:

  • Promotional pens
  • Promotional mugs
  • Promotional mouse mats
  • bags and folders
  • clothing such as t-shirts
  • caps
  • desk top sets
  • Promotional Umbrellas
  • clocks and watches.
  • computer accessories
  • calculators
  • mobile phone holders
  • stress toys
  • fridge magnets
  • games and puzzles
  • golf gifts
  • confectionary
  • badges
  • bumper stickers
  • air fresheners
  • balloons
  • boomerangs
  • crystal
  • glassware
  • Frisbees
  • lanyards
  • letter openers
  • magic cubes
  • money boxes
  • photograph frames
  • clappers and rattlers
  • stickers
  • tax disc holders
  • whistles
  • wine and accessories
  • yo-yos
  • And many, many more promotional items that are neat, interesting and unique.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/


The Importance of Color with Promotional Products

September 15th, 2012

11Have you ever stopped to think what the colors surrounding your advertising campaign portray? Colors are an intergal part of your businesses brand, creating a vivid story and a positive image among your target audience.

According to Entrepreneur.com, choosing the right dominant color for your brand is crucial. This color(s) should appear on your promotional materials, including your logo and Promotional Products. This color really sets you apart in your industry and plays an active role in reinforcing your brand. Color plays a huge role in memory recall. Colors can mean a multitude of  things given the context; color provokes many different thoughts, emotions and feelings. According to some sources colors seem to have some universal meaning:

Blue: Blue Promotional Products are often a popular choice for financial institutions. Blue fosters feelings of trust, dependability and fiscal responsibility.

Red: Red Promotional Products are a great way to appeal to your consumers passionate side. Red activates feelings of energy and aggression. Count on this color to be attention grabbing, although the attention might not always be positive.

Green: Green Promotional Products promote feelings of prosperity, optimism, health, freshness and serenity. Green’s meanings are extremely versatile which makes it a popular choice among businesses.

Yellow: Yellow is the ultimate symbol of warmth, positivity and light. Yellow Promotional Products are a great way to stimulate and motivate your customers. You can never go wrong with this eye-catching shade.

Purple: Purple a wonderful blend of passion, sophistication and royalty. Our Purple Promotional Products are sure to turn heads and enrich your customer base!

Black: Black is the top chosen color for luxury item branding. Black Promotional Products convey a bold, powerful and serious message while still maintaining a classic look.

White: White Promotional Products connote purity, cleanliness and simplicity. White can be most commonly used with health care products.

Superior Promos has a variety of Promotional Products of all shapes, sizes, functions and not to mention COLORS! Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable.  Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.

Marketers Spending More on Promotional Products

June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Have You Thanked Your Clients This Year?

April 10th, 2012

Have you given gifts to your prospective clients this year? A recent gift-giving survey provided by ASI shows average spending on gifts was up by 13.9% this year, approximately $30 per gift for prospective clients. The most popular gifts given were customized Promotional Food and Beverage Products.

Employers also recognize the need to reward and thank their employees, in addition to prospective clients. On average employers spent an average of $42 per employee. This is a great way to show appreciation, gratitude and maintain employee retention figures.

Is gift-giving as a method of potential leads and sales effective? Nearly a quarter of respondents reported gift-giving resulting in sales, leads and referrals. Remember Promotional Product gifts are a mutually beneficial exchange, customize your product of choice and ensure your potential client will be sure to remember you for months to come.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Promotional Gifts During the Holidays

December 23rd, 2009

MSNBC provided an insightful article on promotional gifts to clients courtesy of Entrepreneur.com.  The article detailed 5 different messages your gifts should give to your clients, along with saying thank you.

Not only do you want to provide promotional gifts to your clients for the reasons mentioned, but your employees should receive corporate gifts as well.

Browse our selection of corporate and holiday gifts here.

FTC Imposes Guidelines on Bloggers Who Accept Promotional Gifts

October 24th, 2009

The Federal Trade Commission has imposed new guidelines “requiring bloggers to disclose gifts or promotional items from companies they write about. Failure to do so might even result in fines.”  Given the power that bloggers have on society in this day and age, the FTC is attempting to control bloggers from giving favorable reviews because of a gift or freebie that they received.  The FTC is also attempting to hold blogs just as accountable as newspapers and magazines who face similar guidelines regarding promotional gifts and products received.  All that’s expected of bloggers is to mention in their entry if a product was provided to them for free so the reader knows whether they’re getting an impartial review or not.  In the long run, reader loyalty will increase when the reader knows that the blogger has their best interests at heart.