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How to Choose Company Promotional Items

October 4th, 2016

Company promotional items are very useful in marketing and advertising products or services. They usually include the name, logo, or slogan of the business. Basically, there are four categories of promotional items: imprinted items that are given away as freebies, imprinted items that are sold, imprinted items that are given away as premiums, and free gifts.

These company promotional items can effectively increase sales without compromising budget. They can be directed to a specific audience and they can last for a long period of time. Thus, they can advertise your business repeatedly without any additional costs. However, there are just so many promotional items; and choosing one can be quite a daunting task.

Of course, budget is an important factor to consider. Before you invest in company promotional items, see to it that you have sufficient funding. Avoid overspending as much as possible. Identify your costs and include them in your overall pricing strategy and marketing budget. Keep track of all company expenses, especially indirect costs such as handling, storage, and shipping. It is also more ideal to order by the bulk than by batches.

Aside from budget, you must also consider the shelf life of promotional products. Perishable products like food and beverages have the shortest shelf life. Other promotional items such as calendars and planners can also get outdated. So, you must not buy more than you actually need. If you do, you will just waste money and your stockrooms will be filled with unnecessary clutter.

Moreover, make sure that your company promotional items are functional and related to the business that you are into. They should not only be useful to your customers, but they should also build awareness of your company. Whenever customers use or take a look at your promotional item, they should be able to know what your business is about right away.

For instance, if you are into the food business, you can give away fridge magnets, ladles, and aprons. If you are into auto dealership, you can give away car stickers, keychains, and license plate holders. If you are manufacturing shampoo or similar hair products, you can give away samples in sachets or small bottles.

In addition, you may also use the tried and tested promotional items like t-shirts, caps, umbrellas, pens, notepads, bags, coasters, cups, and mugs. These items can be used or worn daily; thus, more people will be informed about your business. Each time they are used, they help reinforce your brand. People will also easily recognize your company name and logo, thanks to these promotional goods.

Company promotional items are essential in a business. They are a convenient way to publicize your product or service. They do not need to be costly, though. The main purpose of using these items is to promote and let your business be known. So, you must choose items that will stand out and get your message across. It is not ideal to go for something that does not have an impact to customers. It is not ideal to choose something that is just kept in a drawer and forgotten either.


What Is A Promotional Item?

September 28th, 2016

A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign.

Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive.

Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program.

There are many examples of promotional items available online and they include:

  • Promotional pens
  • Promotional mugs
  • Promotional mouse mats
  • bags and folders
  • clothing such as t-shirts
  • caps
  • desk top sets
  • Promotional Umbrellas
  • clocks and watches.
  • computer accessories
  • calculators
  • mobile phone holders
  • stress toys
  • fridge magnets
  • games and puzzles
  • golf gifts
  • confectionary
  • badges
  • bumper stickers
  • air fresheners
  • balloons
  • boomerangs
  • crystal
  • glassware
  • Frisbees
  • lanyards
  • letter openers
  • magic cubes
  • money boxes
  • photograph frames
  • clappers and rattlers
  • stickers
  • tax disc holders
  • whistles
  • wine and accessories
  • yo-yos
  • And many, many more promotional items that are neat, interesting and unique.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/


Summer Time Promotional Product Ideas

May 22nd, 2009

I’ve always stressed the importance of giving your audience a promotional product they would use.  One aspect you must take into account is the season.  Now that summer is here, it’s important your promotional campaign cater to usage during this season.  Below are some promotional product ideas that are perfect for a summer campaign.

Promotional T-Shirts:  This is the obvious product because almost everyone wears t-shirts during the hot summer months.  Superior Promos’ talented staff can implement your company’s logo on a wide variety of t-shirts that will effectively display your logo.

Promotional Frisbee:  This is a great option especially for those living in the coastal areas.  This is a product your market would use, and the space on top of the Frisbee allows room for a very large and prominent logo.  Again, our talented artists can implement all of this for you and answer any questions you might have on the process.

Promotional Visor:  This is another useful promotional item because it can be used at the beach or even at sunny baseball games.  This is a universal item that can be used by your market in all cities.

Promotional Hand Fan:  Summer months can be hot — very hot.  A promotional hand fan is useful anywhere especially at the aforementioned beach, baseball game or even on a hike.

Promotional Beach Ball:  A summer time staple…  Beach balls attract attention even though it’s mainly in effort to punch the thing, but still, it’s something that makes an ideal giveaway.  Reason being, how often do you shop with intent to purchase a beach ball?  I can’t imagine this is at the top of your shopping list.  If a beach ball was given to you, wouldn’t you hold on to it?  Why wouldn’t you?

Promotional Can Cooler:  Ahh yes..the can cooler or “coolies” as they’re often referred to go hand in hand with summer time as people are enjoying themselves at lakes, rivers, beaches etc.  This item is especially effective since it’s constantly being held at eye level with logo in plain sight.

Visit http://www.superiorpromos.com to see some other great summer promotional products.  Feel free to contact us with any questions regarding product size, artwork and availability.  Perhaps I’ll see your beach ball floating around the new Yankee Stadium this summer.