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How Promotional Products Can Help Grow Your Brand?

March 13th, 2020
Promotional Product

Promotional Product

Product placement helps businesses build a reputation and thrive financially. However, monitoring return on investment for promotional products is difficult, which prevents many small companies from using them in their marketing campaign.

What The Study On Marketing Suggests

A study on marketing has found that most buying actions are memory-based; essentially, that means you buy because you somehow recall the product. Already, ads are overwhelming users. Unless you have the money to target consumers with an ad across channels and networks, or the imagination to create an ad that really sticks out from the noise, your business is definitely lost in the crowd.

The Rule That Drives The Idea Of Promotional Products

Promotional objects play on human beings ‘ inherent propensity to be obligated to return (or reciprocate) a gift. The “law of reciprocity” refers to all forms of presents, whether a tangible product, a kind of act or an act of kindness. This law has been proved across cultures; each individual is subject to the temptation to return gifts or favors with a gift or favor. By giving away gifts, you teach your clients to trust you and continue to buy from you.

Finding The Right Promotional Product

A successful, long-lasting pragmatic approach is to communicate more closely with your target audience mostly as a surprise gift. As you might know from personal experience, most advertised items are held for at least one year. This triggers further awareness and thus better market loyalty than paying commercials, which are forgotten almost instantly.

Carefully pick the promotional item you intend to sell. Below are a few options that can choose from.

#1. Keep The Theme in Mind - Logically, the advertising offer should link to the company’s products and services. One easy way is to give away the entire product. For example, a company offers partners and workers their goods to distribute their products as widely as possible through market awareness. When you don’t want to give away your products, you can pick a less costly alternative good to sell and market.

#2. The Product Should Be Useful- To stand out, the advertising product should be not only advertised but also useful. How many days a week do you think the office wears your super chic logo t-shirt? (Exception: start-ups with relaxed dress codes!) Determine what things the target market uses in the particular atmosphere they plan to use the product or service. For example, if your target audience is business executives, give them a gift to use in their offices.

What Are The Most Popular Promotional Items?

However, the list may go endless when you consider the various expensive or inexpensive products to distribute as promotional items. Still, based on our experience, a few products are proving more effective when it comes to distributing them in a promotion.

  • Portable Phone Chargers
  • Cell Phone Fans
  • Yoga Mats
  • Bluetooth Devices

Moreover, you can add more items to the list based on your preferences and marketing strategy.

Conclusion

Indeed, promotional products are very important to create a different identity among the customers to propel your business towards success.

What Is A Promotional Item?

September 28th, 2016

A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign.

Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive.

Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program.

There are many examples of promotional items available online and they include:

  • Promotional pens
  • Promotional mugs
  • Promotional mouse mats
  • bags and folders
  • clothing such as t-shirts
  • caps
  • desk top sets
  • Promotional Umbrellas
  • clocks and watches.
  • computer accessories
  • calculators
  • mobile phone holders
  • stress toys
  • fridge magnets
  • games and puzzles
  • golf gifts
  • confectionary
  • badges
  • bumper stickers
  • air fresheners
  • balloons
  • boomerangs
  • crystal
  • glassware
  • Frisbees
  • lanyards
  • letter openers
  • magic cubes
  • money boxes
  • photograph frames
  • clappers and rattlers
  • stickers
  • tax disc holders
  • whistles
  • wine and accessories
  • yo-yos
  • And many, many more promotional items that are neat, interesting and unique.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/

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Marketers Spending More on Promotional Products

June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Superior Promos Promotional Products - Quick Note

June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos Goes Green

June 24th, 2009

Recently, we unveiled a new line of eco-friendly promotional items.  With people making more environmentally conscience decisions nowadays, it’s important we cater to those looking to promote their business or cause in an eco-friendly manner.  Let’s examine some of the eco promotional products we carry.  Remember, our great artwork services and top-rated support are available on these promotional products.

Biodegradable 16 oz. Cup - With summer comes get-togethers, parties, camping and lake trips, graduations, wedding receptions — so party cups will be in high demand versus other months of the year.  Why not use a cup that is made with biodegradable material and 100% compostable?  Our sale price allows you to get 1,000 of these cups at $0.44 each.

Eco Buy Write Pencil - Promotional pencils are huge in the promotional world, but now you can order the eco buy write pencil that is made of recycled newspapers rather than wood.  It works just like a regular pencil and comes in 6 different color choices.

Eco-Friendly Nonwoven Grocery Tote - This promotional product is made of a recyclable non-woven material that also allows you to save on your own personal consumption of plastic grocery bags.  This promotional item is reusable each and every time you go to the grocery store.  It’s durable, recyclable and fully customizable.  Contact our support team to customize your own eco-friendly promotional tote bag.

For additional eco-friendly promotional products, visit our eco-friendly promotional item page.

Eco-Friendly Nonwoven Grocery Tote

Eco-Friendly Nonwoven Grocery Tote