Posts Tagged ‘eco-friendly promotional items’

Marketers Spending More on Promotional Products

Friday, June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Superior Promos Promotional Products - Quick Note

Tuesday, June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos Goes Green

Wednesday, June 24th, 2009

Recently, we unveiled a new line of eco-friendly promotional items.  With people making more environmentally conscience decisions nowadays, it’s important we cater to those looking to promote their business or cause in an eco-friendly manner.  Let’s examine some of the eco promotional products we carry.  Remember, our great artwork services and top-rated support are available on these promotional products.

Biodegradable 16 oz. Cup - With summer comes get-togethers, parties, camping and lake trips, graduations, wedding receptions — so party cups will be in high demand versus other months of the year.  Why not use a cup that is made with biodegradable material and 100% compostable?  Our sale price allows you to get 1,000 of these cups at $0.44 each.

Eco Buy Write Pencil - Promotional pencils are huge in the promotional world, but now you can order the eco buy write pencil that is made of recycled newspapers rather than wood.  It works just like a regular pencil and comes in 6 different color choices.

Eco-Friendly Nonwoven Grocery Tote - This promotional product is made of a recyclable non-woven material that also allows you to save on your own personal consumption of plastic grocery bags.  This promotional item is reusable each and every time you go to the grocery store.  It’s durable, recyclable and fully customizable.  Contact our support team to customize your own eco-friendly promotional tote bag.

For additional eco-friendly promotional products, visit our eco-friendly promotional item page.

Eco-Friendly Nonwoven Grocery Tote

Eco-Friendly Nonwoven Grocery Tote