Posts Tagged ‘corporate giveaways’

Superior Promos Promotional Products - Quick Note

Tuesday, June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

The Benefits of Promotional Products

Tuesday, May 5th, 2009

You often see promotional products without realizing it.  You know the note pads next to the phone with a realtor’s smiling face or the business card magnet of your favorite handyman on your refrigerator?  You get the idea.  Now, let’s take a look at some of the key benefits of using promotional products.

1.  Interest Retention -  Providing a useful promotional product makes all the difference.  Your target audience uses your product and is consistently reminded of your brand even if they don’t realize they’re being reminded.  One day, they might need your service  or product and guess who they’re going to think of first and foremost?  But remember, give away something that you know your audience would use.

2.  Trade-show Booth Buzz -  Promotional products can help your trade-show presence tremendously.  Don’t just be another booth that people walk by and ignore.  Get out there and hand out some promotional products that capture the attendees’ attention.  Receiving a useful product with your brand will give them a reason to come visit your booth and learn more about your business.  Try it….it works.

3.  Free Samples - Promotional products and free samples work hand in hand.  People get to try your product right then and there, and your brand is labeled all over it for a reminder of how to get more of it.

4.  Corporate Giveaways - What better way to promote your brand than with your own employees.  Rewarding employees for hard work or certain accomplishments with promotional products is an excellent way to create brand awareness.  A company backpack or laptop case is something the employee can use in and out of the office for all to see.  A quality promotional product that employees would want and use also creates added incentive to work diligently.

These are just a few examples of how promotional products can benefit your business and brand.  Over the coming weeks, we’ll continue to point out the many more advantages of promotional products.  In the meantime, explore all the many different promotional products that we have to offer.  Who knows, I might even see your business card magnet on my refridgerator.