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The Silver Lining to the Lance Armstrong Doping Scandal

January 12th, 2013

We are not defending Lance Armstrong who finally admitted to “doping” during his 7 Tour de France victories. There is no place for cheating in any professional sport, however, it’s important to not diminish the accomplishments of Armstrong’s LIVESTRONG foundation which helps support cancer survivors and research.  The cause was always bigger than the man (Armstrong) who founded it using the platform of his own cancer survivorship.  While he cheated the bicycling world, you can’t cheat cancer or the millions of dollars raised by LIVESTRONG.

What’s fascinating about LIVESTRONG as that it created the greatest promotional campaign and “fund-raising” item in history.  The LIVESTRONG yellow wristband and awareness bracelet reached 80 million people to date which shows you how one promotional item, whether it’s for the awareness of a good cause or for a company’s growth, can win the hearts and minds of people in mass numbers.

While a promotional product with your company logo is far different than the cause promoted through LIVESTRONG, your promotional product can still have a powerful impact on your targeted audience whom you are trying to reach.  If that product provides something usable, fashionable or convenient to people’s every day lives, your goal of creating awareness or brand recognition can easily be achieved.

Surprisingly, since the Armstrong doping admission, LIVESTRONG’s revenue has actually increase by 2.1 percent which goes to show that the cause was, in fact, always greater than the man himself.

At Superior Promos, we will help you capture the hearts and minds of your intended audience whether it’s for a good cause or charity with silicone awareness bracelets or wristbands or to further your company’s growth in the marketplace.

The Power of a Promotional Fund-Raising Product

Superior Promos Promotional Products - Quick Note

June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Promote a Cause Not Just a Business

June 14th, 2009

We’ve frequently discussed the benefits of promotional products for your business.  However, promotional products serve quite a purpose for non-profit organizations, charities and fundraisers looking to promote a cause rather than a product or service.

The best product for promoting your cause and creating awareness is a customized silicone wristband also known as an awareness bracelet.  These wristbands can be customized by color with any message that represents your cause.  Handing these promotional items out at your event is a great way to keep the cause fresh in the recipient’s mind especially if the wristband is worn regularly.  It not only reminds the person wearing the item to stay passionate and involved with the cause, but it allows others to see the bracelet’s message as these wristbands are quite attention getting.

We’ve all seen the success of Lance Armstrong’s Livestrong wristbands having sold 70 million wristbands at a $1 a piece.  The wristbands were sold to raise money for cancer research inspiring many to support that very case, but along the way, the wristband even became a part of popular fashion among celebrities and politicians.

If you’re looking to create awareness, let Superior Promos design the perfect silicone wristband for your cause.  Contact us today.

Silicone Wristband / Awareness Bracelet

Silicone Wristband / Awareness Bracelet