Have a Question? We Are Here to Help!
1-888-577-6667
Home / Blog

Will Embroidered Hats, Custom Hoodies and Other Promotional Products Improve Your Bottomline?

January 1st, 2017

The Importance of Promotional Giveaways and Gifts

Promotional products provide you with the brand exposure you need. According to Promotional Products Association International (PPAI), which is the biggest and longest running not-for-profit promo products organization in the world, the use of promotional products has the highest rate of recall, reach and ROI in the advertising industry. It reported that 83% of the people they surveyed liked receiving promotional items and 53% use the products every week. These could be anything from embroidered sweatshirts and hats, t-shirts, mugs, custom jackets, and others.

Another research done by the British Promotional Merchandise Association revealed that recipients, on average, would keep items like a promotional bag for as long as 8 months. Just think of the exposure your brand gets from people to whom you gave away your promotional products to. They are certainly more cost-effective compared to a newspaper ad which can only be seen for a day or two, at the most.

Using Promotional Products to Market Your Business

The great thing about these products is that they can quickly spread word about your business. People love receiving free items and they will not hesitate to use your promo item especially if the quality is good. And the more often they use your promotional gift, the better the exposure you get.

Here are some ideas on how to use promotional items like custom jackets, shirts, string bags, and hats:

1. Use them as way of saying “thank you” to loyal customers. Make the gesture more personalized by giving them an item that has been embroidered with your company logo and perhaps include a message like “You’re our #1 customer!” if your budget allows.

2. Give it to deserving employees in order to recognize their hard work and outstanding achievements. Giving items like promotional pens may be nice, but your employees will value your gift more if it’s extra special such as a jacket with your company logo on it or a good quality cap. The good news is, you can buy embroidered caps with no minimum purchase online so you can ensure you don’t go over your budget.

3. Use your promo products as prizes in contests. If you have a social media account such as a Facebook Page, you can hold a contest and award the winners with quality and useful promotional items. This will not only give you the much needed exposure but will also generate goodwill from your customers and would-be customers.

Choose promotional items that people will appreciate and consider useful, and this strategy will surely improve your bottom line.

Promotional Products: Tools to Marketing

January 1st, 2017

The world of marketing has evolved enormously since the last decades of the 20th Century. Before 1980s advertisers and business owners commonly handed out individual flyers to everybody on the street, regardless of whether they were potential customers or not. Posters on walls, that mostly ended up covered by other posters, were also part of that paper-based strategy, along with advertising in newspapers and magazines, something that not every business owner could afford because of the exorbitant cost.

It was not only the cost and effectiveness of the magazine ads that came to be questioned, but the concept of reaching the right audience and holding their attention. When you see a person receiving a flyer and depositing it in the next trash bin, you know that the flyer was not reaching the desired audience. Flyers are very effective in targeting a certain geographical market, but we know that not everybody in that market is ready for our message or for our product, when the flyer is received. This was one of among the many reasons why better and more effective options for person-to-person advertising started to be considered.

Marketers now suggest that you identify the people that are most likely to be your potential clients. Let’s say that your business sells golf clubs and attire. You will have less success randomly handing out flyers on the street than by advertising directly at golf clubs. Indeed, you will have three times the attention if you give your potential client a gift, a memory stick or a set of golf balls, for instance, with the name and logo of your business printed on it. Such a gift has mutually beneficial value.

Another problem with flyers and posters is that your potential client receives the information at a time when they may not need it and therefore is easily discarded and forgotten. But when you make them a gift of something useful that they carry every day in their pockets, or backpacks, it will be there to remind them of the source. It will be there when they need to replace a club, buy another bag or another pair of golf shoes, so they will know where to go to make their purchase.

That is why promotional products need to be useful, attractive and deliver your message in a snap. A mug, a baseball hat, a pen speaks directly to your customer and gives them all your important information: what is your business and where to find you.

One more reason to prefer printed promotional products: When you are starting a business, the hardest part is often brand building and brand awareness. A great marketing idea is to make gifts for your potential clients so that they get to know your brand and start talking about it. To accomplish this, the printed product must be original, fashionable and useful. There are hundreds of amazing products that one can print on; you just have to select the best professional printer in town.

What Makes Promotional Products So Effective for Marketing

January 1st, 2017

Americans love promotional products! In a recent survey, over 90% of respondents indicated that they would keep a branded promotional product if they found it relevant or useful. Offering the right pieces to your customers allows you to capitalize on this affection for branded freebies and boost your brand recognition. What makes promotional products so effective for marketing?

They Are Perceived as a Gift

While paper flyers, postcards, and similar pieces can relay your message, they are often discarded without even being read. Promotional pieces have a higher perceived value, making the recipient more likely to hang on to them.

Extended Exposure

A reusable tote or water bottle with your logo will go more places and be seen by more people as the recipient uses these popular promotional products. Every time your logo is spotted “in the wild” awareness of your brand increases - and some people keep and use branded promo pieces for years.

Low Cost

Promotional products don’t cost as much as traditional advertising but offer a great return on your investment. Being able to order as many pieces as you need and distribute your promos freely allows you to blanket an area or trade show with your brand without spending a fortune.

Award Employees

Offer a logo shirt, bag or another promo piece to your top performing salesperson or your employee of the month. You’ll not only boost morale, you’ll encourage loyalty and be able to offer a tangible reward for your employee’s efforts.

Say Thanks in a Memorable Way

A follow-up is just good manners and good business sense. Your clients are used to having salespeople send thank you emails after a meeting. You’ll stand out if you send some memorable promotional products instead.

How to Choose the Right Promotional Pieces for your Audience

Relevance

Make sure the piece you choose relates in some way to your target buyer. A kid’s sports team will love your printed bags, t-shirts or water bottles but won’t have much use for key chains or bottle openers. Offering a relevant piece increased the chances that it will be used and enjoyed by the recipient.

Usefulness

Offer pieces that are truly useful to your customers and they’ll be more likely to keep them. Promotional products like screen printed bags, printed pens and similarly useful items are not likely to be discarded. If the original recipient can’t use them, they are likely to see the value and pass these pieces onto someone who can.

Portability

Promo items used in trade shows or conventions need to be portable and easy to take home. Most visitors will travel by air, so luggage space will be at a premium. Pieces that are not fragile and that are easily packed make great trade show or convention giveaways.

Incorporating promotional products into your marketing plan offers you a variety of ways to reach out to your target customer and offer useful and engaging pieces that remind them of your business.

5 Great Ways to Distribute Your Promotional Items

December 26th, 2016

Many experts agree that items such as promotional USB drives, pens and mugs form part of a great, multi-pronged marketing strategy, but it can sometimes be difficult to know the best method of distributing these items so that they get to the right people and have the best effect on your brand image.

The reality is that there are hundreds of different ways to get your promotional material into the hands of current clients or prospective customers; here are five of the most effective methods that will ensure that you get great results from the endeavour.

The first suggestion is to give away your promotional products as part of a competition that you host; this can be a competition for your employees, your current customers or the general public, and can therefore be tailored to improve your brand image in the eyes of a number of different audiences. For a campaign that targets your current customers as well as the wider public, consider launching a competition over social media to distribute some high quality promotional gifts. The advantage of the running this kind of contest is that the competition itself will boost your image as a generous dynamic brand, as well as draw new customers to you.

The next suggestion - and one that can work within the office and among customers or the general public - is a seasonal giveaway of certain gifts. This is especially a good idea during national or cultural festivals, where the giving of gifts is perceived as a generous act in line with the customs of the period rather than simply a promotional one.This can be a valuable tool in the work place itself, by distributing gifts to the employees and their families. Alternatively, you can give away free branded products in your store to all customers who come through the door on one particular day.

A third idea - and one similar to the suggestion mentioned above - is to provide personalised gifts to customers and staff on special days. This can mean birthdays, working relationship anniversaries and more. Rather than widely projecting an image of a generous company, you will be instead building a personal relationship with a loyal customer or a member of staff.It is wise again to choose quality items for this kind of gift for higher perceived value. A personalised pen is one excellent, classic promotional gift that is both practical and valued, and will help build your relationship with the recipient of the item.

A fourth great idea for a way of distributing your promotional items is during conferences, where you are likely to mix with others in your industry. For those who are hosting a talk or a presentation, giving free gifts to the audience will help draw people to your particular event. Items such as promotional USB drives and business card holders make useful and classy gifts which many people will jump at the chance to get their hands on for free. Giving away useful, quality items such as these can leave a strong impression of your company.

Lastly, consider trade shows as a great opportunity to reach a variety of potential customers and contacts with your free gifts. Many people who attend these kinds of events expect some kind of freebie, and therefore giving out items such as pens, keyrings and promotional USB drives will help bring an audience to your exhibition booth.

At trade fairs it is important to be able to compete with the large number of other exhibitors, and a great free gift can give you the edge over your competitors; just make sure that your promotional product is relevant, useful and something that trade fair attendees will be pleased to get their hands on.

Top Tips for Choosing the Perfect Promotional Keyrings

December 26th, 2016

Promotional merchandising products are extremely popular with many different kinds of companies. These offer the chance to build strong relationships with clients and associates, whilst also offering some value to them. Of course, using the right promotional items is absolutely essential in order to make the right impact on your target audience.

Some of the most popular types of items are promotional keyrings, which are considered one of the timeless classics of merchandising right along with pens and USB sticks. These are very convenient and handy items, and are sure to be used by the recipient. This is one of the main reasons why they are a ‘tried and tested’ merchandising item that never seems to decline in popularity.

With that said, it is absolutely essential to make some important choices when choosing your keyring. The first one of these is selecting the material that your promotional keyrings are going to be made from. There are several different types of material on the market, ranging from high quality leather right through to funky plastic designs.

It is also possible to choose metal designs and even ones made out of unusual materials such as wood or rubber. You will need to think about the functionality of your keyring and the image that you want to give off. A cool plastic keyring might be appropriate for a younger audience, whereas a sophisticated recipient might appreciate the feel and quality of real leather.

Next on the list is to consider the colour of your keyring. This, of course, can be related to your company and your company colours. This will help keep your brand memorable for the person who is using the key ring on a regular basis. However, make sure that the colour that you use is attractive and that design is appealing too.

As people will hang on to attractive keyrings that they enjoy using, putting effort into selecting colours that are pleasant and give off an appealing vibe - as well as being reference reminiscent of your company colours - will definitely pay off.

If you want to make a big impression on your target market, there is no way better to do this than by introducing the concept of multifunctional keyrings, such as one which acts as a bottle opener, a mini Swiss Army knife or something entirely different. This can really help your merchandising items stand out from the crowd.

People enjoy practical gifts from companies regardless of whether it is a promotional tactic of not, and having a unique and very usable item that serves a number functions is often appreciated. If you cannot find something on the market that suits you, many merchandising agencies can actually customise these products for you.

Finally, something that you will need to consider is cost. All companies will have a specific budget for merchandising, and you will need to think about which are the most essential factors of your design and whether they are worth the spend. You may be able to make compromises somewhere, such as choosing a less complicated design or reducing size.

The way to get the best price however, is to ask around a number of retailers and manufacturers who will be able to offer you a package price for what you are looking for. Do not be afraid to hunt around a little bit in order to find the ideal products - such as promotional keyrings - for your company.

With plenty of reputable suppliers out there, it certainly should not be difficult to find items that perfectly represent your company and leave a positive impact on the recipient, whether a potential client or one of your employees.

3 Seasonal Promotional Items That Are Perfect for Spring

December 26th, 2016

A variety of different companies in numerous sectors use promotional merchandising as a form of advertising for their products or services. This can range from classic items such as USB sticks and pens right through to the unusual, such as ties or hi-tech electronic gifts. All of these are an excellent way to promote the company and leave a good impression on their target market.

With that said, it certainly pays to adapt your promotional merchandise to the certain trends and needs. Carefully thinking through your choice of items and how they will be used by your target audience is a major key in order to roll out a successful promotional merchandising campaign.

Many companies choose to change their commercial gifts in line with the seasons. This makes a lot of sense, especially with the changing weather and festivals of each and every season which are meaningful to all kinds of customers, colleagues and partners in business. Spring is one of those seasons where merchandising can be tailored to suit it.

One of the perfect promotional items for spring is the promotional umbrella. It may seem quite self explanatory, but promotional umbrellas are an excellent choice because they are ideal for the seasonal weather. In many countries in the Northern Hemisphere, spring weather brings a lot of rain and showers, and there is nothing better than a sturdy umbrella to stay dry at this time.

Promotional umbrellas are often welcomed by clients and associates, for the reason that these items are often in demand and can come in handy at an inopportune moment when caught out by the weather. Many people like to keep spare umbrellas in their cars, workplaces and homes, so you will be sure that one of these items as a promotional gift will definitely not go unused.

Make sure that any promotional umbrellas that you order are of the highest quality. These items can unfortunately become damaged quite quickly, especially in the wind and other harsh weather conditions. A high quality item means that it is much more likely to last for a long time, and therefore leave a positive impression on your recipients.

Another perfect item for spring is a box of customisable chocolates. Easter is a celebration that many people celebrate throughout the world. The giving of chocolate gifts at this time has become a widespread tradition, and creating your own promotional chocolates to hand out to customers or colleagues during this time can be a very good idea.

As with chocolate gifts at Christmas or other major dates on the calendar, a company offering these sweet treats is sure to be appreciated by everyone. Be aware that some people may not consume these items, so it is always a good idea to pair any Easter chocolates that you buy with another alternative promotional merchandising product.

Lastly, one great item during this period of the year is some shower-proof promotional clothing. Knitwear is a common choice during autumn and winter, but spring will demand a different approach, and often light jackets are a good choice of promotional merchandising to hand out to customers or clients.

Ways Your Business Benefits From Promotional Items

December 26th, 2016

Marketing plays a major role on how relevant your brand remains in the market. If you fail to make any marketing effort your business loses out to competition and this can be bad news. As a business, you must come up with marketing strategies that help you stay afloat the competition and to be ahead of the game all through. Promotional items make very good marketing tools, especially considering that people love free practical items. The tangible products will of course have your company logo and name branded on them to complete their marketing functions. Here is how such items work for your business.

1. The promotional items help you reach a wider market because the recipients see your message whenever they are using the item and they end up sharing the same message with passersby, co-workers, friends and family among others who catch a glimpse of the gift.

2. They help you achieve long term exposure for your brand. This is because most promotional gifts are useful and are designed to use for longer, hence the exposure runs with them. For instance, if you give away promotional mugs, then you can be sure to gain exposure every time the mug is brought out for use. Same goes for items such as bags and pen holders.

3. The items make customers feel appreciated and when this happens, you increase the chances of turning them into loyal customers that will stand by you through time. Everyone loves getting free things and you show how much you value and appreciate your customers when you give them the items.

4. Your business easily attracts attention using the promo giveaways. This especially works at trade shows when your main aim is to get attendees to your booth. You can easily create a buzz when you have your item carefully selected and packaged well. This means that you will not only manage to retain existing customers using the items, but also get very good results with your efforts to attract new customers.

5. They function as great conversation starters. It is not easy to approach and engage new customers to let them know about your business, but with the promotional items, this is made a walk in the park. The items help you break the ice and fetch you the attention of the person you just gifted, giving you the chance to bask your brand.

6. Promotional items help enhance your image as a brand. Customers love consistency and they structure their opinions in relation to how you deliver your services. When you use free gifts you improve on how the customer looks at you and you at the same time manages to drive the message home.

7. You get widespread advertising benefits using the items. This is because most are mobile items that can easily get beyond targeted boundaries, giving you very good exposure. You therefore easily reach to the audiences you might not have reached using other modes of advertising like billboards and others.

6 Reasons Why Promotional Items Stand Out As a Medium of Advertising

December 26th, 2016

Gifts are one great way of expressing your emotions to the persons that you care. These days a lot of individuals prefer personalized gifts that undoubtedly add a personal touch to what you present. This may include anything from engraving the person’s name, a particular date or photographs on the item which will enhance the sentimental quality of the same.

Nowadays, these products, which people use as presents can be used very effectively for promotional purpose as well. They help to build your brand and let people know about it in a much more unconventional way. There are various benefits of using these, and some of them are enlisted below.

The main reasons why these stand out as a way for marketing can be explained as under:

• Uniqueness - These commodities are designed in a way you want, offering flair of uniqueness that is very attractive and is bound to get noticed. This method is quite different from the conventional processes of advertising which makes it easier to reach out to the mass audience.

• Staying ahead of competitors - The exclusiveness of these products help you to stay ahead of your competitors who are still stuck in the predictable ways of brand building and promotion. A tinge of variation creates more excitement among your target audience and thus your company gets noticed quickly.

• Cost-effective - One of the greatest advantages of these objects is that it helps in the endorsement of your enterprise at a cost that is much lesser than the traditional mediums like television and radio. It gets the job done at a much cheaper rate and helps you to be at par with the large firms who invest much more in their campaigns.

• Future Reference - The tangibility and usage of these articles facilitate them to be stored. This acts as a reminder to the people who need something related to your brand and helps in making future reference.

• The identity of the company - With these, it is easier for businesses to be identified. This is because the person concerned is reminded of the company every time he steals a look at it. Moreover, your brand gets advertised every time a new person discovers it.

• Professional logo - If you can place the logo of your organization on the article then it inevitably takes a much more professional look.

All the above points show how you get benefited by using this method of brand advertisement.

When Promoting Your Company, Think Of Creative Promotional Umbrellas

December 26th, 2016

The sheer utility of an umbrella makes it a preferred item for promotional activity. Rain in the sometimes unpredictable, and in other countries where it may not rain all through the year, there is the sun one needs protection from. An umbrella has also become an important accessory, that anyone who is concerned about protecting him or herself from the rain and the sun, does not mind carrying it about all day, especially if it is a stylish, vibrant one, carrying the name of a well loved brand too!

There are many umbrellas to choose from to offer as a promotional item:

There are the solid wooden shafted, traditional curved handled, in black or bright colors, the retractable eleven inch ones, golf umbrellas, fancy parasols, and those designed for children.

Creativity and invention never end and the latest in the umbrella industry are the lot of creative ones that, if coupled with your promotional message, would definitely make a lasting impression on the user’s mind and not only that, also extend to the user’s friends and family. Creative umbrellas are relatively hard to come by and they could become a conversation piece!

There are many ideas that have been adopted in creative umbrellas. Some of them are:

· Inverted umbrella with auto close - It is specially made for drivers, who can get into their seat while it is raining, close the umbrella and the car door in a trice without getting wet. The inverted model ensures that just a minimum gap in the door is enough to close the umbrella, and the auto close just needs a light touch of the button. Inverted umbrellas overcome many of the shortfalls of regular umbrellas and is indicative of the design of umbrellas in the future.

· Fashionable inverted umbrellas - Colorful both on the inside and outside, this unique double layered umbrella also folds inwards to prevent water dripping on the floor and can easily be closed with the smallest clearance of space.

· Flower umbrellas, where the panels are provided with white swirl trims, giving an effect of an open flower when the umbrella is opened. Fitted with fiberglass ribs and stretchers, this light but tough unique ladies umbrella is a joy to behold.

· Color change umbrellas, that change color with the light of the sun are fascinating indeed. To have your company logo on one of these would be an excellent idea. Similarly, there are umbrellas which change color when the rain falls on them.

· Multi use umbrellas for gentlemen. - An umbrella with a T shaped handle which, when not in use as an umbrella can double up as a walking cane, to assist the elderly. The handle can be monogrammed with your company logo. This sturdy stick umbrella lends dignity to the person using it.

· LED umbrellas, where the shaft is fitted with LED lighting, which comes on with the push of a button. This is useful for lighting up your way on a dark, rainy night, making you visible to oncoming traffic and ensuring your safety.

One can get creative umbrellas for a promotional campaign to a restricted audience. Since they are expensive, these custom umbrellas can be gifted to a select group of the target audience. They will never forget these umbrellas.

How Personalized Giveaways Can Boost Your Small Business Revenue

December 26th, 2016

We are all looking for ways to increase the effectiveness of our marketing dollars, especially considering how mind bendingly expensive the cost of running a business is these days.

Personalized giveaways, in the form of promotional items with your logo and message on them, are one of the best ways to increase your return on investment. For a relatively small price, you can increase your brand awareness and reach more potential customers and clients, converting people who were not aware of your business into aware and appreciative partners.

Give Away and Get Customers
Do you like getting things for free? So do your customers.

The beauty of a personalized giveaway is threefold:

  • Happy customers
  • Brand exposure
  • Reciprocity

Free gifts make your customers or potential customers feel appreciated. Their first impression of your brand is your generosity and your thoughtfulness. Thus begins a relationship that you can foster into a loyal customer for years to come.

With one free gift, you are also putting your brand directly in front of your customer base and all of their friends and associates. This kind of brand exposure multiplies your marketing efforts without multiplying your marketing dollars.

And as an added bonus, the recipients of the personalized giveaway will usually act in line with the law of reciprocity: the natural inclination to return the favor when given something. Because you started the customer relationship with a free gift, they will feel inclined to return the favor by patronizing your business.

This all translates into more business for you!

Know Your Customer to Give the Perfect Giveaway
Although it’s true that everyone loves the word “free,” you won’t be as effective as you can be with your personalized giveaways if you don’t truly know your customer base and what they appreciate.

When selecting the products that you give away to represent your small business and the brand you have worked so hard to create, you want to make sure that you are giving the same great value to your customers that they would expect to get when they buy your products or services.

Ask yourself what your customers want and give them a gift that exceeds their expectations. This is where all that hard work of you digging deep and realizing what kind of customers driver your business, what your ideal customer looks like, and what your customer profiles are, pays off. You will know exactly what kind of promotional handout will resonate with your customer base.