Americans love promotional products! In a recent survey, over 90% of respondents indicated that they would keep a branded promotional product if they found it relevant or useful. Offering the right pieces to your customers allows you to capitalize on this affection for branded freebies and boost your brand recognition. What makes promotional products so effective for marketing?
They Are Perceived as a Gift
While paper flyers, postcards, and similar pieces can relay your message, they are often discarded without even being read. Promotional pieces have a higher perceived value, making the recipient more likely to hang on to them.
A reusable tote or water bottle with your logo will go more places and be seen by more people as the recipient uses these popular promotional products. Every time your logo is spotted “in the wild” awareness of your brand increases - and some people keep and use branded promo pieces for years.
Promotional products don’t cost as much as traditional advertising but offer a great return on your investment. Being able to order as many pieces as you need and distribute your promos freely allows you to blanket an area or trade show with your brand without spending a fortune.
Offer a logo shirt, bag or another promo piece to your top performing salesperson or your employee of the month. You’ll not only boost morale, you’ll encourage loyalty and be able to offer a tangible reward for your employee’s efforts.
Say Thanks in a Memorable Way
A follow-up is just good manners and good business sense. Your clients are used to having salespeople send thank you emails after a meeting. You’ll stand out if you send some memorable promotional products instead.
How to Choose the Right Promotional Pieces for your Audience
Make sure the piece you choose relates in some way to your target buyer. A kid’s sports team will love your printed bags, t-shirts or water bottles but won’t have much use for key chains or bottle openers. Offering a relevant piece increased the chances that it will be used and enjoyed by the recipient.
Offer pieces that are truly useful to your customers and they’ll be more likely to keep them. Promotional products like screen printed bags, printed pens and similarly useful items are not likely to be discarded. If the original recipient can’t use them, they are likely to see the value and pass these pieces onto someone who can.
Promo items used in trade shows or conventions need to be portable and easy to take home. Most visitors will travel by air, so luggage space will be at a premium. Pieces that are not fragile and that are easily packed make great trade show or convention giveaways.
Incorporating promotional products into your marketing plan offers you a variety of ways to reach out to your target customer and offer useful and engaging pieces that remind them of your business.