News - Congress Seeks Faster FDA Sunscreen Approvals

August 5th, 2014
Lawmakers passed legislation on Monday intended to speed up pending approval by the Food and Drug Administration (FDA) of several types of sunscreen. The Sunscreen Innovation Act, passed by the U.S. House, seeks to garner approval for sunscreen active ingredients that have been under review by the FDA for as long as a decade – and that are already available overseas.

The Senate is readying a similar bill. The FDA hasn’t approved a new active ingredient for sunscreen since the 1990s.

Despite the measures, Rick Carlson, vice president of promotional products with Aloe Up Sun and Skin Care Products (asi/34362), believes it would take at least 18 months for the FDA to approve new sunscreen products, and at least a couple of years before they come to market. “The FDA is always concerned with a lot of other things other than sunscreen,” said Carlson, whose company manufacturers its own branded sunscreen and also has 13,000 retail customers. “Sunscreen has a lower priority [with the FDA] versus some serious drugs that are related to illnesses and diseases.”

Carlson cites the FDA’s deliberateness when it made a slew of changes two years ago regarding sunscreen, such as listing all ingredients, relabeling from waterproof to water resistant and mandating that sunscreens protect from both UV-A and UV-B rays. “The changes they made in 2012 were slow in coming – they took forever,” he says.

Richard Massey, regulatory affairs manager for SnugZ/USA (asi/88060), thinks that the approval of new sunscreens will be a significant development in retail, but if they carry a premium cost, it won’t sell well in the promotional product industry. “At least in my circles,” Massey said, “I haven’t heard a clamoring for whatever is out there that’s been approved for use in Europe, Australia or somewhere else.”

Cases of skin cancer have climbed 200% since 1973. While awareness about wearing sunscreen has been increased, it’s still cited as the primary challenge for combatting skin cancer, instead of any perceived failures of current sunscreen products on the market. “The ingredients that are currently available seem to be doing fine for us,” said Massey, whose company’s skin care category grew 9-10% last year. “Our customers have not complained that our sunscreen doesn’t work or that it doesn’t offer the protection that’s advertised.”

Source - ASI

Visit www.superiorpromos.com for all your promotional Sunscreen needs.

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Promotional Products - Promotional Items - 1.5 Oz. SPf 15 Sunscreen With Carabiner - <font color=red> <b>CLEARANCE</b></font>

5 Colors and What They Say About Your Brand

May 19th, 2014

Everywhere you look it seems companies are altering something about themselves, whether it’s fine-tuning their logos, changing their names or slogans, or just shifting their business models. Take Apple for instance. In the late-90’s, Steve Jobs and Co. were nearly bankrupt until they shifted their focus to mobile technology. Now, thanks to products like the iPhone, iPod and iPad, they’re ruling the world as the most popular brand.

A strong brand identity is crucial to any business’s future, and the June issue of Advantagesmagazine has a great story on how to make your brand — and your client’s brand — a powerhouse. Check out this article now for great expert advice, and in the meantime, here are 5 colors and what they say about your brand’s logo:

  • BLUE: It’s arguably one of the most popular choices for a brand color, as it puts people at ease (think about the ocean and blue skies, ahhh). Blue also expresses authority, trust, intelligence and wisdom.
  • RED: It actually increases your heart rate, so it’s no surprise that red is a passionate and visceral color. Red expresses action, desire and power.
  • PURPLE: If you’re trying to be mysterious and rich, go for this popular hue. Purple also seems to exude royalty and elegance. This is a great color for showing creativity.
  • BLACK: Companies use this color if they want to appear prestigious, valuable and sophisticated. Like the dress, it’s a classic.
  • GREEN: You don’t have to be an environmental company to go green. This color says calmness, serenity, health and wealth.

Tell us … what is your color? Post in the comments!

Credit to ASI - Please visit www.SuperiorPromos.com for the latest Promotional Products and Promotional Items

Chicago Moves Toward Plastic Bag Ban

April 29th, 2014
The Chicago City Council will consider a proposal this week that calls for prohibiting chain and franchise stores in the city from providing customers with single-use plastic bags.
If enacted, a ban could spark opportunities for increased sales of reusable branded bags in America’s third most populous city.

Last week, Chicago City Council’s Health and Environmental Protection Committee voted in favor of the plastic bag prohibition. The decision cleared the way for the full council to start debating the pros and cons of the proposal at its Wednesday meeting.

Calling a crackdown on plastic bags a win for the environment, Mayor Rahm Emanuel said he supports the ban. “It’s part of an overall strategy to improve the quality of life in our city and give our children and our families a better shot at a better future,” he said at a news conference.

Under the proposed legislation, independent stores and restaurants could continue to use plastic bags, but chains and franchises would be barred from giving them out unless they were a type of plastic bag that can be composted at commercial facilities. Significantly for ad specialty companies, stores would have to provide or sell reusable bags or recyclable paper bags.

Retailers would also have the option of charging for paper or compostable plastic bags. Fees of 5 or 10 cents per bag have been instituted in California municipalities where bans have been put in place, and New York City recently proposed a measure that would include a fee on bags given out by retailers and street vendors. Proponents of the Chicago measure aim to see it enacted by the summer of 2015.

Article from ASI - for promotional eco friendly bags be sure to check out www.SuperiorPromos.com

Promotional Products Work! – April 8, 2014

April 8th, 2014

You support the concept of Promotional Products Work! Week, the industry-wide event designed to share with advertisers and marketers the value and impact that promotional products make to the bottom line. You’ve marked your calendar for Promotional Products Work! Week, April 21-25, 2014. Great!

But the fact is you are operating at capacity right now. Customers are demanding. Deadlines are looming. Do you really have the time and resources to promote and participate in Promotional Products Work! Week? The answer is you can’t afford not to—and Promotional Consultant Today has made it easy with these ideas from PPAI.

  • Announce Promotional Products Work! Week to your organization, your clients and customers, community and the media.
  • Use and customize the Promotional Products Work! Week promotional materials with your logo. These are located at promotionalproductswork.org/week.
  • Give personalized products to visitors who come into your office or facility during the week.
  • Ask your mayor to read a proclamation about Promotional Products Work! Week and thus officially announce Promotional Products Work! Week in your city. A sample proclamation is in the publicity kit.
  • Develop a calendar for your Promotional Products Work! Week events and send it, along with a news release, ahead of time to your local media. Remember to develop and distribute a release describing each event.
  • Distribute your Promotional Products Work! Week materials and invite your employees, customers and community to reply with a list of reasons why promotional products work by filling in a line in the email.
  • Wear, display or distribute your Promotional Products Work! apparel and products and urge your employees and clients to participate. Add your company’s name to the items if you wish.
  • Encourage clients to write a letter, paragraph or phrase about how promotional products work for them. Find a way to share these remarks verbally or in writing. You could also post these on your website or company Facebook page.
  • Conduct a photo/video contest inviting clients to enter creative photos or videos of promotional products at work, home, a sporting event or a concert.
  • Feature one or more reasons why promotional products work each day. Include the specific reasons on a calendar that you can print and distribute to your clients and the media.
  • Hold an event in your office or facility that will interest your clients—an event that will look good in photos and make a good video. Consider a timely exhibit of antique or vintage promotional products from your company collection.
  • Request an ADvocate speaker (or become an ADvocate) to talk to local groups about how and why promotional products work.
  • Conduct a workshop, informal tour or meet-and-greet for more in-depth knowledge about some of the products offered by your company.
  • Pitch a good story idea to a local newspaper or business journal, radio or public broadcasting station or develop a panel discussion or product announcement about what’s new or trending.
  • Use the PPAI-provided research and infographics as part of your Promotional Products Work! Week campaign.

Get involved and share how you support Promotional Products Work! by uploading your photos and video through a short submission form . Also, don’t forget to share your photos with us on the PPW! Facebook page and tweet about PPW! Week using the hashtag #PPW!Week.

Find details on these ideas and more at www.promotionalproductswork.org/week.

Read PCT tomorrow for more ways to support your industry.

Source: Cassandra Johnson is a tech-savvy marketing communications consultant and freelance writer. She reports on the latest trends in the promotional products industry, public relations, direct marketing, e-marketing and more. She supports clients in a variety of industries, including promotional products, hospitality, financial services and technology.

Source: PPAI

Please visit www.superiorpromos.com for all your promotional products need.

Cost-Effectiveness of Promotional Products

March 19th, 2014

Advertising specialties are less expensive per impression than most other forms of media. The investment in ad specialties is modest, more targeted and more achievable for smaller businesses than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.

However, a report published in October, 2012 by Forrester Research, “U.S. Online Display Ad Spend $12.7B in 2012,” sheds some light on Internet advertising. It points out that CPMs are actually on the rise. The average CPM — cost per thousand impressions — for 2012 was $3.17, but by 2017 that will rise to $6.64, largely because of the shift to real-time bidding and away from portal buys where placement is not guaranteed. The rise, the analysts note, is also a supply and demand issue: marketers are competing for similar audience segments and bid density is continuing to increase.

The cost of advertising specialties are not expected to increase markedly in the next four years, making them an even better comparison to other forms of media advertising such as the Internet.

Cost-Effectiveness of Promotional Products

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

San Francisco To Ban Single-Use Water Bottles

March 7th, 2014

According to ASI

Six years after banning single-use plastic bags, San Francisco is on the verge of prohibiting the sale of plastic water bottles at events held on city property. On Tuesday, the city’s Board of Supervisors unanimously approved a measure that would ban the sale of single-use bottles containing 21 ounces or less of water.
READ ARTICLE

If signed into law – a move that appears likely – the ordinance would take effect on October 1, 2014, for indoor events and in 2016 for most outdoor events.

“In San Francisco, we’ve been leading the way in fighting for our environment,” said Supervisor David Chiu, who wrote the water bottle legislation. “There are incredible, enormous environmental costs of plastic water bottles. It takes 1,000 years for a typical plastic water bottle to biodegrade.”

While the ordinance would affect mobile vendors, like food trucks, there are exceptions in the legislation for certain groups and events. Exemptions would be granted to footraces, like marathons, and substantial nonprofits would have until 2018 to comply with the ban. It appears the ban does not include the San Francisco International Airport. Still, San Francisco-area distributors see the measure as a chance to sell more multi-use promotional water bottles to clients.

If the measure becomes law, San Francisco would be the largest city in the U.S. to ban single-use water bottles. The ordinance must still receive final approval by supervisors – something seen as a virtual certainly – before being sent to Mayor Ed Lee.

Superior Promos offers a wide range of promotional custom water bottles all at low prices.  Click on the link below to be redirected to the product page.

http://www.superiorpromos.com/products/promotional-custom-mugs-koozies/sport-water-bottles

Most Popular Promotional Products by Category

March 6th, 2014

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

For this section, respondents were asked to provide up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

As the chart below reveals, writing instruments were most commonly cited, as one-half (50%) of promotional product recipients in the 12 cities in the U.S. reported getting at least one in the prior 12 months, similar to the 52% that reported getting them in Sydney. There are also significant differences in cities in other countries, such as 53% of study respondents in Rome who received a shirt, higher than any other metro area, or 66% that had writing instruments in Philadelphia.

Most Popular Products By Category

Promotional Product Spotlight: Caps & Headwear

March 5th, 2014

Get demographic breakdowns for promotional Caps & Headwear in this detailed infographic.

Product Spotlight: Hats

Global Advertising Specialty Impressions Study, V. 4

By Larry Basinait

Promotional Products Case Study Yoga & Pilates Studio Keeps Customers Coming With Personalized Printed Calendar Card

February 18th, 2014

Yoga & Pilates Studio Keeps Customers Coming With Personalized Printed Calendar Card

A studio teaching yoga and pilates classes wanted to convey its message of inner tranquility in an imprinted promotional gift to its clients for the upcoming and potentially stressful holiday season. This customized wall calendar card worked beautifully to express the studios mindset of serenity and to show its gratitude to its clients with an understated elegance not usually found in most business gift logo items. With compact dimensions of 7 7/8″ X 5 5/8″, this calm-inducing promotional calendar card fits easily on a desk, refrigerator, wall, or almost anywhere deemed appropriate for a useful and beautiful date reminder. This imprinted calendar card was sent to clients in the included gold-lined white envelope not only as a tasteful advertising and promotional item with a gentle and reassuring message, but as a practical holiday custom gift as well.

View more promotional magnets here http://www.superiorpromos.com/products/promotional-custom-magnets

500 Free Business Card Magnets with any Order Over $500

February 11th, 2014

Here at SuperiorPromos.com our number one goal is to provide our clients with the best customer service, top selling promotional products and best prices on the web. Every month we go beyond our already Lowest Price Guarantee! and offer even more incentives to save on great products.

- See more at: http://http://www.superiorpromos.com/shopping_help/current_sale

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