Promotional Items in the Medical Industry Update

We covered the study regarding promotional gifts and medical students rather extensively.   Now, we’re starting to see further limitations placed on promotional items in the medical industry.  AdvaMed, the world’s largest medical technology association, has change its code of ethics to disallow the gifting of promotional items to health care professionals. Specifically, the use of pens, notepads as well as mugs are deemed to have no educational use to medical professionals and fit the scope of this recent ban.  AdvaMed is an association for medical equipment firms so clearly promotional products have an impact similarly to the pharmaceutical side of things.  It’s important to note that these guidelines are voluntary and companies can choose not to comply.

Again, we must drill home the point that there’s a reason bans are being placed on promotional items in industries such as medical technology and tobacco.  Promotional gifts are extremely impactful and can influence the decision of someone without them knowing it.  Limitations would not be placed on something that has little to no impact.

If you’re looking to put together a promotional item campaign for your business and make an impact on your target market, contact us to get started.

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