The Silver Lining to the Lance Armstrong Doping ScandalJanuary 12th, 2013
We are not defending Lance Armstrong who finally admitted to “doping” during his 7 Tour de France victories. There is no place for cheating in any professional sport, however, it’s important to not diminish the accomplishments of Armstrong’s LIVESTRONG foundation which helps support cancer survivors and research. The cause was always bigger than the man (Armstrong) who founded it using the platform of his own cancer survivorship. While he cheated the bicycling world, you can’t cheat cancer or the millions of dollars raised by LIVESTRONG.
What’s fascinating about LIVESTRONG as that it created the greatest promotional campaign and “fund-raising” item in history. The LIVESTRONG yellow wristband and awareness bracelet reached 80 million people to date which shows you how one promotional item, whether it’s for the awareness of a good cause or for a company’s growth, can win the hearts and minds of people in mass numbers.
While a promotional product with your company logo is far different than the cause promoted through LIVESTRONG, your promotional product can still have a powerful impact on your targeted audience whom you are trying to reach. If that product provides something usable, fashionable or convenient to people’s every day lives, your goal of creating awareness or brand recognition can easily be achieved.
Surprisingly, since the Armstrong doping admission, LIVESTRONG’s revenue has actually increase by 2.1 percent which goes to show that the cause was, in fact, always greater than the man himself.
At Superior Promos, we will help you capture the hearts and minds of your intended audience whether it’s for a good cause or charity with silicone awareness bracelets or wristbands or to further your company’s growth in the marketplace.