US Department of Veterans Affairs Spends $84,000 on Promotional ProductsAugust 2nd, 2012
Since this blog’s inception, we enjoy covering odd news stories mentioning promotional items especially those where exorbitant amounts of money has been spent on promotional products. In this article’s case, the US Department of Veterans Affairs spent $84K on promotional products alone as well as $52K on a parody video, based on the 1970 movie “Patton.” The US Department of Veterans Affairs is defined as “providing patient care and Federal benefits to veterans and their dependents.”
Apparently promotional pens were a big part of this promotional item splurge which is consistent with our blog and reported studies showing that promotional pens are the most powerful promotional product on the market.
The purpose of this blog post is not to debate where this money should have been allocated since it seems veterans and their families could have benefited far more from this $136K rather than it being spent on viral and brand marketing, however, we’re mainly pointing out just how valuable promotional products are and this case is no exception. Government entities, mega-corporations, elected officials, non-profit organizations and so many other groups of people understand how much a promotional item can influence their company’s sales, their cause or their mission.
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