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Promotional Products and Their Impact on Doctors Continued

May 27th, 2009

Whyy.org has some more interesting tidbits regarding the recent study of promotional products and their effect on medical students at the University of Pennsylvania.  View our recent blog post about this subject.

Elizabeth Fielder of Whyy.org states, “Robert Field is a professor of health policy at University of the Sciences in Philadelphia. He says while doctors’ opinions might be influenced by different factors, drug companies wouldn’t be providing the promotional items if they didn’t think they had an effect.”

This is an interesting point from Mr. Field because it shows just how influential promotional products can be on doctors and consumers in general thus explaining why companies choose to market themselves using promotional products.

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