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MEDIA RELEASE from ASI

ASI’s 2012 Professional Buyer’s Guide Selling Fast
Go-to catalogue for Canadian marketplace features select products from elite suppliers

TREVOSE, PA – January 25, 2012 – The Advertising Specialty Institute (ASI) today announced the availability of copies of its fast-selling 2012 The Professional Buyer’s Guide catalogue for the Canadian marketplace.

The full-size, elegant guide features brilliant photography and select products from elite suppliers in all categories across all price ranges. Guaranteed circulation is 50,000, and ASI has already received pre-orders totaling nearly 25,000 copies. Pricing is in Canadian funds.

The catalogue features numerous categories, from T-shirts, USBs, flashlights and bags to alarms, calendars, antibacterial products, banners and briefcases. Hundreds of products are showcased from only the most-preferred and best suppliers in the Canadian market, with easy-browsing price and product indexes.

The 2012 The Professional Buyer’s Guide features:

  • Full-colour imprinting on the cover.
  • Quick-response code technology for smartphones to deliver additional info and specials.
  • Numerous Canadian-made products, including apparel.
  • An exclusive selection of environmentally friendly “green” goods, including bambooware.

With exclusive full-colour imprinting, The Professional Buyer’s Guide now includes the distributor’s colour logo and contact information on the cover any time throughout the year. Distributors can create a personalized marketing approach to differentiate themselves from their competition, build strong brand awareness and create a more professional image for clients.

“There’s a good reason The Professional Buyer’s Guide sells out every year – it works,” said Timothy M. Andrews, president and chief executive officer of ASI. “Over 75% of active distributors say catalogues are absolutely essential for generating sales. And this best-selling catalogue boasts over 100 pages of products ready to drive any campaign to the next level.”

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