PPAI.org Announces Results of Promotional Products StudyFebruary 11th, 2010
PPAI.org, (Promotional Products Association International) announced the release of their recent study regarding the effectiveness of promotional products.
Some of the highlights of this study include 83% of surveyed respondents recalling the brand advertised on a promotional product they received in the past 12 months.
Nearly 60% of these people recalled using the promotional product upon receiving it or even having someone else use it. Of the respondents, a bigger percentage purchased something based on receiving a promotional product when compared to a TV commercial or print ad.
Promotional products have a long-lasting affect that most other marketing mediums can’t accomplish. When the recipient of your advertisements can use the item on a regular basis, your brand has a better chance of being remembered than any other form of advertising.