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Promotional Items Crossing Into Reality Television

September 21st, 2009
With reality television and DVR technology reaching enormous levels of popularity over the past 5-10 years, companies have paid top dollar for product placement within popular reality shows.  DVR technology affected the number of commercial views quite significantly forcing companies to find more creative ways of advertising such as in-show product placement.  Given the recent economic hardships, many companies do not have the budget for such product placements so many companies are gifting promotional products to reality shows and their stars in hopes of free placement and exposure during filming.

Fox News Reports that infamous reality star, Jon Gosselin of “Jon and Kate Plus 8,” is notorious for milking promotional products from companies in order to provide for his 8 children while spending his show salary on himself.  While I don’t condone the actions of Mr. Gosselin or the act of watching his show, you have to give some credit to companies taking a risk and using their promotional product inventory towards a non-guaranteed spot on one of the most popular reality shows in America. As our recent post about Jason Sadler indicated, it’s important to think outside the box on occasion in regards to how you’re giving away your promotional product.

Contact us to get start on your company’s promotional product campaign.