Using Rock Candy Promotional Items To Aid Your Marketing CampaignJanuary 15th, 2017
There’s a better method in attracting your market so that they will take interest in your business or products and you can do this through providing rock candy. Candies can be an effective tool to advertise your business. This is also one of most low risk products that may be provided to the public because almost every person cannot say no to candy. With this candy product as part of your promotions, you are able to establish an initial contact with the customers and you may be able to get their personal details if you are still building up your brand. This is also a good way to find new people who will patronize your products while strengthening your relationship with the existing customers.
Penny pinching is not a bad idea after all because you cannot look cheap with designer candy giveaways. No matter how low-cost you consider this product is, people will always be happy when they receive them.
Corporate giveaways should carry a targeted message to the right market. This efficiency of the campaign will depend on how the message is crafted and the carrier of the message. Thus, it would not be hard to have your company or brand name printed on the packaging of these candies. It doesn’t have to be expensive since the containers can either be plastic bags, little jars or boxes where stickers would easily be placed if the container is not custom-printed during the manufacture.
Aside from that, the places where these giveaways are distributed would also matter. It is not any place where you should be giving the freebies but the places that the target market is frequenting. Thus, when your target market is for mothers or adult women, you can look at schools and supermarkets as places that would probably have these people. The entrance at the grocery store would be an awesome place to have your rock candy giveaways distributed and you may even talk to these people so that you will be able to introduce your products.
If your company is approaching its foundation day, it’s also a good time to tell your customers that you appreciate their loyalty so you will be giving some freebies. This can be done during an exhibit or at the community fair, if there is one in your area.
Since your customers are local, then you can target the people around the neighborhood. They would appreciate being given the opportunity to be heard for their feedback also, so you might as well do a documentary of the testimonials of your customers telling you how they love to use your product. Later on, you can use these clips for your video, which would be also used for marketing purposes.
Other ways to introduce your giveaways is during special season like the Holidays or during the product launching where you give a sample of your products plus the designer candy. You may be able to order these candies in large quantities from online candy stores that also offer customized colors and flavors.