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Top Tips for Choosing the Perfect Promotional Keyrings

December 26th, 2016

Promotional merchandising products are extremely popular with many different kinds of companies. These offer the chance to build strong relationships with clients and associates, whilst also offering some value to them. Of course, using the right promotional items is absolutely essential in order to make the right impact on your target audience.

Some of the most popular types of items are promotional keyrings, which are considered one of the timeless classics of merchandising right along with pens and USB sticks. These are very convenient and handy items, and are sure to be used by the recipient. This is one of the main reasons why they are a ‘tried and tested’ merchandising item that never seems to decline in popularity.

With that said, it is absolutely essential to make some important choices when choosing your keyring. The first one of these is selecting the material that your promotional keyrings are going to be made from. There are several different types of material on the market, ranging from high quality leather right through to funky plastic designs.

It is also possible to choose metal designs and even ones made out of unusual materials such as wood or rubber. You will need to think about the functionality of your keyring and the image that you want to give off. A cool plastic keyring might be appropriate for a younger audience, whereas a sophisticated recipient might appreciate the feel and quality of real leather.

Next on the list is to consider the colour of your keyring. This, of course, can be related to your company and your company colours. This will help keep your brand memorable for the person who is using the key ring on a regular basis. However, make sure that the colour that you use is attractive and that design is appealing too.

As people will hang on to attractive keyrings that they enjoy using, putting effort into selecting colours that are pleasant and give off an appealing vibe - as well as being reference reminiscent of your company colours - will definitely pay off.

If you want to make a big impression on your target market, there is no way better to do this than by introducing the concept of multifunctional keyrings, such as one which acts as a bottle opener, a mini Swiss Army knife or something entirely different. This can really help your merchandising items stand out from the crowd.

People enjoy practical gifts from companies regardless of whether it is a promotional tactic of not, and having a unique and very usable item that serves a number functions is often appreciated. If you cannot find something on the market that suits you, many merchandising agencies can actually customise these products for you.

Finally, something that you will need to consider is cost. All companies will have a specific budget for merchandising, and you will need to think about which are the most essential factors of your design and whether they are worth the spend. You may be able to make compromises somewhere, such as choosing a less complicated design or reducing size.

The way to get the best price however, is to ask around a number of retailers and manufacturers who will be able to offer you a package price for what you are looking for. Do not be afraid to hunt around a little bit in order to find the ideal products - such as promotional keyrings - for your company.

With plenty of reputable suppliers out there, it certainly should not be difficult to find items that perfectly represent your company and leave a positive impact on the recipient, whether a potential client or one of your employees.

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