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Selling Promotional Products - Ad Specialties

November 28th, 2016

There are marketing and distribution firms that sell promotional products, or ad specialties, everywhere. These include anything you might get as a giveaway, from bobble head dolls to pens to very high tech and innovative products. Since companies will buy quite expensive items to give to customers, and cereal companies, non-profit charities and major credit card companies often give a promotional item away in a mailing, or as an incentive to purchase a specific product, the promotional products market can be quite lucrative for manufacturers that have an in-demand product. If you look into your local phone book for ad specialties or promotional products you will find dozens of companies in most towns. There are also dozens of companies selling promotional products through distributors and manufacturers’ representatives. Small one line companies with innovative products can be very successful in the promotional products market.

Four Sales Approaches

There are four common sales strategies for promotional products, and most companies use all four strategies to maximize their sales.

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