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Archive for December, 2016

Online Product Design For Promotional Items

December 18th, 2016

Promotional items never disappoint when it comes to exposing and marketing your brand. The truth is that customers love free gifts and as long as the promotional item you have selected is functional, you can be sure that you get good returns from your marketing campaign. Lanyards are some of the items that you can easily use to market your brand. These are the cords that are worn around the neck holding business cards, identification cards, security passes and name tags in settings such as hospitals, schools and all kinds of events.

Apart from business use, individuals use the lanyards to hold important items they do not want to get lost such as USB flash cards, cell phones and other small important items. There are so many plain lanyards you can buy for your use, but the good news is that you can have them customized to your needs. You can order printed lanyards that carry your business messages, including the name of the company, logo and the tag line; it all depends on what you want to be featured. When working with a good company that understands promotional product you can even have the lanyards come complete with customized business cards to complete the package depending on what your expectations are.

Today, very reliable service providers have even made it possible for you to design your very own neck lanyard using easy to use interfaces online. This kind of service does not only mean that you can have your design done in short production time, but it also means that you get exactly what you find suitable. The personal design and customization makes it possible for you to dictate:

· The color of the lanyard

· The material used and preferred textures

· The width and length of the lanyard

· The prints on the lanyard and their size and color

· Mode of attachment like clips, hooks breakaway connectors, rings or cell phone hoops

But even when designing your own lanyard, you cannot forget important factors such as your budget, the purpose of using the lanyard as a promotional item, short or long term use needs and you must also remember to keep the design simple and functional so that any message you carry on the lanyard is delivered effectively. There are two major reasons why lanyards make good promotional items;

1. They are very practical. This is because they carry capacity to have your company logo, mission statement or even name printed. When this is done people get to see your company without costing you much in the advertising. They are also very practical in the sense that they can be used by your audience to hold and carry items such as keys, flash drives, whistles and IDs. Stronger attachments can even carry cameras, mobile phones and water bottles.

2. They are economical. Compared to other promotional items, lanyards are not costly. The commonly used materials are nylon, polyester, woven lanyards and tubular and they are generally inexpensive. You can also choose affordable printing methods and select affordable attachments to complete your lanyards.

Writing Product Reviews To Promote Affiliate Products

December 18th, 2016

In this article I am going to explain what to include in a product review, how to promote a product within a review on your website and what you can do to alleviate any concerns the reader may have before making an informed buying decision.

A product review site is one of the greatest ways of promoting affiliate products.

If you have chosen a great product to promote then people will be searching for it using the search engines and they may want to read a review about the product before they purchase it, so they will type into the search engine something like “Product name” followed by “review”. This is where your review site will be seen and found by a potential customer.

But what makes a good review site and what should you include in your review? To write a great review of a product you will probably want to have purchased that product yourself, so you know that it’s good!

You can start with your own story of why you purchased the product. What your hopes and aspirations were before you purchased and what you hoped to get out of the product. Tell your story, people love to read a real story, if they connect with you and feel your pain then you have a much better chance of that person purchasing from you instead of someone else.

Tell them everything you can, all the details of what you did with the product, when you did it, why you did it, was it hard to do? Was it easy? What your results were, was there anything that could be improved in the next version.

Include videos and images, of both you, if the product warrants it and of the product.

Have a question and answers section where you answer honestly any questions that your reader might have about the product, this could be another video or a written section.The reader will have questions and concerns about the product so this is your chance to alleviate any concerns they may have and a q and a section is perfect for this.

Be honest about the affiliate link!

People will appreciate your honesty, tell them that you will get paid a commission if they buy through your link.

In summary you should be honest both with the good and bad points of the product, tell your story both in written and video formats, have very detailed written explanations about the product and what it can do for them too. Show them how good the product has been for you.

Get them excited about purchasing the product. And finally, be honest about your commission.

4 Things to Consider for Using Promotional Products

December 18th, 2016

The prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

• Plan - This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the items, you should count them and then take some quick customer feedback about whether they like the gift.

• Promotion rather than overshadowing - While deciding the object make sure that they are meant to highlight your business and not overshadow them. These are intended to get your customers excited about your product. So you should make the choice accordingly.

• Proper Reflection of your business - At the time of making the choice make sure what each item conveys about your business. You should also consider if those freebies will be appropriate for the group of consumers that you are targeting. You should also give a thought about whether they portray your core business values.

• Plethora of choice - While selecting personalised objects for business promotions, there are several times when you get tempted to purchase a single item for a greater amount of discount. But for general marketing, you should consider a variety of articles. One product is quite good for promotions and events. But for the rest of the occasions, there should be a range of products, on the basis of size, usage, actual value and perceived value. This is necessary because different events call for different gifts. For example, you should not gift one of your most loyal customers with just a keychain. That is why you should always opt for a variety of options.

The above are some of the tips that you must consider for advertising using these.

Enhance Your Marketing Through Personal Products Promotion

December 18th, 2016

If you are in sales, great customer service and product knowledge are the basic foundation to your success. These skills will undoubtedly increase your production and earnings over time, but growing your business by word of mouth advertising and through past customers referrals will take time. Adding marketing and promotional products to promote your business will be an effective compliment to expand your business faster.

If you are in the financial or real estate business, after you have completed a transaction and your customer is happy with your service, they may tell their friends and family for a few weeks. Unfortunately, after a few weeks the referrals will likely stop unless you maintain contact with them. A strong marketing and promotional campaign is a vital key to keeping up with your competition. Promotional campaigns use products that have your name, logo, and contact information on them to help you grow your business and develop recognition in your marketplace. When calling on your lead sources make your sales calls more effective and lasting by offering them useful products that will promote your services. Typical promotional products such as: pens, cups, flash lights, tape measures, and stress balls are all useful items in the real estate and financial industries. If you add a promotional campaign to your marketing endeavors, you should be able to lengthen the time your past customers and lead sources promote you and your business, thereby retaining a higher percentage of your past customers.

Promotional items will also assist you in introducing a new services or products that you may want to offer. These new products and services may help you specialize and become more profitable. Becoming an expert in rehabilitation loans, first time home buyer down payment assistance loans, or zero down payment mortgage products and promoting your expertise through marketing and promotional products campaigns will decrease the time needed to capture new business and profits. You can create a marketing promotional campaign to maintain contact with past customers, reach out to new customers at events, or more effectively promote yourself through your sphere of influence. Creating an effective promotional marketing campaign will help you and your contacts spread the news of what you can offer. Promotional items should fit your business needs and can be used as closing gifts, informational pieces, generalized marketing, and employee retention and motivation.

Creating an all-encompassing marketing system should utilize all aspects of personal promotion to reach your lead sources, these include: seminars, product knowledge, outstanding customers service, consistent contact, and retention systems to maximize your efforts. Developing a total marketing plan will enhanced your overall image as an expert and increases the likelihood that they will recommend their connections to you.

Why Golf Umbrellas Make Good Promotional Gifts For Business

December 12th, 2016

Custom golf umbrellas have become very popular corporate gifts and marketing or advertising tools. It is always a good idea to try and reach customers in special ways and the umbrellas make very good choices for many businesses. They may not be cheap items, but they hold so much value and last long compared to cheaper gift options like pens that only serve for a short period of time before they become valueless.

Promotional umbrellas generally offer continued visibility and credibility to the business message you have included on them. The choices you make when designing the umbrella however, do play a role on how rewarding they become in promoting your business. But really makes personalized golf umbrellas tick for business promotion purposes?

1. They are expansive

Golf umbrellas are generally large in size and this means that as a business you have a bigger work space to work with when printing your business information. This is good for your marketing efforts because you can make the prints as big, clear and visible as you wish something that would be harder to achieve with more compact umbrellas. The golf umbrellas are also loved for their expansive nature because they offer coverage for more than one person. The canopy is large enough to shelter a number of people during rainy or sunny days.

2. They are durable

Golf umbrellas are designed strong and sturdy and not lightweight like most other promotional umbrellas may be. They can stand straight, even during windy storms and offer the protection needed for a long period of time. They therefore make very functional promotional umbrellas for the long run and this means that you get great results with exposing your brand out there.

3. They make great items to build impressions

Whereas people do notice smaller promotional umbrellas, promotional golf umbrellas tend to be colorful and larger attracting attention and making impressions. Their large size makes them very ideal for outdoor and indoor promotions as well like in trade show stands. The bigger umbrellas in such settings tend to attract more attention, especially when you have selected an impressive color profile. Bigger items also tend to mean value to some people and this is the kind of impression you will make to your clients when you offer the umbrellas as corporate gifts.

4. They work for all

The custom golf umbrellas are generally good for startups and even established businesses that want to build credibility for their businesses. They may be bigger, but they are easily portable and they will manage to steal the show for your business so you gain as a business in the end regardless of your size.

5. They are easy to play around with

This is again thanks to their large size. As a business there is so much you can do with the large enough surface and you can also make all sorts of customizations to other parts of the umbrella easily. There is always a chance to give the umbrellas some twist to keep them interesting.

Branded Power Banks For Business Marketing

December 12th, 2016

Promotional items make some of the most successful marketing strategies. People love free functional items and power banks are some of the most functional and durable promotional items you can give your customers. They are not only practical, but also cost effective and versatile. Considering that a large percentage of the population today relies on mobile devices like smartphones, they make very good items to market your brand. Smartphones, especially have a habit of running low on power and hence more users are investing in the useful power banks.

The good thing is that you can use branded power banks to market your brand by handing them to customers or even employees. There are so many reasons as to why the power banks make some of the most practical promotional items in the world of business today.

They are versatile - This is in the sense that they can be used to recharge or power up smartphones, tablets, music gadgets, computers, calculators and even organizers and others. Most have multiple sockets that you can plug in any device and even get to charge more than one at a time. They make amazing employee gifts and can be used as party favors too apart from being used as promotional gifts.

They are popular - Everyone who owns a mobile device today knows about the power banks. Custom power banks therefore make very practical gifts that everyone will love to have. They are items you can be sure will serve their intended purpose in exposing your brand and improving your credibility because they indeed will be used. A clearly displayed logo will therefore fetch you brand impressions on a regular basis.

They are durable - Unlike promotional items such as pens that only serve the purpose until the ink runs out, power banks offer longer retention because they are durable and serve the needs of the users for a long period. The personalized power banks will therefore enhance your brand visibility and credibility for a long period of time making a huge difference for your business.

They are handy - Apart from being trendy, they are lightweight. They make distribution easy, whether you choose to give them away in Tradeshows, as mailer gifts or as store purchase gifts. Their sleek, small designs also make them easy for the users to carry and use. They can fit in handbags and backpacks so travelling executives and business professionals have an easier time taking care of their power issues.

They are very beneficial because they eliminate the frustrations of low batteries when there is need to use the device the most. They can be used practically anywhere be it the office, home or on the go. They also make very good options when blackouts hit. You can customize them by imprinting your company tagline or logo to make them powerful promotional items. A personalized power bank can also make an impressive gift to a specific customer, employee or even a loved one.

Smart Things to Do for Event Marketing

December 12th, 2016

Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of strategy relies on getting the clients to be occupied with occasions they have never taken an interest in and they ought to likewise appreciate that to the most.

  1. Utilizing the online networking method

On cutting edge occasions, as part of advertising processes advancement, connecting with customers through online exercises on well-known online networking platforms assumes a noteworthy part and this can unquestionably get many new doors to open for your strategies. One of the real points of interest of using online networking for experiential marketing is that your level of progress is never managed by the extent of the occasion that you have chosen, given you have arranged it in a right manner and also have the instruments for legitimately executing that.

Having proper event marketing technology is tremendously essential for accomplishing objectives and utilizing the most extreme advantages that these online networking platforms can give to a business. Having a special hash tag that is short and essential, making limited period arrangements for various online networking platforms, promoting your products both online and offline are just a part of the strategy which for the achievement of the promotional activities are intensely needed. Online networking can likewise be used for analyzing participation and keeping your customers drawn in throughout the occasion. By showing online networking information at the venue, it additionally helps to sort out any limited time battles. Telling an account of your firm’s online networking and then requesting your visitors to rate the promotional events, products, services etc. are methods for keeping clients engrossed even after the occasion is over. By this, you can surely expect enhancements in the coming days for your business.

For guaranteeing success of an occasion sorted out by experiential marketing companies, employing external specialists is a decent decision. Sorting out occasions and connecting with clients through out is clearly an occupation of expert specialists. Having the best quality manpower can possibly be the main distinction that can separate success and failure of this strategy.

How to Get Reliable and Top-Quality Screen Printing Services

December 12th, 2016

Whether you’re looking for someone to help you create uniforms for your employees or freebies and other promotional items for your customers, you should consider hiring a company that offers screen printing services. Screen printing provides a number of benefits. Not only is it relatively less expensive than other printing methods, it is versatile as well. It can be applied to almost anything: on shirts, bags, and even tarpaulins.

Finding a Screen Printer
If you want your employees’ uniforms or your promotional materials to turn out exactly how you want them to, make sure that you choose the right printing company. By making the right choice, not only can you get quality services, you can enjoy great value for your money, as well. Here are some pointers to help you find the printers to hire.

Tip No 1: Ask for recommendations
If this is your first time enlisting the services of a company that provides screen printed work wear and promotional materials, what you should do is ask your friends, colleagues, or even relatives for recommendations. Asking for referrals is better than calling a random printing company. After all, it is very unlikely that someone you trust will recommend a business that will give you bad services.

Tip No 2: Search online
Don’t know someone who can give you good recommendations? Don’t fret. You can always look for a company that can help you online. The Internet is a good source of information if you need help finding a printing company to hire. Just use a search engine like Google and enter the necessary keywords. To refine your search, consider including your location in your search terms.

Tip No 3: Do some background check
Whether you have found a company by following referrals or through the Internet, ensure that you do a background check first before hiring them. Contact the company and make the necessary enquiries so you’ll know how they can help you. Take a look at their catalogue or product listing so you can have an idea on how screen printed apparel made by them would look like. Also, don’t forget to enquire about the cost of their services so you can determine if they will fit your budget.

Always Do Your Homework
Doing a bit of research can a go a long way towards finding the right company to provide you with embroidery and screen printing services. As such, see to it that you follow the pointers discussed above to enjoy well-designed screen printed work wear or promo items.

5 Branding Tips For Startups and Small Businesses

December 12th, 2016

A brand is a perception associated with a business’s service or product. This perception cuts across the whole spectrum of the business. It extends to customer service, customer experience, visuals, values, mission statement and feelings or emotions derived from using a service. A good brand enjoys customer loyalty. It enjoys repeat sales and has a good relationship with customers.

One unique feature of a brand is that whether created intentionally or not, every business possesses one. Some small businesses and start-ups pay little or no attention to their brand, while others take their destiny into their own hands. Consequently, big companies work very hard to edge their brand into the minds of customers.

Rather than leave your brand to the mercy of the market, why not take action to position your business today? Here are 5 branding tips to help you do exactly that.

Brand identity

Brand identity is associating a startup or small business with a particular image that becomes the face of the business. The logo does a good job at this and so do tag lines. Whatever the image of choice, it should appear on all your products. Newsletter, letterhead, banners, business cards, and promotional items like pens, t-shirts and mugs should all carry the image.

Deliver on promise

Customers place high demands on brands. They expect businesses, small business and start-ups to deliver on value. If for instance, customer refund is one of your values and you fail to honour that promise, you are damaging your brand and you are hurting your reputation. And in this day of social media, it wouldn’t take long before a ‘#hashtag’ is created. It wouldn’t take long before one little bad seed pollutes the rest of your harvest.

Care for your customers

Care for your customers because care breeds loyalty. Once you have repeat purchases, create a system that rewards loyalty. Provide some kind of incentive for introducing new customers. Introduce offers for first time buyers. If a customer does not get the required attention from you, they would go next door. Treat them well. Honour your word. Be quick to accept responsibility. Calm agitated customers down. Be nice to them and you would be on your way to creating a good brand. After all, branding revolves around perception.

Go the extra mile

If you are a small business or most probably a start-up business, and it’s within your means, throw in that extra gift. Meet customers halfway, stay the extra five minutes to accommodate their schedule. Give customers an experience they would cherish. An experience they would find hard to get somewhere else, one that would differentiate your product, and one that would trigger repeat service or sale.

Conduct a survey

Conduct a survey to find out what customers think of your business. You don’t have to make the research formal but be honest with yourself. Put in place measures to correct defects. Reward those who bothered to comply with the research. Use the intelligence gathered to make strategic decisions that would take your start-up or small business forward.

4 Promotional USB Items to Invest In for Your Brand

December 12th, 2016

Promotional merchandise has long been popular with all kinds of different companies and groups, from sports teams right through to big businesses. These items serve in spreading the name of a brand and also building a positive relationship with potential customers, as many will perceive getting a ‘free gift’ as a generous act on the behalf of the company giving it.

Some of the most popular promotional items available on the market today include USB sticks and hubs, as these are very practical in many different types of environment, ranging from the office right through to the home and the classroom. Here are four great promotional USB options that are well worth considering investing in.

First of all, it is important not to forget the power of simple promotional USB sticks, as these are used by a huge proportion of the population in their daily lives, whether at work, home or school. Promotional USB sticks can often be branded, coloured and designed to appeal to a particular target audience, but are still very inexpensive to produce.

Indeed, one positive argument from promotional USB sticks is that they are virtually the more technological equivalent of branded pens, being one of the cheapest options like it on the market. Therefore, the practicality as well as the relatively low cost of these items are two major reasons why they are well worth investing in.

The next choice that is also great value for money is the mini USB hub, which is increasingly growing in popularity. These items are as small and as handy as a USB stick, but of course serve a slightly different purpose. However, they offer a larger surface area for customisation and for branding, which is why they also are a very useful promotional tool.

It could even be in the interests of the company ordering the promotional merchandise to give away these USB hubs along with their promotional USB sticks as low cost option that is both beneficial to customers but also seems like a very generous offer indeed.

A third great option that is a little more costly but can be a great option for many companies is the USB cup warmer, which acts as a hub for your USB sticks but also keep your coffee warm at the same time. This is an item that serves a practical purpose but also has great novelty value too.

These make the ideal gifts for clients, employees or associates, and the fact they are so unique that they will really make an impression on the person that receives one. This can therefore be used very effectively as a promotional tool and is an excellent option for a company that is looking to stand out from the crowd.

It should also be noted that this kind of USB hub and cup warmer is great for those who work in offices, as these individuals are the most likely to be drinking coffee or tea whilst they work. This can therefore be used very effectively as a marketing ploy to those with commercial or office based clients or associates.

Finally, a fourth great technological promotional item is a computer travel kit, which contains everything from an optical mouse and a laser pointer right through to a USB stick and USB hub. This can be extremely handy for those who travel a lot for work and require a number of handy tools.

These can cost more than the other options mentioned in the article, but are still excellent choices for those who are looking for great promotional items that will be greatly appreciated by their customers, employees or their business associates.