Many experts agree that items such as promotional USB drives, pens and mugs form part of a great, multi-pronged marketing strategy, but it can sometimes be difficult to know the best method of distributing these items so that they get to the right people and have the best effect on your brand image.
The reality is that there are hundreds of different ways to get your promotional material into the hands of current clients or prospective customers; here are five of the most effective methods that will ensure that you get great results from the endeavour.
The first suggestion is to give away your promotional products as part of a competition that you host; this can be a competition for your employees, your current customers or the general public, and can therefore be tailored to improve your brand image in the eyes of a number of different audiences. For a campaign that targets your current customers as well as the wider public, consider launching a competition over social media to distribute some high quality promotional gifts. The advantage of the running this kind of contest is that the competition itself will boost your image as a generous dynamic brand, as well as draw new customers to you.
The next suggestion - and one that can work within the office and among customers or the general public - is a seasonal giveaway of certain gifts. This is especially a good idea during national or cultural festivals, where the giving of gifts is perceived as a generous act in line with the customs of the period rather than simply a promotional one.This can be a valuable tool in the work place itself, by distributing gifts to the employees and their families. Alternatively, you can give away free branded products in your store to all customers who come through the door on one particular day.
A third idea - and one similar to the suggestion mentioned above - is to provide personalised gifts to customers and staff on special days. This can mean birthdays, working relationship anniversaries and more. Rather than widely projecting an image of a generous company, you will be instead building a personal relationship with a loyal customer or a member of staff.It is wise again to choose quality items for this kind of gift for higher perceived value. A personalised pen is one excellent, classic promotional gift that is both practical and valued, and will help build your relationship with the recipient of the item.
A fourth great idea for a way of distributing your promotional items is during conferences, where you are likely to mix with others in your industry. For those who are hosting a talk or a presentation, giving free gifts to the audience will help draw people to your particular event. Items such as promotional USB drives and business card holders make useful and classy gifts which many people will jump at the chance to get their hands on for free. Giving away useful, quality items such as these can leave a strong impression of your company.
Lastly, consider trade shows as a great opportunity to reach a variety of potential customers and contacts with your free gifts. Many people who attend these kinds of events expect some kind of freebie, and therefore giving out items such as pens, keyrings and promotional USB drives will help bring an audience to your exhibition booth.
At trade fairs it is important to be able to compete with the large number of other exhibitors, and a great free gift can give you the edge over your competitors; just make sure that your promotional product is relevant, useful and something that trade fair attendees will be pleased to get their hands on.