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Archive for December, 2016

5 Great Ways to Distribute Your Promotional Items

December 26th, 2016

Many experts agree that items such as promotional USB drives, pens and mugs form part of a great, multi-pronged marketing strategy, but it can sometimes be difficult to know the best method of distributing these items so that they get to the right people and have the best effect on your brand image.

The reality is that there are hundreds of different ways to get your promotional material into the hands of current clients or prospective customers; here are five of the most effective methods that will ensure that you get great results from the endeavour.

The first suggestion is to give away your promotional products as part of a competition that you host; this can be a competition for your employees, your current customers or the general public, and can therefore be tailored to improve your brand image in the eyes of a number of different audiences. For a campaign that targets your current customers as well as the wider public, consider launching a competition over social media to distribute some high quality promotional gifts. The advantage of the running this kind of contest is that the competition itself will boost your image as a generous dynamic brand, as well as draw new customers to you.

The next suggestion - and one that can work within the office and among customers or the general public - is a seasonal giveaway of certain gifts. This is especially a good idea during national or cultural festivals, where the giving of gifts is perceived as a generous act in line with the customs of the period rather than simply a promotional one.This can be a valuable tool in the work place itself, by distributing gifts to the employees and their families. Alternatively, you can give away free branded products in your store to all customers who come through the door on one particular day.

A third idea - and one similar to the suggestion mentioned above - is to provide personalised gifts to customers and staff on special days. This can mean birthdays, working relationship anniversaries and more. Rather than widely projecting an image of a generous company, you will be instead building a personal relationship with a loyal customer or a member of staff.It is wise again to choose quality items for this kind of gift for higher perceived value. A personalised pen is one excellent, classic promotional gift that is both practical and valued, and will help build your relationship with the recipient of the item.

A fourth great idea for a way of distributing your promotional items is during conferences, where you are likely to mix with others in your industry. For those who are hosting a talk or a presentation, giving free gifts to the audience will help draw people to your particular event. Items such as promotional USB drives and business card holders make useful and classy gifts which many people will jump at the chance to get their hands on for free. Giving away useful, quality items such as these can leave a strong impression of your company.

Lastly, consider trade shows as a great opportunity to reach a variety of potential customers and contacts with your free gifts. Many people who attend these kinds of events expect some kind of freebie, and therefore giving out items such as pens, keyrings and promotional USB drives will help bring an audience to your exhibition booth.

At trade fairs it is important to be able to compete with the large number of other exhibitors, and a great free gift can give you the edge over your competitors; just make sure that your promotional product is relevant, useful and something that trade fair attendees will be pleased to get their hands on.

Top Tips for Choosing the Perfect Promotional Keyrings

December 26th, 2016

Promotional merchandising products are extremely popular with many different kinds of companies. These offer the chance to build strong relationships with clients and associates, whilst also offering some value to them. Of course, using the right promotional items is absolutely essential in order to make the right impact on your target audience.

Some of the most popular types of items are promotional keyrings, which are considered one of the timeless classics of merchandising right along with pens and USB sticks. These are very convenient and handy items, and are sure to be used by the recipient. This is one of the main reasons why they are a ‘tried and tested’ merchandising item that never seems to decline in popularity.

With that said, it is absolutely essential to make some important choices when choosing your keyring. The first one of these is selecting the material that your promotional keyrings are going to be made from. There are several different types of material on the market, ranging from high quality leather right through to funky plastic designs.

It is also possible to choose metal designs and even ones made out of unusual materials such as wood or rubber. You will need to think about the functionality of your keyring and the image that you want to give off. A cool plastic keyring might be appropriate for a younger audience, whereas a sophisticated recipient might appreciate the feel and quality of real leather.

Next on the list is to consider the colour of your keyring. This, of course, can be related to your company and your company colours. This will help keep your brand memorable for the person who is using the key ring on a regular basis. However, make sure that the colour that you use is attractive and that design is appealing too.

As people will hang on to attractive keyrings that they enjoy using, putting effort into selecting colours that are pleasant and give off an appealing vibe - as well as being reference reminiscent of your company colours - will definitely pay off.

If you want to make a big impression on your target market, there is no way better to do this than by introducing the concept of multifunctional keyrings, such as one which acts as a bottle opener, a mini Swiss Army knife or something entirely different. This can really help your merchandising items stand out from the crowd.

People enjoy practical gifts from companies regardless of whether it is a promotional tactic of not, and having a unique and very usable item that serves a number functions is often appreciated. If you cannot find something on the market that suits you, many merchandising agencies can actually customise these products for you.

Finally, something that you will need to consider is cost. All companies will have a specific budget for merchandising, and you will need to think about which are the most essential factors of your design and whether they are worth the spend. You may be able to make compromises somewhere, such as choosing a less complicated design or reducing size.

The way to get the best price however, is to ask around a number of retailers and manufacturers who will be able to offer you a package price for what you are looking for. Do not be afraid to hunt around a little bit in order to find the ideal products - such as promotional keyrings - for your company.

With plenty of reputable suppliers out there, it certainly should not be difficult to find items that perfectly represent your company and leave a positive impact on the recipient, whether a potential client or one of your employees.

3 Seasonal Promotional Items That Are Perfect for Spring

December 26th, 2016

A variety of different companies in numerous sectors use promotional merchandising as a form of advertising for their products or services. This can range from classic items such as USB sticks and pens right through to the unusual, such as ties or hi-tech electronic gifts. All of these are an excellent way to promote the company and leave a good impression on their target market.

With that said, it certainly pays to adapt your promotional merchandise to the certain trends and needs. Carefully thinking through your choice of items and how they will be used by your target audience is a major key in order to roll out a successful promotional merchandising campaign.

Many companies choose to change their commercial gifts in line with the seasons. This makes a lot of sense, especially with the changing weather and festivals of each and every season which are meaningful to all kinds of customers, colleagues and partners in business. Spring is one of those seasons where merchandising can be tailored to suit it.

One of the perfect promotional items for spring is the promotional umbrella. It may seem quite self explanatory, but promotional umbrellas are an excellent choice because they are ideal for the seasonal weather. In many countries in the Northern Hemisphere, spring weather brings a lot of rain and showers, and there is nothing better than a sturdy umbrella to stay dry at this time.

Promotional umbrellas are often welcomed by clients and associates, for the reason that these items are often in demand and can come in handy at an inopportune moment when caught out by the weather. Many people like to keep spare umbrellas in their cars, workplaces and homes, so you will be sure that one of these items as a promotional gift will definitely not go unused.

Make sure that any promotional umbrellas that you order are of the highest quality. These items can unfortunately become damaged quite quickly, especially in the wind and other harsh weather conditions. A high quality item means that it is much more likely to last for a long time, and therefore leave a positive impression on your recipients.

Another perfect item for spring is a box of customisable chocolates. Easter is a celebration that many people celebrate throughout the world. The giving of chocolate gifts at this time has become a widespread tradition, and creating your own promotional chocolates to hand out to customers or colleagues during this time can be a very good idea.

As with chocolate gifts at Christmas or other major dates on the calendar, a company offering these sweet treats is sure to be appreciated by everyone. Be aware that some people may not consume these items, so it is always a good idea to pair any Easter chocolates that you buy with another alternative promotional merchandising product.

Lastly, one great item during this period of the year is some shower-proof promotional clothing. Knitwear is a common choice during autumn and winter, but spring will demand a different approach, and often light jackets are a good choice of promotional merchandising to hand out to customers or clients.

Ways Your Business Benefits From Promotional Items

December 26th, 2016

Marketing plays a major role on how relevant your brand remains in the market. If you fail to make any marketing effort your business loses out to competition and this can be bad news. As a business, you must come up with marketing strategies that help you stay afloat the competition and to be ahead of the game all through. Promotional items make very good marketing tools, especially considering that people love free practical items. The tangible products will of course have your company logo and name branded on them to complete their marketing functions. Here is how such items work for your business.

1. The promotional items help you reach a wider market because the recipients see your message whenever they are using the item and they end up sharing the same message with passersby, co-workers, friends and family among others who catch a glimpse of the gift.

2. They help you achieve long term exposure for your brand. This is because most promotional gifts are useful and are designed to use for longer, hence the exposure runs with them. For instance, if you give away promotional mugs, then you can be sure to gain exposure every time the mug is brought out for use. Same goes for items such as bags and pen holders.

3. The items make customers feel appreciated and when this happens, you increase the chances of turning them into loyal customers that will stand by you through time. Everyone loves getting free things and you show how much you value and appreciate your customers when you give them the items.

4. Your business easily attracts attention using the promo giveaways. This especially works at trade shows when your main aim is to get attendees to your booth. You can easily create a buzz when you have your item carefully selected and packaged well. This means that you will not only manage to retain existing customers using the items, but also get very good results with your efforts to attract new customers.

5. They function as great conversation starters. It is not easy to approach and engage new customers to let them know about your business, but with the promotional items, this is made a walk in the park. The items help you break the ice and fetch you the attention of the person you just gifted, giving you the chance to bask your brand.

6. Promotional items help enhance your image as a brand. Customers love consistency and they structure their opinions in relation to how you deliver your services. When you use free gifts you improve on how the customer looks at you and you at the same time manages to drive the message home.

7. You get widespread advertising benefits using the items. This is because most are mobile items that can easily get beyond targeted boundaries, giving you very good exposure. You therefore easily reach to the audiences you might not have reached using other modes of advertising like billboards and others.

6 Reasons Why Promotional Items Stand Out As a Medium of Advertising

December 26th, 2016

Gifts are one great way of expressing your emotions to the persons that you care. These days a lot of individuals prefer personalized gifts that undoubtedly add a personal touch to what you present. This may include anything from engraving the person’s name, a particular date or photographs on the item which will enhance the sentimental quality of the same.

Nowadays, these products, which people use as presents can be used very effectively for promotional purpose as well. They help to build your brand and let people know about it in a much more unconventional way. There are various benefits of using these, and some of them are enlisted below.

The main reasons why these stand out as a way for marketing can be explained as under:

• Uniqueness - These commodities are designed in a way you want, offering flair of uniqueness that is very attractive and is bound to get noticed. This method is quite different from the conventional processes of advertising which makes it easier to reach out to the mass audience.

• Staying ahead of competitors - The exclusiveness of these products help you to stay ahead of your competitors who are still stuck in the predictable ways of brand building and promotion. A tinge of variation creates more excitement among your target audience and thus your company gets noticed quickly.

• Cost-effective - One of the greatest advantages of these objects is that it helps in the endorsement of your enterprise at a cost that is much lesser than the traditional mediums like television and radio. It gets the job done at a much cheaper rate and helps you to be at par with the large firms who invest much more in their campaigns.

• Future Reference - The tangibility and usage of these articles facilitate them to be stored. This acts as a reminder to the people who need something related to your brand and helps in making future reference.

• The identity of the company - With these, it is easier for businesses to be identified. This is because the person concerned is reminded of the company every time he steals a look at it. Moreover, your brand gets advertised every time a new person discovers it.

• Professional logo - If you can place the logo of your organization on the article then it inevitably takes a much more professional look.

All the above points show how you get benefited by using this method of brand advertisement.

When Promoting Your Company, Think Of Creative Promotional Umbrellas

December 26th, 2016

The sheer utility of an umbrella makes it a preferred item for promotional activity. Rain in the sometimes unpredictable, and in other countries where it may not rain all through the year, there is the sun one needs protection from. An umbrella has also become an important accessory, that anyone who is concerned about protecting him or herself from the rain and the sun, does not mind carrying it about all day, especially if it is a stylish, vibrant one, carrying the name of a well loved brand too!

There are many umbrellas to choose from to offer as a promotional item:

There are the solid wooden shafted, traditional curved handled, in black or bright colors, the retractable eleven inch ones, golf umbrellas, fancy parasols, and those designed for children.

Creativity and invention never end and the latest in the umbrella industry are the lot of creative ones that, if coupled with your promotional message, would definitely make a lasting impression on the user’s mind and not only that, also extend to the user’s friends and family. Creative umbrellas are relatively hard to come by and they could become a conversation piece!

There are many ideas that have been adopted in creative umbrellas. Some of them are:

· Inverted umbrella with auto close - It is specially made for drivers, who can get into their seat while it is raining, close the umbrella and the car door in a trice without getting wet. The inverted model ensures that just a minimum gap in the door is enough to close the umbrella, and the auto close just needs a light touch of the button. Inverted umbrellas overcome many of the shortfalls of regular umbrellas and is indicative of the design of umbrellas in the future.

· Fashionable inverted umbrellas - Colorful both on the inside and outside, this unique double layered umbrella also folds inwards to prevent water dripping on the floor and can easily be closed with the smallest clearance of space.

· Flower umbrellas, where the panels are provided with white swirl trims, giving an effect of an open flower when the umbrella is opened. Fitted with fiberglass ribs and stretchers, this light but tough unique ladies umbrella is a joy to behold.

· Color change umbrellas, that change color with the light of the sun are fascinating indeed. To have your company logo on one of these would be an excellent idea. Similarly, there are umbrellas which change color when the rain falls on them.

· Multi use umbrellas for gentlemen. - An umbrella with a T shaped handle which, when not in use as an umbrella can double up as a walking cane, to assist the elderly. The handle can be monogrammed with your company logo. This sturdy stick umbrella lends dignity to the person using it.

· LED umbrellas, where the shaft is fitted with LED lighting, which comes on with the push of a button. This is useful for lighting up your way on a dark, rainy night, making you visible to oncoming traffic and ensuring your safety.

One can get creative umbrellas for a promotional campaign to a restricted audience. Since they are expensive, these custom umbrellas can be gifted to a select group of the target audience. They will never forget these umbrellas.

How Personalized Giveaways Can Boost Your Small Business Revenue

December 26th, 2016

We are all looking for ways to increase the effectiveness of our marketing dollars, especially considering how mind bendingly expensive the cost of running a business is these days.

Personalized giveaways, in the form of promotional items with your logo and message on them, are one of the best ways to increase your return on investment. For a relatively small price, you can increase your brand awareness and reach more potential customers and clients, converting people who were not aware of your business into aware and appreciative partners.

Give Away and Get Customers
Do you like getting things for free? So do your customers.

The beauty of a personalized giveaway is threefold:

  • Happy customers
  • Brand exposure
  • Reciprocity

Free gifts make your customers or potential customers feel appreciated. Their first impression of your brand is your generosity and your thoughtfulness. Thus begins a relationship that you can foster into a loyal customer for years to come.

With one free gift, you are also putting your brand directly in front of your customer base and all of their friends and associates. This kind of brand exposure multiplies your marketing efforts without multiplying your marketing dollars.

And as an added bonus, the recipients of the personalized giveaway will usually act in line with the law of reciprocity: the natural inclination to return the favor when given something. Because you started the customer relationship with a free gift, they will feel inclined to return the favor by patronizing your business.

This all translates into more business for you!

Know Your Customer to Give the Perfect Giveaway
Although it’s true that everyone loves the word “free,” you won’t be as effective as you can be with your personalized giveaways if you don’t truly know your customer base and what they appreciate.

When selecting the products that you give away to represent your small business and the brand you have worked so hard to create, you want to make sure that you are giving the same great value to your customers that they would expect to get when they buy your products or services.

Ask yourself what your customers want and give them a gift that exceeds their expectations. This is where all that hard work of you digging deep and realizing what kind of customers driver your business, what your ideal customer looks like, and what your customer profiles are, pays off. You will know exactly what kind of promotional handout will resonate with your customer base.

How To Advertise The Business Like An Expert Using Promotional Items

December 18th, 2016

Advertising can be a difficult activity that requires a substantial amount of money to undertake. Nevertheless, setting aside a large budget for advertising and utilizing traditional media does not guarantee success. A marketing campaign can be considered effective if someone sees the ad and is compelled to buy the product and/or service.

Therefore, it is important to have your brand name, products and/or services on several items, all the time. Using promotional items, such as custom t-shirts, bags, hats, buttons and much more can get you new customers at substantial cost savings.

Think big

Many companies are comfortable about giving away small items like pens, key chains, pens, picture frames, paperweights and clocks. However, getting your logo on an item that will end-up in the trash is a waste of resources. Although these items can serve as promotional items, they are not effective tools if you are interested in retaining and growing your customer base. It is advisable to think bigger and use unique or innovative items to get more people talking.

Fortunately, it does not have to cost you lots of money. The secret it to find a functional item that is exciting to carry around, such as hats, mint tins, sandals, decals, mouse pads, tote bags, guitar picks, sunglasses, visors, buttons/pins, shot glasses/glass mugs and trucker hats.

The walking billboards

An ad that can travel far can help a great deal in promoting your brand name. T-shirts make a great walking billboard that makes a powerful promotional item. Therefore, anytime your employees, customers and suppliers wear a custom t-shirt that has a message and/or images of your brand, everyone who gets into contact with them will receive the message.

Wherever the t-shirt is worn, perhaps to the stores, gym, the beach, the streets, etc, people will see. A good t-shirt can help spread the word and grow your business. Depending on how many people get to wear your t-shirts, you can expect your company to reach many people for much less than conventional advertising. When you give free custom t-shirts to new customers, you can expect a good relationship to develop, resulting in customer loyalty.

Quality items

It is important to use promotional items that your customers will be interested in having. Furthermore, remember to brand the company’s logo on it. Chances are high people will always use give away items that they would like to have. Therefore, be ready to invest in quality promotional items because quality says a lot about the company. For this reason, you may not want to give away cheap electronics that tend to break readily- your customers may assume your business is just as faulty. It is better to invest in fewer, high quality promotional items instead of many smaller, cheap items.

Non Woven Bag As a Promotional Item

December 18th, 2016

Every day you will walk down the street and see someone sporting a bag branding a company name and logo. Often you will notice the company and that name will stick with you. This is great marketing.
When you see the bag one of the first things that will come to mind is what an innovative marketing idea is it and then you realize, this is a company that cares about the environment and is taking steps to help their customers go green.

There are so many advantages to purchasing non woven bags for promotional purposes, which is why it’s become a firm favorite for companies in all industries from around the world.

With demand comes hundreds of suppliers all trying to sell their product, which can be quite a daunting experience. Ensure any non woven bags you purchase are purchased directly from a manufacturing company. Knowing the company manufactures and supplies their own bags can make a huge difference in price, quality and after-sales service.

The great news is that you can enjoy a good return on your investment when choosing non woven bags for promotional purposes. Once branded with your information, customers using these items will do most of the marketing for you, reaching audiences everywhere they go.

You will need to make some big decisions regarding the type of non woven bag you want to purchase. The first main decision in the size. The size of the item should be determined by the type of business you run. If you run a grocery store, then opt for a larger size, while clothing stores can go with medium or large and gaming stores, should consider a variety of sizes.

With a size in mind, you will also need to decide whether to go with a flat or gusset style bag. Gusset bags have a piece that runs along the bottom and is beneficial for larger items, while flat bags are perfect when packing a clothing order, for example. This will be down to preference and price, there is no right or wrong choice.

Think of your customers and determine your target audience. This can help you with your logo and slogan design. These non woven bags come in a choice of great colors, enabling you to match them to your company colors. Though if you have an orange logo, don’t go with an orange bag, you may be better off with a white or black option, enabling your logo to really stand out.

When designing this type of product, you want your company name and logo to be noticed, which means the bigger the better. If necessary print the entire side of the bag with your logo, ensuring it is seen by everyone.

You will be given a number of options when it comes to printing your logo onto the non woven bag. Silk screening is an affordable and popular option, yet embroidery tends to last much longer.

It’s advisable to buy in bulk. Most suppliers will offer discounted rates the more items you purchase, which can dramatically reduce the overall cost of each item. When handing out for promotion, you want them to be high quality and yet cheap.

Also remember when the manufacturer is printing your logo, the higher the volume the cheaper that will be, which means overall you will save a fortune than if you were to purchase ten or twenty at a time.

In addition to this, always take the shipping into consideration and ensure you place your order with time to spare. This way you are assured your items will arrive in time, this is important if you have a special promotion running and want to hand them out to customers who visit you during this time.

Using Promotional Sports Items for Advertising Various Products and Services

December 18th, 2016

Investing on sports promotional items for advertising pays great returns. It works well for businesses of all sizes, be it small new businesses or multi million corporate houses.

Generally, companies use TV, radio, newspapers, magazines, internet, etc to promote their services and products. Sometimes even all those marketing efforts fail might fail to give you the desired results, in spite of spending so much money.

On the other hand, sports advertising items can give you the edge over your competitors and that too without having to spend too much. Nowadays, consumers are bombarded with marketing and advertising from every possible angle.

For creating memorable advertisements, and also for encouraging healthy living at the same time, sports promotional items can work like a charm. Nowadays, business owners are trying to attract more and more customers on the basis of their hobbies. Companies believe that everyone loves some kind of sport, which is true to quite an extent.

You will have already seen companies using their brand names on sports jerseys and t-shirts. People tend to remember such brands when they are associated with their favorite sports. There are many sports gear manufacturers and distributors out there. You can have the products customized with your brand promotional graphics for very cheap prices.

Before that you need to decide on which advertising item you would want to use for your promotions.

Here is a list of few items that you could consider to promote your brand name:

Water Bottles: Sports water bottles are considered to be the best advertising product, as it is available in various colors, shapes and sizes. The different colors of water bottles make it more attractive. If you are planning to build a good advertising chain, then you can look for the best design on the internet. Also, you could print an encouraging and sporty message on the bottle, right below the logo.

Wristbands: If you are looking for low cost sports promotions ideas to market your products and services, then wristbands are a good option. These are quite common among teenagers and the younger generation. You can make the wristbands of different material just to give it more stylish look.

In order to make the wristbands more attractive, you could choose the colors and designs that appeal your target audience. With sporty quote along with company logo on such promotional items, you can ensure that more and more people get to know about your business.

Sport Watches: Sports watches are the most suitable choice for promotion of your company services and products. Sports wristwatches can be customized by printing the company logo on the straps or inside the dial.

The best way to promote this particular item is to get collaborated with any of the sports club and take sponsorship of their tournaments. You can give personalized sports watches as tournament gift and prizes to the participants.

Sports T-Shirts: These promotional sports products are the most commonly used advertising items by many companies. For example, you might have seen Air Emirates logo on the sports jersey of Arsenal team members. Many corporate companies also have their company logo printed or embroidered on the sports jerseys.

There are various other customized products like promotional sports pedometer, key rings, baseballs, sport bags, golf accessories, binoculars, baseball bats and lots more.