Archive for March, 2014

Cost-Effectiveness of Promotional Products

Wednesday, March 19th, 2014

Advertising specialties are less expensive per impression than most other forms of media. The investment in ad specialties is modest, more targeted and more achievable for smaller businesses than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.

However, a report published in October, 2012 by Forrester Research, “U.S. Online Display Ad Spend $12.7B in 2012,” sheds some light on Internet advertising. It points out that CPMs are actually on the rise. The average CPM — cost per thousand impressions — for 2012 was $3.17, but by 2017 that will rise to $6.64, largely because of the shift to real-time bidding and away from portal buys where placement is not guaranteed. The rise, the analysts note, is also a supply and demand issue: marketers are competing for similar audience segments and bid density is continuing to increase.

The cost of advertising specialties are not expected to increase markedly in the next four years, making them an even better comparison to other forms of media advertising such as the Internet.

Cost-Effectiveness of Promotional Products

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

San Francisco To Ban Single-Use Water Bottles

Friday, March 7th, 2014

According to ASI

Six years after banning single-use plastic bags, San Francisco is on the verge of prohibiting the sale of plastic water bottles at events held on city property. On Tuesday, the city’s Board of Supervisors unanimously approved a measure that would ban the sale of single-use bottles containing 21 ounces or less of water.
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If signed into law – a move that appears likely – the ordinance would take effect on October 1, 2014, for indoor events and in 2016 for most outdoor events.

“In San Francisco, we’ve been leading the way in fighting for our environment,” said Supervisor David Chiu, who wrote the water bottle legislation. “There are incredible, enormous environmental costs of plastic water bottles. It takes 1,000 years for a typical plastic water bottle to biodegrade.”

While the ordinance would affect mobile vendors, like food trucks, there are exceptions in the legislation for certain groups and events. Exemptions would be granted to footraces, like marathons, and substantial nonprofits would have until 2018 to comply with the ban. It appears the ban does not include the San Francisco International Airport. Still, San Francisco-area distributors see the measure as a chance to sell more multi-use promotional water bottles to clients.

If the measure becomes law, San Francisco would be the largest city in the U.S. to ban single-use water bottles. The ordinance must still receive final approval by supervisors – something seen as a virtual certainly – before being sent to Mayor Ed Lee.

Superior Promos offers a wide range of promotional custom water bottles all at low prices.  Click on the link below to be redirected to the product page.

http://www.superiorpromos.com/products/promotional-custom-mugs-koozies/sport-water-bottles

Most Popular Promotional Products by Category

Thursday, March 6th, 2014

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

For this section, respondents were asked to provide up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

As the chart below reveals, writing instruments were most commonly cited, as one-half (50%) of promotional product recipients in the 12 cities in the U.S. reported getting at least one in the prior 12 months, similar to the 52% that reported getting them in Sydney. There are also significant differences in cities in other countries, such as 53% of study respondents in Rome who received a shirt, higher than any other metro area, or 66% that had writing instruments in Philadelphia.

Most Popular Products By Category

Promotional Product Spotlight: Caps & Headwear

Wednesday, March 5th, 2014

Get demographic breakdowns for promotional Caps & Headwear in this detailed infographic.

Product Spotlight: Hats

Global Advertising Specialty Impressions Study, V. 4

By Larry Basinait