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Promotional Products Study

June 25th, 2013

Recently, the Promotional Products Association International (PPAI) released a study conducted in November of 2012. It was conducted at an international airport in New York, and asked random travellers if they had received promotional items within the last 12 months. 70% of them said yes, and were invited to answer a 22-question survey, in which answers were entered into a tablet computer.

PPAI had conducted studies in 1991, 1999, and 2004. Those studies, along with two from major US universities, have been quoted numerous times by numerous people in the promotional products industry. However, the current era is one in which the Internet has changed how everyone does business, and there wasn’t a current study.

Consequently, many business owners were beginning to doubt whether promotional products were still as effective in this era as they were previously. According to the survey, the answer is a resounding “yes.”

The numbers in the current study were almost identical to numbers in previous studies. Almost every study ever done about promotional products has produced the same conclusions as the others, and has had numbers within traditional margins for error when compared to the others. In other words, virtually every study ever done on promotional products has produced the same results.

The recent study was broken into two main parts: recall of promotional products and usage of promotional products. The numbers led to the conclusion that promotional products are as effective as they were 21 years ago, and that they provide the highest amount of ad impressions compared to money spent.

Seventy percent of the travellers had a promotional product in their possession. 70% of those said they had at least two in their possession. 88% remembered the name of the company who gave them the gift, compared to 71% who remembered the name of even one company who advertised in a magazine they had read the previous week.

Eighty percent said they have multiple promotional products, some as many as ten. Items were kept more often for being useful than any other reason. Pens, computer products, health products, and safety products were the most common categories. Respondents also kept leisure products, travel accessories, and sporting goods, but only if they thought the products were attractive.

The products that were used most often, which would make them the most effective at producing advertising impressions, were computer products, electronic accessories, planners, and calendars. Be sure to check www.superiorpromos.com for all your promotional products and promotional items needs.

Superior Promos Provides Promotional Products Which Highlight the Danger of Texting While Driving

June 6th, 2013

Superior Promos Provides Promotional Products Which Highlight the Danger of  Texting While Driving. All of the promotional products and promotional items were provided by www.SuperiorPromos.com to one of our most cherished customers The Miami Beach Coalition for a Drug-Free Community.

Article by DOROTHY M. ATKINS of the Miami Herald

School officials have a new message for high school students going to the prom this weekend: Texting behind the wheel can be just as dangerous as drinking and driving.

The Miami Beach Coalition for a Drug-Free Community partnered with local law enforcement and schools to present the award-winning “You Only Live Once” Anti-DUI program in the parking lot of the Miami Beach Convention Center on Friday. High school students from Miami Beach and Hialeah watched as teens acted out a story of a group of friends whose lives changed after one drunk partier crashed his car killing his girlfriend and injuring others.

The performance included cameos by local firefighters, who extracted the victims from the wrecked vehicles, and Miami Beach police, who performed a mock roadside test on the driver of the vehicle.

The scene has been acted out in front of high school students nationwide for 16 years, but this year local officials framed the story with a new message: Texting while driving can create the same kind of impairment caused by alcohol.

Before the event, organizers distributed fans to high school students that said, “I’m a fan of not driving distractedly, STOP TEXTING” on one side. On the other it warned students not to drink and drive, because “YOLO,” an acronym for the phrase “you only live once.”

During the assembly, Michael Grieco, a Miami criminal defense attorney and former county prosecutor, warned students that it doesn’t take much to be considered impaired, he said. All it takes is one text or one drink.

“Get the idea of drunk driving out of your mind,” Grieco said. “All you need to be is impaired.”

Earlier this week, Gov. Rick Scott signed a ban on texting while driving into law. The ban prohibits drivers from using cellphones to text or e-mail behind the wheel in most circumstances. Under the law, police can pull over texting drivers as long as they’ve committed another infraction, like swerving or speeding, and if caught, the violator is fined $30.

Grieco argues that the law doesn’t do enough to stop drivers from picking up their phone to send a message. The fee is not high enough to prevent infractions and requiring police to only pull over drivers if they are committing other infractions makes it difficult for them to enforce the new law. Under the ban, drivers can continue to use phones for navigation, weather and to listen to the radio, and they can also use talk-to-text devices such as the iPhone’s Siri.

“It falls way short of where it needs to be,” Grieco said.

Traffic accidents are the leading cause of death among teenagers in the country and they are three times as likely to be involved in a fatal crash, according to the National Highway Traffic Safety Administration. In 2011, the number of fatalities related to a car accidents dropped by about 2 percent since 2010, according to a report released by the Florida Department of Highway Safety and Motor Vehicles. Meanwhile, teen car crash fatalities increased by 7 percent during the same period.