Archive for December, 2011

Quick Note on Promotional Gifts

Wednesday, December 28th, 2011

Results of the 2011 corporate gift-giving survey by the Advertising Specialty Institute (ASI) show office Santas are spending an average $42.52 on their employee elves, up 19.6% from 2010.

The annual ASI corporate gift-giving survey also shows gift cards and cash remain the most popular employee gifts for the second year. But over six out of 10 respondents plan to spend about the same amount this holiday season as last on corporate gifts for both employees and prospects or clients, suggesting increased spending is not universal.

Nearly a quarter of respondents say giving gifts to clients and prospects results in sales and leads, but that goodwill is the greatest reward.

“At this special time of year, it’s heartening to see that the Grinch is in short supply when it comes to corporate gift-giving,” said Timothy M. Andrews, president and chief executive officer of ASI. “No matter what the economic forecast, rewarding employees for their hard work and thanking clients for placing orders remains a wonderful way to spread a little cheer.”

ASI’s survey highlights include:

· Average spending on clients or prospects is up 13.9% to $29.91.

· 38% of respondents plan to give gift cards to employees. Cash bonuses are second, but fell by 8 percentage points to 24% since 2010.

· Food/beverages are the most commonly cited gift for clients or prospects, with 32% of respondents planning on giving them.

· Over one-half (52%) plan on decorating their gifts with their company logos.

· Holiday gift programs positively impact sales, with over one quarter (27%) obtaining a referral and 24% generating a lead or obtaining a sale from them.

· The most commonly attributed results are broader, such as a thank you (69%) or generating goodwill (60%).

Corporate gift-giving trends as reported by ASI show well-made, brand-name items and personalization are popular, as are office tools like calculators, memo pads and portfolios. Employers reward bigger achievements with gift boxes, crystal towers, plaques and personalized photo frames.

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Don’t Forget to Follow Superior Promos on Twitter for Promotional Products!

Tuesday, December 20th, 2011

Yes, we’ve joined the Twitter revolution. Follow us now: http://twitter.com/Superior_Promos.

We’ll be tweeting exclusive specials and discounts on all our promotional products and promotional items. Tweet to @superior_promos and let us know what specials or ideas you’d like to see.twitter-icon

Save on Promotional Products During December

Tuesday, December 20th, 2011

Our popular 10% off your first order special continues during December. Enter 10% off  December during checkout.

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