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Archive for February, 2010

St. Patrick’s Day Promotional Products? But, of course.

February 26th, 2010

Need the perfect promotional product for St. Patrick’s Day?  Check out our Irish Coffee Mugs.  We’ve discussed the popularity of promotional coffee mugs because of their usefulness.  When you combine a seasonal or holiday use, you create the ultimate promotional product giveaway.  Place your order today for Irish Coffee Mugs.

Most Buzzworthy Promotional Products from ASI’s Expo

February 25th, 2010

Advertising Specialty Institute (ASI) recently held an expo in San Diego that displayed the latest and greatest promotional products.  Among the popular items included a hand santizer for the H1N1 virus, thin wallets and a soda can grip that rivals the koozie.  The can grip won “Most Unique” among other ASI recognitions in 2009.

Which of these products do you see making a long-lasting impact on the promotional products inudstry?

Top 10 Reasons People Keep a Promotional Product

February 21st, 2010
PPAI.org recently surveyed the top reasons people tend to keep a promotional product versus tossing it.  At Superior Promos, our products combine most these elements so your brand makes the most long-lasting impression on your target audience.

92% - it is useful
30% - it is desirable
29% - it is attractive
19% - it serves as an informative reference tool
17% - it is fun
14% - loyalty to the advertiser
14% - it is unique
7% - it is of high value
3% - it is educational
3% - other

The Most Memorable Promotional Products

February 16th, 2010

PPAI.org recently released the results of their survey regarding the top promotional products with “greatest message recall due to usefulness or uniqueness.”

*Click the corresponding link to browse our selection of these most memorable promotional items.

8.  Gift Baskets of Food

PPAI.org Announces Results of Promotional Products Study

February 11th, 2010

PPAI.org, (Promotional Products Association International) announced the release of their recent study regarding the effectiveness of promotional products.

Some of the highlights of this study include 83% of surveyed respondents recalling the brand advertised on a promotional product they received in the past 12 months.

Nearly 60% of these people recalled using the promotional product upon receiving it or even having someone else use it. Of the respondents, a bigger percentage purchased something based on receiving a promotional product when compared to a TV commercial or print ad.

Promotional products have a long-lasting affect that most other marketing mediums can’t accomplish.  When the recipient of your advertisements can use the item on a regular basis, your brand has a better chance of being remembered than any other form of advertising.

Save 10% On First Order During February

February 6th, 2010

Our most popular special continues in February allowing you to save 10% off your first order.  Enter coupon code ‘feb10%off” upon checkout.