February 11th, 2010
PPAI.org, (Promotional Products Association International) announced the release of their recent study regarding the effectiveness of promotional products.
Some of the highlights of this study include 83% of surveyed respondents recalling the brand advertised on a promotional product they received in the past 12 months.
Nearly 60% of these people recalled using the promotional product upon receiving it or even having someone else use it. Of the respondents, a bigger percentage purchased something based on receiving a promotional product when compared to a TV commercial or print ad.
Promotional products have a long-lasting affect that most other marketing mediums can’t accomplish. When the recipient of your advertisements can use the item on a regular basis, your brand has a better chance of being remembered than any other form of advertising.