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Archive for October, 2009

Promoting Breast Cancer Awareness Month Through Promotional Products

October 24th, 2009

October has long been recognized as breast cancer awareness month.  The pink ribbon is the ultimate symbol of this cause, but pink promotional products are also being used to mark this month and create further awareness.  Again, this reinforces the principle of how promotional products are just as influential for cause marketing as they are for brand marketing.  Even the NFL and its equipment sponsors are using pink to mark this special month. You’ll see players wearing pink gloves, cleats and even drinking out of pink water bottles.  PPAI.org provides a fantastic and informative piece on this very same subject.

FTC Imposes Guidelines on Bloggers Who Accept Promotional Gifts

October 24th, 2009

The Federal Trade Commission has imposed new guidelines “requiring bloggers to disclose gifts or promotional items from companies they write about. Failure to do so might even result in fines.”  Given the power that bloggers have on society in this day and age, the FTC is attempting to control bloggers from giving favorable reviews because of a gift or freebie that they received.  The FTC is also attempting to hold blogs just as accountable as newspapers and magazines who face similar guidelines regarding promotional gifts and products received.  All that’s expected of bloggers is to mention in their entry if a product was provided to them for free so the reader knows whether they’re getting an impartial review or not.  In the long run, reader loyalty will increase when the reader knows that the blogger has their best interests at heart.

How Superior Promos Helped The Miami Beach Coalition Promote A Cause

October 24th, 2009

Recently, Superior Promos aided the Miami Beach Coalition (MBC) in order to provide them with a fantastic presence at some of their sponsored events such as The Rally for Recovery.  In the past, we’ve discussed how promotional products can promote awareness for a cause, not just a selling a product. Our campaign for MBC  was geared for exactly that; promoting causes such as a drug free community.

The Miami Beach Coalition (MBC) is comprised of a broad range of professionals throughout Miami Beach and its neighboring communities. Through the programs the MBC has embraced like the TeenPlus Payback Program, Project Sticker Shock, Safe Homes/Safe Parties and the Parent Peer groups, the goals of the coalition are communicated.

We put together a wide variety of promotional products and materials for  MBC including table covers, promotional pens and pencils, promotional water bottles, promotional magnets, promotional tote bags, promotional t-shirts, promotional umbrellas, promotional keychains and much more.

Order Your 2010 Promotional Calendars Now!

October 17th, 2009

2010 Promotional Calendars are ready for ordering.  Promotional calendars are one of the most popular promotional products you can use to market your brand.  Customize your own 2010 promotional calendar using our expert artwork services and also save 10% off your first order.  There’s no time like the present to be your target market’s replacement calendar as their 2009 calendar comes to a close.  Contact us to get started on your promotional calendar campaign.

Fight the Flu with Promotional Hand Sanitizer

October 16th, 2009

2009 is turning into one of the biggest flu seasons in U.S. history made worse by the presence of the H1N1 flu known famously as “The Swine Flu.”  Even athletes like Lebron James and several of his Cleveland Cavalier teammates are battling the flu with the NBA season less than 2 weeks away.  Doctors are recommending flu shots more than ever as an added precaution against contracting a flu.  Along with flu shots, many healthcare professionals are recommending regular use of hand sanitizer if you’re out and about in a public setting. Many pharmacies have hand sanitizer located at the register for $1.

We often talk about the seasonal implications of a promotional product campaign.  Given the season and the current flu crisis, promotional hand sanitizer would make a fantastic giveaway and create further brand awareness and recognition for your company while giving your target audience something useful.

To get started on your own promotional hand sanitizer campaign, please contact us today.

Earn 10% Off Your First Order During October

October 9th, 2009

Continue to save on your first promotional product order during October.  To save 10% off your first order, enter the following promo code at checkout: Oct10%Off.