In June, we reported about the new law President Obama signed banning tobacco companies from utilizing their company logos on promotional products. Now a group of tobacco companies has filed a federal lawsuit to block some of the aspects of this law claiming it violates free speech. One of the aspects of this lawsuit does in fact include overturning the ban of logos on promotional products. We’ll continue to monitor the fallout of this new law and how this lawsuit plays out. Stay tuned…
Archive for September, 2009
Find us on Twitter at http://www.twitter.com/superior_promos and share with us some specials you’d like to see!
Fox News Reports that infamous reality star, Jon Gosselin of “Jon and Kate Plus 8,” is notorious for milking promotional products from companies in order to provide for his 8 children while spending his show salary on himself. While I don’t condone the actions of Mr. Gosselin or the act of watching his show, you have to give some credit to companies taking a risk and using their promotional product inventory towards a non-guaranteed spot on one of the most popular reality shows in America. As our recent post about Jason Sadler indicated, it’s important to think outside the box on occasion in regards to how you’re giving away your promotional product.
Often times, we talk about promoting your company through the use of promotional products. Creating brand recognition and awareness are obviously the main goals of any promotional product, but don’t forget you can use promotional products to promote your web address. For many companies, their web site is their entire sales channel. Promoting the URL can be just as important as promoting a phone number or brand logo. Give out a promotional product that is useful, creates brand awareness, but also gives the product recipient a web site to learn even more information about your company.
Contact us now to create promotional products using your URL!
This is quite interesting as we often give away promotional products to our targeted audience at places like trade shows in order to give them the option of wearing or using the product. In this case, Jason will wear your company’s promotional product for a fee and will publicize it accordingly. This is quite a creative and interesting spin on how promotional products can be utilized.
The purpose of these gifts is to provide a memento and keepsake especially to those visiting each city. A city-themed promotional product allows cities to get their name more widespread in hopes of creating more tourism and repeat visits by the original visitor. A promotional keepsake can remind the visitor of the great time they had to where they’ll be reminded of it enough to tell their friends and as mentioned, even consider coming back again.
Many times we’re asked how do I figure out the right promotional product for my business. To help answer this question, let’s examine a few types of businesses.
Pizza or Chinese Food Delivery - The goal of these entities is to have people call to place delivery orders. Business card magnets are the perfect solution as the delivery restaurants can have their phone number in plain sight for the orderer to see at all times.
Banks - Banks want you to utilize your bank issued checks and deposit slips to spend your money as well as deposit your money. Promotional pens make an ideal promotional product for banks as you can write your checks and deposit slips with it. Again, consider the nature of your business and what you want your customers to do.
Coffee House - Promotional travel mug is another great example of an ideal promotional product when considering the goal of a coffee house which is get to their customers to drink their coffee. This promotional items allows customers to bring in their own mug each coffee house visit which can be perfect for an on-the-go lifestyle. Tying a separate promotion to this mug will create even further incentive for people to utilize this mug. Example promotions could be something like a free refill after purchasing 10 mug refills.
What you must also remember is the brand awareness that these items produce. Guests in your home can see the business card magnet of your favorite delivery place. When someone needs to borrow a pen, they usually glance at the pen imprint before usage. People can also see the travel mug you’re drinking your favorite coffee out of as you’re out in public.
Contact us today for further advice on selecting the perfect promotional product for your business.
Continue to save 10% off your first promotional product order during our September special. At checkout, enter coupon: Sept10%off.