When new companies enter a particular marketplace, creating a first impression is often a challenge especially when there are other companies putting out a similar product or service. Many companies throw salesmen out into the trenches looking to attract prospective clients using passion and enthusiasm as a means to open doors. While there’s nothing wrong with that particular approach, it can often be unsuccessful. To compliment these efforts, a sales pitch must bring something else to the table. A promotional product is that ultimate compliment.
Instead of the salesman making the pitch, the promotional item makes the pitch. The recipient takes interest first and foremost in the product he or she is receiving as it might be quite useful to them. They’re also absorbing your brand and logo in the process. Once the promotional product has appealed to the person, then the human to human sales pitch can begin more naturally. As a result of this promotional product giveaway, the recipient leaves the interaction with not only something useful, but something to associate with whom they met from your company.
As always, the product you choose plays an important part in this whole process. You must give something useful and appealing to the senses. USB flash drives, tote bags and even a wine tote bag really make a giveaway standout among the rest.
To get started on your own promotional campaign, contact us today.