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Archive for the ‘Corporate Gifts’ Category

Promotional Products - Why They Matter

September 30th, 2012


Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.

Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:

-Promotional Pens, Promotional Bags, Promotional Corporate Gifts, Promotional T-Shirts.

When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.

For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:

-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.

-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.

For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.

PS-Like Us on Facebook and Follow Us on Twitter

Superior Promos Promotional Products - Quick Note

June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos is Now on Pinterest

May 17th, 2012


Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter

Quick Note on Promotional Gifts

December 28th, 2011

Results of the 2011 corporate gift-giving survey by the Advertising Specialty Institute (ASI) show office Santas are spending an average $42.52 on their employee elves, up 19.6% from 2010.

The annual ASI corporate gift-giving survey also shows gift cards and cash remain the most popular employee gifts for the second year. But over six out of 10 respondents plan to spend about the same amount this holiday season as last on corporate gifts for both employees and prospects or clients, suggesting increased spending is not universal.

Nearly a quarter of respondents say giving gifts to clients and prospects results in sales and leads, but that goodwill is the greatest reward.

“At this special time of year, it’s heartening to see that the Grinch is in short supply when it comes to corporate gift-giving,” said Timothy M. Andrews, president and chief executive officer of ASI. “No matter what the economic forecast, rewarding employees for their hard work and thanking clients for placing orders remains a wonderful way to spread a little cheer.”

ASI’s survey highlights include:

· Average spending on clients or prospects is up 13.9% to $29.91.

· 38% of respondents plan to give gift cards to employees. Cash bonuses are second, but fell by 8 percentage points to 24% since 2010.

· Food/beverages are the most commonly cited gift for clients or prospects, with 32% of respondents planning on giving them.

· Over one-half (52%) plan on decorating their gifts with their company logos.

· Holiday gift programs positively impact sales, with over one quarter (27%) obtaining a referral and 24% generating a lead or obtaining a sale from them.

· The most commonly attributed results are broader, such as a thank you (69%) or generating goodwill (60%).

Corporate gift-giving trends as reported by ASI show well-made, brand-name items and personalization are popular, as are office tools like calculators, memo pads and portfolios. Employers reward bigger achievements with gift boxes, crystal towers, plaques and personalized photo frames.

Superior Promos Promotional Products Promotional Items

Don’t Forget to Follow Superior Promos on Twitter for Promotional Products!

December 20th, 2011

Yes, we’ve joined the Twitter revolution. Follow us now: http://twitter.com/Superior_Promos.

We’ll be tweeting exclusive specials and discounts on all our promotional products and promotional items. Tweet to @superior_promos and let us know what specials or ideas you’d like to see.twitter-icon

Stay Warm This Winter with Promotional Fleece Jackets

December 30th, 2009

Currently, it’s 29 degrees in Brooklyn, 28 degrees and snowing in Chicago, and even 54 degrees and rainy in Los Angeles.  During the winter months, promotional apparel such as promotional fleece jackets make a perfection promotional gift for your clients or even a corporate gift for your employees.

We offer a wide variety of men’s and women’s styles and colors including full-zip jackets, pullovers, and 1/4 zip pullovers.  To imprint your logo on a promotional fleece jacket, contact us today to get started on your order and see artwork proofs before purchase.  View our order process for more information.

Take Advantage of Our Promotional Products Rush Service During the Holidays

November 17th, 2009

With the Holidays upon us, we understand that busy times are ahead for you and your business.  The last minute need for promotional products to use at an upcoming event or the need for some customized corporate gifts that will be given to your top employees from 2009 is more than possible.  Fortunately, our rush service can take care of these type of needs as we have over 3,000 products that can be printed in just 1-3 days.  If you don’t see the promotional product, you want among those items, let us know and we’ll do everything possible to rush that particular order as well.

Most companies get delayed around this time; Superior Promos gets faster.  Contact us for more information about our rush service.