Archive for the ‘Promotional Gifts’ Category

Most Popular Promotional Products by Category

Thursday, March 6th, 2014

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

For this section, respondents were asked to provide up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

As the chart below reveals, writing instruments were most commonly cited, as one-half (50%) of promotional product recipients in the 12 cities in the U.S. reported getting at least one in the prior 12 months, similar to the 52% that reported getting them in Sydney. There are also significant differences in cities in other countries, such as 53% of study respondents in Rome who received a shirt, higher than any other metro area, or 66% that had writing instruments in Philadelphia.

Most Popular Products By Category

New Promotional Products - Iphone, Ipad Covers & Accessories

Wednesday, March 20th, 2013

The world of promotional products has made its way to the Apple Iphone and Ipad universe.  The popularity of both items is well known and now there is a line of promotional items.  SuperiorPromos.com has a new/large category to print your logo on a nice selection of ipad and iphone promotional items.

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http://www.superiorpromos.com/products/electronic-promotional-items/Iphone-Covers

Promotional Products - Why They Matter

Sunday, September 30th, 2012

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Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.

Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:

-Promotional Pens, Promotional Bags, Promotional Corporate Gifts, Promotional T-Shirts.

When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.

For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:

-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.

-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.

For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.

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The Importance of Color with Promotional Products

Saturday, September 15th, 2012

11Have you ever stopped to think what the colors surrounding your advertising campaign portray? Colors are an intergal part of your businesses brand, creating a vivid story and a positive image among your target audience.

According to Entrepreneur.com, choosing the right dominant color for your brand is crucial. This color(s) should appear on your promotional materials, including your logo and Promotional Products. This color really sets you apart in your industry and plays an active role in reinforcing your brand. Color plays a huge role in memory recall. Colors can mean a multitude of  things given the context; color provokes many different thoughts, emotions and feelings. According to some sources colors seem to have some universal meaning:

Blue: Blue Promotional Products are often a popular choice for financial institutions. Blue fosters feelings of trust, dependability and fiscal responsibility.

Red: Red Promotional Products are a great way to appeal to your consumers passionate side. Red activates feelings of energy and aggression. Count on this color to be attention grabbing, although the attention might not always be positive.

Green: Green Promotional Products promote feelings of prosperity, optimism, health, freshness and serenity. Green’s meanings are extremely versatile which makes it a popular choice among businesses.

Yellow: Yellow is the ultimate symbol of warmth, positivity and light. Yellow Promotional Products are a great way to stimulate and motivate your customers. You can never go wrong with this eye-catching shade.

Purple: Purple a wonderful blend of passion, sophistication and royalty. Our Purple Promotional Products are sure to turn heads and enrich your customer base!

Black: Black is the top chosen color for luxury item branding. Black Promotional Products convey a bold, powerful and serious message while still maintaining a classic look.

White: White Promotional Products connote purity, cleanliness and simplicity. White can be most commonly used with health care products.

Superior Promos has a variety of Promotional Products of all shapes, sizes, functions and not to mention COLORS! Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable.  Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.

Custom Promotional Apparel for Your Business

Wednesday, July 25th, 2012

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Have you ever wished you could advertise in a large format manner, but simply could not find 1,500-30,000 in your monthly budget? Superior Promos has the perfect solution for your business. Promotional Apparel customized with your brand or logo turns your customers and employees into walking advertisements (no cruelty involved) for a fraction of the cost while providing numerous other benefits including:

- Strengthening and reinforcing your brand

- Economical form of advertising

- Increased employee morale when worn as a workplace uniform.

- A more welcoming work atmosphere

Many fortune 500 companies utilize Promotional Apparel whether it is for casual friday or for an outside event. If your company is interested in following in their footsteps then allow us to be of assistance. Shop our wide selection of Promotional Apparel including: Custom T-Shirts, Promotional Polos, Promotional Caps, Visors and Bandanas, Performance Apparel, Fleece, Jackets and Outerwear, Dress Shirts, Kitchen Wear, Sandals and Belt Buckles! 12

Promotional Products for the Real Estate Market

Sunday, July 15th, 2012

Are you a Real Estate Professional looking for solutions to build and gain more clients? Promotional Products provide an excellent strategy for marketing, they are also a great way to showcase your gratitude and generosity. These Promotional Products will help you stay on fresh in a clients memory, whether they are looking to buy or sell, your custom printed items serve as a testament to your dedication.

Differentiate yourself among others in the Real Estate Market with some of these Promotional Products, made with professionals like you in mind.

11Promotional Stress Relievers - Buying and or selling a home can be quiet the arduous process. Give your clients the squeeze of relief they need!

Promotional Magnets- Clients will stick these magnets on their fridge while you stick in their mind!

Promotional Pens- Promotional Pens are one of the most effective Promotional Products. Your clients will thank you for the practical gift and you will thank them when they are signing on the dotted line.

Promotional Keychains - The Promotional Keychain is the perfect symbolic gift for the new home owner. Hand your clients their new keys along with your custom imprinted keychain.

Top 5 Valuable Promotional Products

Saturday, July 7th, 2012

1Looking to get the most mileage out of your companies Promotional Products? It is important to offer customers both useful and valuable Promotional Products while maximizing your brand impressions. Watch your brand recognition grow with these Top 5 Promotional Products:

Promotional Tote Bags- Tote bags are a great way to showcase your brand or logo, while serving the purpose of carrying your valuables. With such a large surface area, your logo is sure to stand out! Along with the  practical aspects of a tote bag are the benefits of “going green;” ditch the plastic and paper bags and go the re-usable route!

Promotional Pens- Pens make everything official and no matter how hard you try, you always seem to be scrambling to find one. Pens are extremely inexpensive to purchase, you can buy them in bulk and they never go out of style.

Promotional Mugs- Want people to see your brand first thing in the morning, every morning? Promotional Mugs are a great way give your brand maximum exposure while providing individuals with their caffeine fix.

Promotional Lip Balm- Provide your customers and potential customers with some relief from those dreaded chapped lips! They will thank you for the extremely practical gift time after time. Best of all, lip-balm is small, cost efficient and not to mention it lasts a long time.

Promotional Umbrellas- Rain is simply unavoidable, whether you live in California, New York or Washington it is still bound to rain and everyone will have use for an umbrella. Your brand is undoubtedly going to shine in the rain when customers are parading around their umbrella with your brand!

Marketers Spending More on Promotional Products

Friday, June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Superior Promos Promotional Products - Quick Note

Tuesday, June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos is Now on Pinterest

Thursday, May 17th, 2012

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Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter