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Smart Things to Do for Event Marketing

December 12th, 2016

Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of strategy relies on getting the clients to be occupied with occasions they have never taken an interest in and they ought to likewise appreciate that to the most.

  1. Utilizing the online networking method

On cutting edge occasions, as part of advertising processes advancement, connecting with customers through online exercises on well-known online networking platforms assumes a noteworthy part and this can unquestionably get many new doors to open for your strategies. One of the real points of interest of using online networking for experiential marketing is that your level of progress is never managed by the extent of the occasion that you have chosen, given you have arranged it in a right manner and also have the instruments for legitimately executing that.

Having proper event marketing technology is tremendously essential for accomplishing objectives and utilizing the most extreme advantages that these online networking platforms can give to a business. Having a special hash tag that is short and essential, making limited period arrangements for various online networking platforms, promoting your products both online and offline are just a part of the strategy which for the achievement of the promotional activities are intensely needed. Online networking can likewise be used for analyzing participation and keeping your customers drawn in throughout the occasion. By showing online networking information at the venue, it additionally helps to sort out any limited time battles. Telling an account of your firm’s online networking and then requesting your visitors to rate the promotional events, products, services etc. are methods for keeping clients engrossed even after the occasion is over. By this, you can surely expect enhancements in the coming days for your business.

For guaranteeing success of an occasion sorted out by experiential marketing companies, employing external specialists is a decent decision. Sorting out occasions and connecting with clients through out is clearly an occupation of expert specialists. Having the best quality manpower can possibly be the main distinction that can separate success and failure of this strategy.

How to Get Reliable and Top-Quality Screen Printing Services

December 12th, 2016

Whether you’re looking for someone to help you create uniforms for your employees or freebies and other promotional items for your customers, you should consider hiring a company that offers screen printing services. Screen printing provides a number of benefits. Not only is it relatively less expensive than other printing methods, it is versatile as well. It can be applied to almost anything: on shirts, bags, and even tarpaulins.

Finding a Screen Printer
If you want your employees’ uniforms or your promotional materials to turn out exactly how you want them to, make sure that you choose the right printing company. By making the right choice, not only can you get quality services, you can enjoy great value for your money, as well. Here are some pointers to help you find the printers to hire.

Tip No 1: Ask for recommendations
If this is your first time enlisting the services of a company that provides screen printed work wear and promotional materials, what you should do is ask your friends, colleagues, or even relatives for recommendations. Asking for referrals is better than calling a random printing company. After all, it is very unlikely that someone you trust will recommend a business that will give you bad services.

Tip No 2: Search online
Don’t know someone who can give you good recommendations? Don’t fret. You can always look for a company that can help you online. The Internet is a good source of information if you need help finding a printing company to hire. Just use a search engine like Google and enter the necessary keywords. To refine your search, consider including your location in your search terms.

Tip No 3: Do some background check
Whether you have found a company by following referrals or through the Internet, ensure that you do a background check first before hiring them. Contact the company and make the necessary enquiries so you’ll know how they can help you. Take a look at their catalogue or product listing so you can have an idea on how screen printed apparel made by them would look like. Also, don’t forget to enquire about the cost of their services so you can determine if they will fit your budget.

Always Do Your Homework
Doing a bit of research can a go a long way towards finding the right company to provide you with embroidery and screen printing services. As such, see to it that you follow the pointers discussed above to enjoy well-designed screen printed work wear or promo items.

5 Branding Tips For Startups and Small Businesses

December 12th, 2016

A brand is a perception associated with a business’s service or product. This perception cuts across the whole spectrum of the business. It extends to customer service, customer experience, visuals, values, mission statement and feelings or emotions derived from using a service. A good brand enjoys customer loyalty. It enjoys repeat sales and has a good relationship with customers.

One unique feature of a brand is that whether created intentionally or not, every business possesses one. Some small businesses and start-ups pay little or no attention to their brand, while others take their destiny into their own hands. Consequently, big companies work very hard to edge their brand into the minds of customers.

Rather than leave your brand to the mercy of the market, why not take action to position your business today? Here are 5 branding tips to help you do exactly that.

Brand identity

Brand identity is associating a startup or small business with a particular image that becomes the face of the business. The logo does a good job at this and so do tag lines. Whatever the image of choice, it should appear on all your products. Newsletter, letterhead, banners, business cards, and promotional items like pens, t-shirts and mugs should all carry the image.

Deliver on promise

Customers place high demands on brands. They expect businesses, small business and start-ups to deliver on value. If for instance, customer refund is one of your values and you fail to honour that promise, you are damaging your brand and you are hurting your reputation. And in this day of social media, it wouldn’t take long before a ‘#hashtag’ is created. It wouldn’t take long before one little bad seed pollutes the rest of your harvest.

Care for your customers

Care for your customers because care breeds loyalty. Once you have repeat purchases, create a system that rewards loyalty. Provide some kind of incentive for introducing new customers. Introduce offers for first time buyers. If a customer does not get the required attention from you, they would go next door. Treat them well. Honour your word. Be quick to accept responsibility. Calm agitated customers down. Be nice to them and you would be on your way to creating a good brand. After all, branding revolves around perception.

Go the extra mile

If you are a small business or most probably a start-up business, and it’s within your means, throw in that extra gift. Meet customers halfway, stay the extra five minutes to accommodate their schedule. Give customers an experience they would cherish. An experience they would find hard to get somewhere else, one that would differentiate your product, and one that would trigger repeat service or sale.

Conduct a survey

Conduct a survey to find out what customers think of your business. You don’t have to make the research formal but be honest with yourself. Put in place measures to correct defects. Reward those who bothered to comply with the research. Use the intelligence gathered to make strategic decisions that would take your start-up or small business forward.

4 Promotional USB Items to Invest In for Your Brand

December 12th, 2016

Promotional merchandise has long been popular with all kinds of different companies and groups, from sports teams right through to big businesses. These items serve in spreading the name of a brand and also building a positive relationship with potential customers, as many will perceive getting a ‘free gift’ as a generous act on the behalf of the company giving it.

Some of the most popular promotional items available on the market today include USB sticks and hubs, as these are very practical in many different types of environment, ranging from the office right through to the home and the classroom. Here are four great promotional USB options that are well worth considering investing in.

First of all, it is important not to forget the power of simple promotional USB sticks, as these are used by a huge proportion of the population in their daily lives, whether at work, home or school. Promotional USB sticks can often be branded, coloured and designed to appeal to a particular target audience, but are still very inexpensive to produce.

Indeed, one positive argument from promotional USB sticks is that they are virtually the more technological equivalent of branded pens, being one of the cheapest options like it on the market. Therefore, the practicality as well as the relatively low cost of these items are two major reasons why they are well worth investing in.

The next choice that is also great value for money is the mini USB hub, which is increasingly growing in popularity. These items are as small and as handy as a USB stick, but of course serve a slightly different purpose. However, they offer a larger surface area for customisation and for branding, which is why they also are a very useful promotional tool.

It could even be in the interests of the company ordering the promotional merchandise to give away these USB hubs along with their promotional USB sticks as low cost option that is both beneficial to customers but also seems like a very generous offer indeed.

A third great option that is a little more costly but can be a great option for many companies is the USB cup warmer, which acts as a hub for your USB sticks but also keep your coffee warm at the same time. This is an item that serves a practical purpose but also has great novelty value too.

These make the ideal gifts for clients, employees or associates, and the fact they are so unique that they will really make an impression on the person that receives one. This can therefore be used very effectively as a promotional tool and is an excellent option for a company that is looking to stand out from the crowd.

It should also be noted that this kind of USB hub and cup warmer is great for those who work in offices, as these individuals are the most likely to be drinking coffee or tea whilst they work. This can therefore be used very effectively as a marketing ploy to those with commercial or office based clients or associates.

Finally, a fourth great technological promotional item is a computer travel kit, which contains everything from an optical mouse and a laser pointer right through to a USB stick and USB hub. This can be extremely handy for those who travel a lot for work and require a number of handy tools.

These can cost more than the other options mentioned in the article, but are still excellent choices for those who are looking for great promotional items that will be greatly appreciated by their customers, employees or their business associates.

5 Promotional Items for Financial Services Companies

December 12th, 2016

Each and every industry and company can benefit from promotional merchandising, and this includes companies in the sector ranging from travel agencies and hospitality right through to healthcare and construction. Financial services companies too can benefit from promotional merchandising, whether for their customers or their business associates.

The reality is, however, that financial services companies often have a higher class of clientele to meet the needs of, and therefore inexpensive plastic biros and key rings are not the type of item that they typically opt for. Instead, here are five excellent promotional items that are sure to go down well with any client of a financial services company.

The first item that is ideal for this kind of company is the premium gift pen, as this can provide a very classy alternative to a plastic and inexpensive everyday branded pen. These more sophisticated writing tools are still considered excellent gifts outside of the working environment, yet are still great staples when looking for high quality promotional gifts.

There are more expensive and less expensive options available, but quality is key when looking for promotional pens for financial services companies. Premium pens can also come in their own stylish presentation boxes, making them perfect for giving to loyal customers or associates on important occasions.

The second recommendation for a great promotional item for financial services companies is the leather wallet, as this is an exceptionally stylish and classy gift to give to associates or clients. This can be embossed with the logo of a company or a company slogan, yet can still be high enough quality to be appreciated and used by the recipient of the gift.

As with premium pens, a leather wallet is also perceived as a premium gift, and this will go down well with high paying and loyal customers. Giving promotional gifts of high quality will be a strong reflection of your company’s commitment to delivering quality also.

The next choice of excellent gifts to give to loyal customers or business associates of financial services companies are promotional umbrellas, particularly promotional umbrellas for golf. These items can be exceptionally stylish and very practical, and are ideal for the travelling businessman.

Promotional umbrellas tend to come in a range of styles and designs, but the most highly revered products for financial services companies include those with wooden grips and in classic colours that ooze class and sophistication.

Fourthly, an excellent choice of promotional item for a financial services company is a set of branded golf balls, as these are perfect for the businessman who enjoys a round of golf on his business trip. This also makes a particularly unique gift that not many companies use for promotional purposes; this is therefore an excellent choice for a company looking to stand out from the pack.

These can often be accompanied or even substituted by golf gift sets, which include other essentials for people who enjoy playing golf, whether they are well to do professional clients or business partners being thanked for their loyalty.

Finally, a fifth recommendation for an excellent promotional item for financial service companies is a high quality business card holder. These can come in a variety of designs and can be as luxury or as economical as the company prefers, and are also extremely practical. There is also plenty of opportunity to brand these to suit the company’s promotional endeavours.

From promotional umbrellas right through to business card holders, there is a promotional item for every financial services company looking to make an impact on their target audience. With a wealth of high quality and luxury items available to pick from, it has never been easier to find some that suit the aims of the company in question.

How to Sustain Profits by Creating New Products and Services Related to Your Business

December 5th, 2016

One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways.

The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what they really need and how much they are willing to pay for it. In other words, you will only create products that you are certain will sell.

If you are not sure, take the time to survey the people on your email list/s or poll them at Facebook to ask which options they would find most useful. Let them pick from a range of choices. The answers may surprise you. They will certain stop you from wasting a lot of time and effort and perhaps money creating product A when they are really eager to get their hands on product E.

In terms of launching the product, have a soft launch and a hard launch. The soft launch should be to those in your inner circle. They can get a first look at it for a substantial discount. Ask upfront for testimonials and give them an easy way to contact you to deliver them, send in reviews, and ask questions.

Let your Joint Venture partners know that the new product has arrived and let them have first look as well. Ask them for feedback so your product will be attractive to their audience as well.

Once you are sure your product is as good as it can be at the correct price point for your niche audience, then you can widen your audience through your hard launch. Offer a free webinar, guest blog, have your JV partners interview you and promote the product, and more.

Webinars can prove very useful for product creation. Record each session and offer it as paid product or promotional item. Have a transcript made to sell as is. Turn it into a free ecourse, special report, or an e-book of insider secrets. If you interact with the audience by allowing them to ask questions, take note of their queries and see if any of them are worth creating a product for.

If you have a lot of content at your site or blog, consider putting e-books together by topics. How to titles are extremely attractive to most audiences. Consider different levels of learners in your niche, such as beginners, intermediates, and advanced students. You can present information in a sequential way, or go into more depth for those beyond beginner level.

Look at what your competitors are selling, and at what price points. In this case you have 2 choices. Charge less and give the same type of information, or charge more due to your expertise and the excellent bundle you will be offering.

Bundling works for all paid products. Again, you have 2 choices. You can sell one main product and bundle a range of very attractive bonuses together, such as worksheets, hand-outs, templates, infographics and more. Or you can group 2 of your most popular products and services together to create an all new offer that your niche market will be eager to buy. Add some fabulous bonuses on top of that and see how much profit you can make from your niche-related products and services.

Writing Tools to Get Your Business Recognised

December 5th, 2016

The days of using pen and paper aren’t gone yet! While many people do rely on technology to send emails and such, writing tools are still a necessity. They can be used to jot down information next to the phone or the computer. They can be used to make grocery lists or to do lists.

With that in mind, you can offer a great tool that with also help your business. Promotional stationery gives you an opportunity to offer business associates and customers something to remind them of who you are and what you offer. Customising it to share your business information is a great way to make sure they don’t forget about you.

Generous

Promotional stationery is a generous way to share your information with them and not be pushy. Consumers and business contacts are tired of pushy sales tactics. They want to have the freedom to choose who they work without. They don’t want to feel pressured and they don’t want to feel uneasy when they turn something down.

When you go about marketing your business in a generous manner, you get their trust. They are more inclined to buy from you because you were generous. What you offer them doesn’t have to be expensive, but it does need to have value. Promotional stationery is something they will use and it isn’t going to eat up all of your marketing budget.

Quality

Don’t cut corners when you offer promotional stationery though. The quality of this free item can be a reflection of how they see your business. It needs to be quality paper that doesn’t rip and doesn’t smear when they write on it. Offer a generous amount of pages too so they don’t use all of it in one or two sittings.

The personalised business information on the promotional stationery needs to be quality too. It should include your business name in large letters and then your phone number and other contact details in smaller letters. Use a nice font and colours that reflect your business. If you have a logo, that should also be on there.

Creative and Effective

With promotional stationery, you have an exciting and creative way to reach your customers and business associates. This is an effective way for you to reach out to them and to thank them for their connection to your business. When they feel appreciated and valued, it helps to forge a long term relationship.

This is what you want - not just a one time purchase and then they forget you. A business that has longevity and ongoing growth typically has a solid customer base behind it. Of course you need to continue striving to gain new customers too. Working your marketing strategy on both ends gives you the best chance of being a leader among your competitors.

Cost

This type of clever marketing is less expensive than other promotional items you may be considering. It is also more useful than many other items that are offered and then tossed out or put in a drawer and forgotten about. The more you order, the bigger discount you get. Take your time to compare offers and find a great provider for such a service.

They should have a solid reputation for offering great looking items. What they provide is going to directly represent your business. You need to be very proud of it and eager to give the stationery to your business associates and your customers for them to use. It is a great way to lay a foundation for a wonderful relationship together.

Increase Your Business Reach With Promotional Raincoats

December 5th, 2016

Promoting a brand is very important because it is the only way that customers get to know about your existence. Without a proper marketing strategy, it can take a long time for you to enjoy sales with your products and services. Luckily, there are so ways you can use to promote your brand and increase your reach and visibility. Branded raincoats are some of the best promotional items you can choose.

The raincoats are very practical items because they offer protection during wet weather and when they are pulled out they become advertising tools for your business. You can easily have raincoats customized with your logo and brand colors and even your mission statement. After having them branded, you can distribute them during outdoor events, exhibitions and trade shows of even corporate events. Raincoats work because they offer protection from cold wind and rain and they are also lightweight to carry around compared to umbrellas.

Raincoats can be made from materials that are long lasting so that your brand can be splashed and distributed effortlessly over a long period of time giving you the exposure that you need. With so many styles available, you have the freedom to choose the designs that you feel will match with the audience that you are targeting.

Branded raincoat tips

When you decide to use raincoats for your brand promotion, ensure that you select the best quality raincoats that your targeted audience will find useful. Choose durable materials over poor quality ones so you can enjoy visibility for a long time to come.

Decide whether to stick with one style of raincoat or to choose different styles and design to meet the versatile likes of your targeted markets. The raincoats come in numerous designs including raincoat ponchos and you can decide to mix them up or stick to one design according to what you find most suitable for your branding strategy.

When using the raincoats as your perfect promotional items, be sure to also mix up the sizes so everyone receiving will get a valuable item that will actually be meaningful when the weather calls for it. Because the raincoats are available even in baby sizes, select and mix them up so you do not end up making a certain group of people feeling left out.

Choose your printing content carefully so you have the raincoats serving the exact purpose you have for them. A logo and your company name should really be enough, but if you must, then include your business statement as long as it is short and precise. The printed logo or name should be big enough and colorful enough to attract the attention of people coming across the raincoat.

To reduce the costs think about bulk orders. Raincoat manufacturers have a tendency of discounting larger orders and your branding needs put you in the best position to take full advantage of this. Order just enough for the brand marketing strategy you have and according to the budget allocated for the same.

Benefits Of Using Custom Embroidered Patches

December 5th, 2016

Custom embroidered patches when used effectively can prove to be very useful as a branding solution for a business. This type of branding medium is very versatile and can help a business stand out and appear more established and sophisticated. These custom embroidery patches can either be attached with a pin or sewn on. Iron-on backing is one of the more modern methods of attachment.

Custom embroidered patches can be applied to a variety of fabric materials, colors and fonts. These attachments found on any apparel are used to establish a unique identity of the wearer. Here are some important benefits of using custom embroidered patches:

Cost- These attachments are cost-effective than direct embroidery. New sewing technologies and customized designs have also helped in reducing the manufacturing cost. They are the best for people looking to operate within a budget.

Professional Look- Uniforms with custom embroidered patches look bold and offers professionalism and refinement. They offer a personal touch and helps a great deal in connecting with clients.

Distinguishes a Business- Every business looking to promote its brand or business can greatly benefit from these. They can help in promoting a brand or business in a unique and distinctive way and allow it to stand out from the crowd.

Multiple Shapes and Sizes- The best part about these patches is that they are available in a range of designs, shapes and sizes. They can be easily applied to shirts, sweatshirts, jackets, caps or any other form of clothing. You can also remove them anytime without ruining it and allowing reuse of the garment.

Durable- They can withstand a number of cleaning and drying cycles without changing appearance or becoming dull. They can be used for long in active environments like, industries, hospitality and healthcare.

Plenty of Choices- There are many manufacturers that can offer you many options. They can offer you custom embroidered patches in many types of colors and fabric choices. They can also effectively handle your promotional events and make promotional items which you might need for your company, like hats, jackets or bags.

Advertisement- Any clothing material with custom embroidered patches offers free mode of advertisement and act as a walking billboard.

Custom embroidered patches offer a flexible option to individuals and businesses to effectively deliver their message and make them stand out. There are many online stores that can help you in designing patches matching your needs.

Don’t Overlook This Inexpensive Way to Promote Your Business

December 5th, 2016

Even though we live in a digital age, we still have plenty of scenarios where we hand write information or sign a signature. Don’t overlook the value of promotional pens as they are an inexpensive and practical way to promote your business.

Your budget for marketing may not be very much, and you need to stretch everything you can. There are other modes of marketing that cost quite a bit more and they don’t give you the same return on the investment. For just a few cents each, you can enjoy the significant value of getting your message out there to a volume of people.

Quality Matters

If you are going to offer promotional pens to get information out there about your business, they need to be good quality. Don’t buy pens that don’t look nice or don’t grip well. They should write smoothly and they should last a long time. When you have a great product like this, people are going to reach for it again and again. They will remember your business as they do.

You may be saying your promotional item isn’t reaching only your niche market. That is true, but with them being so affordable, you can justify reaching the masses. Even if that person doesn’t need what you offer, there is a good chance the next person who gets that pen in their hands will.

What should they Say?

Keep in mind your promotional pens need to share information. Even though you don’t have a huge amount of space, make the most of it. They should include your business name, phone number, and website address. If you can get your logo on there and it looks great, then go for it. Sometimes, logos are too detailed to look decent when you scale them down that far.

Even if someone doesn’t need your service or product right now, they will remember your business name when they do. They will be familiar with it and comfortable with it, even if they can’t pinpoint why. It has to do with the subconscious and how our minds are able to file information.

Getting them Distributed

It isn’t hard to get promotional pens distributed with ease. Give them out to friends, family, and people you work with. Give them at community events. When you so to the bank or other business, swap their items on the counter with a few of your promotional pens. It won’t be long before others slip one into their purse.

Promotional pens are found all over the place, both locally and far away. People tend to write with them and leave them behind. At the next location, they may use one and put in their pocket or their purse. It is very similar to the way money is exchanged. A single bill can be found all over the place before it is finally done being in circulation.

Low Cost

Creating top quality promotional pens isn’t expensive so your overhead is lower than you may have anticipated with this type of option. It is certainly less expensive than many of the alternatives. Plus, people need pens all the time so this isn’t an item that is just going to sit in a drawer or be tossed out.

Typically, the more you buy the less you pay. The provider has to set up their machines to create the information on your product. It doesn’t matter if you get 100 or 10,000 - the set up is the same for them. They often give deep discounts when you buy these items in bulk. Consider them a walking advertisement for your business.