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When Promoting Your Company, Think Of Creative Promotional Umbrellas

December 26th, 2016

The sheer utility of an umbrella makes it a preferred item for promotional activity. Rain in the sometimes unpredictable, and in other countries where it may not rain all through the year, there is the sun one needs protection from. An umbrella has also become an important accessory, that anyone who is concerned about protecting him or herself from the rain and the sun, does not mind carrying it about all day, especially if it is a stylish, vibrant one, carrying the name of a well loved brand too!

There are many umbrellas to choose from to offer as a promotional item:

There are the solid wooden shafted, traditional curved handled, in black or bright colors, the retractable eleven inch ones, golf umbrellas, fancy parasols, and those designed for children.

Creativity and invention never end and the latest in the umbrella industry are the lot of creative ones that, if coupled with your promotional message, would definitely make a lasting impression on the user’s mind and not only that, also extend to the user’s friends and family. Creative umbrellas are relatively hard to come by and they could become a conversation piece!

There are many ideas that have been adopted in creative umbrellas. Some of them are:

· Inverted umbrella with auto close - It is specially made for drivers, who can get into their seat while it is raining, close the umbrella and the car door in a trice without getting wet. The inverted model ensures that just a minimum gap in the door is enough to close the umbrella, and the auto close just needs a light touch of the button. Inverted umbrellas overcome many of the shortfalls of regular umbrellas and is indicative of the design of umbrellas in the future.

· Fashionable inverted umbrellas - Colorful both on the inside and outside, this unique double layered umbrella also folds inwards to prevent water dripping on the floor and can easily be closed with the smallest clearance of space.

· Flower umbrellas, where the panels are provided with white swirl trims, giving an effect of an open flower when the umbrella is opened. Fitted with fiberglass ribs and stretchers, this light but tough unique ladies umbrella is a joy to behold.

· Color change umbrellas, that change color with the light of the sun are fascinating indeed. To have your company logo on one of these would be an excellent idea. Similarly, there are umbrellas which change color when the rain falls on them.

· Multi use umbrellas for gentlemen. - An umbrella with a T shaped handle which, when not in use as an umbrella can double up as a walking cane, to assist the elderly. The handle can be monogrammed with your company logo. This sturdy stick umbrella lends dignity to the person using it.

· LED umbrellas, where the shaft is fitted with LED lighting, which comes on with the push of a button. This is useful for lighting up your way on a dark, rainy night, making you visible to oncoming traffic and ensuring your safety.

One can get creative umbrellas for a promotional campaign to a restricted audience. Since they are expensive, these custom umbrellas can be gifted to a select group of the target audience. They will never forget these umbrellas.

How Personalized Giveaways Can Boost Your Small Business Revenue

December 26th, 2016

We are all looking for ways to increase the effectiveness of our marketing dollars, especially considering how mind bendingly expensive the cost of running a business is these days.

Personalized giveaways, in the form of promotional items with your logo and message on them, are one of the best ways to increase your return on investment. For a relatively small price, you can increase your brand awareness and reach more potential customers and clients, converting people who were not aware of your business into aware and appreciative partners.

Give Away and Get Customers
Do you like getting things for free? So do your customers.

The beauty of a personalized giveaway is threefold:

  • Happy customers
  • Brand exposure
  • Reciprocity

Free gifts make your customers or potential customers feel appreciated. Their first impression of your brand is your generosity and your thoughtfulness. Thus begins a relationship that you can foster into a loyal customer for years to come.

With one free gift, you are also putting your brand directly in front of your customer base and all of their friends and associates. This kind of brand exposure multiplies your marketing efforts without multiplying your marketing dollars.

And as an added bonus, the recipients of the personalized giveaway will usually act in line with the law of reciprocity: the natural inclination to return the favor when given something. Because you started the customer relationship with a free gift, they will feel inclined to return the favor by patronizing your business.

This all translates into more business for you!

Know Your Customer to Give the Perfect Giveaway
Although it’s true that everyone loves the word “free,” you won’t be as effective as you can be with your personalized giveaways if you don’t truly know your customer base and what they appreciate.

When selecting the products that you give away to represent your small business and the brand you have worked so hard to create, you want to make sure that you are giving the same great value to your customers that they would expect to get when they buy your products or services.

Ask yourself what your customers want and give them a gift that exceeds their expectations. This is where all that hard work of you digging deep and realizing what kind of customers driver your business, what your ideal customer looks like, and what your customer profiles are, pays off. You will know exactly what kind of promotional handout will resonate with your customer base.

How To Advertise The Business Like An Expert Using Promotional Items

December 18th, 2016

Advertising can be a difficult activity that requires a substantial amount of money to undertake. Nevertheless, setting aside a large budget for advertising and utilizing traditional media does not guarantee success. A marketing campaign can be considered effective if someone sees the ad and is compelled to buy the product and/or service.

Therefore, it is important to have your brand name, products and/or services on several items, all the time. Using promotional items, such as custom t-shirts, bags, hats, buttons and much more can get you new customers at substantial cost savings.

Think big

Many companies are comfortable about giving away small items like pens, key chains, pens, picture frames, paperweights and clocks. However, getting your logo on an item that will end-up in the trash is a waste of resources. Although these items can serve as promotional items, they are not effective tools if you are interested in retaining and growing your customer base. It is advisable to think bigger and use unique or innovative items to get more people talking.

Fortunately, it does not have to cost you lots of money. The secret it to find a functional item that is exciting to carry around, such as hats, mint tins, sandals, decals, mouse pads, tote bags, guitar picks, sunglasses, visors, buttons/pins, shot glasses/glass mugs and trucker hats.

The walking billboards

An ad that can travel far can help a great deal in promoting your brand name. T-shirts make a great walking billboard that makes a powerful promotional item. Therefore, anytime your employees, customers and suppliers wear a custom t-shirt that has a message and/or images of your brand, everyone who gets into contact with them will receive the message.

Wherever the t-shirt is worn, perhaps to the stores, gym, the beach, the streets, etc, people will see. A good t-shirt can help spread the word and grow your business. Depending on how many people get to wear your t-shirts, you can expect your company to reach many people for much less than conventional advertising. When you give free custom t-shirts to new customers, you can expect a good relationship to develop, resulting in customer loyalty.

Quality items

It is important to use promotional items that your customers will be interested in having. Furthermore, remember to brand the company’s logo on it. Chances are high people will always use give away items that they would like to have. Therefore, be ready to invest in quality promotional items because quality says a lot about the company. For this reason, you may not want to give away cheap electronics that tend to break readily- your customers may assume your business is just as faulty. It is better to invest in fewer, high quality promotional items instead of many smaller, cheap items.

Non Woven Bag As a Promotional Item

December 18th, 2016

Every day you will walk down the street and see someone sporting a bag branding a company name and logo. Often you will notice the company and that name will stick with you. This is great marketing.
When you see the bag one of the first things that will come to mind is what an innovative marketing idea is it and then you realize, this is a company that cares about the environment and is taking steps to help their customers go green.

There are so many advantages to purchasing non woven bags for promotional purposes, which is why it’s become a firm favorite for companies in all industries from around the world.

With demand comes hundreds of suppliers all trying to sell their product, which can be quite a daunting experience. Ensure any non woven bags you purchase are purchased directly from a manufacturing company. Knowing the company manufactures and supplies their own bags can make a huge difference in price, quality and after-sales service.

The great news is that you can enjoy a good return on your investment when choosing non woven bags for promotional purposes. Once branded with your information, customers using these items will do most of the marketing for you, reaching audiences everywhere they go.

You will need to make some big decisions regarding the type of non woven bag you want to purchase. The first main decision in the size. The size of the item should be determined by the type of business you run. If you run a grocery store, then opt for a larger size, while clothing stores can go with medium or large and gaming stores, should consider a variety of sizes.

With a size in mind, you will also need to decide whether to go with a flat or gusset style bag. Gusset bags have a piece that runs along the bottom and is beneficial for larger items, while flat bags are perfect when packing a clothing order, for example. This will be down to preference and price, there is no right or wrong choice.

Think of your customers and determine your target audience. This can help you with your logo and slogan design. These non woven bags come in a choice of great colors, enabling you to match them to your company colors. Though if you have an orange logo, don’t go with an orange bag, you may be better off with a white or black option, enabling your logo to really stand out.

When designing this type of product, you want your company name and logo to be noticed, which means the bigger the better. If necessary print the entire side of the bag with your logo, ensuring it is seen by everyone.

You will be given a number of options when it comes to printing your logo onto the non woven bag. Silk screening is an affordable and popular option, yet embroidery tends to last much longer.

It’s advisable to buy in bulk. Most suppliers will offer discounted rates the more items you purchase, which can dramatically reduce the overall cost of each item. When handing out for promotion, you want them to be high quality and yet cheap.

Also remember when the manufacturer is printing your logo, the higher the volume the cheaper that will be, which means overall you will save a fortune than if you were to purchase ten or twenty at a time.

In addition to this, always take the shipping into consideration and ensure you place your order with time to spare. This way you are assured your items will arrive in time, this is important if you have a special promotion running and want to hand them out to customers who visit you during this time.

Using Promotional Sports Items for Advertising Various Products and Services

December 18th, 2016

Investing on sports promotional items for advertising pays great returns. It works well for businesses of all sizes, be it small new businesses or multi million corporate houses.

Generally, companies use TV, radio, newspapers, magazines, internet, etc to promote their services and products. Sometimes even all those marketing efforts fail might fail to give you the desired results, in spite of spending so much money.

On the other hand, sports advertising items can give you the edge over your competitors and that too without having to spend too much. Nowadays, consumers are bombarded with marketing and advertising from every possible angle.

For creating memorable advertisements, and also for encouraging healthy living at the same time, sports promotional items can work like a charm. Nowadays, business owners are trying to attract more and more customers on the basis of their hobbies. Companies believe that everyone loves some kind of sport, which is true to quite an extent.

You will have already seen companies using their brand names on sports jerseys and t-shirts. People tend to remember such brands when they are associated with their favorite sports. There are many sports gear manufacturers and distributors out there. You can have the products customized with your brand promotional graphics for very cheap prices.

Before that you need to decide on which advertising item you would want to use for your promotions.

Here is a list of few items that you could consider to promote your brand name:

Water Bottles: Sports water bottles are considered to be the best advertising product, as it is available in various colors, shapes and sizes. The different colors of water bottles make it more attractive. If you are planning to build a good advertising chain, then you can look for the best design on the internet. Also, you could print an encouraging and sporty message on the bottle, right below the logo.

Wristbands: If you are looking for low cost sports promotions ideas to market your products and services, then wristbands are a good option. These are quite common among teenagers and the younger generation. You can make the wristbands of different material just to give it more stylish look.

In order to make the wristbands more attractive, you could choose the colors and designs that appeal your target audience. With sporty quote along with company logo on such promotional items, you can ensure that more and more people get to know about your business.

Sport Watches: Sports watches are the most suitable choice for promotion of your company services and products. Sports wristwatches can be customized by printing the company logo on the straps or inside the dial.

The best way to promote this particular item is to get collaborated with any of the sports club and take sponsorship of their tournaments. You can give personalized sports watches as tournament gift and prizes to the participants.

Sports T-Shirts: These promotional sports products are the most commonly used advertising items by many companies. For example, you might have seen Air Emirates logo on the sports jersey of Arsenal team members. Many corporate companies also have their company logo printed or embroidered on the sports jerseys.

There are various other customized products like promotional sports pedometer, key rings, baseballs, sport bags, golf accessories, binoculars, baseball bats and lots more.

Why Golf Umbrellas Make Good Promotional Gifts For Business

December 12th, 2016

Custom golf umbrellas have become very popular corporate gifts and marketing or advertising tools. It is always a good idea to try and reach customers in special ways and the umbrellas make very good choices for many businesses. They may not be cheap items, but they hold so much value and last long compared to cheaper gift options like pens that only serve for a short period of time before they become valueless.

Promotional umbrellas generally offer continued visibility and credibility to the business message you have included on them. The choices you make when designing the umbrella however, do play a role on how rewarding they become in promoting your business. But really makes personalized golf umbrellas tick for business promotion purposes?

1. They are expansive

Golf umbrellas are generally large in size and this means that as a business you have a bigger work space to work with when printing your business information. This is good for your marketing efforts because you can make the prints as big, clear and visible as you wish something that would be harder to achieve with more compact umbrellas. The golf umbrellas are also loved for their expansive nature because they offer coverage for more than one person. The canopy is large enough to shelter a number of people during rainy or sunny days.

2. They are durable

Golf umbrellas are designed strong and sturdy and not lightweight like most other promotional umbrellas may be. They can stand straight, even during windy storms and offer the protection needed for a long period of time. They therefore make very functional promotional umbrellas for the long run and this means that you get great results with exposing your brand out there.

3. They make great items to build impressions

Whereas people do notice smaller promotional umbrellas, promotional golf umbrellas tend to be colorful and larger attracting attention and making impressions. Their large size makes them very ideal for outdoor and indoor promotions as well like in trade show stands. The bigger umbrellas in such settings tend to attract more attention, especially when you have selected an impressive color profile. Bigger items also tend to mean value to some people and this is the kind of impression you will make to your clients when you offer the umbrellas as corporate gifts.

4. They work for all

The custom golf umbrellas are generally good for startups and even established businesses that want to build credibility for their businesses. They may be bigger, but they are easily portable and they will manage to steal the show for your business so you gain as a business in the end regardless of your size.

5. They are easy to play around with

This is again thanks to their large size. As a business there is so much you can do with the large enough surface and you can also make all sorts of customizations to other parts of the umbrella easily. There is always a chance to give the umbrellas some twist to keep them interesting.

Branded Power Banks For Business Marketing

December 12th, 2016

Promotional items make some of the most successful marketing strategies. People love free functional items and power banks are some of the most functional and durable promotional items you can give your customers. They are not only practical, but also cost effective and versatile. Considering that a large percentage of the population today relies on mobile devices like smartphones, they make very good items to market your brand. Smartphones, especially have a habit of running low on power and hence more users are investing in the useful power banks.

The good thing is that you can use branded power banks to market your brand by handing them to customers or even employees. There are so many reasons as to why the power banks make some of the most practical promotional items in the world of business today.

They are versatile - This is in the sense that they can be used to recharge or power up smartphones, tablets, music gadgets, computers, calculators and even organizers and others. Most have multiple sockets that you can plug in any device and even get to charge more than one at a time. They make amazing employee gifts and can be used as party favors too apart from being used as promotional gifts.

They are popular - Everyone who owns a mobile device today knows about the power banks. Custom power banks therefore make very practical gifts that everyone will love to have. They are items you can be sure will serve their intended purpose in exposing your brand and improving your credibility because they indeed will be used. A clearly displayed logo will therefore fetch you brand impressions on a regular basis.

They are durable - Unlike promotional items such as pens that only serve the purpose until the ink runs out, power banks offer longer retention because they are durable and serve the needs of the users for a long period. The personalized power banks will therefore enhance your brand visibility and credibility for a long period of time making a huge difference for your business.

They are handy - Apart from being trendy, they are lightweight. They make distribution easy, whether you choose to give them away in Tradeshows, as mailer gifts or as store purchase gifts. Their sleek, small designs also make them easy for the users to carry and use. They can fit in handbags and backpacks so travelling executives and business professionals have an easier time taking care of their power issues.

They are very beneficial because they eliminate the frustrations of low batteries when there is need to use the device the most. They can be used practically anywhere be it the office, home or on the go. They also make very good options when blackouts hit. You can customize them by imprinting your company tagline or logo to make them powerful promotional items. A personalized power bank can also make an impressive gift to a specific customer, employee or even a loved one.

Smart Things to Do for Event Marketing

December 12th, 2016

Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of strategy relies on getting the clients to be occupied with occasions they have never taken an interest in and they ought to likewise appreciate that to the most.

  1. Utilizing the online networking method

On cutting edge occasions, as part of advertising processes advancement, connecting with customers through online exercises on well-known online networking platforms assumes a noteworthy part and this can unquestionably get many new doors to open for your strategies. One of the real points of interest of using online networking for experiential marketing is that your level of progress is never managed by the extent of the occasion that you have chosen, given you have arranged it in a right manner and also have the instruments for legitimately executing that.

Having proper event marketing technology is tremendously essential for accomplishing objectives and utilizing the most extreme advantages that these online networking platforms can give to a business. Having a special hash tag that is short and essential, making limited period arrangements for various online networking platforms, promoting your products both online and offline are just a part of the strategy which for the achievement of the promotional activities are intensely needed. Online networking can likewise be used for analyzing participation and keeping your customers drawn in throughout the occasion. By showing online networking information at the venue, it additionally helps to sort out any limited time battles. Telling an account of your firm’s online networking and then requesting your visitors to rate the promotional events, products, services etc. are methods for keeping clients engrossed even after the occasion is over. By this, you can surely expect enhancements in the coming days for your business.

For guaranteeing success of an occasion sorted out by experiential marketing companies, employing external specialists is a decent decision. Sorting out occasions and connecting with clients through out is clearly an occupation of expert specialists. Having the best quality manpower can possibly be the main distinction that can separate success and failure of this strategy.

How to Get Reliable and Top-Quality Screen Printing Services

December 12th, 2016

Whether you’re looking for someone to help you create uniforms for your employees or freebies and other promotional items for your customers, you should consider hiring a company that offers screen printing services. Screen printing provides a number of benefits. Not only is it relatively less expensive than other printing methods, it is versatile as well. It can be applied to almost anything: on shirts, bags, and even tarpaulins.

Finding a Screen Printer
If you want your employees’ uniforms or your promotional materials to turn out exactly how you want them to, make sure that you choose the right printing company. By making the right choice, not only can you get quality services, you can enjoy great value for your money, as well. Here are some pointers to help you find the printers to hire.

Tip No 1: Ask for recommendations
If this is your first time enlisting the services of a company that provides screen printed work wear and promotional materials, what you should do is ask your friends, colleagues, or even relatives for recommendations. Asking for referrals is better than calling a random printing company. After all, it is very unlikely that someone you trust will recommend a business that will give you bad services.

Tip No 2: Search online
Don’t know someone who can give you good recommendations? Don’t fret. You can always look for a company that can help you online. The Internet is a good source of information if you need help finding a printing company to hire. Just use a search engine like Google and enter the necessary keywords. To refine your search, consider including your location in your search terms.

Tip No 3: Do some background check
Whether you have found a company by following referrals or through the Internet, ensure that you do a background check first before hiring them. Contact the company and make the necessary enquiries so you’ll know how they can help you. Take a look at their catalogue or product listing so you can have an idea on how screen printed apparel made by them would look like. Also, don’t forget to enquire about the cost of their services so you can determine if they will fit your budget.

Always Do Your Homework
Doing a bit of research can a go a long way towards finding the right company to provide you with embroidery and screen printing services. As such, see to it that you follow the pointers discussed above to enjoy well-designed screen printed work wear or promo items.

5 Branding Tips For Startups and Small Businesses

December 12th, 2016

A brand is a perception associated with a business’s service or product. This perception cuts across the whole spectrum of the business. It extends to customer service, customer experience, visuals, values, mission statement and feelings or emotions derived from using a service. A good brand enjoys customer loyalty. It enjoys repeat sales and has a good relationship with customers.

One unique feature of a brand is that whether created intentionally or not, every business possesses one. Some small businesses and start-ups pay little or no attention to their brand, while others take their destiny into their own hands. Consequently, big companies work very hard to edge their brand into the minds of customers.

Rather than leave your brand to the mercy of the market, why not take action to position your business today? Here are 5 branding tips to help you do exactly that.

Brand identity

Brand identity is associating a startup or small business with a particular image that becomes the face of the business. The logo does a good job at this and so do tag lines. Whatever the image of choice, it should appear on all your products. Newsletter, letterhead, banners, business cards, and promotional items like pens, t-shirts and mugs should all carry the image.

Deliver on promise

Customers place high demands on brands. They expect businesses, small business and start-ups to deliver on value. If for instance, customer refund is one of your values and you fail to honour that promise, you are damaging your brand and you are hurting your reputation. And in this day of social media, it wouldn’t take long before a ‘#hashtag’ is created. It wouldn’t take long before one little bad seed pollutes the rest of your harvest.

Care for your customers

Care for your customers because care breeds loyalty. Once you have repeat purchases, create a system that rewards loyalty. Provide some kind of incentive for introducing new customers. Introduce offers for first time buyers. If a customer does not get the required attention from you, they would go next door. Treat them well. Honour your word. Be quick to accept responsibility. Calm agitated customers down. Be nice to them and you would be on your way to creating a good brand. After all, branding revolves around perception.

Go the extra mile

If you are a small business or most probably a start-up business, and it’s within your means, throw in that extra gift. Meet customers halfway, stay the extra five minutes to accommodate their schedule. Give customers an experience they would cherish. An experience they would find hard to get somewhere else, one that would differentiate your product, and one that would trigger repeat service or sale.

Conduct a survey

Conduct a survey to find out what customers think of your business. You don’t have to make the research formal but be honest with yourself. Put in place measures to correct defects. Reward those who bothered to comply with the research. Use the intelligence gathered to make strategic decisions that would take your start-up or small business forward.