Advertising can be a difficult activity that requires a substantial amount of money to undertake. Nevertheless, setting aside a large budget for advertising and utilizing traditional media does not guarantee success. A marketing campaign can be considered effective if someone sees the ad and is compelled to buy the product and/or service.
Therefore, it is important to have your brand name, products and/or services on several items, all the time. Using promotional items, such as custom t-shirts, bags, hats, buttons and much more can get you new customers at substantial cost savings.
Many companies are comfortable about giving away small items like pens, key chains, pens, picture frames, paperweights and clocks. However, getting your logo on an item that will end-up in the trash is a waste of resources. Although these items can serve as promotional items, they are not effective tools if you are interested in retaining and growing your customer base. It is advisable to think bigger and use unique or innovative items to get more people talking.
Fortunately, it does not have to cost you lots of money. The secret it to find a functional item that is exciting to carry around, such as hats, mint tins, sandals, decals, mouse pads, tote bags, guitar picks, sunglasses, visors, buttons/pins, shot glasses/glass mugs and trucker hats.
The walking billboards
An ad that can travel far can help a great deal in promoting your brand name. T-shirts make a great walking billboard that makes a powerful promotional item. Therefore, anytime your employees, customers and suppliers wear a custom t-shirt that has a message and/or images of your brand, everyone who gets into contact with them will receive the message.
Wherever the t-shirt is worn, perhaps to the stores, gym, the beach, the streets, etc, people will see. A good t-shirt can help spread the word and grow your business. Depending on how many people get to wear your t-shirts, you can expect your company to reach many people for much less than conventional advertising. When you give free custom t-shirts to new customers, you can expect a good relationship to develop, resulting in customer loyalty.
It is important to use promotional items that your customers will be interested in having. Furthermore, remember to brand the company’s logo on it. Chances are high people will always use give away items that they would like to have. Therefore, be ready to invest in quality promotional items because quality says a lot about the company. For this reason, you may not want to give away cheap electronics that tend to break readily- your customers may assume your business is just as faulty. It is better to invest in fewer, high quality promotional items instead of many smaller, cheap items.