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How To Advertise The Business Like An Expert Using Promotional Items

December 18th, 2016

Advertising can be a difficult activity that requires a substantial amount of money to undertake. Nevertheless, setting aside a large budget for advertising and utilizing traditional media does not guarantee success. A marketing campaign can be considered effective if someone sees the ad and is compelled to buy the product and/or service.

Therefore, it is important to have your brand name, products and/or services on several items, all the time. Using promotional items, such as custom t-shirts, bags, hats, buttons and much more can get you new customers at substantial cost savings.

Think big

Many companies are comfortable about giving away small items like pens, key chains, pens, picture frames, paperweights and clocks. However, getting your logo on an item that will end-up in the trash is a waste of resources. Although these items can serve as promotional items, they are not effective tools if you are interested in retaining and growing your customer base. It is advisable to think bigger and use unique or innovative items to get more people talking.

Fortunately, it does not have to cost you lots of money. The secret it to find a functional item that is exciting to carry around, such as hats, mint tins, sandals, decals, mouse pads, tote bags, guitar picks, sunglasses, visors, buttons/pins, shot glasses/glass mugs and trucker hats.

The walking billboards

An ad that can travel far can help a great deal in promoting your brand name. T-shirts make a great walking billboard that makes a powerful promotional item. Therefore, anytime your employees, customers and suppliers wear a custom t-shirt that has a message and/or images of your brand, everyone who gets into contact with them will receive the message.

Wherever the t-shirt is worn, perhaps to the stores, gym, the beach, the streets, etc, people will see. A good t-shirt can help spread the word and grow your business. Depending on how many people get to wear your t-shirts, you can expect your company to reach many people for much less than conventional advertising. When you give free custom t-shirts to new customers, you can expect a good relationship to develop, resulting in customer loyalty.

Quality items

It is important to use promotional items that your customers will be interested in having. Furthermore, remember to brand the company’s logo on it. Chances are high people will always use give away items that they would like to have. Therefore, be ready to invest in quality promotional items because quality says a lot about the company. For this reason, you may not want to give away cheap electronics that tend to break readily- your customers may assume your business is just as faulty. It is better to invest in fewer, high quality promotional items instead of many smaller, cheap items.

Non Woven Bag As a Promotional Item

December 18th, 2016

Every day you will walk down the street and see someone sporting a bag branding a company name and logo. Often you will notice the company and that name will stick with you. This is great marketing.
When you see the bag one of the first things that will come to mind is what an innovative marketing idea is it and then you realize, this is a company that cares about the environment and is taking steps to help their customers go green.

There are so many advantages to purchasing non woven bags for promotional purposes, which is why it’s become a firm favorite for companies in all industries from around the world.

With demand comes hundreds of suppliers all trying to sell their product, which can be quite a daunting experience. Ensure any non woven bags you purchase are purchased directly from a manufacturing company. Knowing the company manufactures and supplies their own bags can make a huge difference in price, quality and after-sales service.

The great news is that you can enjoy a good return on your investment when choosing non woven bags for promotional purposes. Once branded with your information, customers using these items will do most of the marketing for you, reaching audiences everywhere they go.

You will need to make some big decisions regarding the type of non woven bag you want to purchase. The first main decision in the size. The size of the item should be determined by the type of business you run. If you run a grocery store, then opt for a larger size, while clothing stores can go with medium or large and gaming stores, should consider a variety of sizes.

With a size in mind, you will also need to decide whether to go with a flat or gusset style bag. Gusset bags have a piece that runs along the bottom and is beneficial for larger items, while flat bags are perfect when packing a clothing order, for example. This will be down to preference and price, there is no right or wrong choice.

Think of your customers and determine your target audience. This can help you with your logo and slogan design. These non woven bags come in a choice of great colors, enabling you to match them to your company colors. Though if you have an orange logo, don’t go with an orange bag, you may be better off with a white or black option, enabling your logo to really stand out.

When designing this type of product, you want your company name and logo to be noticed, which means the bigger the better. If necessary print the entire side of the bag with your logo, ensuring it is seen by everyone.

You will be given a number of options when it comes to printing your logo onto the non woven bag. Silk screening is an affordable and popular option, yet embroidery tends to last much longer.

It’s advisable to buy in bulk. Most suppliers will offer discounted rates the more items you purchase, which can dramatically reduce the overall cost of each item. When handing out for promotion, you want them to be high quality and yet cheap.

Also remember when the manufacturer is printing your logo, the higher the volume the cheaper that will be, which means overall you will save a fortune than if you were to purchase ten or twenty at a time.

In addition to this, always take the shipping into consideration and ensure you place your order with time to spare. This way you are assured your items will arrive in time, this is important if you have a special promotion running and want to hand them out to customers who visit you during this time.

Using Promotional Sports Items for Advertising Various Products and Services

December 18th, 2016

Investing on sports promotional items for advertising pays great returns. It works well for businesses of all sizes, be it small new businesses or multi million corporate houses.

Generally, companies use TV, radio, newspapers, magazines, internet, etc to promote their services and products. Sometimes even all those marketing efforts fail might fail to give you the desired results, in spite of spending so much money.

On the other hand, sports advertising items can give you the edge over your competitors and that too without having to spend too much. Nowadays, consumers are bombarded with marketing and advertising from every possible angle.

For creating memorable advertisements, and also for encouraging healthy living at the same time, sports promotional items can work like a charm. Nowadays, business owners are trying to attract more and more customers on the basis of their hobbies. Companies believe that everyone loves some kind of sport, which is true to quite an extent.

You will have already seen companies using their brand names on sports jerseys and t-shirts. People tend to remember such brands when they are associated with their favorite sports. There are many sports gear manufacturers and distributors out there. You can have the products customized with your brand promotional graphics for very cheap prices.

Before that you need to decide on which advertising item you would want to use for your promotions.

Here is a list of few items that you could consider to promote your brand name:

Water Bottles: Sports water bottles are considered to be the best advertising product, as it is available in various colors, shapes and sizes. The different colors of water bottles make it more attractive. If you are planning to build a good advertising chain, then you can look for the best design on the internet. Also, you could print an encouraging and sporty message on the bottle, right below the logo.

Wristbands: If you are looking for low cost sports promotions ideas to market your products and services, then wristbands are a good option. These are quite common among teenagers and the younger generation. You can make the wristbands of different material just to give it more stylish look.

In order to make the wristbands more attractive, you could choose the colors and designs that appeal your target audience. With sporty quote along with company logo on such promotional items, you can ensure that more and more people get to know about your business.

Sport Watches: Sports watches are the most suitable choice for promotion of your company services and products. Sports wristwatches can be customized by printing the company logo on the straps or inside the dial.

The best way to promote this particular item is to get collaborated with any of the sports club and take sponsorship of their tournaments. You can give personalized sports watches as tournament gift and prizes to the participants.

Sports T-Shirts: These promotional sports products are the most commonly used advertising items by many companies. For example, you might have seen Air Emirates logo on the sports jersey of Arsenal team members. Many corporate companies also have their company logo printed or embroidered on the sports jerseys.

There are various other customized products like promotional sports pedometer, key rings, baseballs, sport bags, golf accessories, binoculars, baseball bats and lots more.

Why Golf Umbrellas Make Good Promotional Gifts For Business

December 12th, 2016

Custom golf umbrellas have become very popular corporate gifts and marketing or advertising tools. It is always a good idea to try and reach customers in special ways and the umbrellas make very good choices for many businesses. They may not be cheap items, but they hold so much value and last long compared to cheaper gift options like pens that only serve for a short period of time before they become valueless.

Promotional umbrellas generally offer continued visibility and credibility to the business message you have included on them. The choices you make when designing the umbrella however, do play a role on how rewarding they become in promoting your business. But really makes personalized golf umbrellas tick for business promotion purposes?

1. They are expansive

Golf umbrellas are generally large in size and this means that as a business you have a bigger work space to work with when printing your business information. This is good for your marketing efforts because you can make the prints as big, clear and visible as you wish something that would be harder to achieve with more compact umbrellas. The golf umbrellas are also loved for their expansive nature because they offer coverage for more than one person. The canopy is large enough to shelter a number of people during rainy or sunny days.

2. They are durable

Golf umbrellas are designed strong and sturdy and not lightweight like most other promotional umbrellas may be. They can stand straight, even during windy storms and offer the protection needed for a long period of time. They therefore make very functional promotional umbrellas for the long run and this means that you get great results with exposing your brand out there.

3. They make great items to build impressions

Whereas people do notice smaller promotional umbrellas, promotional golf umbrellas tend to be colorful and larger attracting attention and making impressions. Their large size makes them very ideal for outdoor and indoor promotions as well like in trade show stands. The bigger umbrellas in such settings tend to attract more attention, especially when you have selected an impressive color profile. Bigger items also tend to mean value to some people and this is the kind of impression you will make to your clients when you offer the umbrellas as corporate gifts.

4. They work for all

The custom golf umbrellas are generally good for startups and even established businesses that want to build credibility for their businesses. They may be bigger, but they are easily portable and they will manage to steal the show for your business so you gain as a business in the end regardless of your size.

5. They are easy to play around with

This is again thanks to their large size. As a business there is so much you can do with the large enough surface and you can also make all sorts of customizations to other parts of the umbrella easily. There is always a chance to give the umbrellas some twist to keep them interesting.

Branded Power Banks For Business Marketing

December 12th, 2016

Promotional items make some of the most successful marketing strategies. People love free functional items and power banks are some of the most functional and durable promotional items you can give your customers. They are not only practical, but also cost effective and versatile. Considering that a large percentage of the population today relies on mobile devices like smartphones, they make very good items to market your brand. Smartphones, especially have a habit of running low on power and hence more users are investing in the useful power banks.

The good thing is that you can use branded power banks to market your brand by handing them to customers or even employees. There are so many reasons as to why the power banks make some of the most practical promotional items in the world of business today.

They are versatile - This is in the sense that they can be used to recharge or power up smartphones, tablets, music gadgets, computers, calculators and even organizers and others. Most have multiple sockets that you can plug in any device and even get to charge more than one at a time. They make amazing employee gifts and can be used as party favors too apart from being used as promotional gifts.

They are popular - Everyone who owns a mobile device today knows about the power banks. Custom power banks therefore make very practical gifts that everyone will love to have. They are items you can be sure will serve their intended purpose in exposing your brand and improving your credibility because they indeed will be used. A clearly displayed logo will therefore fetch you brand impressions on a regular basis.

They are durable - Unlike promotional items such as pens that only serve the purpose until the ink runs out, power banks offer longer retention because they are durable and serve the needs of the users for a long period. The personalized power banks will therefore enhance your brand visibility and credibility for a long period of time making a huge difference for your business.

They are handy - Apart from being trendy, they are lightweight. They make distribution easy, whether you choose to give them away in Tradeshows, as mailer gifts or as store purchase gifts. Their sleek, small designs also make them easy for the users to carry and use. They can fit in handbags and backpacks so travelling executives and business professionals have an easier time taking care of their power issues.

They are very beneficial because they eliminate the frustrations of low batteries when there is need to use the device the most. They can be used practically anywhere be it the office, home or on the go. They also make very good options when blackouts hit. You can customize them by imprinting your company tagline or logo to make them powerful promotional items. A personalized power bank can also make an impressive gift to a specific customer, employee or even a loved one.

Smart Things to Do for Event Marketing

December 12th, 2016

Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of strategy relies on getting the clients to be occupied with occasions they have never taken an interest in and they ought to likewise appreciate that to the most.

  1. Utilizing the online networking method

On cutting edge occasions, as part of advertising processes advancement, connecting with customers through online exercises on well-known online networking platforms assumes a noteworthy part and this can unquestionably get many new doors to open for your strategies. One of the real points of interest of using online networking for experiential marketing is that your level of progress is never managed by the extent of the occasion that you have chosen, given you have arranged it in a right manner and also have the instruments for legitimately executing that.

Having proper event marketing technology is tremendously essential for accomplishing objectives and utilizing the most extreme advantages that these online networking platforms can give to a business. Having a special hash tag that is short and essential, making limited period arrangements for various online networking platforms, promoting your products both online and offline are just a part of the strategy which for the achievement of the promotional activities are intensely needed. Online networking can likewise be used for analyzing participation and keeping your customers drawn in throughout the occasion. By showing online networking information at the venue, it additionally helps to sort out any limited time battles. Telling an account of your firm’s online networking and then requesting your visitors to rate the promotional events, products, services etc. are methods for keeping clients engrossed even after the occasion is over. By this, you can surely expect enhancements in the coming days for your business.

For guaranteeing success of an occasion sorted out by experiential marketing companies, employing external specialists is a decent decision. Sorting out occasions and connecting with clients through out is clearly an occupation of expert specialists. Having the best quality manpower can possibly be the main distinction that can separate success and failure of this strategy.

How to Get Reliable and Top-Quality Screen Printing Services

December 12th, 2016

Whether you’re looking for someone to help you create uniforms for your employees or freebies and other promotional items for your customers, you should consider hiring a company that offers screen printing services. Screen printing provides a number of benefits. Not only is it relatively less expensive than other printing methods, it is versatile as well. It can be applied to almost anything: on shirts, bags, and even tarpaulins.

Finding a Screen Printer
If you want your employees’ uniforms or your promotional materials to turn out exactly how you want them to, make sure that you choose the right printing company. By making the right choice, not only can you get quality services, you can enjoy great value for your money, as well. Here are some pointers to help you find the printers to hire.

Tip No 1: Ask for recommendations
If this is your first time enlisting the services of a company that provides screen printed work wear and promotional materials, what you should do is ask your friends, colleagues, or even relatives for recommendations. Asking for referrals is better than calling a random printing company. After all, it is very unlikely that someone you trust will recommend a business that will give you bad services.

Tip No 2: Search online
Don’t know someone who can give you good recommendations? Don’t fret. You can always look for a company that can help you online. The Internet is a good source of information if you need help finding a printing company to hire. Just use a search engine like Google and enter the necessary keywords. To refine your search, consider including your location in your search terms.

Tip No 3: Do some background check
Whether you have found a company by following referrals or through the Internet, ensure that you do a background check first before hiring them. Contact the company and make the necessary enquiries so you’ll know how they can help you. Take a look at their catalogue or product listing so you can have an idea on how screen printed apparel made by them would look like. Also, don’t forget to enquire about the cost of their services so you can determine if they will fit your budget.

Always Do Your Homework
Doing a bit of research can a go a long way towards finding the right company to provide you with embroidery and screen printing services. As such, see to it that you follow the pointers discussed above to enjoy well-designed screen printed work wear or promo items.

5 Branding Tips For Startups and Small Businesses

December 12th, 2016

A brand is a perception associated with a business’s service or product. This perception cuts across the whole spectrum of the business. It extends to customer service, customer experience, visuals, values, mission statement and feelings or emotions derived from using a service. A good brand enjoys customer loyalty. It enjoys repeat sales and has a good relationship with customers.

One unique feature of a brand is that whether created intentionally or not, every business possesses one. Some small businesses and start-ups pay little or no attention to their brand, while others take their destiny into their own hands. Consequently, big companies work very hard to edge their brand into the minds of customers.

Rather than leave your brand to the mercy of the market, why not take action to position your business today? Here are 5 branding tips to help you do exactly that.

Brand identity

Brand identity is associating a startup or small business with a particular image that becomes the face of the business. The logo does a good job at this and so do tag lines. Whatever the image of choice, it should appear on all your products. Newsletter, letterhead, banners, business cards, and promotional items like pens, t-shirts and mugs should all carry the image.

Deliver on promise

Customers place high demands on brands. They expect businesses, small business and start-ups to deliver on value. If for instance, customer refund is one of your values and you fail to honour that promise, you are damaging your brand and you are hurting your reputation. And in this day of social media, it wouldn’t take long before a ‘#hashtag’ is created. It wouldn’t take long before one little bad seed pollutes the rest of your harvest.

Care for your customers

Care for your customers because care breeds loyalty. Once you have repeat purchases, create a system that rewards loyalty. Provide some kind of incentive for introducing new customers. Introduce offers for first time buyers. If a customer does not get the required attention from you, they would go next door. Treat them well. Honour your word. Be quick to accept responsibility. Calm agitated customers down. Be nice to them and you would be on your way to creating a good brand. After all, branding revolves around perception.

Go the extra mile

If you are a small business or most probably a start-up business, and it’s within your means, throw in that extra gift. Meet customers halfway, stay the extra five minutes to accommodate their schedule. Give customers an experience they would cherish. An experience they would find hard to get somewhere else, one that would differentiate your product, and one that would trigger repeat service or sale.

Conduct a survey

Conduct a survey to find out what customers think of your business. You don’t have to make the research formal but be honest with yourself. Put in place measures to correct defects. Reward those who bothered to comply with the research. Use the intelligence gathered to make strategic decisions that would take your start-up or small business forward.

4 Promotional USB Items to Invest In for Your Brand

December 12th, 2016

Promotional merchandise has long been popular with all kinds of different companies and groups, from sports teams right through to big businesses. These items serve in spreading the name of a brand and also building a positive relationship with potential customers, as many will perceive getting a ‘free gift’ as a generous act on the behalf of the company giving it.

Some of the most popular promotional items available on the market today include USB sticks and hubs, as these are very practical in many different types of environment, ranging from the office right through to the home and the classroom. Here are four great promotional USB options that are well worth considering investing in.

First of all, it is important not to forget the power of simple promotional USB sticks, as these are used by a huge proportion of the population in their daily lives, whether at work, home or school. Promotional USB sticks can often be branded, coloured and designed to appeal to a particular target audience, but are still very inexpensive to produce.

Indeed, one positive argument from promotional USB sticks is that they are virtually the more technological equivalent of branded pens, being one of the cheapest options like it on the market. Therefore, the practicality as well as the relatively low cost of these items are two major reasons why they are well worth investing in.

The next choice that is also great value for money is the mini USB hub, which is increasingly growing in popularity. These items are as small and as handy as a USB stick, but of course serve a slightly different purpose. However, they offer a larger surface area for customisation and for branding, which is why they also are a very useful promotional tool.

It could even be in the interests of the company ordering the promotional merchandise to give away these USB hubs along with their promotional USB sticks as low cost option that is both beneficial to customers but also seems like a very generous offer indeed.

A third great option that is a little more costly but can be a great option for many companies is the USB cup warmer, which acts as a hub for your USB sticks but also keep your coffee warm at the same time. This is an item that serves a practical purpose but also has great novelty value too.

These make the ideal gifts for clients, employees or associates, and the fact they are so unique that they will really make an impression on the person that receives one. This can therefore be used very effectively as a promotional tool and is an excellent option for a company that is looking to stand out from the crowd.

It should also be noted that this kind of USB hub and cup warmer is great for those who work in offices, as these individuals are the most likely to be drinking coffee or tea whilst they work. This can therefore be used very effectively as a marketing ploy to those with commercial or office based clients or associates.

Finally, a fourth great technological promotional item is a computer travel kit, which contains everything from an optical mouse and a laser pointer right through to a USB stick and USB hub. This can be extremely handy for those who travel a lot for work and require a number of handy tools.

These can cost more than the other options mentioned in the article, but are still excellent choices for those who are looking for great promotional items that will be greatly appreciated by their customers, employees or their business associates.

5 Promotional Items for Financial Services Companies

December 12th, 2016

Each and every industry and company can benefit from promotional merchandising, and this includes companies in the sector ranging from travel agencies and hospitality right through to healthcare and construction. Financial services companies too can benefit from promotional merchandising, whether for their customers or their business associates.

The reality is, however, that financial services companies often have a higher class of clientele to meet the needs of, and therefore inexpensive plastic biros and key rings are not the type of item that they typically opt for. Instead, here are five excellent promotional items that are sure to go down well with any client of a financial services company.

The first item that is ideal for this kind of company is the premium gift pen, as this can provide a very classy alternative to a plastic and inexpensive everyday branded pen. These more sophisticated writing tools are still considered excellent gifts outside of the working environment, yet are still great staples when looking for high quality promotional gifts.

There are more expensive and less expensive options available, but quality is key when looking for promotional pens for financial services companies. Premium pens can also come in their own stylish presentation boxes, making them perfect for giving to loyal customers or associates on important occasions.

The second recommendation for a great promotional item for financial services companies is the leather wallet, as this is an exceptionally stylish and classy gift to give to associates or clients. This can be embossed with the logo of a company or a company slogan, yet can still be high enough quality to be appreciated and used by the recipient of the gift.

As with premium pens, a leather wallet is also perceived as a premium gift, and this will go down well with high paying and loyal customers. Giving promotional gifts of high quality will be a strong reflection of your company’s commitment to delivering quality also.

The next choice of excellent gifts to give to loyal customers or business associates of financial services companies are promotional umbrellas, particularly promotional umbrellas for golf. These items can be exceptionally stylish and very practical, and are ideal for the travelling businessman.

Promotional umbrellas tend to come in a range of styles and designs, but the most highly revered products for financial services companies include those with wooden grips and in classic colours that ooze class and sophistication.

Fourthly, an excellent choice of promotional item for a financial services company is a set of branded golf balls, as these are perfect for the businessman who enjoys a round of golf on his business trip. This also makes a particularly unique gift that not many companies use for promotional purposes; this is therefore an excellent choice for a company looking to stand out from the pack.

These can often be accompanied or even substituted by golf gift sets, which include other essentials for people who enjoy playing golf, whether they are well to do professional clients or business partners being thanked for their loyalty.

Finally, a fifth recommendation for an excellent promotional item for financial service companies is a high quality business card holder. These can come in a variety of designs and can be as luxury or as economical as the company prefers, and are also extremely practical. There is also plenty of opportunity to brand these to suit the company’s promotional endeavours.

From promotional umbrellas right through to business card holders, there is a promotional item for every financial services company looking to make an impact on their target audience. With a wealth of high quality and luxury items available to pick from, it has never been easier to find some that suit the aims of the company in question.