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January 11th, 2018

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2018 Promotional Product Supplier of the Year

January 4th, 2018

Credit ASI

The explosion shook the building.

Eric Weinstein, owner of Towel Specialties (asi/91605), was in his office, talking on the phone with a vendor in Australia, when a bang that seemed to signal the apocalypse thundered through the supplier’s Baltimore facility. Cinder blocks came tumbling down around Weinstein’s desk. Quickly hanging up, he rushed out to see what was going on. Down the hall, windows had blown out of the HR manager’s office. Murray Siegel, the firm’s director of marketing, was hurrying outside to survey the scene. What he witnessed looked like a tableau of early-stage Armageddon. “There were big mushroom clouds rising behind the building,” says Siegel.

Fortunately, it was not, Towel Specialties would soon learn, the beginning of the end of days or, as Weinstein initially feared, a terrorist attack. A train had derailed from nearby tracks. Chemical cargo combined dangerously and ignited, triggering an explosion that the The Baltimore Sun said was felt throughout the region. While Towel Specialties execs and employees had to evacuate, everyone was okay. Once safety was assured, the supplier’s pros shifted back to their constant focus: their customers.

Indeed, they didn’t want the explosion to result in any disruption for distributors. For example, Siegel had in mind an order he’d just booked a couple days earlier at an Atlantic City trade show. It was an extreme rush job – a tight turnaround even under ideal conditions. In the wake of the explosion, was there any chance of fulfilling the order on time? Siegel wasn’t immediately sure – something he conveyed with honesty during a frank discussion with the client. Still, he asked if she could give him until the morning to see if something could be done. The client agreed. The next day brought hope, and soon after, something better – a return to production. “The long and the short of it is that we lost a full day,” says Siegel, “but we were still able to produce the order of beach towels on time.”

The anecdote tells you a lot about the character of Towel Specialties.

So committed to customers are Weinstein, Siegel and their entire team that they didn’t let an explosion and evacuation stop them from giving their all to come through. The customer-first effort, delivered on a daily basis, is a huge factor in why Towel Specialties is Counselor’s Supplier of the Year for 2018.

The honor builds on a long run of consecutive successes, with Towel Specialties having taken top spot in the Towels & Robes category of Counselor’s Distributor Choice Awards every year from 2007 to 2018. Beyond the give-all service, Towel Specialties’ achievement is a byproduct of its perpetual focus on innovation and being a consultative partner that helps distributors generate sales and deliver unique solutions that end-clients adore. “Our goal is not just to be the best towel supplier, but the best supplier for distributors – period,” says Shawn Kanak, vice president of sales. “Our whole team – from sales to warehouse to accounting to printing – commits to going to extraordinary lengths for our customers. It results in loyal clients that grow with us and become our champions.”

Spring Break Ingenuity
The fact that there’s a Towel Specialties for distributors to call on for help is rooted in a creative epiphany Weinstein had in Cartagena, Columbia, approximately 35 years ago. Visiting for spring break during graduate school, Weinstein and his then-girlfriend (now wife, Jody) were at the beach in the historic coastal city. It was summery and beautiful, but also quite windy. Those Caribbean breezes kept blowing Weinstein’s beach towel away every time he went for a dip. Eventually, he plopped rocks on the towel to keep it from taking flight. “I thought, ‘Why doesn’t somebody come up with a beach towel that won’t blow away?’” he says.

Weinstein turned out to be the “somebody.”

His idea: A beach towel with sand stakes that would pin the towel to the ground. Full of entrepreneurial energy, he got his mother to sew a prototype and sought advice from a buyer at Neiman Marcus. As things began to churn, he took a leave of absence from school to develop the product. Soon, he was in production, fulfilling ever more orders. Then a bit of business luck came his way. “Another company that was next to where we were making our Stake-Out beach kits told us about the advertising specialty industry and said this would be a good product for it,” says Weinstein. “We decided to start selling in ad specialties. The sales volume really started to increase.”

Innovation & Service
It hasn’t stopped increasing since.

Towel Specialties has driven steady, controlled, organic growth nearly every year, the lone exception being 2009, amid the depths of the Great Recession. The spirit of innovation that inspired Weinstein’s initial creation has helped power the supplier’s success. For example, Jody Weinstein, who oversees product development, travels around the globe to bring fresh designs and ideas to customers. Several years ago, Towel Specialties introduced the now hot-seller called Color Fusion– essentially vivid, full-color process, edge-to-edge decorating for towels and blankets provided at low minimums with quick turnarounds. Back in 2003, Towel Specialties pioneered tone-on-tone printing on colored beach towels. “It’s still a large portion of our sales,” says Siegel. Additionally, the supplier has diversified its ingenuity into other categories, serving up everything from totes and bags to robes and blankets – including the award-winning 4-in-1 Blanket-Poncho-Cushion-Backpack. “We try to raise the bar every chance we get,” says Kanak.

Of course, inventive offerings would ring hollow without excellent fulfillment – something the crackerjack production pros at Towel Specialties ensure on every order. And, while those experts work magic behind the scenes, Kanak and the sales and customer service crew are consulting clients, educating distributors on ways they can spur fresh sales with a wide range of end-buyers. As a result, the outreach has taken the supplier’s mainstay beach towel offerings far beyond the beach, inserting them into everything from healthcare companies’ employee gift programs and banks’ incentive initiatives to corporate stores and so much more. The result is increased sales for distributors and Towel Specialties. “Our goal is to be a partner to our clients – to always put distributors in a position to succeed,” says Kanak.

The Complete Package
The hard work and dedication to customers hasn’t gone unnoticed. Data ASI reviewed as of part of Supplier of the Year evaluations revealed that distributors rank Towel Specialties toward the head of the pack when it comes to everything from service and product quality to conflict resolution.

The data was brought to life with testimonies from distributors who lined up to pat Towel Specialties on the back. Zachary Tyler, CEO of San Francisco-based Creative Marketing Concepts (asi/170631), was among the supplier’s most ardent supporters. “There’s really not a single time that Towel Specialties hasn’t come through for us and helped stratify and differentiate our product offering to customers and prospects,” says Tyler. “Their production, QC, shipment – the whole operation is reliable and very well represented by Shawn Kanak, who has been a friend to me basically since I started in this business 14 years ago. They’re a great group of people with a lot of talent.”

Mark Ziskind, chief operating officer at Top 40 distributor CSE (asi/155807), shared similar sentiments. Complimenting everything from Towel Specialties’ product quality to its decorating and packaging, Ziskind says the supplier ships on time, fulfills every promise, and is proactive and highly responsive. “They’re the complete package,” Ziskind says. “They do things right.”

Lauren Laschewer agrees. The account manager at Top 40 distributor Axis Promotions (asi/128263) recalls a particularly challenging beach towel order that Towel Specialties came up aces on. “I spent my entire day frantically calling, emailing and stalking (Towel Specialties) and they called me back each and every time, allowing me to push the limits and timelines to make it work for my customer,” says Laschewer. “They worked with me several times on pricing and production timelines. I’m still amazed I got this order. They truly know what it means to be great partners.”

For Weinstein, such praise is heartening. Nonetheless, he and the rest of the Towel Specialties family aren’t about to rest on their laurels. They’re too focused on evolving in the best interest of their clients. “We aim to always tell the customer ‘yes,’” says Weinstein. “And when we commit to something, we come through.”

A Family Feel

Family. Time and again, the word came up as Owner Eric Weinstein talked about his team at Towel Specialties (asi/91605). But it’s more than just a word, it’s an ethos – a mentality and way of operating that’s an essential ingredient in the Maryland-based supplier’s recipe for success. “Having that family mentality of always doing your best for each other is pivotal to us always being our best for our clients,” says Weinstein.

To help create the family atmosphere, Towel Specialties’ leaders make sure to celebrate employee birthdays, hold cookouts, host holiday parties and even give an end-of-season thank-you party. That, in addition to treating employees well on a daily basis and giving them the tools and direction needed to succeed, has bred loyalty. Indeed, many Towel Specialties pros have been with the company for a decade or significantly longer. For example, the supplier’s first multi-line sales representative, Paul Sprunk, has been representing Towel Specialties for more than 25 years. Vice President of Sales Shawn Kanak has been hard at work for the firm for more than 15 years. Office Manager Carrie Merritt, Operations Manager Curtis Holley and Marketing Director Murray Siegel are company veterans of about 20 years.

The collective experience and cohesiveness of these professionals and others with similar longevity gives Towel Specialties a competitive advantage, Weinstein says. “It’s because of our people, our family here, that we can set the bar high and achieve the service levels we’re known for.”

For promotional products, promotional imprinted towels visit our website www.superiorpromos.com

In promotional products news… fidget spinners have made Google’s Top 10 searches of 2017

December 13th, 2017

In promotional products news… fidget spinners have made Google’s Top 10 searches of 2017. Below is the article and a link to the product category on our website.


Display your Logo with our Stylus/Phone Stand for just $.38

October 20th, 2017

Our email blast, displaying some great promotional products at rock bottom prices.  We guarantee that you will be 100% satisfied with your purchase. We are so confident in our products and services that we want you to have a 100% worry free shopping experience.

All you have to do is browse our great product line, select your promotional items, email us your design and let us do the rest. There are NO hidden fees, NO cancellation fees. Also if your product is not printed to your exact specifications we will reprint the order or work with you in every step of the way to ensure a satisfactory result. Furthermore, because we strive to reach 100% satisfaction, if you provide us with the wrong artwork or approve a wrong proof then we will happily reprint the order with a tremendous discount price.clearance_10_20_17_upd_main


Promotional Caps provide an impressive 3,136 impressions over their lifetime

October 17th, 2017

According to ASI, Promotional Caps provide an impressive 3,136 impressions over their lifetime.  That is an unreal value considering the low cost of promotional hats and caps found on our website.  For promo caps and more visit www.superiorpromos.com

Wholesale Paper Bags - The Best Promotional Item to Make Your Brand Known

January 15th, 2017

The fact remains true that bags have undoubtedly become one of the most crucial parts of our lives and it would be hard for all to us to imagine our lives without them. Almost everyone out there is fond of shopping. We’re glad to know that you’re of them. So, when you pay a visit to the supermarket, shopping mall, or a gift shop, you purchase those items which have to use on a daily basis. And you need a bag to carry them. What you need is a paper bag which you use for the purpose of placing all those bought items. There was a time when these bags used to rip apart due to a large number of items placed into them, but this is not the case anymore. With the implementation of the latest technology, these bags are made strong and durable so that nothing happens to them when many items are placed into them.

A paper bag proves to be a very convenient one when it comes to shopping in comparison with other bags. Though it may face a stiff competition from plastic bags still, but the use of bags made of plastic is going down day by day. This is because of the reason that these bags pose a great threat to the environment, humans, and the wildlife.

Spread a word about your brand with wholesale paper bags!

It may be true that many of us are not accustomed to having wholesale paper bags at home. This is because some of us may live with a notion why to waste a great amount of money in buying these bags in bulk. But they can be bought at a rate that fits well within your budget from a reliable and professional bags supplier. There are numerous genuine paper bags wholesalers that can be made contact with on the Internet. Have some of them shortlisted and contact them for their rates.

Once you’ve gathered the rates, compare them and go for the wholesale paper bags supplier whose rates are affordable. Moreover, these bags have been considered a great promotional item when it comes to getting the word out about the brand among the consumers. Many businessmen take a wise decision of using these paper bags for causing a temptation in the minds of the consumers to know more about their respective brands.

People have different requirements and they will prefer these bags in various sizes. You don’t have to be bothered at all about sizes because they are available in small, medium, and large. You can buy wholesale paper bags from the supplier in these three sizes because the consumers making a purchase from your store can require either a small, medium or large size bag. Some paper bags are made waterproof so that they can soak water if they get wet. These bags have been gaining a tremendous popularity among the business owners as most of them have been using these appealing bags to attract the target audience. And these bags are available in various colours like brown, red, green etc.

So, don’t let time slip off your hands and make the most out of wholesale paper bags to use them as a walking advertisement for your brand.

Relevance of Promotional Items

January 15th, 2017

Do promotional products like branded pens and t-shirts still matter today? Are they still relevant in this day and age? In a word, yes. An unequivocal, resounding yes. These days marketing tactics have become more ubiquitous than ever. This is why it is absolutely crucial to stand out when it comes to drawing attention to your own company or small business.

But despite all the new changes that have come and gone in the world of marketing, why is it that branded pens and other promotional items have managed to stay strong and steadfast? True enough, they remain in demand and still an incredibly powerful force in the world of marketing for small business and large companies alike.

But why exactly are branded pens and other promotional items worth producing and giving away? Well, for one, releasing promotional products allows people to have a glimpse of your brand, recognize it, and build an idea in their minds about it. Of course, ultimately, from a macro standpoint, the goal is to get as many people as possible to become familiar with your brand and view it in a positive fashion.

A question that you might have is: what are some of the best promotional products? Which ones have been effective throughout the years? Truth be told, the answer to these questions is contingent on the nature of your business as well as the budget that you have set in place. However, from a general vantage point, some common promotional items include branded pens, notepads, pencils, rulers, erasers, bags, business card holders, laptop sleeves, address books, mugs, glasses, desktop calendars, t-shirts, caps, sweat bands, socks, gloves, and more.

However, this does not mean that you have to limit yourself to these aforementioned items. The sky is the limit. Just be sure that it is in line with your company, the impression that you endeavor to make, and what you hope to achieve. For instance, if your target is to penetrate corporate niches or other businesses, stationary and desk supplies are suitable choices for promotional items. However, if you are on the less serious side of things, more casual items like pens, caps and t-shirts will be a hit. It is also a good idea not to be flamboyant but rather aim for subtlety when it comes to the design of your promotional item of choice. This way it will not appear like you are trying too hard.

Perks of Promotional Items

January 15th, 2017

If you have been considering using branded pens as one of your promotional items, you are on the right track. Whether you are a small business owner or the CEO of a company, it is pivotal not to underestimate the power of repeated exposure to your brand. This is the secret to effective marketing strategies. And do not be deceived - it is not essential to break the bank in order to accomplish this. All you have to do is invest in promotional items that will constantly keep the name your company or small business in the subconscious of the individuals who are holding or using them.

There are several examples in which this applies. The important thing to keep in mind is to choose items that are useful in a person’s everyday life. For instance, some popular promotional items include branded pens, umbrellas, planners, mousepads, lip balms, water bottles, keychains, desktop calendars, USB drives, and then some. The goal is to be as visible as possible as frequently as possible. Ideally, you will also want the promotional merchandise that you choose to start a conversation. This way, apart from building recall in the minds of your current clients, you also have the opportunity to hit two birds with one stone and attract new clients as well in the process.

Promotional items are truly a revolutionary way to market the offerings of your company. In addition, they also afford you the opportunity to change the way that your small business or company is perceived by potential and current clients alike. If you are a more high-end company, the promotional items that you select ought to reflect this; whether you choose to go with branded pens or even luxury watches. But at the end of the day, the goal remains the same: to communicate to your customers just how much you value them.

As a matter of fact, a study that was recently conducted tells us that 94 percent of recipients of promotional products still remember receiving them two years later. Another benefit of utilizing branded pens and other promotional items is that it cultivates a sense of indebtedness to your clients after having experienced a kind gesture from you. Chances are, they will keep you in mind and do business with you in the future or possibly refer you to people that are on the prowl for what you have to offer.

5 Great Ways to Distribute Your Promotional Items

December 26th, 2016

Many experts agree that items such as promotional USB drives, pens and mugs form part of a great, multi-pronged marketing strategy, but it can sometimes be difficult to know the best method of distributing these items so that they get to the right people and have the best effect on your brand image.

The reality is that there are hundreds of different ways to get your promotional material into the hands of current clients or prospective customers; here are five of the most effective methods that will ensure that you get great results from the endeavour.

The first suggestion is to give away your promotional products as part of a competition that you host; this can be a competition for your employees, your current customers or the general public, and can therefore be tailored to improve your brand image in the eyes of a number of different audiences. For a campaign that targets your current customers as well as the wider public, consider launching a competition over social media to distribute some high quality promotional gifts. The advantage of the running this kind of contest is that the competition itself will boost your image as a generous dynamic brand, as well as draw new customers to you.

The next suggestion - and one that can work within the office and among customers or the general public - is a seasonal giveaway of certain gifts. This is especially a good idea during national or cultural festivals, where the giving of gifts is perceived as a generous act in line with the customs of the period rather than simply a promotional one.This can be a valuable tool in the work place itself, by distributing gifts to the employees and their families. Alternatively, you can give away free branded products in your store to all customers who come through the door on one particular day.

A third idea - and one similar to the suggestion mentioned above - is to provide personalised gifts to customers and staff on special days. This can mean birthdays, working relationship anniversaries and more. Rather than widely projecting an image of a generous company, you will be instead building a personal relationship with a loyal customer or a member of staff.It is wise again to choose quality items for this kind of gift for higher perceived value. A personalised pen is one excellent, classic promotional gift that is both practical and valued, and will help build your relationship with the recipient of the item.

A fourth great idea for a way of distributing your promotional items is during conferences, where you are likely to mix with others in your industry. For those who are hosting a talk or a presentation, giving free gifts to the audience will help draw people to your particular event. Items such as promotional USB drives and business card holders make useful and classy gifts which many people will jump at the chance to get their hands on for free. Giving away useful, quality items such as these can leave a strong impression of your company.

Lastly, consider trade shows as a great opportunity to reach a variety of potential customers and contacts with your free gifts. Many people who attend these kinds of events expect some kind of freebie, and therefore giving out items such as pens, keyrings and promotional USB drives will help bring an audience to your exhibition booth.

At trade fairs it is important to be able to compete with the large number of other exhibitors, and a great free gift can give you the edge over your competitors; just make sure that your promotional product is relevant, useful and something that trade fair attendees will be pleased to get their hands on.

Top Tips for Choosing the Perfect Promotional Keyrings

December 26th, 2016

Promotional merchandising products are extremely popular with many different kinds of companies. These offer the chance to build strong relationships with clients and associates, whilst also offering some value to them. Of course, using the right promotional items is absolutely essential in order to make the right impact on your target audience.

Some of the most popular types of items are promotional keyrings, which are considered one of the timeless classics of merchandising right along with pens and USB sticks. These are very convenient and handy items, and are sure to be used by the recipient. This is one of the main reasons why they are a ‘tried and tested’ merchandising item that never seems to decline in popularity.

With that said, it is absolutely essential to make some important choices when choosing your keyring. The first one of these is selecting the material that your promotional keyrings are going to be made from. There are several different types of material on the market, ranging from high quality leather right through to funky plastic designs.

It is also possible to choose metal designs and even ones made out of unusual materials such as wood or rubber. You will need to think about the functionality of your keyring and the image that you want to give off. A cool plastic keyring might be appropriate for a younger audience, whereas a sophisticated recipient might appreciate the feel and quality of real leather.

Next on the list is to consider the colour of your keyring. This, of course, can be related to your company and your company colours. This will help keep your brand memorable for the person who is using the key ring on a regular basis. However, make sure that the colour that you use is attractive and that design is appealing too.

As people will hang on to attractive keyrings that they enjoy using, putting effort into selecting colours that are pleasant and give off an appealing vibe - as well as being reference reminiscent of your company colours - will definitely pay off.

If you want to make a big impression on your target market, there is no way better to do this than by introducing the concept of multifunctional keyrings, such as one which acts as a bottle opener, a mini Swiss Army knife or something entirely different. This can really help your merchandising items stand out from the crowd.

People enjoy practical gifts from companies regardless of whether it is a promotional tactic of not, and having a unique and very usable item that serves a number functions is often appreciated. If you cannot find something on the market that suits you, many merchandising agencies can actually customise these products for you.

Finally, something that you will need to consider is cost. All companies will have a specific budget for merchandising, and you will need to think about which are the most essential factors of your design and whether they are worth the spend. You may be able to make compromises somewhere, such as choosing a less complicated design or reducing size.

The way to get the best price however, is to ask around a number of retailers and manufacturers who will be able to offer you a package price for what you are looking for. Do not be afraid to hunt around a little bit in order to find the ideal products - such as promotional keyrings - for your company.

With plenty of reputable suppliers out there, it certainly should not be difficult to find items that perfectly represent your company and leave a positive impact on the recipient, whether a potential client or one of your employees.