Archive for the ‘Promotional Product Specials’ Category

A Desk Accessory for the Soul - Promotional Products

Tuesday, April 14th, 2015

A Desk Accessory for the Soul

What’s better than listening to your favorite song? Listening to your favorite song on a portable Bluetooth speaker with L.E.D. lights that change colors as often as you change your favorite song, which is exactly what I’m doing in this video:

Since you’re probably wondering: Yes, it’s normal for me to walk around the office with a Bluetooth speaker on my shoulder. My officemates have accepted the fact that my job is unusual, so they stopped asking questions. As for you, it’s probably normal to have a Bluetooth speaker on your desk, especially if you have an office at work, or work from home.

If you don’t fall into either of those categories, that’s okay, because you probably have a desk or desk-like piece of furniture at home that this Color Changing L.E.D. Bluetooth Speaker from HIT Promotional Products will look great on.

For more on trendy desk accessories, be sure to check out our Office and Desk Accessories feature in Promo Marketing’s April, 2015 issue.

Yesterday’s Promotional Products Email Blast

Tuesday, April 14th, 2015
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Great Piece from the LA Times Highlighting Promotional Product Giveaways

Tuesday, April 14th, 2015

Oh, goodies! At this products convention, they’re left holding the swag

Free swag draws conventioners

Corporate freebies are big sellers at the Advertising Specialty Institute’s convention in Long Beach

What is it about a corporate freebie that makes it irresistible? Why do we, given the chance, grab up the T-shirts and the pens and the ball caps?

A big industry revolves around putting such swag in our hands. Last week, some of its representatives converged on the Long Beach Convention Center with their logoed light sabers, branded bamboo cutting boards, embossed squares of chocolate, campaign-ready seed packets and socks.

They talked trends. Did you know that many mortuaries now put their names on water bottles they offer the grieving? That Moscow Mule mugs — with shiny surfaces ripe for laser engraving — are red hot at big chain restaurants?

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

There were lots of goodies on offer at the Advertising Specialty Institute’s promotional products convention. But, alas, the event wasn’t open to the public.

The giveaway gathering was a chance for suppliers to pitch products to distributors, to sell them on freebies that people will snatch up, remember and, ideally, keep.

Think about it. If you eat a branded candy, you see the logo for a second before swallowing. But if McDonald’s gives you a car charger that sports the golden arches and plays a few bars of its jingle, you’ve got Big Mac on the brain every time you plug in your phone and drive out into the world.

That’s one of the reasons tech-related products — cord cradles, flash drives, power banks — are increasingly popular promotions. These are items people want and need and are likely to use every day.

One company at the show was hawking credit card-thin business cards with built-in flash drives. Almost all the free pens featured stylus tips.

As for a promotional shirt or reusable bag, it’s a gift that keeps on giving. It doesn’t just remind the direct recipient of your brand. It’s also a mobile billboard.

Everything we do is for a brand.- Nemanja Komadina, RP & Associates, Hermosa Beach

Some products featured in the show flashed and glowed — a big hit, their sellers said, with millennials. Plastic ice cubes that blink in neon blue, green or pink make a company happy hour more lively, they said. Tech firms have been known to stage light saber battles at gala events. At $4 or $5 a pop, said Jeff Wheat of Alight Promos, they make great party favors.

In the mix too were old-fashioned companies, including Fisher Space Pens and Bicycle Playing Cards, which offers completely customized decks.

The advertising institute’s mascot is a giant red exclamation point named Promo, who has a big smile and friendly googly eyes. And everything associated with the convention was branded: One company that markets such items as pens with pull-out calendars put its name on the participants’ lanyards. Clipped onto each lanyard was a neoprene sleeve holding a tube of lip balm. The promotional lip balm company’s name, naturally, appeared on the sleeve.

This crowd does not like to leave valuable real estate blank.

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That’s why the institute’s public relations manager, Dawn Shurmaitis, covered the exterior surfaces of a Mazda Protege in logoed magnets, Slinkys, dolls, pens and much more in order to take the car on a promotional road trip. It leaves Monday on a 2,700-mile journey across 12 states. See it on the road, tweet #ASIpromocarand, of course, a free T-shirt is yours.

Many of the sales pitches at the two-day convention were low-key, perhaps because it was a crowd of old hands.

Free swag draws conventioners

The booth with the Moscow Mule mugs, however, attracted a steady stream of potential buyers because of the showmanship of 28-year-old Nemanja Komadina. His hands were in constant motion as he demonstrated product after product — an “EZ fill flask” whose top flipped back to reveal a wide opening for pouring, a shot-size liquor bottle called “the hitch” that clips onto your glass.

Komadina had one for Jack Daniel’s, one for Southern Comfort. “Let’s say you go get a whiskey and Coke and you don’t know what kind of whiskey” the bartender poured, he said. “Next time you recognize the brand. You know the shape. You know the color.”

He had hitches in the shape of footballs too, ready for NFL team logos. “Everything we do,” he said of his company, RP & Associates of Hermosa Beach, “is for a brand.”

Moscow Mule mugs, Komadina said, account for at least 70% of sales. His actually aren’t made of pure copper, but coated stainless steel.

“Everybody wants the vintage copper look,” he said. For now. “I’m 100% aware that six months from now, if I have a stock of these, they’ll be no good for me. It’ll be over.”

People hovered around his table, hoping for mug samples. Some carried large carts to hold their loot. But quite a few distributors came with only small bags or purses.

They knew all too well that once you get this free stuff home, the zeal that made you lunge for it, like the latest fad, often fades.

nita.lelyveld@latimes.com

Follow City Beat @latimescitybeat on Twitter and at Los Angeles Times City Beat on Facebook.

Copyright © 2015, Los Angeles Times

Promotional Pens - Clearance Pens on Sale - Up to 65% off

Wednesday, September 17th, 2014

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Cost-Effectiveness of Promotional Products

Wednesday, March 19th, 2014

Advertising specialties are less expensive per impression than most other forms of media. The investment in ad specialties is modest, more targeted and more achievable for smaller businesses than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.

However, a report published in October, 2012 by Forrester Research, “U.S. Online Display Ad Spend $12.7B in 2012,” sheds some light on Internet advertising. It points out that CPMs are actually on the rise. The average CPM — cost per thousand impressions — for 2012 was $3.17, but by 2017 that will rise to $6.64, largely because of the shift to real-time bidding and away from portal buys where placement is not guaranteed. The rise, the analysts note, is also a supply and demand issue: marketers are competing for similar audience segments and bid density is continuing to increase.

The cost of advertising specialties are not expected to increase markedly in the next four years, making them an even better comparison to other forms of media advertising such as the Internet.

Cost-Effectiveness of Promotional Products

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

Promotional Product Spotlight: Caps & Headwear

Wednesday, March 5th, 2014

Get demographic breakdowns for promotional Caps & Headwear in this detailed infographic.

Product Spotlight: Hats

Global Advertising Specialty Impressions Study, V. 4

By Larry Basinait