Archive for the ‘Promotional Item News’ Category

Promotional Items in the Medical Industry Update

Tuesday, June 30th, 2009

We covered the study regarding promotional gifts and medical students rather extensively.   Now, we’re starting to see further limitations placed on promotional items in the medical industry.  AdvaMed, the world’s largest medical technology association, has change its code of ethics to disallow the gifting of promotional items to health care professionals. Specifically, the use of pens, notepads as well as mugs are deemed to have no educational use to medical professionals and fit the scope of this recent ban.  AdvaMed is an association for medical equipment firms so clearly promotional products have an impact similarly to the pharmaceutical side of things.  It’s important to note that these guidelines are voluntary and companies can choose not to comply.

Again, we must drill home the point that there’s a reason bans are being placed on promotional items in industries such as medical technology and tobacco.  Promotional gifts are extremely impactful and can influence the decision of someone without them knowing it.  Limitations would not be placed on something that has little to no impact.

If you’re looking to put together a promotional item campaign for your business and make an impact on your target market, contact us to get started.

Obama Signs Law Banning Tobacco Companies From Using Promotional Products

Wednesday, June 24th, 2009

President Obama recently signed a bill allowing the FDA to regulate tobacco companies as aggressively as ever.  Reducing teenagers’ use of tobacco is the primary purpose of this bill.  Obama, a smoker himself, wants to end the sales pitch to children.  He states, “The kids today don’t just start smoking for no reason. They’re aggressively targeted as customers by the tobacco industry. They’re exposed to a constant and insidious barrage of advertising where they live, where they learn, and where they play. Most insidiously, they are offered products with flavorings that mask the taste of tobacco and make it even more tempting…”   Obama empathizes with teenagers since he was once one of those teenagers that started smoking early on and is now struggling to quit.

Now, how does this relate to promotional items you ask?  Well, part of the bill bans tobacco companies from imprinting their logo on promotional items as well as at sporting or entertainment venues.  The bill also bans the usage of terms like “low,” “light” and “mild” on packaging.  Tobacco companies will also have to submit the ingredients used to the FDA and include stronger warning labels on packages.

Let’s read between the lines.  Why would the government ban tobacco company logos on promotional items such as clothing?  The reason is promotional products with imprinted logos have a powerful effect on people.  We’ve illustrated this point throughout this blog and most recently in the blog entry about promotional items and their impact on Doctors.  The Government was fully aware of how powerful a tobacco company logo can be on children especially with how prevalent advertising is nowadays especially on the Internet.

We’re glad the President has put a stop to the promotion of something that endangers our society.  Of course we endorse the use of promotional items, but not when they’re used to promote a product or cause that is harmful.   As Sen. Edward Kennedy stated, this was “long overdue.”