Have a Question? We Are Here to Help!
Home / Blog

Archive for the ‘Promotional Item News’ Category

Marketers Spending More on Promotional Products

June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter

Superior Promos Promotional Products - Quick Note

June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos is Now on Pinterest

May 17th, 2012


Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter

Don’t Forget to Follow Superior Promos on Twitter for Promotional Products!

December 20th, 2011

Yes, we’ve joined the Twitter revolution. Follow us now: http://twitter.com/Superior_Promos.

We’ll be tweeting exclusive specials and discounts on all our promotional products and promotional items. Tweet to @superior_promos and let us know what specials or ideas you’d like to see.twitter-icon

Ban on Tobacco Companies’ Use of Promotional Products Now In Effect

June 24th, 2010

The FDA’s ban on tobacco companies’ use of promotional products has now gone into effect.  We talked about this ban at length as it was passed nearly a year ago.  Tobacco companies are no longer allowed to use their logos on promotional items.  This ban is meant to protect America’s youth from marketing campaigns that encourage smoking.

While we support this ban to fullest extent, we have covered this story at length to show the power of promotional products.  When used to promote a business or a worthwhile cause, promotional products have proven themselves as a marketing effort that can’t be duplicated by any other medium.

U.S. Census Bureau Spent $22.7 Million on Promotional Products

April 27th, 2010

In order to create awareness and encourage people to fill out their 2010 Census form, the U.S. Census Bureau spent a whopping $22.7 million dollars on promotional products including coffee mugs, notebooks, lunch bags.  Rumored to be as high as $1 billion spent on promotional products, it’s clear through this spending amount just how valuable and impacting promotional products can be if that much budget was allocated for promotional products alone.

An estimated 65.2 million promotional items were given away to create as much participation as possible.  Did you receive a Census related promotional product?

How NOT To Use A Free Promotional Product

December 28th, 2009

If any of you watched the Christmas day NBA basketball game between the Los Angeles Lakers and Cleveland Cavaliers, you might have noticed angry Laker fans throwing foam hand promotional items on the court in response to the poor officiating and poor play of their home team.  We’ve often talked about the many uses of promotional products, but I think we will keep this one off the list : ) .

Update On Tobacco Company Lawsuit Regarding Use of Promotional Products

November 23rd, 2009

We’ve chronicled the recent law passed by President Obama to ban the use of tobacco company logos on promotional products.  Well, we also touched on the tobacco companies’ lawsuit to remove this particular element of the aforementioned ban.  Just recently, a Federal judge dealt the Tobacco companies another blow by saying their lawsuit was unwarranted.

The Tobacco companies are said to be considering their options in response to this latest ruling.  One more interesting note from this article was”Richmond, Va.-based Altria Group Inc., parent company of the nation’s largest tobacco maker, Philip Morris USA, supported the law and has not joined the industry lawsuit.