Archive for the ‘Promotional Item News’ Category

Superior Promos is Now on Pinterest

Thursday, May 17th, 2012

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Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Don’t Forget to Follow Superior Promos on Twitter for Promotional Products!

Tuesday, December 20th, 2011

Yes, we’ve joined the Twitter revolution. Follow us now: http://twitter.com/Superior_Promos.

We’ll be tweeting exclusive specials and discounts on all our promotional products and promotional items. Tweet to @superior_promos and let us know what specials or ideas you’d like to see.twitter-icon

Ban on Tobacco Companies’ Use of Promotional Products Now In Effect

Thursday, June 24th, 2010

The FDA’s ban on tobacco companies’ use of promotional products has now gone into effect.  We talked about this ban at length as it was passed nearly a year ago.  Tobacco companies are no longer allowed to use their logos on promotional items.  This ban is meant to protect America’s youth from marketing campaigns that encourage smoking.

While we support this ban to fullest extent, we have covered this story at length to show the power of promotional products.  When used to promote a business or a worthwhile cause, promotional products have proven themselves as a marketing effort that can’t be duplicated by any other medium.

U.S. Census Bureau Spent $22.7 Million on Promotional Products

Tuesday, April 27th, 2010

In order to create awareness and encourage people to fill out their 2010 Census form, the U.S. Census Bureau spent a whopping $22.7 million dollars on promotional products including coffee mugs, notebooks, lunch bags.  Rumored to be as high as $1 billion spent on promotional products, it’s clear through this spending amount just how valuable and impacting promotional products can be if that much budget was allocated for promotional products alone.

An estimated 65.2 million promotional items were given away to create as much participation as possible.  Did you receive a Census related promotional product?

How NOT To Use A Free Promotional Product

Monday, December 28th, 2009

If any of you watched the Christmas day NBA basketball game between the Los Angeles Lakers and Cleveland Cavaliers, you might have noticed angry Laker fans throwing foam hand promotional items on the court in response to the poor officiating and poor play of their home team.  We’ve often talked about the many uses of promotional products, but I think we will keep this one off the list : ) .

Update On Tobacco Company Lawsuit Regarding Use of Promotional Products

Monday, November 23rd, 2009

We’ve chronicled the recent law passed by President Obama to ban the use of tobacco company logos on promotional products.  Well, we also touched on the tobacco companies’ lawsuit to remove this particular element of the aforementioned ban.  Just recently, a Federal judge dealt the Tobacco companies another blow by saying their lawsuit was unwarranted.

The Tobacco companies are said to be considering their options in response to this latest ruling.  One more interesting note from this article was”Richmond, Va.-based Altria Group Inc., parent company of the nation’s largest tobacco maker, Philip Morris USA, supported the law and has not joined the industry lawsuit.

Tobacco Company Sues Over Promotional Product Ban

Tuesday, September 22nd, 2009

In June, we reported about the new law President Obama signed banning tobacco companies from utilizing their company logos on promotional products. Now a group of tobacco companies has filed a federal lawsuit to block some of the aspects of this law claiming it violates free speech. One of the aspects of this lawsuit does in fact include overturning the ban of logos on promotional products.  We’ll continue to monitor the fallout of this new law and how this lawsuit plays out.  Stay tuned…

Promotional Items Crossing Into Reality Television

Monday, September 21st, 2009
With reality television and DVR technology reaching enormous levels of popularity over the past 5-10 years, companies have paid top dollar for product placement within popular reality shows.  DVR technology affected the number of commercial views quite significantly forcing companies to find more creative ways of advertising such as in-show product placement.  Given the recent economic hardships, many companies do not have the budget for such product placements so many companies are gifting promotional products to reality shows and their stars in hopes of free placement and exposure during filming.

Fox News Reports that infamous reality star, Jon Gosselin of “Jon and Kate Plus 8,” is notorious for milking promotional products from companies in order to provide for his 8 children while spending his show salary on himself.  While I don’t condone the actions of Mr. Gosselin or the act of watching his show, you have to give some credit to companies taking a risk and using their promotional product inventory towards a non-guaranteed spot on one of the most popular reality shows in America. As our recent post about Jason Sadler indicated, it’s important to think outside the box on occasion in regards to how you’re giving away your promotional product.

Contact us to get start on your company’s promotional product campaign.

Recent Iowa Law Exempts Promotional Products From Ban

Saturday, July 11th, 2009

Throughout this blog, we’ve covered the significant impact of promotional products and gifts within particular industries — especially the health care industry.  Recently, we covered the affect promotional items have on medical students as well as the recent limitations imposed on promotional products by medical associations.  The State of Iowa recently just passed a law banning gifts to Doctors from pharmaceutical companies.  Kickbacks like tickets, meals, and travel packages are no longer allowed under the terms of this legislation.

However, the key element of this law is the exemption of promotional gifts meaning pharmaceutical companies can still impact Doctor’s decision with promotional products like promotional pens and notepads. This is obviously a victory for pharmaceutical companies and is ”better than nothing.”

At Superior Promos, we will continue to follow these news stories as they depict just how powerful promotional products are on people.  While we don’t support the use of promotional items in effort to impact Doctor’s decisions, we stand by these type of promotions for nearly all industries that want to create further brand recognition and awareness.  To make an impact on your potential customers, contact us today.

Promotional Items in the Medical Industry Update

Tuesday, June 30th, 2009

We covered the study regarding promotional gifts and medical students rather extensively.   Now, we’re starting to see further limitations placed on promotional items in the medical industry.  AdvaMed, the world’s largest medical technology association, has change its code of ethics to disallow the gifting of promotional items to health care professionals. Specifically, the use of pens, notepads as well as mugs are deemed to have no educational use to medical professionals and fit the scope of this recent ban.  AdvaMed is an association for medical equipment firms so clearly promotional products have an impact similarly to the pharmaceutical side of things.  It’s important to note that these guidelines are voluntary and companies can choose not to comply.

Again, we must drill home the point that there’s a reason bans are being placed on promotional items in industries such as medical technology and tobacco.  Promotional gifts are extremely impactful and can influence the decision of someone without them knowing it.  Limitations would not be placed on something that has little to no impact.

If you’re looking to put together a promotional item campaign for your business and make an impact on your target market, contact us to get started.