Promotional products summer specails.
Promotional products summer specails.
Survey: Mobile Marketing Is Underutilized
While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.
“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”
Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.
Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!
Why Join Pinterest?
You can browse our pinboards and start planning your business Promotional Product venture today.
You can meet others who share interests alike.
After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!
Click here to start following our Pinterest Boards.
For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.
Yes, we’ve joined the Twitter revolution. Follow us now: http://twitter.com/Superior_Promos.
We’ll be tweeting exclusive specials and discounts on all our promotional products and promotional items. Tweet to @superior_promos and let us know what specials or ideas you’d like to see.
The FDA’s ban on tobacco companies’ use of promotional products has now gone into effect. We talked about this ban at length as it was passed nearly a year ago. Tobacco companies are no longer allowed to use their logos on promotional items. This ban is meant to protect America’s youth from marketing campaigns that encourage smoking.
While we support this ban to fullest extent, we have covered this story at length to show the power of promotional products. When used to promote a business or a worthwhile cause, promotional products have proven themselves as a marketing effort that can’t be duplicated by any other medium.
In order to create awareness and encourage people to fill out their 2010 Census form, the U.S. Census Bureau spent a whopping $22.7 million dollars on promotional products including coffee mugs, notebooks, lunch bags. Rumored to be as high as $1 billion spent on promotional products, it’s clear through this spending amount just how valuable and impacting promotional products can be if that much budget was allocated for promotional products alone.
An estimated 65.2 million promotional items were given away to create as much participation as possible. Did you receive a Census related promotional product?
If any of you watched the Christmas day NBA basketball game between the Los Angeles Lakers and Cleveland Cavaliers, you might have noticed angry Laker fans throwing foam hand promotional items on the court in response to the poor officiating and poor play of their home team. We’ve often talked about the many uses of promotional products, but I think we will keep this one off the list : ) .
We’ve chronicled the recent law passed by President Obama to ban the use of tobacco company logos on promotional products. Well, we also touched on the tobacco companies’ lawsuit to remove this particular element of the aforementioned ban. Just recently, a Federal judge dealt the Tobacco companies another blow by saying their lawsuit was unwarranted.
The Tobacco companies are said to be considering their options in response to this latest ruling. One more interesting note from this article was”Richmond, Va.-based Altria Group Inc., parent company of the nation’s largest tobacco maker, Philip Morris USA, supported the law and has not joined the industry lawsuit.“
In June, we reported about the new law President Obama signed banning tobacco companies from utilizing their company logos on promotional products. Now a group of tobacco companies has filed a federal lawsuit to block some of the aspects of this law claiming it violates free speech. One of the aspects of this lawsuit does in fact include overturning the ban of logos on promotional products. We’ll continue to monitor the fallout of this new law and how this lawsuit plays out. Stay tuned…
Fox News Reports that infamous reality star, Jon Gosselin of “Jon and Kate Plus 8,” is notorious for milking promotional products from companies in order to provide for his 8 children while spending his show salary on himself. While I don’t condone the actions of Mr. Gosselin or the act of watching his show, you have to give some credit to companies taking a risk and using their promotional product inventory towards a non-guaranteed spot on one of the most popular reality shows in America. As our recent post about Jason Sadler indicated, it’s important to think outside the box on occasion in regards to how you’re giving away your promotional product.