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Archive for the ‘Promotional Item News’ Category

Michigan State University Uses Promotional Products to Aid Attendance

August 30th, 2012

“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students

Michigan State University knows how influential promotional products are.  Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.

When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”

What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.

The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”

In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student.  College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.

A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items.  A company logo is not going to deter a college student from using a useful item in their every day life.  And it’s only going to create a memorable impression when it comes time to consume.

If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities.  Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.

US Department of Veterans Affairs Spends $84,000 on Promotional Products

August 2nd, 2012

Since this blog’s inception, we enjoy covering odd news stories mentioning promotional items especially those where exorbitant amounts of money has been spent on promotional products.  In this article’s case, the US Department of Veterans Affairs spent $84K on promotional products alone as well as $52K on a parody video, based on the 1970 movie “Patton.” The US Department of Veterans Affairs is defined as “providing patient care and Federal benefits to veterans and their dependents.”

Apparently promotional pens were a big part of this promotional item splurge which is consistent with our blog and reported studies showing that promotional pens are the most powerful promotional product on the market.

The purpose of this blog post is not to debate where this money should have been allocated since it seems veterans and their families could have benefited far more from this $136K rather than it being spent on viral and brand marketing, however, we’re mainly pointing out just how valuable promotional products are and this case is no exception.  Government entities, mega-corporations, elected officials, non-profit organizations and so many other groups of people understand how much a promotional item can influence their company’s sales, their cause or their mission.

Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable.  Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.

Marketers Spending More on Promotional Products

June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

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Superior Promos Promotional Products - Quick Note

June 5th, 2012

Survey: Mobile Marketing Is Underutilized

While 69% of U.S. small-business owners believe mobile marketing is critical to their company’s growth, the majority of them admit they’re failing to effectively leverage the technology, a survey released by Web.com Group shows. According to survey data, about 60% of small businesses have a website, but only 26% have a mobile-friendly (adjusted for smartphone screens) site, and only 14% have a stand-alone mobile site.

“With more and more consumers specifically searching for local businesses on their mobile devices, it is imperative that small businesses invest in a mobile presence,” said David Brown, chairman and chief executive officer of Web.com. “Having a mobile presence can be a huge competitive advantage for small businesses trying to attract local customers by instantly introducing a potential customer to their business’ products and services in a mobile-enhanced way.”

Last year, firm comScore reported that out of 234 million U.S. mobile consumers, 82.2 million use a smartphone, providing an obvious incentive for businesses to appeal to on-the-go consumers. With that in mind, 64% of small-business owners surveyed by Web.com said they planned to increase spending on mobile investments in 2012. How exactly small businesses will upgrade is not clear, though, as 61% currently don’t have a mobile search strategy. The biggest hurdle to more mobile investments is time, as data revealed 64% of small-business owners don’t have a dedicated marketing team.

Superior Promos is Now on Pinterest

May 17th, 2012

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Superior Promos Promotional Products is now a part of the online “pinning” world. Pinterest is an interactive community which allows users to share inspirations and products found from around the web. This new social platform has been quite the thrill for us here at Superior Promos. Usually you have to go to Trade Show to find this much interest!

Why Join Pinterest?

You can browse our pinboards and start planning your business Promotional Product venture today.

You can meet others who share interests alike.

After you plan your Promotional Product venture you can create a board to plan your wedding and then maybe plan to redecorate your home!

Click here to start following our Pinterest Boards.

For the latest in promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter

Don’t Forget to Follow Superior Promos on Twitter for Promotional Products!

December 20th, 2011

Yes, we’ve joined the Twitter revolution. Follow us now: http://twitter.com/Superior_Promos.

We’ll be tweeting exclusive specials and discounts on all our promotional products and promotional items. Tweet to @superior_promos and let us know what specials or ideas you’d like to see.twitter-icon

Ban on Tobacco Companies’ Use of Promotional Products Now In Effect

June 24th, 2010

The FDA’s ban on tobacco companies’ use of promotional products has now gone into effect.  We talked about this ban at length as it was passed nearly a year ago.  Tobacco companies are no longer allowed to use their logos on promotional items.  This ban is meant to protect America’s youth from marketing campaigns that encourage smoking.

While we support this ban to fullest extent, we have covered this story at length to show the power of promotional products.  When used to promote a business or a worthwhile cause, promotional products have proven themselves as a marketing effort that can’t be duplicated by any other medium.

U.S. Census Bureau Spent $22.7 Million on Promotional Products

April 27th, 2010

In order to create awareness and encourage people to fill out their 2010 Census form, the U.S. Census Bureau spent a whopping $22.7 million dollars on promotional products including coffee mugs, notebooks, lunch bags.  Rumored to be as high as $1 billion spent on promotional products, it’s clear through this spending amount just how valuable and impacting promotional products can be if that much budget was allocated for promotional products alone.

An estimated 65.2 million promotional items were given away to create as much participation as possible.  Did you receive a Census related promotional product?