Archive for the ‘Promotional Item News’ Category

The Silver Lining to the Lance Armstrong Doping Scandal

Saturday, January 12th, 2013

We are not defending Lance Armstrong who finally admitted to “doping” during his 7 Tour de France victories. There is no place for cheating in any professional sport, however, it’s important to not diminish the accomplishments of Armstrong’s LIVESTRONG foundation which helps support cancer survivors and research.  The cause was always bigger than the man (Armstrong) who founded it using the platform of his own cancer survivorship.  While he cheated the bicycling world, you can’t cheat cancer or the millions of dollars raised by LIVESTRONG.

What’s fascinating about LIVESTRONG as that it created the greatest promotional campaign and “fund-raising” item in history.  The LIVESTRONG yellow wristband and awareness bracelet reached 80 million people to date which shows you how one promotional item, whether it’s for the awareness of a good cause or for a company’s growth, can win the hearts and minds of people in mass numbers.

While a promotional product with your company logo is far different than the cause promoted through LIVESTRONG, your promotional product can still have a powerful impact on your targeted audience whom you are trying to reach.  If that product provides something usable, fashionable or convenient to people’s every day lives, your goal of creating awareness or brand recognition can easily be achieved.

Surprisingly, since the Armstrong doping admission, LIVESTRONG’s revenue has actually increase by 2.1 percent which goes to show that the cause was, in fact, always greater than the man himself.

At Superior Promos, we will help you capture the hearts and minds of your intended audience whether it’s for a good cause or charity with silicone awareness bracelets or wristbands or to further your company’s growth in the marketplace.

The Power of a Promotional Fund-Raising Product

Happy 2013 from SuperiorPromos.com!

Tuesday, January 1st, 2013

We wish everyone a Happy New Year and look forward to the upcoming year including our ever-expanding line of promotional products at the lowest prices online.

We have some big additions coming soon so check back soon for our newest inventory additions.

To get started on your first promotional campaign utilizing customized promotional products such as calendars, pencils, pens, coffee mugs, and more, give one of our promotional marketing experts a call at 1-888-577-6667.

Michigan State University Uses Promotional Products to Aid Attendance

Thursday, August 30th, 2012

“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students

Michigan State University knows how influential promotional products are.  Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.

When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”

What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.

The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”

In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student.  College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.

A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items.  A company logo is not going to deter a college student from using a useful item in their every day life.  And it’s only going to create a memorable impression when it comes time to consume.

If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities.  Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.

US Department of Veterans Affairs Spends $84,000 on Promotional Products

Thursday, August 2nd, 2012

Since this blog’s inception, we enjoy covering odd news stories mentioning promotional items especially those where exorbitant amounts of money has been spent on promotional products.  In this article’s case, the US Department of Veterans Affairs spent $84K on promotional products alone as well as $52K on a parody video, based on the 1970 movie “Patton.” The US Department of Veterans Affairs is defined as “providing patient care and Federal benefits to veterans and their dependents.”

Apparently promotional pens were a big part of this promotional item splurge which is consistent with our blog and reported studies showing that promotional pens are the most powerful promotional product on the market.

The purpose of this blog post is not to debate where this money should have been allocated since it seems veterans and their families could have benefited far more from this $136K rather than it being spent on viral and brand marketing, however, we’re mainly pointing out just how valuable promotional products are and this case is no exception.  Government entities, mega-corporations, elected officials, non-profit organizations and so many other groups of people understand how much a promotional item can influence their company’s sales, their cause or their mission.

Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable.  Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.

Marketers Spending More on Promotional Products

Friday, June 22nd, 2012

12A recent study carried out by an independent research company on behalf of the British Promotional Merchandise Association details the recent increase in spending devoted to Promotional Products. Almost half of the marketers surveyed have increased their promotional spending budgets considerably since the last fiscal year. The survey reveals that 83% of senior marketers plan to increase or maintain their current spending on Promotional Products.

When top marketers were asked about the reasons why they utilize Promotional Products as part of their marketing campaign they said it is because it “targets customers effectively,” and because “the brand message lasts longer.” Most of the promotional merchandise purchased for give-away use at conferences, for “brand awareness and rebranding.” The top purchased Promotional Products marketers purchased were:

- Promotional Pens

- Promotional Pads, Promotional Notebooks and Promotional Post-its

-Promotional Canvas shopping bags or Promotional eco bags

BPMA board director Stephen Barker says: “The fact that useful products top the list of those items most purchased highlights that there is widespread recognition among marketers of the ways in which merchandise can bring longevity to promotional campaigns and is therefore and effective brand awareness tool.”

For the latest in useful promotional products, browse our web site selection and choose from over 50,000 customizable promotional items.

Also, Like Us on Facebook Follow Us on Twitter