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January 11th, 2018

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2018 Promotional Product Supplier of the Year

January 4th, 2018

Credit ASI

The explosion shook the building.

Eric Weinstein, owner of Towel Specialties (asi/91605), was in his office, talking on the phone with a vendor in Australia, when a bang that seemed to signal the apocalypse thundered through the supplier’s Baltimore facility. Cinder blocks came tumbling down around Weinstein’s desk. Quickly hanging up, he rushed out to see what was going on. Down the hall, windows had blown out of the HR manager’s office. Murray Siegel, the firm’s director of marketing, was hurrying outside to survey the scene. What he witnessed looked like a tableau of early-stage Armageddon. “There were big mushroom clouds rising behind the building,” says Siegel.

Fortunately, it was not, Towel Specialties would soon learn, the beginning of the end of days or, as Weinstein initially feared, a terrorist attack. A train had derailed from nearby tracks. Chemical cargo combined dangerously and ignited, triggering an explosion that the The Baltimore Sun said was felt throughout the region. While Towel Specialties execs and employees had to evacuate, everyone was okay. Once safety was assured, the supplier’s pros shifted back to their constant focus: their customers.

Indeed, they didn’t want the explosion to result in any disruption for distributors. For example, Siegel had in mind an order he’d just booked a couple days earlier at an Atlantic City trade show. It was an extreme rush job – a tight turnaround even under ideal conditions. In the wake of the explosion, was there any chance of fulfilling the order on time? Siegel wasn’t immediately sure – something he conveyed with honesty during a frank discussion with the client. Still, he asked if she could give him until the morning to see if something could be done. The client agreed. The next day brought hope, and soon after, something better – a return to production. “The long and the short of it is that we lost a full day,” says Siegel, “but we were still able to produce the order of beach towels on time.”

The anecdote tells you a lot about the character of Towel Specialties.

So committed to customers are Weinstein, Siegel and their entire team that they didn’t let an explosion and evacuation stop them from giving their all to come through. The customer-first effort, delivered on a daily basis, is a huge factor in why Towel Specialties is Counselor’s Supplier of the Year for 2018.

The honor builds on a long run of consecutive successes, with Towel Specialties having taken top spot in the Towels & Robes category of Counselor’s Distributor Choice Awards every year from 2007 to 2018. Beyond the give-all service, Towel Specialties’ achievement is a byproduct of its perpetual focus on innovation and being a consultative partner that helps distributors generate sales and deliver unique solutions that end-clients adore. “Our goal is not just to be the best towel supplier, but the best supplier for distributors – period,” says Shawn Kanak, vice president of sales. “Our whole team – from sales to warehouse to accounting to printing – commits to going to extraordinary lengths for our customers. It results in loyal clients that grow with us and become our champions.”

Spring Break Ingenuity
The fact that there’s a Towel Specialties for distributors to call on for help is rooted in a creative epiphany Weinstein had in Cartagena, Columbia, approximately 35 years ago. Visiting for spring break during graduate school, Weinstein and his then-girlfriend (now wife, Jody) were at the beach in the historic coastal city. It was summery and beautiful, but also quite windy. Those Caribbean breezes kept blowing Weinstein’s beach towel away every time he went for a dip. Eventually, he plopped rocks on the towel to keep it from taking flight. “I thought, ‘Why doesn’t somebody come up with a beach towel that won’t blow away?’” he says.

Weinstein turned out to be the “somebody.”

His idea: A beach towel with sand stakes that would pin the towel to the ground. Full of entrepreneurial energy, he got his mother to sew a prototype and sought advice from a buyer at Neiman Marcus. As things began to churn, he took a leave of absence from school to develop the product. Soon, he was in production, fulfilling ever more orders. Then a bit of business luck came his way. “Another company that was next to where we were making our Stake-Out beach kits told us about the advertising specialty industry and said this would be a good product for it,” says Weinstein. “We decided to start selling in ad specialties. The sales volume really started to increase.”

Innovation & Service
It hasn’t stopped increasing since.

Towel Specialties has driven steady, controlled, organic growth nearly every year, the lone exception being 2009, amid the depths of the Great Recession. The spirit of innovation that inspired Weinstein’s initial creation has helped power the supplier’s success. For example, Jody Weinstein, who oversees product development, travels around the globe to bring fresh designs and ideas to customers. Several years ago, Towel Specialties introduced the now hot-seller called Color Fusion– essentially vivid, full-color process, edge-to-edge decorating for towels and blankets provided at low minimums with quick turnarounds. Back in 2003, Towel Specialties pioneered tone-on-tone printing on colored beach towels. “It’s still a large portion of our sales,” says Siegel. Additionally, the supplier has diversified its ingenuity into other categories, serving up everything from totes and bags to robes and blankets – including the award-winning 4-in-1 Blanket-Poncho-Cushion-Backpack. “We try to raise the bar every chance we get,” says Kanak.

Of course, inventive offerings would ring hollow without excellent fulfillment – something the crackerjack production pros at Towel Specialties ensure on every order. And, while those experts work magic behind the scenes, Kanak and the sales and customer service crew are consulting clients, educating distributors on ways they can spur fresh sales with a wide range of end-buyers. As a result, the outreach has taken the supplier’s mainstay beach towel offerings far beyond the beach, inserting them into everything from healthcare companies’ employee gift programs and banks’ incentive initiatives to corporate stores and so much more. The result is increased sales for distributors and Towel Specialties. “Our goal is to be a partner to our clients – to always put distributors in a position to succeed,” says Kanak.

The Complete Package
The hard work and dedication to customers hasn’t gone unnoticed. Data ASI reviewed as of part of Supplier of the Year evaluations revealed that distributors rank Towel Specialties toward the head of the pack when it comes to everything from service and product quality to conflict resolution.

The data was brought to life with testimonies from distributors who lined up to pat Towel Specialties on the back. Zachary Tyler, CEO of San Francisco-based Creative Marketing Concepts (asi/170631), was among the supplier’s most ardent supporters. “There’s really not a single time that Towel Specialties hasn’t come through for us and helped stratify and differentiate our product offering to customers and prospects,” says Tyler. “Their production, QC, shipment – the whole operation is reliable and very well represented by Shawn Kanak, who has been a friend to me basically since I started in this business 14 years ago. They’re a great group of people with a lot of talent.”

Mark Ziskind, chief operating officer at Top 40 distributor CSE (asi/155807), shared similar sentiments. Complimenting everything from Towel Specialties’ product quality to its decorating and packaging, Ziskind says the supplier ships on time, fulfills every promise, and is proactive and highly responsive. “They’re the complete package,” Ziskind says. “They do things right.”

Lauren Laschewer agrees. The account manager at Top 40 distributor Axis Promotions (asi/128263) recalls a particularly challenging beach towel order that Towel Specialties came up aces on. “I spent my entire day frantically calling, emailing and stalking (Towel Specialties) and they called me back each and every time, allowing me to push the limits and timelines to make it work for my customer,” says Laschewer. “They worked with me several times on pricing and production timelines. I’m still amazed I got this order. They truly know what it means to be great partners.”

For Weinstein, such praise is heartening. Nonetheless, he and the rest of the Towel Specialties family aren’t about to rest on their laurels. They’re too focused on evolving in the best interest of their clients. “We aim to always tell the customer ‘yes,’” says Weinstein. “And when we commit to something, we come through.”

A Family Feel

Family. Time and again, the word came up as Owner Eric Weinstein talked about his team at Towel Specialties (asi/91605). But it’s more than just a word, it’s an ethos – a mentality and way of operating that’s an essential ingredient in the Maryland-based supplier’s recipe for success. “Having that family mentality of always doing your best for each other is pivotal to us always being our best for our clients,” says Weinstein.

To help create the family atmosphere, Towel Specialties’ leaders make sure to celebrate employee birthdays, hold cookouts, host holiday parties and even give an end-of-season thank-you party. That, in addition to treating employees well on a daily basis and giving them the tools and direction needed to succeed, has bred loyalty. Indeed, many Towel Specialties pros have been with the company for a decade or significantly longer. For example, the supplier’s first multi-line sales representative, Paul Sprunk, has been representing Towel Specialties for more than 25 years. Vice President of Sales Shawn Kanak has been hard at work for the firm for more than 15 years. Office Manager Carrie Merritt, Operations Manager Curtis Holley and Marketing Director Murray Siegel are company veterans of about 20 years.

The collective experience and cohesiveness of these professionals and others with similar longevity gives Towel Specialties a competitive advantage, Weinstein says. “It’s because of our people, our family here, that we can set the bar high and achieve the service levels we’re known for.”

For promotional products, promotional imprinted towels visit our website www.superiorpromos.com

Promotional Caps provide an impressive 3,136 impressions over their lifetime

October 17th, 2017

According to ASI, Promotional Caps provide an impressive 3,136 impressions over their lifetime.  That is an unreal value considering the low cost of promotional hats and caps found on our website.  For promo caps and more visit www.superiorpromos.com

Superior Promos Makes Online Ordering Easy with a New and Improved Mobile Website

July 31st, 2015

With more than 10,000 products available to choose from, Superior Promos specializes in distributing promotional products to clients with a variety of marketing needs. Thanks to the newly upgraded mobile website, making an online order is just a few clicks away.

The Superior Promos mobile site makes shopping effortless with its quick navigation tools and user-friendly interface. Not only will the website act as a place to purchase promotional items, but it will also provide clients with the opportunity to learn more about what types of promotional materials are available on the marketplace today.

“The reason why we decided to upgrade is because we noticed that more and more users are on the go, and that they’re using their mobile device and tablets to access our services,” said CEO Pablo Edwards. “Our new mobile site will streamline our offerings and allow users to access us more easily.”

Superior Promos offers a range of products to clients looking to promote their brand including custom t-shirts, custom tote bags, promotional pens and koozies – even selfie sticks. Shoppers are guaranteed on-time delivery, price matching, 100 percent quality control and no markup on shipping.

Over the past few years, Superior Promos has gained extensive recognition for its services, products and website. The company’s online presence has received accolades and awards from the Syphon Group and the Advertising Specialty Institute.

Client testimonials praise Superior Promos for the quality of its products, exceptional service and accommodating mentality of the staff. Adding, the website made placing and tracking orders simple and hassle-free.

Orders can be placed online or over the phone. At no additional cost, clients have the option to work with a professional art department who will help them design their promotional materials. Free digital proofs must be approved by the client prior to production. Shipping dates are set between 24 and 48 hours after the order is sent to production and can be expedited.

Clients are guaranteed superior prices, quality, service and products.

Superior Promos is a promotional item distributor that specializes in selling promotional products online. The company strives to provide the best customer service around and makes it its #1 priority. Items can be sourced and found from scratch, making a client’s search for the perfect promotional materials that much easier. On top of the credit Superior Promos has received for its website, the company has also received a Davey Silver Award and was recognized by Inc. Magazine as one of the fastest growing private companies in America. To learn more about Superior Promos or to check out some of the products on your own, please visit http://www.superiorpromos.com/

3 Things You Need to Know About National Small Business Week.

May 4th, 2015

MAY 01, 2015 from Entrepreneur

Running your own business can mean a lot of time on your own, in the trenches, building your company brick by brick, pushing the gears forward inch by inch. Next week, however, there are many opportunities for entrepreneurs to step back from the daily grind, connect with one another and be inspired.

That’s because the week of May 4 through May 8 is National Small Business Week (NSBW).

Organized by the Small Business Administration, this is the 52nd year in a row that the president of the United States has declared one week per year the official celebration of the Main Street entrepreneur.

“National Small Business Week is a chance to honor our nation’s 28 million small businesses and renew our commitment to fostering the entrepreneurial spirit that is central to the American experience,” says SBA Administrator Maria Contreras-Sweet, the head of the U.S. Small Business Administration, in a statement.

Related: 31 Tips for Perfecting Your Productivity

As part of the annual celebration, the SBA picks one Small Business Person of the Year who most exemplifies the determination and spirit of the small-business owner. Applicants for the honor have to be nominated — either by a business organization, professional trade group, another business owner, or themselves — and then they are then put through a tiered review process. Nominees are selected for their longevity, ability to withstand adversity, growth in employee headcount and contributions to the community.

One small-business owner is selected from each state, the District of Columbia, Puerto Rico, Guam and the U.S. Virgin Islands. From that pool a group of six finalists is selected. This year’s finalist group will attend an event at the White House where one winner will be announced on Friday, May 8. Entrepreneur has been in touch with each finalists; all next week, we will be rolling out best advice, lessons and insider tips for entrepreneurs from these leading business owners.

Related: SBA Chief: The Secret to Being a Good Boss Is Being a Good Cheerleader

Until then, here are three other things you should know about National Small Business Week:

The SBA Administrator will travel the country in a week. Every day next week, there will be a NSBW event in one of the following cities: Miami/Boca Raton, Los Angeles, San Antonio, New York and Washington, D.C. These regional city events include conversations with business leaders, like Office Depot CEO Roland Smith in Boca Raton, and opportunities to talk with SBA Administrator Maria Contreras-Sweet.
If you live in one of the five cities where a national event will be held, check out the schedules here and be sure to register in advance.

Related: Managing People Is an Art: 32 Ways to Do it Right.

You can tune in from far away! If you can’t make it to the main five NSBW events, fret not, you can still benefit by watching the live stream that will be available on the SBA’s website at www.sba.gov.

Also, you can follow the NSBW events on social media. The theme for the week is “SBA: Dream Big, Start Small.” The twitter hashtag will be‪#‎DreamSmallBiz‬.

There is probably an event happening right in your backyard. The national events with the SBA administrator tend to take the show spotlight, but there are locally organized SBA events all throughout the country happening throughout the next couple of weeks.

For example, Small Business Week Eastern Missouri has a schedule of almost 20 different events next week, ranging from information sessions about how to get an SBA loan for your business and how to win a government contract bid to a SBA gala and networking event. And the Small Business Week San Francisco, which starts later in the month, on May 16, include events like, “Navigating the City Bureaucracy: Doing Business in San Francisco” and “How Facebook is Helping Achieve Your Business Goals.”

For the most cost effective way to advertise your small business visit www.superiorpromos.com

Promotional Products 2015 Early New Arrivals!!

November 6th, 2014

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Brand New Items for 2015! Early Arrivals at Great Low Prices!

The Silver Lining to the Lance Armstrong Doping Scandal

January 12th, 2013

We are not defending Lance Armstrong who finally admitted to “doping” during his 7 Tour de France victories. There is no place for cheating in any professional sport, however, it’s important to not diminish the accomplishments of Armstrong’s LIVESTRONG foundation which helps support cancer survivors and research.  The cause was always bigger than the man (Armstrong) who founded it using the platform of his own cancer survivorship.  While he cheated the bicycling world, you can’t cheat cancer or the millions of dollars raised by LIVESTRONG.

What’s fascinating about LIVESTRONG as that it created the greatest promotional campaign and “fund-raising” item in history.  The LIVESTRONG yellow wristband and awareness bracelet reached 80 million people to date which shows you how one promotional item, whether it’s for the awareness of a good cause or for a company’s growth, can win the hearts and minds of people in mass numbers.

While a promotional product with your company logo is far different than the cause promoted through LIVESTRONG, your promotional product can still have a powerful impact on your targeted audience whom you are trying to reach.  If that product provides something usable, fashionable or convenient to people’s every day lives, your goal of creating awareness or brand recognition can easily be achieved.

Surprisingly, since the Armstrong doping admission, LIVESTRONG’s revenue has actually increase by 2.1 percent which goes to show that the cause was, in fact, always greater than the man himself.

At Superior Promos, we will help you capture the hearts and minds of your intended audience whether it’s for a good cause or charity with silicone awareness bracelets or wristbands or to further your company’s growth in the marketplace.

The Power of a Promotional Fund-Raising Product

Happy 2013 from SuperiorPromos.com!

January 1st, 2013

We wish everyone a Happy New Year and look forward to the upcoming year including our ever-expanding line of promotional products at the lowest prices online.

We have some big additions coming soon so check back soon for our newest inventory additions.

To get started on your first promotional campaign utilizing customized promotional products such as calendars, pencils, pens, coffee mugs, and more, give one of our promotional marketing experts a call at 1-888-577-6667.