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Promotional Products: Tools to Marketing

January 1st, 2017

The world of marketing has evolved enormously since the last decades of the 20th Century. Before 1980s advertisers and business owners commonly handed out individual flyers to everybody on the street, regardless of whether they were potential customers or not. Posters on walls, that mostly ended up covered by other posters, were also part of that paper-based strategy, along with advertising in newspapers and magazines, something that not every business owner could afford because of the exorbitant cost.

It was not only the cost and effectiveness of the magazine ads that came to be questioned, but the concept of reaching the right audience and holding their attention. When you see a person receiving a flyer and depositing it in the next trash bin, you know that the flyer was not reaching the desired audience. Flyers are very effective in targeting a certain geographical market, but we know that not everybody in that market is ready for our message or for our product, when the flyer is received. This was one of among the many reasons why better and more effective options for person-to-person advertising started to be considered.

Marketers now suggest that you identify the people that are most likely to be your potential clients. Let’s say that your business sells golf clubs and attire. You will have less success randomly handing out flyers on the street than by advertising directly at golf clubs. Indeed, you will have three times the attention if you give your potential client a gift, a memory stick or a set of golf balls, for instance, with the name and logo of your business printed on it. Such a gift has mutually beneficial value.

Another problem with flyers and posters is that your potential client receives the information at a time when they may not need it and therefore is easily discarded and forgotten. But when you make them a gift of something useful that they carry every day in their pockets, or backpacks, it will be there to remind them of the source. It will be there when they need to replace a club, buy another bag or another pair of golf shoes, so they will know where to go to make their purchase.

That is why promotional products need to be useful, attractive and deliver your message in a snap. A mug, a baseball hat, a pen speaks directly to your customer and gives them all your important information: what is your business and where to find you.

One more reason to prefer printed promotional products: When you are starting a business, the hardest part is often brand building and brand awareness. A great marketing idea is to make gifts for your potential clients so that they get to know your brand and start talking about it. To accomplish this, the printed product must be original, fashionable and useful. There are hundreds of amazing products that one can print on; you just have to select the best professional printer in town.

What Makes Promotional Products So Effective for Marketing

January 1st, 2017

Americans love promotional products! In a recent survey, over 90% of respondents indicated that they would keep a branded promotional product if they found it relevant or useful. Offering the right pieces to your customers allows you to capitalize on this affection for branded freebies and boost your brand recognition. What makes promotional products so effective for marketing?

They Are Perceived as a Gift

While paper flyers, postcards, and similar pieces can relay your message, they are often discarded without even being read. Promotional pieces have a higher perceived value, making the recipient more likely to hang on to them.

Extended Exposure

A reusable tote or water bottle with your logo will go more places and be seen by more people as the recipient uses these popular promotional products. Every time your logo is spotted “in the wild” awareness of your brand increases - and some people keep and use branded promo pieces for years.

Low Cost

Promotional products don’t cost as much as traditional advertising but offer a great return on your investment. Being able to order as many pieces as you need and distribute your promos freely allows you to blanket an area or trade show with your brand without spending a fortune.

Award Employees

Offer a logo shirt, bag or another promo piece to your top performing salesperson or your employee of the month. You’ll not only boost morale, you’ll encourage loyalty and be able to offer a tangible reward for your employee’s efforts.

Say Thanks in a Memorable Way

A follow-up is just good manners and good business sense. Your clients are used to having salespeople send thank you emails after a meeting. You’ll stand out if you send some memorable promotional products instead.

How to Choose the Right Promotional Pieces for your Audience


Make sure the piece you choose relates in some way to your target buyer. A kid’s sports team will love your printed bags, t-shirts or water bottles but won’t have much use for key chains or bottle openers. Offering a relevant piece increased the chances that it will be used and enjoyed by the recipient.


Offer pieces that are truly useful to your customers and they’ll be more likely to keep them. Promotional products like screen printed bags, printed pens and similarly useful items are not likely to be discarded. If the original recipient can’t use them, they are likely to see the value and pass these pieces onto someone who can.


Promo items used in trade shows or conventions need to be portable and easy to take home. Most visitors will travel by air, so luggage space will be at a premium. Pieces that are not fragile and that are easily packed make great trade show or convention giveaways.

Incorporating promotional products into your marketing plan offers you a variety of ways to reach out to your target customer and offer useful and engaging pieces that remind them of your business.

Online Product Design For Promotional Items

December 18th, 2016

Promotional items never disappoint when it comes to exposing and marketing your brand. The truth is that customers love free gifts and as long as the promotional item you have selected is functional, you can be sure that you get good returns from your marketing campaign. Lanyards are some of the items that you can easily use to market your brand. These are the cords that are worn around the neck holding business cards, identification cards, security passes and name tags in settings such as hospitals, schools and all kinds of events.

Apart from business use, individuals use the lanyards to hold important items they do not want to get lost such as USB flash cards, cell phones and other small important items. There are so many plain lanyards you can buy for your use, but the good news is that you can have them customized to your needs. You can order printed lanyards that carry your business messages, including the name of the company, logo and the tag line; it all depends on what you want to be featured. When working with a good company that understands promotional product you can even have the lanyards come complete with customized business cards to complete the package depending on what your expectations are.

Today, very reliable service providers have even made it possible for you to design your very own neck lanyard using easy to use interfaces online. This kind of service does not only mean that you can have your design done in short production time, but it also means that you get exactly what you find suitable. The personal design and customization makes it possible for you to dictate:

· The color of the lanyard

· The material used and preferred textures

· The width and length of the lanyard

· The prints on the lanyard and their size and color

· Mode of attachment like clips, hooks breakaway connectors, rings or cell phone hoops

But even when designing your own lanyard, you cannot forget important factors such as your budget, the purpose of using the lanyard as a promotional item, short or long term use needs and you must also remember to keep the design simple and functional so that any message you carry on the lanyard is delivered effectively. There are two major reasons why lanyards make good promotional items;

1. They are very practical. This is because they carry capacity to have your company logo, mission statement or even name printed. When this is done people get to see your company without costing you much in the advertising. They are also very practical in the sense that they can be used by your audience to hold and carry items such as keys, flash drives, whistles and IDs. Stronger attachments can even carry cameras, mobile phones and water bottles.

2. They are economical. Compared to other promotional items, lanyards are not costly. The commonly used materials are nylon, polyester, woven lanyards and tubular and they are generally inexpensive. You can also choose affordable printing methods and select affordable attachments to complete your lanyards.

Writing Product Reviews To Promote Affiliate Products

December 18th, 2016

In this article I am going to explain what to include in a product review, how to promote a product within a review on your website and what you can do to alleviate any concerns the reader may have before making an informed buying decision.

A product review site is one of the greatest ways of promoting affiliate products.

If you have chosen a great product to promote then people will be searching for it using the search engines and they may want to read a review about the product before they purchase it, so they will type into the search engine something like “Product name” followed by “review”. This is where your review site will be seen and found by a potential customer.

But what makes a good review site and what should you include in your review? To write a great review of a product you will probably want to have purchased that product yourself, so you know that it’s good!

You can start with your own story of why you purchased the product. What your hopes and aspirations were before you purchased and what you hoped to get out of the product. Tell your story, people love to read a real story, if they connect with you and feel your pain then you have a much better chance of that person purchasing from you instead of someone else.

Tell them everything you can, all the details of what you did with the product, when you did it, why you did it, was it hard to do? Was it easy? What your results were, was there anything that could be improved in the next version.

Include videos and images, of both you, if the product warrants it and of the product.

Have a question and answers section where you answer honestly any questions that your reader might have about the product, this could be another video or a written section.The reader will have questions and concerns about the product so this is your chance to alleviate any concerns they may have and a q and a section is perfect for this.

Be honest about the affiliate link!

People will appreciate your honesty, tell them that you will get paid a commission if they buy through your link.

In summary you should be honest both with the good and bad points of the product, tell your story both in written and video formats, have very detailed written explanations about the product and what it can do for them too. Show them how good the product has been for you.

Get them excited about purchasing the product. And finally, be honest about your commission.

4 Things to Consider for Using Promotional Products

December 18th, 2016

The prevailing marketing strategy for most businesses includes the usage of promotional items. This is because these are more cost-effective than any other medium of advertising. Another thing to consider, in this case, is that people like to get free gifts. As a result of this, the companies get promoted through the word of mouth if they offer more freebies to their customers. However, it is always a difficult decision to integrate this medium properly into your marketing plan. This is the reason why here are some of the tips that will help you integrate your personalised business items with your business strategy suitably.

• Plan - This is the first thing to take note of because this is undoubtedly the most important one. Any marketing plan needs a lot of considerations and but integrating the items with your business goals can be trickier. Before ordering you should think clearly about what you need, who the target audience for you are and how you are integrating this with your advertising goals. This pre-planning must be complete several weeks before placing the order. After receiving the items, you should count them and then take some quick customer feedback about whether they like the gift.

• Promotion rather than overshadowing - While deciding the object make sure that they are meant to highlight your business and not overshadow them. These are intended to get your customers excited about your product. So you should make the choice accordingly.

• Proper Reflection of your business - At the time of making the choice make sure what each item conveys about your business. You should also consider if those freebies will be appropriate for the group of consumers that you are targeting. You should also give a thought about whether they portray your core business values.

• Plethora of choice - While selecting personalised objects for business promotions, there are several times when you get tempted to purchase a single item for a greater amount of discount. But for general marketing, you should consider a variety of articles. One product is quite good for promotions and events. But for the rest of the occasions, there should be a range of products, on the basis of size, usage, actual value and perceived value. This is necessary because different events call for different gifts. For example, you should not gift one of your most loyal customers with just a keychain. That is why you should always opt for a variety of options.

The above are some of the tips that you must consider for advertising using these.

Enhance Your Marketing Through Personal Products Promotion

December 18th, 2016

If you are in sales, great customer service and product knowledge are the basic foundation to your success. These skills will undoubtedly increase your production and earnings over time, but growing your business by word of mouth advertising and through past customers referrals will take time. Adding marketing and promotional products to promote your business will be an effective compliment to expand your business faster.

If you are in the financial or real estate business, after you have completed a transaction and your customer is happy with your service, they may tell their friends and family for a few weeks. Unfortunately, after a few weeks the referrals will likely stop unless you maintain contact with them. A strong marketing and promotional campaign is a vital key to keeping up with your competition. Promotional campaigns use products that have your name, logo, and contact information on them to help you grow your business and develop recognition in your marketplace. When calling on your lead sources make your sales calls more effective and lasting by offering them useful products that will promote your services. Typical promotional products such as: pens, cups, flash lights, tape measures, and stress balls are all useful items in the real estate and financial industries. If you add a promotional campaign to your marketing endeavors, you should be able to lengthen the time your past customers and lead sources promote you and your business, thereby retaining a higher percentage of your past customers.

Promotional items will also assist you in introducing a new services or products that you may want to offer. These new products and services may help you specialize and become more profitable. Becoming an expert in rehabilitation loans, first time home buyer down payment assistance loans, or zero down payment mortgage products and promoting your expertise through marketing and promotional products campaigns will decrease the time needed to capture new business and profits. You can create a marketing promotional campaign to maintain contact with past customers, reach out to new customers at events, or more effectively promote yourself through your sphere of influence. Creating an effective promotional marketing campaign will help you and your contacts spread the news of what you can offer. Promotional items should fit your business needs and can be used as closing gifts, informational pieces, generalized marketing, and employee retention and motivation.

Creating an all-encompassing marketing system should utilize all aspects of personal promotion to reach your lead sources, these include: seminars, product knowledge, outstanding customers service, consistent contact, and retention systems to maximize your efforts. Developing a total marketing plan will enhanced your overall image as an expert and increases the likelihood that they will recommend their connections to you.

How to Sustain Profits by Creating New Products and Services Related to Your Business

December 5th, 2016

One of the most important ways to sustain profits in your niche-related business is to create new products and service that your targeted audience will be eager to buy. You can accomplish this in a number of ways.

The most obvious is the new product launch. If you know your niche well, chances are you should have a pretty good idea of what they really need and how much they are willing to pay for it. In other words, you will only create products that you are certain will sell.

If you are not sure, take the time to survey the people on your email list/s or poll them at Facebook to ask which options they would find most useful. Let them pick from a range of choices. The answers may surprise you. They will certain stop you from wasting a lot of time and effort and perhaps money creating product A when they are really eager to get their hands on product E.

In terms of launching the product, have a soft launch and a hard launch. The soft launch should be to those in your inner circle. They can get a first look at it for a substantial discount. Ask upfront for testimonials and give them an easy way to contact you to deliver them, send in reviews, and ask questions.

Let your Joint Venture partners know that the new product has arrived and let them have first look as well. Ask them for feedback so your product will be attractive to their audience as well.

Once you are sure your product is as good as it can be at the correct price point for your niche audience, then you can widen your audience through your hard launch. Offer a free webinar, guest blog, have your JV partners interview you and promote the product, and more.

Webinars can prove very useful for product creation. Record each session and offer it as paid product or promotional item. Have a transcript made to sell as is. Turn it into a free ecourse, special report, or an e-book of insider secrets. If you interact with the audience by allowing them to ask questions, take note of their queries and see if any of them are worth creating a product for.

If you have a lot of content at your site or blog, consider putting e-books together by topics. How to titles are extremely attractive to most audiences. Consider different levels of learners in your niche, such as beginners, intermediates, and advanced students. You can present information in a sequential way, or go into more depth for those beyond beginner level.

Look at what your competitors are selling, and at what price points. In this case you have 2 choices. Charge less and give the same type of information, or charge more due to your expertise and the excellent bundle you will be offering.

Bundling works for all paid products. Again, you have 2 choices. You can sell one main product and bundle a range of very attractive bonuses together, such as worksheets, hand-outs, templates, infographics and more. Or you can group 2 of your most popular products and services together to create an all new offer that your niche market will be eager to buy. Add some fabulous bonuses on top of that and see how much profit you can make from your niche-related products and services.

Writing Tools to Get Your Business Recognised

December 5th, 2016

The days of using pen and paper aren’t gone yet! While many people do rely on technology to send emails and such, writing tools are still a necessity. They can be used to jot down information next to the phone or the computer. They can be used to make grocery lists or to do lists.

With that in mind, you can offer a great tool that with also help your business. Promotional stationery gives you an opportunity to offer business associates and customers something to remind them of who you are and what you offer. Customising it to share your business information is a great way to make sure they don’t forget about you.


Promotional stationery is a generous way to share your information with them and not be pushy. Consumers and business contacts are tired of pushy sales tactics. They want to have the freedom to choose who they work without. They don’t want to feel pressured and they don’t want to feel uneasy when they turn something down.

When you go about marketing your business in a generous manner, you get their trust. They are more inclined to buy from you because you were generous. What you offer them doesn’t have to be expensive, but it does need to have value. Promotional stationery is something they will use and it isn’t going to eat up all of your marketing budget.


Don’t cut corners when you offer promotional stationery though. The quality of this free item can be a reflection of how they see your business. It needs to be quality paper that doesn’t rip and doesn’t smear when they write on it. Offer a generous amount of pages too so they don’t use all of it in one or two sittings.

The personalised business information on the promotional stationery needs to be quality too. It should include your business name in large letters and then your phone number and other contact details in smaller letters. Use a nice font and colours that reflect your business. If you have a logo, that should also be on there.

Creative and Effective

With promotional stationery, you have an exciting and creative way to reach your customers and business associates. This is an effective way for you to reach out to them and to thank them for their connection to your business. When they feel appreciated and valued, it helps to forge a long term relationship.

This is what you want - not just a one time purchase and then they forget you. A business that has longevity and ongoing growth typically has a solid customer base behind it. Of course you need to continue striving to gain new customers too. Working your marketing strategy on both ends gives you the best chance of being a leader among your competitors.


This type of clever marketing is less expensive than other promotional items you may be considering. It is also more useful than many other items that are offered and then tossed out or put in a drawer and forgotten about. The more you order, the bigger discount you get. Take your time to compare offers and find a great provider for such a service.

They should have a solid reputation for offering great looking items. What they provide is going to directly represent your business. You need to be very proud of it and eager to give the stationery to your business associates and your customers for them to use. It is a great way to lay a foundation for a wonderful relationship together.

Benefits Of Using Custom Embroidered Patches

December 5th, 2016

Custom embroidered patches when used effectively can prove to be very useful as a branding solution for a business. This type of branding medium is very versatile and can help a business stand out and appear more established and sophisticated. These custom embroidery patches can either be attached with a pin or sewn on. Iron-on backing is one of the more modern methods of attachment.

Custom embroidered patches can be applied to a variety of fabric materials, colors and fonts. These attachments found on any apparel are used to establish a unique identity of the wearer. Here are some important benefits of using custom embroidered patches:

Cost- These attachments are cost-effective than direct embroidery. New sewing technologies and customized designs have also helped in reducing the manufacturing cost. They are the best for people looking to operate within a budget.

Professional Look- Uniforms with custom embroidered patches look bold and offers professionalism and refinement. They offer a personal touch and helps a great deal in connecting with clients.

Distinguishes a Business- Every business looking to promote its brand or business can greatly benefit from these. They can help in promoting a brand or business in a unique and distinctive way and allow it to stand out from the crowd.

Multiple Shapes and Sizes- The best part about these patches is that they are available in a range of designs, shapes and sizes. They can be easily applied to shirts, sweatshirts, jackets, caps or any other form of clothing. You can also remove them anytime without ruining it and allowing reuse of the garment.

Durable- They can withstand a number of cleaning and drying cycles without changing appearance or becoming dull. They can be used for long in active environments like, industries, hospitality and healthcare.

Plenty of Choices- There are many manufacturers that can offer you many options. They can offer you custom embroidered patches in many types of colors and fabric choices. They can also effectively handle your promotional events and make promotional items which you might need for your company, like hats, jackets or bags.

Advertisement- Any clothing material with custom embroidered patches offers free mode of advertisement and act as a walking billboard.

Custom embroidered patches offer a flexible option to individuals and businesses to effectively deliver their message and make them stand out. There are many online stores that can help you in designing patches matching your needs.

Don’t Overlook This Inexpensive Way to Promote Your Business

December 5th, 2016

Even though we live in a digital age, we still have plenty of scenarios where we hand write information or sign a signature. Don’t overlook the value of promotional pens as they are an inexpensive and practical way to promote your business.

Your budget for marketing may not be very much, and you need to stretch everything you can. There are other modes of marketing that cost quite a bit more and they don’t give you the same return on the investment. For just a few cents each, you can enjoy the significant value of getting your message out there to a volume of people.

Quality Matters

If you are going to offer promotional pens to get information out there about your business, they need to be good quality. Don’t buy pens that don’t look nice or don’t grip well. They should write smoothly and they should last a long time. When you have a great product like this, people are going to reach for it again and again. They will remember your business as they do.

You may be saying your promotional item isn’t reaching only your niche market. That is true, but with them being so affordable, you can justify reaching the masses. Even if that person doesn’t need what you offer, there is a good chance the next person who gets that pen in their hands will.

What should they Say?

Keep in mind your promotional pens need to share information. Even though you don’t have a huge amount of space, make the most of it. They should include your business name, phone number, and website address. If you can get your logo on there and it looks great, then go for it. Sometimes, logos are too detailed to look decent when you scale them down that far.

Even if someone doesn’t need your service or product right now, they will remember your business name when they do. They will be familiar with it and comfortable with it, even if they can’t pinpoint why. It has to do with the subconscious and how our minds are able to file information.

Getting them Distributed

It isn’t hard to get promotional pens distributed with ease. Give them out to friends, family, and people you work with. Give them at community events. When you so to the bank or other business, swap their items on the counter with a few of your promotional pens. It won’t be long before others slip one into their purse.

Promotional pens are found all over the place, both locally and far away. People tend to write with them and leave them behind. At the next location, they may use one and put in their pocket or their purse. It is very similar to the way money is exchanged. A single bill can be found all over the place before it is finally done being in circulation.

Low Cost

Creating top quality promotional pens isn’t expensive so your overhead is lower than you may have anticipated with this type of option. It is certainly less expensive than many of the alternatives. Plus, people need pens all the time so this isn’t an item that is just going to sit in a drawer or be tossed out.

Typically, the more you buy the less you pay. The provider has to set up their machines to create the information on your product. It doesn’t matter if you get 100 or 10,000 - the set up is the same for them. They often give deep discounts when you buy these items in bulk. Consider them a walking advertisement for your business.