Archive for the ‘Promotional Products’ Category

75% Off on Promotional Products? Yes, It’s true!

Wednesday, December 12th, 2012

Save up to 75% off promotional products as part of our end of year clearance sale.  Now is the best time to get your promotional products ordered for 2013!

75% Off Promotional Products Clearance Sale!

Advice for the Perfect Promotional Product Giveaway

Friday, November 30th, 2012

As you can tell by the thousands of products found in our store, there is no shortage of promo products that we can imprint your company logo on to reach your customers and create brand awareness and recognition.

However, one of the aspects of a promotional product giveaway that is often overlooked is the actual “give away” or presentation of the product to the customer.  At trade shows or conventions, people receive a lot of promotional items so the key is to make your packaging stand out so you’re not just handing out a pen or calendar wrapped in plastic.

Using tote bags to store your promotional giveaways or even die cut bags will provide your giveaway with the unique delivery that most companies overlook.  Some companies think even more outside the box by wrapping their items in gift wrapping paper or in brown paper and twine packaging.

Just remember, your product should stand out and the SuperiorPromos.com art department will ensure that.  But don’t overlook the way it’s presented either.  If you have questions, don’t hesitate to contact our promotional products expert staff at 1 (888) 577-6667.

Promotional Die Cut Bags

2013 Promotional Calendars Are Ready to Order

Saturday, November 3rd, 2012

Now is the time to prepare your company’s 2013’s marketing efforts with a promotional product staple - promotional calendars.  If you’ve read this blog for many years, you’ll know how much we love customized promotional calendars and have detailed their effectiveness through various performance metrics including 82% of surveyed men and women can identify the advertiser who provided their promotional calendar.

Calendars are a promotional item that stay in plain sight for the entire year on a family or office refrigerator while being a useful item that we don’t necessarily devote time to go out and purchase.  The key of any promotional product campaign is to provide exactly that: a useful product that people just don’t have time to go out and buy like they would a new flat-screen TV or Smartphone.

To customize your 2013 promotional calendar, place your order today for promotional calendars such as promotional calendar magnets as low as $0.15 per item.

Follow Superior Promos on Twitter for the Latest Monthly Promotional Product Specials

Tuesday, October 16th, 2012

Make sure to follow the Superior Promos Twitter for all of our monthly exclusive deals on Promotional Products and Trade Show Giveaways.  We look forward to your tweets and re-tweets of course.

Follow Superior Promos on Twitter

Follow Superior Promos on Twitter

Fun Facts About Promotional Pens

Sunday, October 14th, 2012

Counselor Magazine recently published some interesting data about Promotional Pens.

Statistics Show:

- More democrats than republicans utilize Promotional Pens

-More women own Promotional Pens than men

-More hispanic own Promotional Pens (more specifically hispanic women)

-More Australians own Promotional Pens vs inhabitants of other countries

Check out this more detailed infographic published by Counselor Magazine for a more detailed profile on those who use Promotional Pens most.

Image Courtesy of Counselor Magazine

Image Courtesy of Counselor Magazine

Promotional Products - Why They Matter

Sunday, September 30th, 2012

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Thank you Huffington Post for giving Promotional Products the much needed attention they deserve! In a world where advertising campaigns are constantly evolving a traditional form of advertising remains in tact: Promotional Products. Some people may be under the impression that this type of advertising is out of date, the opposite is true. Promotional Products have endured the evolution of marketing and still come out on top.

Promotional Products allow for maximum business exposure while giving consumers a way to recognize your brand. Promotional Products are not necessarily 1 fits all, most businesses vary their selection of promotional items but some of the more common choices include:

-Promotional Pens, Promotional Bags, Promotional Corporate Gifts, Promotional T-Shirts.

When selecting your Promotional Products you really want to keep your target audience in mind. While Promotional Pens are somewhat universal, Promotional Corporate Gifts might not be the ideal selection for the local gym owner. Instead think more along the lines of Promotional T-shirts for your Promotional Product selection.

For those of you new to the Promotional Products industry, here are a few quick tips to leave you with:

-Trade shows are a great way to distribute your Promotional Products. Large groups of people with similar interests is a great place to maximize your Promotional Products campaign.

-Try not to overbrand your product. Simplicity is key, overbranding may take away from your credibility and business reputation.

For the latest in Promotional Products, browse our web site selection and choose from over 50,000 customizable promotional items.

PS-Like Us on Facebook and Follow Us on Twitter

2013 Promotional Calendar Season is Coming… Order Now to Save.

Tuesday, September 25th, 2012

It’s almost that time of year again…yes, Calendar Season is coming. Some may underestimate the value a Calendar has in todays technological era, however Promotional Calendars are still relevant and in demand. According to the Promotional Products Association 50% of individuals have never used the Calendar function on their phone and 98% of homes had a printed calendar and nearly every business owned one.

With these statistics in mind, has your business picked a date to order your branded Promotional Calendar? According to the recent infographic published by the Advertising Speciality Institute businesses should be targeting them to older females. 40% of females 65 + own a Promotional Calendar as opposed to a mere 20% of males 65 + who own a Promotional Calendar.

The average number of Impressions a Calendar receives per month equates to an impressive 295 with a lifetime numer at 1,984. This boils down to approximately $.003 cost-per-impression while 82% of consumers remember the advertiser of the calendar they received. The Calendar is one powerful Promotional Product!

Many of our customers have ordered their 2013 Calendars for the year, we are hoping to assist you with your order before it’s too late! We have a number of different Calendar Options including Wall Calendars, Desk Calendars, Planners, Magnetic Calendars, Pocket Calendars and many more!

Time is ticking before 2013 arrives but we are always here to assist you with all of your Promotional Product needs. Do not hesitate to contact us with any questions Call 1-888-577-6667.

Also, Like Us on Facebook Follow Us on Twitter

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Photo Courtesy of Counselor Voice of the Industry

The Importance of Color with Promotional Products

Saturday, September 15th, 2012

11Have you ever stopped to think what the colors surrounding your advertising campaign portray? Colors are an intergal part of your businesses brand, creating a vivid story and a positive image among your target audience.

According to Entrepreneur.com, choosing the right dominant color for your brand is crucial. This color(s) should appear on your promotional materials, including your logo and Promotional Products. This color really sets you apart in your industry and plays an active role in reinforcing your brand. Color plays a huge role in memory recall. Colors can mean a multitude of  things given the context; color provokes many different thoughts, emotions and feelings. According to some sources colors seem to have some universal meaning:

Blue: Blue Promotional Products are often a popular choice for financial institutions. Blue fosters feelings of trust, dependability and fiscal responsibility.

Red: Red Promotional Products are a great way to appeal to your consumers passionate side. Red activates feelings of energy and aggression. Count on this color to be attention grabbing, although the attention might not always be positive.

Green: Green Promotional Products promote feelings of prosperity, optimism, health, freshness and serenity. Green’s meanings are extremely versatile which makes it a popular choice among businesses.

Yellow: Yellow is the ultimate symbol of warmth, positivity and light. Yellow Promotional Products are a great way to stimulate and motivate your customers. You can never go wrong with this eye-catching shade.

Purple: Purple a wonderful blend of passion, sophistication and royalty. Our Purple Promotional Products are sure to turn heads and enrich your customer base!

Black: Black is the top chosen color for luxury item branding. Black Promotional Products convey a bold, powerful and serious message while still maintaining a classic look.

White: White Promotional Products connote purity, cleanliness and simplicity. White can be most commonly used with health care products.

Superior Promos has a variety of Promotional Products of all shapes, sizes, functions and not to mention COLORS! Whatever your need is, Superior Promos can design and print promotional items with your message clear and impressionable.  Call 1-888-577-6667 for any questions you have about our promotional products and to place your order.

Promotional Hand Sanitizer: The Perfect Companion for Cold and Flu Season

Wednesday, September 5th, 2012

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Superior Promos Promotional Hand Sanitizer

Cold and Flu Season is upon us. Are you taking the proper precautions to keep your health in tact?

Part of practicing good hygiene and preventing illness is to of course avoid germs.  Most of us share small spaces with others who might be sniffling or sneezing! I don’t know about you, but we cannot continue to deliver quality Promotional Products by completely avoiding people and small spaces. Make the most of these circumstances with one of our Promotional Hand Sanitizers. Promote good health - give one to your customers, friends, family and co-workers as well.

Hand Sanitizers have many benefits -  they are a quick, easy and efficient way to stay germ free. Lets face it, we cannot always make it to a sink. Keep a Promotional Hand Sanitizer handy to disinfect your hands and prevent those nasty flu and cold viruses. In addition to keeping your hands sanitary, our Promotional Sanitizers can also be used on germy surfaces including, glasses, sunglasses, mirrors, pens and door knobs.

Superior Promos has a numer of convient packaging options to meet all of your sanitary needs, including bottles of hand sanitizer, hand sanitizing pens and hand sanitizing spray. Decide which one meets your needs and submit your artwork requirements to art@superiorpromos.com

With these facts in mind, be the one who helps keep your customers healthy this cold and flu season with your own personally branded Promotional Hand SanitizerFor questions, don’t hesitate to contact us at 1-888-577-6777.

Michigan State University Uses Promotional Products to Aid Attendance

Thursday, August 30th, 2012

“I wanted to get free stuff.” - A Quote from a MSU Student Regarding Promotional Items While Attending a University Festival for Local Businesses and College Students

Michigan State University knows how influential promotional products are.  Each year, the university holds it annual “U-Fest’ which brings students and local businesses together through none other than promotional items.

When asked why she attended, one MSU student simply replied, “I wanted to get free stuff.”

What a powerful statement if you’re a company looking to expand your presence beyond your traditional advertising.

The university has hosted this festival for 32 years and its popularity allows it to continue each year because of that “free stuff.”

In previous blog posts, we’ve touched on how savvy companies are making sure to target their promotional marketing campaigns towards the impressionable college student.  College is around the time when young adults begin to recognize their own voice and step outside of their parent’s thought process in terms of buying and consumption.

A free promotional tote bag, or promotional calendar, and of course, promotional pens and pencils, are widely used by college students who are on modest budgets and can’t afford book store pricing for most of these items.  A company logo is not going to deter a college student from using a useful item in their every day life.  And it’s only going to create a memorable impression when it comes time to consume.

If you’re an up-and-coming company and you want to make the most of your first promotional products campaign, start with your local colleges and universities.  Superior Promos can help you build the perfect promotional products campaign to be used on college campuses across the nation.