The pulse of your business lies in customer equity. The more loyal your customers are to your business the higher is the ‘customer equity.’ What does it take to develop and forge a strong relationship with your customers? A top-quality product or service and effective marketing strategies-these are what drive existing and potential customers back to your brand over and over again.
Building Brand Awareness
This is key and promotional products are the most effective relationship drivers yet known. Customized promotional items remind your customers of your brand so that when they need your product or service your brand is the first that comes to their minds rather than your competitors’.
The Cost Of Advertising With Promotional Products
Adding promotional items to your marketing mix does not cost the earth either! Compared to television and print media, not only does advertising with promotional products cost a fraction of the price, but gives longevity to it as well. Custom promo products generate more impressions per item as compared to television ads. Promotional bags generate the highest number of impressions at 1,078 impressions per bag and due to this the average cost-per-impression of a promotional product is 0.005 cents in the US.
Promotional products are available online for as low as under $1 or $2, so businesses can now easily stay within their marketing budget.
Attract & Retain New Customers
Custom promotional items such as promotional bottles, promotional bags and totes, and promotional pens are the bestsellers simply because they are highly useful items. Since they are more likely to be used by recipients rather than being stashed away in a drawer, the visibility of an imprinted company logo or message is more. The more they use these giveaways, the more likely they are to come back to you for your products or services.
Choose Well-Aligned Promotional Products
If you are a medical practitioner, giving away golf items will not work! However, promotional pens, promotional drinkware or even key chains could work well to keep your message on their minds.
There is a host of promotional giveaways available to businesses for their promotional campaigns-all online! From stationery items like promotional notebooks, memo pads, day planners, and sticky notes to promotional apparel like personalized t-shirts, polo shirts, and promotional aprons. The variety is endless so for every promotional event the item must be chosen as part of a well-thought out strategy-aligned with the core business interest or needs of the promotional event.
Why Promotional Products
In addition to the cost factor, promotional products have the added advantage of making their recipients feel valued. Handing out meaningful gifts with your logo on them helps customers to emotionally connect with your brand. Product launches, website launches, offers and discounts are just some opportunities to give away business gifts. Simple thank you gifts to show appreciation are also much appreciated by existing customers.
Custom Promotional items are ideal for bringing back ‘latent’ customers - those who have forgotten about a brand but have been loyal to it in the past.
Some customers turn to other brands over time. Identifying the factors that caused them to turn away and identifying their preferences will help determine how to utilize promos to win them back.
Promotional products are the most effective relationship drivers yet known. Customized promotional items remind your customers of your brand so that when they need your product or service your brand is the first that comes to their minds rather than your competitors’.