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Using Rock Candy Promotional Items To Aid Your Marketing Campaign

January 15th, 2017

There’s a better method in attracting your market so that they will take interest in your business or products and you can do this through providing rock candy. Candies can be an effective tool to advertise your business. This is also one of most low risk products that may be provided to the public because almost every person cannot say no to candy. With this candy product as part of your promotions, you are able to establish an initial contact with the customers and you may be able to get their personal details if you are still building up your brand. This is also a good way to find new people who will patronize your products while strengthening your relationship with the existing customers.

Penny pinching is not a bad idea after all because you cannot look cheap with designer candy giveaways. No matter how low-cost you consider this product is, people will always be happy when they receive them.

Corporate giveaways should carry a targeted message to the right market. This efficiency of the campaign will depend on how the message is crafted and the carrier of the message. Thus, it would not be hard to have your company or brand name printed on the packaging of these candies. It doesn’t have to be expensive since the containers can either be plastic bags, little jars or boxes where stickers would easily be placed if the container is not custom-printed during the manufacture.

Aside from that, the places where these giveaways are distributed would also matter. It is not any place where you should be giving the freebies but the places that the target market is frequenting. Thus, when your target market is for mothers or adult women, you can look at schools and supermarkets as places that would probably have these people. The entrance at the grocery store would be an awesome place to have your rock candy giveaways distributed and you may even talk to these people so that you will be able to introduce your products.

If your company is approaching its foundation day, it’s also a good time to tell your customers that you appreciate their loyalty so you will be giving some freebies. This can be done during an exhibit or at the community fair, if there is one in your area.

Since your customers are local, then you can target the people around the neighborhood. They would appreciate being given the opportunity to be heard for their feedback also, so you might as well do a documentary of the testimonials of your customers telling you how they love to use your product. Later on, you can use these clips for your video, which would be also used for marketing purposes.

Other ways to introduce your giveaways is during special season like the Holidays or during the product launching where you give a sample of your products plus the designer candy. You may be able to order these candies in large quantities from online candy stores that also offer customized colors and flavors.

Grow Your Customer Base With Inexpensive Promotional Items

January 15th, 2017

Starting a business can be an exciting, terrifying experience. On the one hand, there’s virtually limitless potential, but on the other, you won’t have much room for error. A single mistake can have disastrous consequences. It’s no wonder that most new businesses fail in their first five years. Those that survive either get lucky or make the right decisions. More often than not, they discover the power and pitfalls of local advertising.

Who Needs It?

Whether they sell pizza, cut hair, or teach karate, every new business must make its presence known. They must tell people what they do and why their products and/or services are valuable. If they cannot complete this vital task in a relatively short period of time, they’ll most likely go the way of the dodo. As you might imagine, this is an assignment that inspires dread in most new business owners. Not only does their survival depend on it, but also there are countless advertising options from which to choose. Such as?

On a local level, ads can be plastered on billboards, signs, even on bus benches. These big, bold promotional pitches are visible to both drivers and passersby. They are also, in our opinion, a tremendous waste of money. So why do companies do it?

Putting your name up in lights on an enormous billboard is obviously an ego booster. It makes you feel good about yourself and what you have created. But it’s also a bad investment. Countless studies have shown that inexpensive promotional items are far more effective at drumming up new business. Why is this?

The Personal Touch

A billboard is a large, immobile, impersonal structure that speaks to everyone in exactly the same way. But when you actually hand someone a promotional item, no matter what it may be, a connection is made. Call it the law of reciprocity or simply the power of giving, but those who receive something often feel true appreciation. This feeling is often enough to bring them in as new customers.

What To Give?

The great thing about inexpensive promotional items is that many of them are also useful. If you give a passerby a flyer or a coupon, odds are they’ll simply throw it away. But if you hand them a T-shirt, a calendar, a pen, or a coffee mug-adorned with your logo, of course-they’ll almost certainly use it. After all, who doesn’t enjoy getting something for free?

Items that can be passed along, such as pencils or pens, are ideal for companies that need to increase traffic in a jiffy. They are inexpensive, useful, and are often passed between employees and family members. Promotional bottle openers are shared by friends, co-workers, and others.

Of course, the single most popular free business product is the T-shirt. This custom apparel works as a double promotional product, in that it not only appeals to the wearer, but also to everyone with whom he comes in contact. In other words, it turns him into a walking billboard for your company.

Inexpensive promotional items are one of the most cost-effective ways to get the word out about your business.

Wholesale Paper Bags - The Best Promotional Item to Make Your Brand Known

January 15th, 2017

The fact remains true that bags have undoubtedly become one of the most crucial parts of our lives and it would be hard for all to us to imagine our lives without them. Almost everyone out there is fond of shopping. We’re glad to know that you’re of them. So, when you pay a visit to the supermarket, shopping mall, or a gift shop, you purchase those items which have to use on a daily basis. And you need a bag to carry them. What you need is a paper bag which you use for the purpose of placing all those bought items. There was a time when these bags used to rip apart due to a large number of items placed into them, but this is not the case anymore. With the implementation of the latest technology, these bags are made strong and durable so that nothing happens to them when many items are placed into them.

A paper bag proves to be a very convenient one when it comes to shopping in comparison with other bags. Though it may face a stiff competition from plastic bags still, but the use of bags made of plastic is going down day by day. This is because of the reason that these bags pose a great threat to the environment, humans, and the wildlife.

Spread a word about your brand with wholesale paper bags!

It may be true that many of us are not accustomed to having wholesale paper bags at home. This is because some of us may live with a notion why to waste a great amount of money in buying these bags in bulk. But they can be bought at a rate that fits well within your budget from a reliable and professional bags supplier. There are numerous genuine paper bags wholesalers that can be made contact with on the Internet. Have some of them shortlisted and contact them for their rates.

Once you’ve gathered the rates, compare them and go for the wholesale paper bags supplier whose rates are affordable. Moreover, these bags have been considered a great promotional item when it comes to getting the word out about the brand among the consumers. Many businessmen take a wise decision of using these paper bags for causing a temptation in the minds of the consumers to know more about their respective brands.

People have different requirements and they will prefer these bags in various sizes. You don’t have to be bothered at all about sizes because they are available in small, medium, and large. You can buy wholesale paper bags from the supplier in these three sizes because the consumers making a purchase from your store can require either a small, medium or large size bag. Some paper bags are made waterproof so that they can soak water if they get wet. These bags have been gaining a tremendous popularity among the business owners as most of them have been using these appealing bags to attract the target audience. And these bags are available in various colours like brown, red, green etc.

So, don’t let time slip off your hands and make the most out of wholesale paper bags to use them as a walking advertisement for your brand.

When Should You Consider Utilizing Promotional Items?

January 15th, 2017

Ever wonder why promotional items are so effective? A study performed by the British Promotional Merchandise Association reported that those consumers who received promotional bags were more likely to keep those items for an average of 8.5 months. In today’s competitive digital market, an item that is promotionally branded can truly differentiate you from the rest of your competitors. Not only do they cost much less than traditional marketing methods, but your audience is less likely to throw out any useful item that you brand than if you were to hand out simple brochures or paper marketing. So when should you consider utilizing promotional items?

1. Will your customer need the product?

If your potential audience is simply going to toss the product into their “junk drawer” or worse- the trash, then this route of marketing would be both a waste of time and money. But, when it is an item used daily, it becomes effective and memorable.

2. Does the promotional item reflect your brand or services offered?

Your main goal is to aim for something relevant to your own products and services. If you sell camping items, branded flashlights would be a great idea for your audience.

3. Is your product easily customized?

You want your company name, contact information, and/or slogan to be clear and easy to read. Select a color scheme and product that remains true to your logo and reflects your company in a positive light.

4. Would you be excited to receive the product as a free gift?

This simple question is key in helping you select something that you would be happy to receive, while filtering the lackluster items that you’d likely toss out.

5. Is it a reliable product?

There is nothing worse than receiving a unique, free gift only to have it break or stop working after just a few short days. Quality is key when selecting promotional items because they are an extension of your company and allow your potential buyers to see if they can rely on your products or services.

6. Is your product unique and innovative?

Prior to investing in a massive order of promo items, take some time to research what your major competitors are offering as branded giveaways. Spend some time brainstorming before you select a unique, unexpected product that will set you apart from your competitors.

Lastly, a recent internet marketing company revealed that the average U.S. household owns around 10 branded products. So, to become a part of this statistic, you should additionally consider how effective your item is at remaining in plain view once the consumer brings it home.

Some key places to consider are:

In the kitchen - A reported 84 percent of customers claim that if they are given a branded calendar, they will use it multiple times a day.

Office or desk areas - Over 50 percent of U.S. households contain at least one branded writing instrument. Even more, the fastest-growing trend in pens are those with a stylus because they can double for use on all smart devices. This idea takes the normal, expected, branded pen to a much higher level with more use, as well.

Personalized Conference Folders As a Promotional Product

January 8th, 2017

Promotional products are recognized for being user-friendly. Wide ranges of these products are available in enthralling and captivating varieties to increase brand promotion. The utility factor combined with the promotional value makes these products the most successful medium of brand awareness, brand building and brand promotion. They make the best investment plan for any organization.

High quality and functional promotional products are more beneficial than high cost, useless articles and low cost, low quality products. Whatever you spend on these articles is not a bog concern for your customers; they are more concern with how useful these products are to them. If you will distribute promotional products like trendy pens, mugs, and t shirts, they will remember you for longer period and if you give some kind of show piece or card case, they may either throw them or leave them in a corner of their house. In short, staying in a corner will not serve the purpose of promotional articles.

Further to this when it comes to take a decision on what kind of promotional product to give, personalized conference folders are the best options. Smartly get the brand name printed on the folders and distribute it wide and across to reach out to wider audience and carve a place for your brand. Along with the brand name you can even mention the name of the recipient when using as a corporate gift to clients, customers and hard working employees. These personalized conference folders can be customized with variety of writing styles and prints based upon personal desires or based upon the nature of business the company deals into. Apart from being a source for holding and organizing important papers and documents, there is much that these folders can gift to the company.

Take this expenditure as your investment that gives you assured and multiplied returns. This will help in increasing the brand value and brand name. You can also motivate your workforce by giving small gift articles to all those who have made a major contribution in the company’s growth. These also help in increasing customer loyalty and maintaining strong relationships with your clients. When you send these products to your patrons, they are compelled to buy something more for you and stay with you for a longer period. These existing customers will further refer their contacts and links with your products and services and you will gain more customers as a part of your business.

Promotional Products Strategies - How To Use Branded Gifts For Fun And Profits

January 8th, 2017

Are you trying to grow your business? Why not profit from using fun and games? Here is an effective promotional products strategy you can use to get more customers and clients while having some fun and without spending a whole lot of money.

Whether you have a retail store or a business with many locations, you can use promotional gifts to get the word out about it. Here’s the five-step process:

1) Set up booths or tables at community events or trade shows

An excellent way to get your promotional items in front of your targeted audience is to set up booths or tables at community events. Larger businesses can do the same at trade shows.

2) Arrange for a variety of suitable promotional products

Have a range of suitable branded items on hand. These should range from the obvious, such as pens, to t-shirts, bags, and other items that would be appealing to your audience… and that people would be likely to use!

However, be sure to include some branded gifts that will be useful to lots of different people, including water bottles, coffee mugs, travel mugs, USB memory sticks, and note pads. Calendars and diaries will also work well, especially towards the end of the year or early in the year.

You can also attach your logo to bottles of water or other consumables, such as mints. As people walk around the event, a bottle of water is always welcome, so it’ll be a popular item.

3) Set up a Prize Wheel (or Wheel of Fortune)

Next, prepare a prize wheel where each of the fields features one of your promotional gifts.

Maybe one field could feature a t-shirt, a couple of fields each could offer reusable branded water bottles or travel mugs, and so on. There should also be several fields that offer small items, such as pens or notepads. It’s important that everyone who plays will be a winner.

The wheel of fortune will get people involved and will make the gifts more desirable than if they were given out indiscriminately.

4) Create a gift basket

Finally, create a big gift basket featuring all the promotional gifts, plus a few gourmet treats, such as coffee, chocolate, and biscuits.

Have everyone fill in a form with their contact information, and raffle off the gift basket.

5) Hold the drawing

If the event is local, you can hold the drawing after the event is over and call the winner so they can pick up their prize.

If it’s a trade show or there are a lot of attendees who live farther away, you can hold the drawing towards the end of the event (post a sign with the time) and require the winner to be present so that they can pick up their prize right then and there.

And the most important part? Have fun!

Give Your Product or Service A Boost With A Custom-Made Promotional Video

January 8th, 2017

Statistics are a point of interest for every discerning entrepreneur. Take for instance a Forrester Research study that shows 79% of shoppers rely on online videos to make their purchase. Another set of numbers from YouTube shows over 4 billion of them are viewed daily on this platform.

But that’s not all; Nielsen, in their study, found that 96% of businesses that invest in online video production enjoy higher sales conversion. As a sharp business entrepreneur, these numbers speak for themselves. It is obvious that your services and products can enjoy more visibility through video marketing.

Getting Your Business to the Fore Using Videos

Well, the numbers are impressive, but when you get down to the marketing project, you need a professional videographer to create a customer-made production that will be shared rapidly. The difference between a User-Generated (USG) and one that is pegged on your business is all about the relevance.

With a customer-made, you promote your specific service or product unlike in a general one. More importantly, you are able to create a personalized touch to your marketing campaign because every aspect of it is authentic and has been developed using content from your business.

So, how do you give as much hype as possible to your business products or services? Take a look:

1. Brand name prominence: With a guru working on your promotional video production, there will be intense placement of your product and service name to ensure emphasis is laid where you need it.

2. Enhanced sharing factor: Your marketing campaign can only work if your product encourages sharing. This is done by integrating incentives including discounts for sharing and also providing a comments page where you must actively participate.

3. Integrate social media platforms: The whole idea is to get people talking and prodding others to view. As such, you also need to provide links of it on social media forums including Facebook and Twitter, among others. These platforms are popular for sharing and your production will go viral, especially if it is well-produced.

4. Leverage professionalism: As much as the modern shopper is looking for funny videos online, they will not go for poorly created products. This is the reason you need to hire a professional with the expertise and resources to create an effective one to market your business.

5. Incorporate a call-to-action: The advantage of creating it from scratch is the fact that you can add your own touch. One way of doing this is by including a call to action at the end of the production to egg viewers to either share, shop, go to your landing page or even call your company for more information.

Whatever way you look at promotional video production, there is no denying that it offers a lot of latent opportunities yet to be tapped. Why not be in the vanguard of applying this marketing technique and get an edge in your niche?

Learn The Basics Of Promotional Products

January 8th, 2017

Promotional products are basically free gifts that businesses give out to potential customers in an effort to generate future business. While these endorsements can range in size and value, they do have one thing in common: they are all branded with the name and/or logo of the business that is giving the merchandise away. The goal then is to leave a lasting impression, therefore, the bigger or better the quality of the advertising gifts, the more likely your business will see in an increase in sales as a result of the promotion.

Key Information

In order for your promotional products to make a lasting impression for your business, you must be sure to include pertinent information about your what you do. Specifically, you will want to be sure to include the business name or logo, some sort of identifying information such as company colors and/or slogan, as well as contact information for the business. This is the information that the potential customer will remember and, as a result, every opportunity to reach more customers should be effectively maximized to the benefit of your business.

One Size Does Not Fit All

Depending on the nature of your promotion, you may want to consider one or several of the many possible types of content or media. Some of the more popular types of content include advertising, direct marketing, product placement, premiums, prizes and mobile marketing, to name a few. Media, on the other hand, usually include print, broadcasting, and the Internet.

It’s important to differentiate between the various kinds of content or media for your particular business promotion. In addition, you may also want to consider using multiple forms of content or media, for example combining a direct marketing campaign, mobile marketing campaign and print media as a way to draw traffic to your business website. Another option would be to employ a brand ambassador along with handing out door prizes during a kickoff or grand opening event.

Making the Best Use of Your Merchandise

Even with the biggest or best promotional products, it is important to note that when and where you employ the use of those products is the key to the success of your endorsement campaign. While the grand opening of your business or rebranding event is clear and successful obvious choices, you may also want to consider taking advantage of conventions, trade shows or conferences. Conventions, trade shows, and conferences are the perfect venues to release branded products to the public because they increase your chances of reaching the biggest possible audience, or potential clientele, within the shortest amount of time.

How Effective Are USB Sticks As Promotional Products?

January 8th, 2017

Every business today is up against a whole host of competition, and many companies are turning to branding experts to help them stand out from the pack and win customers. Promotional merchandising is just one tool for doing this, yet it is becoming an increasingly popular strategy for businesses looking to build relationships with clients and associates.

While a lot of merchandising can seem gimmicky, there are many bespoke promotional products available on the market now that can help support the ‘wow’ impression that a company wants to make on its audience. Promotional USB stocks are just one way of doing that, but how effective are they and why should a business choose them?

The first advantage of promotional USB stocks is their practicality; whereas other popular merchandise such as pens and paper pads can be useful, promotional USB sticks are a modern tool for a modern world. For anyone who uses a computer for their work, a USB drive is an essential piece of kit to have on hand for saving those important documents or transferring files.

It can also be said that promotional USB sticks carry a touch of class that your regular promotional biro doesn’t. Whereas a plastic printed pen can look cheap and tacky, a USB drive can look as sleek and modern or as fun and quirky as a brand desires. Good quality USB drives are also more expensive for an individual to purchase than a pen, raising the perceived value of the product.

Due to their usability, promotional USB sticks are also kept around for a lot longer than other merchandise. Whereas pens run out, paper gets used up and mugs get chipped, USB drives tend to be held on to and used regularly. This continuous use increases brand awareness of the person using the item as well as all those people around them.

Promotional USB sticks also improve customer’s opinion of a company. As mentioned earlier, USB drives tend to be less ‘cheap’ than some other merchandising options, but the benefits don’t stop there. Everyone loves getting a freebie and promotional USB sticks are one way to have clients feeling positive about a brand or company because of the free ‘gift’ they have received.

Despite appearing highly valuable due to design and usefulness, promotional USB drives are actually a very cost-effective method of advertising meaning that a brand or company name is less likely to be forgotten. Whereas print advertisements have very little immediate use and can be discarded quickly or ignored, promotional merchandising can be kept for years.

Promotional USB sticks are guaranteed to be utilised to and appreciated for a long time, meaning any initial upfront cost is likely to pay back the company many times over in terms of building a positive image and winning over customers.

Another significant advantage of promotional USB sticks and promotional merchandise in general is that this method of branding and advertising can be used very strategically in terms of distribution and consumption. They can be given out as free gifts to passers-by outside a store or as part of a freebie package at a conference - the choice all depends on what a company wants to achieve.

So, are promotional USB sticks effective? In many ways, yes. These items offer a usability factor that is currently virtually unrivalled, meaning great results for building a positive and long-lasting brand image. These are items that will be greatly appreciated and create positive feeling between the brand and the recipient.

Promotional USB sticks are also great at conveying an image of modernity and professionalism when compared to cheaper merchandising, enhancing any brand. Finally, these items can be delivered to customers and associates in many ways - as an enticing free gift, as part of a welcome pack for new clients and many more - creating or continuing to build great professional relationships.

Fall Is Here: It’s Time to Start Thinking About Holiday Promotional Products

January 8th, 2017

Fall means pumpkins, turkey and football, but if you’re in business, it also means that it is time to start thinking about your corporate holiday gifts and promotional pieces. Planning for your Christmas and holiday gift giving early makes it easy to deliver truly well thought out items that will be appreciated - and cuts your own stress, too.

Custom Branding Makes an Impression
The gifts you send at the holidays need to make an impression on the recipients or there is no point in sending them at all. Choose pieces that are evergreen and make sure your message, logo, or branding is visible on the piece itself, not just the packaging. Your clients will be reminded of you throughout the year as they use the items you’ve selected for them.

Order Early for the Best Selection
The best promotional pieces will include your branding or logo, so you need to be sure that you have enough time to get the items you truly want. Your logo can be added in a variety of ways, from engraving to screen printing or heat transfer. Keep in mind that these techniques take time and planning your custom order early ensures that you are at the top of the list. Decide on your promotional pieces for the holidays and order early so you can be sure you get exactly what you need with your own professional branding.

Choose the Right Price Point
The price of the promotional pieces you choose matters in more ways than one. Not only will the cost of the item impact your budget, but depending on the business you are in, it can impact the recipient’s ability to accept the gift as well. Some corporations and government entities do not allow workers to accept gifts over a certain amount; choosing an item that strikes the right balance between perceived value and actual cost is a much. Most businesses with restrictions allow gifts under a set dollar amount, usually $25 or $50. If you are not sure, check with the business first to avoid sending a gift that must be declined.

Consider Delivery Options
Include shipping and delivery costs in mind when you shop for promotional products for the holidays. Will your employees or sales team deliver pieces in person, add them to orders or do you need to ship the finished items. Choosing products that ship easily and are not fragile makes delivery simple; oversized or breakable items may require careful handling and additional shipping charges.

No matter which promotional products you choose for your holiday marketing and giving, making the decision early gives you time to get the pieces you truly want and to arrange all of the delivery details. Ordering Christmas and holiday promo items in fall is a great way to offset some of the stress of the busy year end season.