Have a Question? We Are Here to Help!
1-888-577-6667
Home / Blog

Archive for the ‘Promotional Products’ Category

Get the Most Out of Your Promotional Products With Sticky Screen Cleaners

January 8th, 2017

Using promotional products to boost your small business marketing efforts can really pay off if you learn how to make the most out of the products you choose. Nowadays a lot of really good promo product companies offer small business customers trendy, relevant products with some kind of microfiber screen cleaners attached.

Unique Gifts with a High Customer Value
Sticky screen cleaners are one of the hottest promotional products around. They have that unique quality that makes your customers and clients take a second look. Screen cleaners usually come in two forms, a loose microfiber towel with a company logo on it, for phones, tablets, or lenses or a screen cleaner sticker that sticks on the back of phone and tablets for safe keeping.

Why are these promo product handouts so popular? They have the added benefit of being highly useful. Instead of just another branded pen to toss in a bag, custom branded sticky screen cleaners can be attached right to the back of your customers’ phones to be used every time they need to wipe away the dirt and smudges on their touchscreens.

Low Cost, High Marketing Value
Among the many benefits of choosing sticky device cleaners are their low cost to you. Companies offer competitive bulk pricing discounts so that you can reach the widest audience possible at your trade show or company party. These are great hyper branding handouts that get your brand seen every single time someone uses their device, which is quite a lot.

Use Sticky Screen Cleaners Instead of Business Cards
A newer incarnation of the product are sticky phone cleaners that stick to the backs of business cards. A lot of times business cards end up in drawers or trash cans. I’m not kidding when I say my Father has a trash bag full of business cards from the hundreds of trade shows he has attended. Instead of a paper card that your contact will tuck away and potentially lose, the sticky screen cleaner attaches to the back of their phone. They’ll remember you every time they pick up their device.

There are several promo product companies that specialize in the screen cleaners, allowing you to customize your order with contact information and service offerings so that your potential customers and clients have all the information they need about your business every time they pick up their phone. How much more likely do you think that makes them to call you?

Measuring the ROI of Promotional Products

January 1st, 2017

Have you ever considered measuring the ROI of Promotional Products?

As a modern-day marketer, we are trained to question & measure the return on all marketing activities. I was recently asked by a fellow marketer how would I measure or rate promotional products against other forms of marketing techniques?

It was a fair question but it surprised me nonetheless, so I decided to build an experimental promotional marketing campaign while bringing the focus to ROI.

For the sake of this campaign, let’s say you want to measure the return on promotional materials to be used as giveaways for an event.

ROI of Promotional Giveaways for Events

Let’s assume that the event is expected to receive 1000 participants and out of those you can reasonably estimate that 40% of the participants are your targeted audience.

In other words, you are basically looking at running a promotional marketing campaign for 400 participants at the cost of 1000 participants, since you can’t find out which participant is your targeted audience by simply looking at them.

Cost-Benefit Analysis

A popular event promotional giveaway, such as a custom keychain typically costs under $1 per piece. You will need 1000 keychains for all the participants in this particular campaign. So, your total estimated cost for this campaign would be $1000 (1000 keychains @ roughly $1 each + setup costs).

In other words, your direct cost of promotional marketing campaign would be: $1000 per 400 participants or $2.5 per participant (as you will end up wasting the remaining $600 worth of giveaways to the non-targeted audience)

The MATH behind the ROI of Reach

According to a research done by PPAI, an average promotional item kept over a year is seen by at least 2.5 additional targeted audiences by means of their original recipient. This is called as reach amplification, where your promotional product is exposed to other people intentionally or as a by-product of use.

In other words, if 400 participants used their promotional items for over a year, they will expose your brand name to 1000 more targeted audience. Simple speaking, by spending $1000 you managed to expose your brand name to at least 1400 targeted audience over the course of a year.

Therefore, the Cost per Impression (CPI) is $0.71 per targeted audience.

Now if you can just factor in your company conversion rates, it will give you a good idea on the ROI of this particular campaign.

FEW KEY TAKEAWAYS

Context of Use

The performance of a promotional item can be greatly affected by the context in which it is used. For example, a real estate agent giving away promotional keychains to his prospective clients can see an even better ROI as there will be very little waste.

Brand Resonance or Product Choice

It is vital to choose the right promotional product that connects with your brand & messaging. Just because a promotional product is exciting, it doesn’t mean it will necessarily drive home the intended message. You will need to find promotional products that resonate with your audience and carry your message through brand association.

For example, a moving company would benefit from giving away branded measuring tapes, a repair company may benefit from giving away branded repair tools and so on.

The perfect promotional item with the largest ROI will inevitably be one that takes into account brand messaging, costs constraints and customer interest equally. For example, our best-selling item house-shaped branded keychains are extremely successful for promotional marketing among real-estate agents.

How Promotional Products Help In Marketing Your Company

January 1st, 2017

There is no doubt that the marketing industry is an ever-evolving one. Since the early days of marketing, ad-people have been continually coming up with new and more interesting ways to promote a product, from posters to attach to walls and flyers to hand directly to potential customers, to the digital waves of the Internet with all its pop-ups, movie-quality videos and surprising Photoshop tricks. In a way, it has never been as easy to advertise something as it is today and, because of that it has become necessary to make a clear statement about a product and to deliver it to the right people at the right time.!

In complex times like ours, when information is all around us, with a lot of “noise” surrounding it, going back to the basics is a strategy that works extremely well almost all the time. The secret is to deliver the message clearly and in a way that your market will find it and will want to keep it. That’s where promotional products come into play: marketing made clear, pretty and useful. Design comes into the equation and precise printing techniques come with that.

The basics of on-product advertising are still the same as at the beginnings of the industry. You need to be known and, for that, you need your company’s name and brand clearly printed on a surface that will be visible whenever your client needs to remember it. Mugs, pens, golf balls, tee shirts are some of the most popular and effective ways to make your prospective client carry your business message. It will be at their fingertips anytime they write a note or when they have their afternoon coffee at the office. But in terms of more subtle messages, they can go on their child’s favorite stuffed toy, on a fun and wearable T-shirt, on a notebook, or on the cover of their iPad.

These are just the classics, to start with. From there, you can have almost any kind of promotional product that your imagination can come up with.

How to choose, then?

First of all, your company has to be closely related to the promotional product you are choosing for advertising your brand. There has to be a certain link between where the product shall be placed and the purpose of your company. Then, it needs to be, in some way, useful for your prospective client or it should have some decorative quality so it won’t end up in the trash bin any time soon. It needs to be fashionable and attractive but without ever losing the purpose of showing your company’s name and a message related to it.

Quality of the promotional product is of the up most importance, because people don’t like to collect trashy objects, either at work or at home, so you need to invest in such marketing products that will la stand look good. However, this investment will give you a nice return - we can print THAT in bold letters!!

On Planning The Production Of Promotional Pens

January 1st, 2017

Practically everyone makes use of a pen. This is the reason promotional pens make excellent giveaways. People will easily see them as useful and may even get to be grateful to the company which offered this to them as a free gift especially if the pen turns out to be durable.

However, even as promotional pens are effective marketing instruments, it does not necessarily mean that any type of pen will serve the advertising needs of a given company. As in any marketing plan, the choice of materials has to be carefully studied.

The same thing holds true in the case of pens. A good starting point in this regard is identifying what and where the pens will be used. For example, if the pens are meant to be used as a tool of the company sales team, they should logically bear the logo of the firm, its official color, and if space permits, the motto or slogan of the company.

Additionally, as a sales tool, company pens should carry a unique style apart from reflecting a distinctive sophistication. This helps creates a good impression among customers and will serve as recall criteria when it comes to potential clients.

Obviously, the quality of the pen will be a primary consideration. No one will ever want a pen that easily breaks, skips when writing, or loses its ink after a few uses. These lapses may be considered minor, but people will see them as a reflection of the kind of service that the company is set to offer its customers. This may not necessarily be true, but unfortunately, public perception is often guided by first impressions.

As such, the development of promotional pens has to be strictly supervised. Needless to say, quality control has to be top-notch, and this should include employing technologies that are state-of-the-art.

Opting to have a wide range of pens can also be a wise idea. This should be especially useful if the company serves a diverse set of clientele. Among the types of pens worth considering are executive pens, fine liner pens, fountain pens, and retractable pens. Recycled pens and refills should also come highly recommended given the growing concern about the state of the environment.

Indeed, there is more to promotional pens than just being simple company giveaways. A lot of planning and hard work is involved in the production of these special types of pens simply because they have a few other uses apart from being writing tools.

The Top 8 Best Selling Promotional Products

January 1st, 2017

As a leading marketing specialist, we have a wide array of promotional products and items to choose from.

The company’s inventory includes ready-to-use items, sports gear, clothing, accessories and many other options. In addition, the company offers customized promotional giveaways-most especially for those who want to make their marketing efforts even more unique.

Here are 8 of the company’s best selling items. Take a look at them-you’ll never know, but they just might be the one you’re looking for:

1. Rubber Keychains - this option can be a perfect giveaway, most especially for businesses belonging in the clothing and fashion industry. It can also be a good giveaway option for businesses offering outdoor products and activities, and other related industries.

2. Pens - conventional pens, stylus pens and other writing instruments are not only interesting handouts, but they can be pretty useful as well. For promotion purposes, strategically place your business logo or name, as a reminder of who they got their giveaway from. Yes-this handout may be simple, but you’ll be surprised at how effective it can actually be.

3. Lanyards - this promotional product can be used for everyday use. Choose the colour that people can associate with your company or brand. This is made of polyester, for added durability. For promotional purposes, print your product name-to remind people how good your company really is.

4. Silicone Wristbands - this product is made of 100% silicone and comes in different sizes and colours. Just choose that particular colour that symbolizes your business-and you’re good to go! It comes in sizes for children and adults, with a PMS color matching on the band.

5. Ice Scrapers - this promotional giveaway can be a very unique option-and your recipients are bound to appreciate them. It comes in different colours and is made of recycled materials. This product is designed with a 1/4 inch thick blade for heavy duty ice scraping, with a ribbed grip handle for more efficient handling.

6. Tote Bags - this product comes with interesting designs and colours. It also comes in different styles, and which you can even customize depending on your preference. This is recyclable and reusable-which can be very good for long term promotion. Its large space likewise allows you to strategically place or print your company name or logo, which can be effective for branding and name-recall purposes.

7. Mugs - who doesn’t love a hot cup of java or chocolate? With this promotional handout, you can rest assured that users will be reminded of you every time they take a sip of their favourite drink. This option is made of ceramic, with a C-handle for better gripping. It also comes in various colours, which means you can always find that specific design and style that will suit your image or brand.

8. Swivel USB Drives - with the digital age we are now in, using this product for your promotional campaigns is bound to impress your clients. It comes in different colours - and all you need to do is just pick that particular one that will match your taste or brand. Imprint it with your company name or logo, for easier name recall. Each USB has a storage capacity of 4GB.

Will Embroidered Hats, Custom Hoodies and Other Promotional Products Improve Your Bottomline?

January 1st, 2017

The Importance of Promotional Giveaways and Gifts

Promotional products provide you with the brand exposure you need. According to Promotional Products Association International (PPAI), which is the biggest and longest running not-for-profit promo products organization in the world, the use of promotional products has the highest rate of recall, reach and ROI in the advertising industry. It reported that 83% of the people they surveyed liked receiving promotional items and 53% use the products every week. These could be anything from embroidered sweatshirts and hats, t-shirts, mugs, custom jackets, and others.

Another research done by the British Promotional Merchandise Association revealed that recipients, on average, would keep items like a promotional bag for as long as 8 months. Just think of the exposure your brand gets from people to whom you gave away your promotional products to. They are certainly more cost-effective compared to a newspaper ad which can only be seen for a day or two, at the most.

Using Promotional Products to Market Your Business

The great thing about these products is that they can quickly spread word about your business. People love receiving free items and they will not hesitate to use your promo item especially if the quality is good. And the more often they use your promotional gift, the better the exposure you get.

Here are some ideas on how to use promotional items like custom jackets, shirts, string bags, and hats:

1. Use them as way of saying “thank you” to loyal customers. Make the gesture more personalized by giving them an item that has been embroidered with your company logo and perhaps include a message like “You’re our #1 customer!” if your budget allows.

2. Give it to deserving employees in order to recognize their hard work and outstanding achievements. Giving items like promotional pens may be nice, but your employees will value your gift more if it’s extra special such as a jacket with your company logo on it or a good quality cap. The good news is, you can buy embroidered caps with no minimum purchase online so you can ensure you don’t go over your budget.

3. Use your promo products as prizes in contests. If you have a social media account such as a Facebook Page, you can hold a contest and award the winners with quality and useful promotional items. This will not only give you the much needed exposure but will also generate goodwill from your customers and would-be customers.

Choose promotional items that people will appreciate and consider useful, and this strategy will surely improve your bottom line.

Promotional Products: Tools to Marketing

January 1st, 2017

The world of marketing has evolved enormously since the last decades of the 20th Century. Before 1980s advertisers and business owners commonly handed out individual flyers to everybody on the street, regardless of whether they were potential customers or not. Posters on walls, that mostly ended up covered by other posters, were also part of that paper-based strategy, along with advertising in newspapers and magazines, something that not every business owner could afford because of the exorbitant cost.

It was not only the cost and effectiveness of the magazine ads that came to be questioned, but the concept of reaching the right audience and holding their attention. When you see a person receiving a flyer and depositing it in the next trash bin, you know that the flyer was not reaching the desired audience. Flyers are very effective in targeting a certain geographical market, but we know that not everybody in that market is ready for our message or for our product, when the flyer is received. This was one of among the many reasons why better and more effective options for person-to-person advertising started to be considered.

Marketers now suggest that you identify the people that are most likely to be your potential clients. Let’s say that your business sells golf clubs and attire. You will have less success randomly handing out flyers on the street than by advertising directly at golf clubs. Indeed, you will have three times the attention if you give your potential client a gift, a memory stick or a set of golf balls, for instance, with the name and logo of your business printed on it. Such a gift has mutually beneficial value.

Another problem with flyers and posters is that your potential client receives the information at a time when they may not need it and therefore is easily discarded and forgotten. But when you make them a gift of something useful that they carry every day in their pockets, or backpacks, it will be there to remind them of the source. It will be there when they need to replace a club, buy another bag or another pair of golf shoes, so they will know where to go to make their purchase.

That is why promotional products need to be useful, attractive and deliver your message in a snap. A mug, a baseball hat, a pen speaks directly to your customer and gives them all your important information: what is your business and where to find you.

One more reason to prefer printed promotional products: When you are starting a business, the hardest part is often brand building and brand awareness. A great marketing idea is to make gifts for your potential clients so that they get to know your brand and start talking about it. To accomplish this, the printed product must be original, fashionable and useful. There are hundreds of amazing products that one can print on; you just have to select the best professional printer in town.

What Makes Promotional Products So Effective for Marketing

January 1st, 2017

Americans love promotional products! In a recent survey, over 90% of respondents indicated that they would keep a branded promotional product if they found it relevant or useful. Offering the right pieces to your customers allows you to capitalize on this affection for branded freebies and boost your brand recognition. What makes promotional products so effective for marketing?

They Are Perceived as a Gift

While paper flyers, postcards, and similar pieces can relay your message, they are often discarded without even being read. Promotional pieces have a higher perceived value, making the recipient more likely to hang on to them.

Extended Exposure

A reusable tote or water bottle with your logo will go more places and be seen by more people as the recipient uses these popular promotional products. Every time your logo is spotted “in the wild” awareness of your brand increases - and some people keep and use branded promo pieces for years.

Low Cost

Promotional products don’t cost as much as traditional advertising but offer a great return on your investment. Being able to order as many pieces as you need and distribute your promos freely allows you to blanket an area or trade show with your brand without spending a fortune.

Award Employees

Offer a logo shirt, bag or another promo piece to your top performing salesperson or your employee of the month. You’ll not only boost morale, you’ll encourage loyalty and be able to offer a tangible reward for your employee’s efforts.

Say Thanks in a Memorable Way

A follow-up is just good manners and good business sense. Your clients are used to having salespeople send thank you emails after a meeting. You’ll stand out if you send some memorable promotional products instead.

How to Choose the Right Promotional Pieces for your Audience

Relevance

Make sure the piece you choose relates in some way to your target buyer. A kid’s sports team will love your printed bags, t-shirts or water bottles but won’t have much use for key chains or bottle openers. Offering a relevant piece increased the chances that it will be used and enjoyed by the recipient.

Usefulness

Offer pieces that are truly useful to your customers and they’ll be more likely to keep them. Promotional products like screen printed bags, printed pens and similarly useful items are not likely to be discarded. If the original recipient can’t use them, they are likely to see the value and pass these pieces onto someone who can.

Portability

Promo items used in trade shows or conventions need to be portable and easy to take home. Most visitors will travel by air, so luggage space will be at a premium. Pieces that are not fragile and that are easily packed make great trade show or convention giveaways.

Incorporating promotional products into your marketing plan offers you a variety of ways to reach out to your target customer and offer useful and engaging pieces that remind them of your business.

Online Product Design For Promotional Items

December 18th, 2016

Promotional items never disappoint when it comes to exposing and marketing your brand. The truth is that customers love free gifts and as long as the promotional item you have selected is functional, you can be sure that you get good returns from your marketing campaign. Lanyards are some of the items that you can easily use to market your brand. These are the cords that are worn around the neck holding business cards, identification cards, security passes and name tags in settings such as hospitals, schools and all kinds of events.

Apart from business use, individuals use the lanyards to hold important items they do not want to get lost such as USB flash cards, cell phones and other small important items. There are so many plain lanyards you can buy for your use, but the good news is that you can have them customized to your needs. You can order printed lanyards that carry your business messages, including the name of the company, logo and the tag line; it all depends on what you want to be featured. When working with a good company that understands promotional product you can even have the lanyards come complete with customized business cards to complete the package depending on what your expectations are.

Today, very reliable service providers have even made it possible for you to design your very own neck lanyard using easy to use interfaces online. This kind of service does not only mean that you can have your design done in short production time, but it also means that you get exactly what you find suitable. The personal design and customization makes it possible for you to dictate:

· The color of the lanyard

· The material used and preferred textures

· The width and length of the lanyard

· The prints on the lanyard and their size and color

· Mode of attachment like clips, hooks breakaway connectors, rings or cell phone hoops

But even when designing your own lanyard, you cannot forget important factors such as your budget, the purpose of using the lanyard as a promotional item, short or long term use needs and you must also remember to keep the design simple and functional so that any message you carry on the lanyard is delivered effectively. There are two major reasons why lanyards make good promotional items;

1. They are very practical. This is because they carry capacity to have your company logo, mission statement or even name printed. When this is done people get to see your company without costing you much in the advertising. They are also very practical in the sense that they can be used by your audience to hold and carry items such as keys, flash drives, whistles and IDs. Stronger attachments can even carry cameras, mobile phones and water bottles.

2. They are economical. Compared to other promotional items, lanyards are not costly. The commonly used materials are nylon, polyester, woven lanyards and tubular and they are generally inexpensive. You can also choose affordable printing methods and select affordable attachments to complete your lanyards.

Writing Product Reviews To Promote Affiliate Products

December 18th, 2016

In this article I am going to explain what to include in a product review, how to promote a product within a review on your website and what you can do to alleviate any concerns the reader may have before making an informed buying decision.

A product review site is one of the greatest ways of promoting affiliate products.

If you have chosen a great product to promote then people will be searching for it using the search engines and they may want to read a review about the product before they purchase it, so they will type into the search engine something like “Product name” followed by “review”. This is where your review site will be seen and found by a potential customer.

But what makes a good review site and what should you include in your review? To write a great review of a product you will probably want to have purchased that product yourself, so you know that it’s good!

You can start with your own story of why you purchased the product. What your hopes and aspirations were before you purchased and what you hoped to get out of the product. Tell your story, people love to read a real story, if they connect with you and feel your pain then you have a much better chance of that person purchasing from you instead of someone else.

Tell them everything you can, all the details of what you did with the product, when you did it, why you did it, was it hard to do? Was it easy? What your results were, was there anything that could be improved in the next version.

Include videos and images, of both you, if the product warrants it and of the product.

Have a question and answers section where you answer honestly any questions that your reader might have about the product, this could be another video or a written section.The reader will have questions and concerns about the product so this is your chance to alleviate any concerns they may have and a q and a section is perfect for this.

Be honest about the affiliate link!

People will appreciate your honesty, tell them that you will get paid a commission if they buy through your link.

In summary you should be honest both with the good and bad points of the product, tell your story both in written and video formats, have very detailed written explanations about the product and what it can do for them too. Show them how good the product has been for you.

Get them excited about purchasing the product. And finally, be honest about your commission.