Archive for the ‘Promotional Products’ Category

Promotional Products Work! – April 8, 2014

Tuesday, April 8th, 2014

You support the concept of Promotional Products Work! Week, the industry-wide event designed to share with advertisers and marketers the value and impact that promotional products make to the bottom line. You’ve marked your calendar for Promotional Products Work! Week, April 21-25, 2014. Great!

But the fact is you are operating at capacity right now. Customers are demanding. Deadlines are looming. Do you really have the time and resources to promote and participate in Promotional Products Work! Week? The answer is you can’t afford not to—and Promotional Consultant Today has made it easy with these ideas from PPAI.

  • Announce Promotional Products Work! Week to your organization, your clients and customers, community and the media.
  • Use and customize the Promotional Products Work! Week promotional materials with your logo. These are located at promotionalproductswork.org/week.
  • Give personalized products to visitors who come into your office or facility during the week.
  • Ask your mayor to read a proclamation about Promotional Products Work! Week and thus officially announce Promotional Products Work! Week in your city. A sample proclamation is in the publicity kit.
  • Develop a calendar for your Promotional Products Work! Week events and send it, along with a news release, ahead of time to your local media. Remember to develop and distribute a release describing each event.
  • Distribute your Promotional Products Work! Week materials and invite your employees, customers and community to reply with a list of reasons why promotional products work by filling in a line in the email.
  • Wear, display or distribute your Promotional Products Work! apparel and products and urge your employees and clients to participate. Add your company’s name to the items if you wish.
  • Encourage clients to write a letter, paragraph or phrase about how promotional products work for them. Find a way to share these remarks verbally or in writing. You could also post these on your website or company Facebook page.
  • Conduct a photo/video contest inviting clients to enter creative photos or videos of promotional products at work, home, a sporting event or a concert.
  • Feature one or more reasons why promotional products work each day. Include the specific reasons on a calendar that you can print and distribute to your clients and the media.
  • Hold an event in your office or facility that will interest your clients—an event that will look good in photos and make a good video. Consider a timely exhibit of antique or vintage promotional products from your company collection.
  • Request an ADvocate speaker (or become an ADvocate) to talk to local groups about how and why promotional products work.
  • Conduct a workshop, informal tour or meet-and-greet for more in-depth knowledge about some of the products offered by your company.
  • Pitch a good story idea to a local newspaper or business journal, radio or public broadcasting station or develop a panel discussion or product announcement about what’s new or trending.
  • Use the PPAI-provided research and infographics as part of your Promotional Products Work! Week campaign.

Get involved and share how you support Promotional Products Work! by uploading your photos and video through a short submission form . Also, don’t forget to share your photos with us on the PPW! Facebook page and tweet about PPW! Week using the hashtag #PPW!Week.

Find details on these ideas and more at www.promotionalproductswork.org/week.

Read PCT tomorrow for more ways to support your industry.

Source: Cassandra Johnson is a tech-savvy marketing communications consultant and freelance writer. She reports on the latest trends in the promotional products industry, public relations, direct marketing, e-marketing and more. She supports clients in a variety of industries, including promotional products, hospitality, financial services and technology.

Source: PPAI

Please visit www.superiorpromos.com for all your promotional products need.

Cost-Effectiveness of Promotional Products

Wednesday, March 19th, 2014

Advertising specialties are less expensive per impression than most other forms of media. The investment in ad specialties is modest, more targeted and more achievable for smaller businesses than other forms of advertising.

As the chart on this page illustrates, promotional products have a lower cost-per-impression in the United States than prime-time television advertising, national magazine advertising and newspaper ads, and a similar CPI to spot radio and Internet advertising.

However, a report published in October, 2012 by Forrester Research, “U.S. Online Display Ad Spend $12.7B in 2012,” sheds some light on Internet advertising. It points out that CPMs are actually on the rise. The average CPM — cost per thousand impressions — for 2012 was $3.17, but by 2017 that will rise to $6.64, largely because of the shift to real-time bidding and away from portal buys where placement is not guaranteed. The rise, the analysts note, is also a supply and demand issue: marketers are competing for similar audience segments and bid density is continuing to increase.

The cost of advertising specialties are not expected to increase markedly in the next four years, making them an even better comparison to other forms of media advertising such as the Internet.

Cost-Effectiveness of Promotional Products

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

Most Popular Promotional Products by Category

Thursday, March 6th, 2014

Global Advertising Specialty Impressions Study, V. 4
By Larry Basinait

For this section, respondents were asked to provide up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

As the chart below reveals, writing instruments were most commonly cited, as one-half (50%) of promotional product recipients in the 12 cities in the U.S. reported getting at least one in the prior 12 months, similar to the 52% that reported getting them in Sydney. There are also significant differences in cities in other countries, such as 53% of study respondents in Rome who received a shirt, higher than any other metro area, or 66% that had writing instruments in Philadelphia.

Most Popular Products By Category

Promotional Product Spotlight: Caps & Headwear

Wednesday, March 5th, 2014

Get demographic breakdowns for promotional Caps & Headwear in this detailed infographic.

Product Spotlight: Hats

Global Advertising Specialty Impressions Study, V. 4

By Larry Basinait

Promotional Products Case Study Yoga & Pilates Studio Keeps Customers Coming With Personalized Printed Calendar Card

Tuesday, February 18th, 2014

Yoga & Pilates Studio Keeps Customers Coming With Personalized Printed Calendar Card

A studio teaching yoga and pilates classes wanted to convey its message of inner tranquility in an imprinted promotional gift to its clients for the upcoming and potentially stressful holiday season. This customized wall calendar card worked beautifully to express the studios mindset of serenity and to show its gratitude to its clients with an understated elegance not usually found in most business gift logo items. With compact dimensions of 7 7/8″ X 5 5/8″, this calm-inducing promotional calendar card fits easily on a desk, refrigerator, wall, or almost anywhere deemed appropriate for a useful and beautiful date reminder. This imprinted calendar card was sent to clients in the included gold-lined white envelope not only as a tasteful advertising and promotional item with a gentle and reassuring message, but as a practical holiday custom gift as well.

View more promotional magnets here http://www.superiorpromos.com/products/promotional-custom-magnets

500 Free Business Card Magnets with any Order Over $500

Tuesday, February 11th, 2014

Here at SuperiorPromos.com our number one goal is to provide our clients with the best customer service, top selling promotional products and best prices on the web. Every month we go beyond our already Lowest Price Guarantee! and offer even more incentives to save on great products.

- See more at: http://http://www.superiorpromos.com/shopping_help/current_sale

500freecards3

Promotional Products Study

Tuesday, June 25th, 2013

Recently, the Promotional Products Association International (PPAI) released a study conducted in November of 2012. It was conducted at an international airport in New York, and asked random travellers if they had received promotional items within the last 12 months. 70% of them said yes, and were invited to answer a 22-question survey, in which answers were entered into a tablet computer.

PPAI had conducted studies in 1991, 1999, and 2004. Those studies, along with two from major US universities, have been quoted numerous times by numerous people in the promotional products industry. However, the current era is one in which the Internet has changed how everyone does business, and there wasn’t a current study.

Consequently, many business owners were beginning to doubt whether promotional products were still as effective in this era as they were previously. According to the survey, the answer is a resounding “yes.”

The numbers in the current study were almost identical to numbers in previous studies. Almost every study ever done about promotional products has produced the same conclusions as the others, and has had numbers within traditional margins for error when compared to the others. In other words, virtually every study ever done on promotional products has produced the same results.

The recent study was broken into two main parts: recall of promotional products and usage of promotional products. The numbers led to the conclusion that promotional products are as effective as they were 21 years ago, and that they provide the highest amount of ad impressions compared to money spent.

Seventy percent of the travellers had a promotional product in their possession. 70% of those said they had at least two in their possession. 88% remembered the name of the company who gave them the gift, compared to 71% who remembered the name of even one company who advertised in a magazine they had read the previous week.

Eighty percent said they have multiple promotional products, some as many as ten. Items were kept more often for being useful than any other reason. Pens, computer products, health products, and safety products were the most common categories. Respondents also kept leisure products, travel accessories, and sporting goods, but only if they thought the products were attractive.

The products that were used most often, which would make them the most effective at producing advertising impressions, were computer products, electronic accessories, planners, and calendars. Be sure to check www.superiorpromos.com for all your promotional products and promotional items needs.

Superior Promos Provides Promotional Products Which Highlight the Danger of Texting While Driving

Thursday, June 6th, 2013

Superior Promos Provides Promotional Products Which Highlight the Danger of  Texting While Driving. All of the promotional products and promotional items were provided by www.SuperiorPromos.com to one of our most cherished customers The Miami Beach Coalition for a Drug-Free Community.

Article by DOROTHY M. ATKINS of the Miami Herald

School officials have a new message for high school students going to the prom this weekend: Texting behind the wheel can be just as dangerous as drinking and driving.

The Miami Beach Coalition for a Drug-Free Community partnered with local law enforcement and schools to present the award-winning “You Only Live Once” Anti-DUI program in the parking lot of the Miami Beach Convention Center on Friday. High school students from Miami Beach and Hialeah watched as teens acted out a story of a group of friends whose lives changed after one drunk partier crashed his car killing his girlfriend and injuring others.

The performance included cameos by local firefighters, who extracted the victims from the wrecked vehicles, and Miami Beach police, who performed a mock roadside test on the driver of the vehicle.

The scene has been acted out in front of high school students nationwide for 16 years, but this year local officials framed the story with a new message: Texting while driving can create the same kind of impairment caused by alcohol.

Before the event, organizers distributed fans to high school students that said, “I’m a fan of not driving distractedly, STOP TEXTING” on one side. On the other it warned students not to drink and drive, because “YOLO,” an acronym for the phrase “you only live once.”

During the assembly, Michael Grieco, a Miami criminal defense attorney and former county prosecutor, warned students that it doesn’t take much to be considered impaired, he said. All it takes is one text or one drink.

“Get the idea of drunk driving out of your mind,” Grieco said. “All you need to be is impaired.”

Earlier this week, Gov. Rick Scott signed a ban on texting while driving into law. The ban prohibits drivers from using cellphones to text or e-mail behind the wheel in most circumstances. Under the law, police can pull over texting drivers as long as they’ve committed another infraction, like swerving or speeding, and if caught, the violator is fined $30.

Grieco argues that the law doesn’t do enough to stop drivers from picking up their phone to send a message. The fee is not high enough to prevent infractions and requiring police to only pull over drivers if they are committing other infractions makes it difficult for them to enforce the new law. Under the ban, drivers can continue to use phones for navigation, weather and to listen to the radio, and they can also use talk-to-text devices such as the iPhone’s Siri.

“It falls way short of where it needs to be,” Grieco said.

Traffic accidents are the leading cause of death among teenagers in the country and they are three times as likely to be involved in a fatal crash, according to the National Highway Traffic Safety Administration. In 2011, the number of fatalities related to a car accidents dropped by about 2 percent since 2010, according to a report released by the Florida Department of Highway Safety and Motor Vehicles. Meanwhile, teen car crash fatalities increased by 7 percent during the same period.


Just-Released Study Proves that Promotional Products Still Work

Thursday, May 30th, 2013

Recently, the Promotional Products Association International (PPAI) released a study conducted in November of 2012. It was conducted at an international airport in New York, and asked random travellers if they had received promotional items within the last 12 months. 70% of them said yes, and were invited to answer a 22-question survey, in which answers were entered into a tablet computer.

PPAI had conducted studies in 1991, 1999, and 2004. Those studies, along with two from major US universities, have been quoted numerous times by numerous people in the promotional products industry. However, the current era is one in which the Internet has changed how everyone does business, and there wasn’t a current study.

Consequently, many business owners were beginning to doubt whether promotional products were still as effective in this era as they were previously. According to the survey, the answer is a resounding “yes.”

The numbers in the current study were almost identical to numbers in previous studies. Almost every study ever done about promotional products has produced the same conclusions as the others, and has had numbers within traditional margins for error when compared to the others. In other words, virtually every study ever done on promotional products has produced the same results.

The recent study was broken into two main parts: recall of promotional products and usage of promotional products. The numbers led to the conclusion that promotional products are as effective as they were 21 years ago, and that they provide the highest amount of ad impressions compared to money spent.

Seventy percent of the travellers had a promotional product in their possession. 70% of those said they had at least two in their possession. 88% remembered the name of the company who gave them the gift, compared to 71% who remembered the name of even one company who advertised in a magazine they had read the previous week.

Eighty percent said they have multiple promotional products, some as many as ten. Items were kept more often for being useful than any other reason. Pens, computer products, health products, and safety products were the most common categories. Respondents also kept leisure products, travel accessories, and sporting goods, but only if they thought the products were attractive.

The products that were used most often, which would make them the most effective at producing advertising impressions, were computer products, electronic accessories, planners, and calendars

Be sure to check www.superiorpromos.com for all your promotional products and promotional items needs.

Our New Web Design!

Thursday, May 30th, 2013

We have release a new version of SuperiorPromos.com.  Please give us your comments.