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January 11th, 2018

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2018 Promotional Product Supplier of the Year

January 4th, 2018

Credit ASI

The explosion shook the building.

Eric Weinstein, owner of Towel Specialties (asi/91605), was in his office, talking on the phone with a vendor in Australia, when a bang that seemed to signal the apocalypse thundered through the supplier’s Baltimore facility. Cinder blocks came tumbling down around Weinstein’s desk. Quickly hanging up, he rushed out to see what was going on. Down the hall, windows had blown out of the HR manager’s office. Murray Siegel, the firm’s director of marketing, was hurrying outside to survey the scene. What he witnessed looked like a tableau of early-stage Armageddon. “There were big mushroom clouds rising behind the building,” says Siegel.

Fortunately, it was not, Towel Specialties would soon learn, the beginning of the end of days or, as Weinstein initially feared, a terrorist attack. A train had derailed from nearby tracks. Chemical cargo combined dangerously and ignited, triggering an explosion that the The Baltimore Sun said was felt throughout the region. While Towel Specialties execs and employees had to evacuate, everyone was okay. Once safety was assured, the supplier’s pros shifted back to their constant focus: their customers.

Indeed, they didn’t want the explosion to result in any disruption for distributors. For example, Siegel had in mind an order he’d just booked a couple days earlier at an Atlantic City trade show. It was an extreme rush job – a tight turnaround even under ideal conditions. In the wake of the explosion, was there any chance of fulfilling the order on time? Siegel wasn’t immediately sure – something he conveyed with honesty during a frank discussion with the client. Still, he asked if she could give him until the morning to see if something could be done. The client agreed. The next day brought hope, and soon after, something better – a return to production. “The long and the short of it is that we lost a full day,” says Siegel, “but we were still able to produce the order of beach towels on time.”

The anecdote tells you a lot about the character of Towel Specialties.

So committed to customers are Weinstein, Siegel and their entire team that they didn’t let an explosion and evacuation stop them from giving their all to come through. The customer-first effort, delivered on a daily basis, is a huge factor in why Towel Specialties is Counselor’s Supplier of the Year for 2018.

The honor builds on a long run of consecutive successes, with Towel Specialties having taken top spot in the Towels & Robes category of Counselor’s Distributor Choice Awards every year from 2007 to 2018. Beyond the give-all service, Towel Specialties’ achievement is a byproduct of its perpetual focus on innovation and being a consultative partner that helps distributors generate sales and deliver unique solutions that end-clients adore. “Our goal is not just to be the best towel supplier, but the best supplier for distributors – period,” says Shawn Kanak, vice president of sales. “Our whole team – from sales to warehouse to accounting to printing – commits to going to extraordinary lengths for our customers. It results in loyal clients that grow with us and become our champions.”

Spring Break Ingenuity
The fact that there’s a Towel Specialties for distributors to call on for help is rooted in a creative epiphany Weinstein had in Cartagena, Columbia, approximately 35 years ago. Visiting for spring break during graduate school, Weinstein and his then-girlfriend (now wife, Jody) were at the beach in the historic coastal city. It was summery and beautiful, but also quite windy. Those Caribbean breezes kept blowing Weinstein’s beach towel away every time he went for a dip. Eventually, he plopped rocks on the towel to keep it from taking flight. “I thought, ‘Why doesn’t somebody come up with a beach towel that won’t blow away?’” he says.

Weinstein turned out to be the “somebody.”

His idea: A beach towel with sand stakes that would pin the towel to the ground. Full of entrepreneurial energy, he got his mother to sew a prototype and sought advice from a buyer at Neiman Marcus. As things began to churn, he took a leave of absence from school to develop the product. Soon, he was in production, fulfilling ever more orders. Then a bit of business luck came his way. “Another company that was next to where we were making our Stake-Out beach kits told us about the advertising specialty industry and said this would be a good product for it,” says Weinstein. “We decided to start selling in ad specialties. The sales volume really started to increase.”

Innovation & Service
It hasn’t stopped increasing since.

Towel Specialties has driven steady, controlled, organic growth nearly every year, the lone exception being 2009, amid the depths of the Great Recession. The spirit of innovation that inspired Weinstein’s initial creation has helped power the supplier’s success. For example, Jody Weinstein, who oversees product development, travels around the globe to bring fresh designs and ideas to customers. Several years ago, Towel Specialties introduced the now hot-seller called Color Fusion– essentially vivid, full-color process, edge-to-edge decorating for towels and blankets provided at low minimums with quick turnarounds. Back in 2003, Towel Specialties pioneered tone-on-tone printing on colored beach towels. “It’s still a large portion of our sales,” says Siegel. Additionally, the supplier has diversified its ingenuity into other categories, serving up everything from totes and bags to robes and blankets – including the award-winning 4-in-1 Blanket-Poncho-Cushion-Backpack. “We try to raise the bar every chance we get,” says Kanak.

Of course, inventive offerings would ring hollow without excellent fulfillment – something the crackerjack production pros at Towel Specialties ensure on every order. And, while those experts work magic behind the scenes, Kanak and the sales and customer service crew are consulting clients, educating distributors on ways they can spur fresh sales with a wide range of end-buyers. As a result, the outreach has taken the supplier’s mainstay beach towel offerings far beyond the beach, inserting them into everything from healthcare companies’ employee gift programs and banks’ incentive initiatives to corporate stores and so much more. The result is increased sales for distributors and Towel Specialties. “Our goal is to be a partner to our clients – to always put distributors in a position to succeed,” says Kanak.

The Complete Package
The hard work and dedication to customers hasn’t gone unnoticed. Data ASI reviewed as of part of Supplier of the Year evaluations revealed that distributors rank Towel Specialties toward the head of the pack when it comes to everything from service and product quality to conflict resolution.

The data was brought to life with testimonies from distributors who lined up to pat Towel Specialties on the back. Zachary Tyler, CEO of San Francisco-based Creative Marketing Concepts (asi/170631), was among the supplier’s most ardent supporters. “There’s really not a single time that Towel Specialties hasn’t come through for us and helped stratify and differentiate our product offering to customers and prospects,” says Tyler. “Their production, QC, shipment – the whole operation is reliable and very well represented by Shawn Kanak, who has been a friend to me basically since I started in this business 14 years ago. They’re a great group of people with a lot of talent.”

Mark Ziskind, chief operating officer at Top 40 distributor CSE (asi/155807), shared similar sentiments. Complimenting everything from Towel Specialties’ product quality to its decorating and packaging, Ziskind says the supplier ships on time, fulfills every promise, and is proactive and highly responsive. “They’re the complete package,” Ziskind says. “They do things right.”

Lauren Laschewer agrees. The account manager at Top 40 distributor Axis Promotions (asi/128263) recalls a particularly challenging beach towel order that Towel Specialties came up aces on. “I spent my entire day frantically calling, emailing and stalking (Towel Specialties) and they called me back each and every time, allowing me to push the limits and timelines to make it work for my customer,” says Laschewer. “They worked with me several times on pricing and production timelines. I’m still amazed I got this order. They truly know what it means to be great partners.”

For Weinstein, such praise is heartening. Nonetheless, he and the rest of the Towel Specialties family aren’t about to rest on their laurels. They’re too focused on evolving in the best interest of their clients. “We aim to always tell the customer ‘yes,’” says Weinstein. “And when we commit to something, we come through.”

A Family Feel

Family. Time and again, the word came up as Owner Eric Weinstein talked about his team at Towel Specialties (asi/91605). But it’s more than just a word, it’s an ethos – a mentality and way of operating that’s an essential ingredient in the Maryland-based supplier’s recipe for success. “Having that family mentality of always doing your best for each other is pivotal to us always being our best for our clients,” says Weinstein.

To help create the family atmosphere, Towel Specialties’ leaders make sure to celebrate employee birthdays, hold cookouts, host holiday parties and even give an end-of-season thank-you party. That, in addition to treating employees well on a daily basis and giving them the tools and direction needed to succeed, has bred loyalty. Indeed, many Towel Specialties pros have been with the company for a decade or significantly longer. For example, the supplier’s first multi-line sales representative, Paul Sprunk, has been representing Towel Specialties for more than 25 years. Vice President of Sales Shawn Kanak has been hard at work for the firm for more than 15 years. Office Manager Carrie Merritt, Operations Manager Curtis Holley and Marketing Director Murray Siegel are company veterans of about 20 years.

The collective experience and cohesiveness of these professionals and others with similar longevity gives Towel Specialties a competitive advantage, Weinstein says. “It’s because of our people, our family here, that we can set the bar high and achieve the service levels we’re known for.”

For promotional products, promotional imprinted towels visit our website www.superiorpromos.com

In promotional products news… fidget spinners have made Google’s Top 10 searches of 2017

December 13th, 2017

In promotional products news… fidget spinners have made Google’s Top 10 searches of 2017. Below is the article and a link to the product category on our website.


Display your Logo with our Stylus/Phone Stand for just $.38

October 20th, 2017

Our email blast, displaying some great promotional products at rock bottom prices.  We guarantee that you will be 100% satisfied with your purchase. We are so confident in our products and services that we want you to have a 100% worry free shopping experience.

All you have to do is browse our great product line, select your promotional items, email us your design and let us do the rest. There are NO hidden fees, NO cancellation fees. Also if your product is not printed to your exact specifications we will reprint the order or work with you in every step of the way to ensure a satisfactory result. Furthermore, because we strive to reach 100% satisfaction, if you provide us with the wrong artwork or approve a wrong proof then we will happily reprint the order with a tremendous discount price.clearance_10_20_17_upd_main


Promotional Caps provide an impressive 3,136 impressions over their lifetime

October 17th, 2017

According to ASI, Promotional Caps provide an impressive 3,136 impressions over their lifetime.  That is an unreal value considering the low cost of promotional hats and caps found on our website.  For promo caps and more visit www.superiorpromos.com

Effective Use of Promotional Products in Trade Shows

January 22nd, 2017

Many companies seek to know how effective promotional products are in trade shows. An item with a high perceived value can be an effective promotional product. It can help your booth stand out from the stiff competition.

Nevertheless, some exhibitors spend a lot of money on giveaways that attract visitors, but make no or little impression on potential buyers. An effective promotional product issued in trade shows can convey the brand’s positioning message, help educate the target audience about the company and promote the business.

· Choice of promotional products

A promotional item should feature prominently the company’s name, logo and contacts. In addition, the item should be able to complement the company’s image and theme of the trade show booth. This can go a long way in drawing the interest of potential customers to your display.

Make sure the giveaway is viewed by prospects as a valuable object that people would like to keep. For example, reusable items like promotional mugs and t-shirts can help keep the company’s brand visible to prospects over time, while discount vouchers or gift certificates convey value. Furthermore, they serve as an incentive for future contacts with the business.

Samples on DVDs or product demos tend to carry a high appeal among the targeted audience. Items with function and utility, such as “how to” booklets or tip sheets are more likely to be kept.

· Brand-building strategies

A crowded exhibition hall may seem appropriate for generating viable leads and improving sales. However, with the large numbers of distractions and competition in a typical trade show, promotional items can help attract more attendees to your booth.

Imprinted promotional items can play a critical role in the brand-building strategies, as long as they are successful in motivating visitors to the company’s booth to help them learn about the brand or product. An effective promotional product can draw traffic, create recalls after the trade show and facilitate contacts in a special, memorable way to potential customers.

· Effective use of promotional products

The way you end up distributing your promotional giveaways can make a huge difference in the products perceived value. Hence, you should avoid stacking your supplies on the table for anyone to take, because this is likely to diminish the item’s value. Instead, you should resort to selectively and personally handing out promotional items to potential customers.

A thoughtful distribution of giveaways will offer a more memorable experience to prospects. In addition, it will serve as an important avenue in showing your appreciation for visits made to your booth.

Yardsticks Are Economical, Impressive Promotional Products

January 22nd, 2017

Yardsticks… can there be a more commonly used tool by clients of all ages, in all walks of life and it is an item that has certainly withstood the test of time. Measuring sticks probably predate Anglo-Saxon times but it took until the early twentieth century to emerge as a great advertising tool and have in more recent years made a dynamic impression on the Promotional Products industry.

Why, you ask. Well, they are such a handy, practical, and well proven tool and sometime or other everyone has to measure up. They provide a significant display area for your logo or message, they come in a range of materials, the color selections vary to compliment your logo or brand enhancement, they are a more reasonably priced Promo item which is used universally, and one more very important and desirable feature, these measuring tools are Made in the USA.

Go that extra yard with a timeless favorite yardstick for an impressive handout at your next tradeshow whether it be a home improvement show, a builder’s show, a convention or any special event. Find an online promotional products company that has marketing staff that is experienced and ready to assist you in selecting the right yardstick or ruler for your event and will help select the best item with a display area to suit your name or logo and help in the color selection to best coordinate with your logo or message color. There are many styles available which include includes the popular natural wood finishes, in a bright neon color or a more subdued shade or the very popular enameled wood surfaces. They are constructed from quality lumber to insure a quality end product for your promotional products dollar.

There is also models of yardsticks which include a wide variety of finishes from the vibrantly colored to the more subdued color range or clear lacquer finished woods, natural woods, and in the standard 1/4″ or 3/8″ more heavy duty thickness, or in narrow to extra wide widths. The wider width item is a wise selection with the added advertising or message space with the extra advantage of placing the advertising imprint on either one or both sides. Also available are variety of walking sticks with the wrist strap in our yardstick category. Check out the three-section folding 36″ yardstick in natural, custom, or fluorescent colors and they are printed in “inch” or “metric” increments. Added details to be considered in your selection is whether or not you want a “hang” hole at the end of the stick or whether you want metal tipped ends on the stick for increased longevity.

Like the yardsticks they are a cost-effective promotional product with great potential for displaying your logo and contact details on one side or both sides. They are available in wood and plastic, in a natural or lacquer finish and in wood tone, fluorescent or neon colors. The rulers come in 6″, 12″ and 15″ sizes and with increments imprinted in, standard inches or in the metric system. The ruler is a handy advertisement tool for any desk and not only for measuring purposes displaying your contact details but also think of it when so often a straight edge is what you need. It becomes a quick conversion tool when both inch and metric increments are printed down the edges. Think of it too as a standard tool in your briefcase where a ruler or folding yardstick can easily be tucked in. Every desk or work station needs one. There are so many purposes for a relatively inexpensive gift continuously displaying your logo and contact details for years and years to come. The custom ruler is a handy size for a promotional product gift and a welcome handout for conventions, tradeshows, and academic events. Check us out-out friendly pricing will surprise you.

The yardstick is an impressive handout for your special event or tradeshow. The yardstick, walking stick, or ruler is an economically inexpensive entry into the promotional products industry and it’s an item displaying your logo or message that will be hanging around for years. It is a real bang for your promotional products buck that carries unsurpassed longevity.

Promote and Build Brand Awareness With Unique Promotional Products

January 22nd, 2017

When it comes to promoting your business and getting the best return on investment for every dollar you spend, promotional products still remain one of the top ways for businesses to gain customers and maintain client relationships. Although online advertising may seem like a viable solution for a promotional campaign, promotional products can still deliver a lower customer acquisition cost and a better ratio. Promotional products such as coffee mugs, pens, notebooks, water bottles, or cups continue to advertise your brand as long as they are around while on the other hand, once your pay per click budget is gone, so is your online marketing.

People are drawn to online marketing, because it seems easy. However, there are many fallbacks to online marketing and paid online advertising campaigns when compared to physical promotional products. For example, when you start advertising online, you have to decide which route you want to take. With more and more customers blocking ads worldwide, it is harder for you to reach your audience. If your customer is not seeing the ad, then you are not getting a conversion. With online advertising, you have to research your targeted market and keywords for that specific market. One wrong keyword and you have blown your budget.

If that is not enough, another major drawback to online advertising when compared to utilizing promotional company or brand products is that competitors may click on your ad if you list it via a search engine and it will cost you money. This is a known tactic that some online competitors do and they will even get their friends in on it as well. This will exhaust your budget and leave you without any new customers for your business! Some may think advertising on Facebook is simple and essential but the reality is that it is not easy and it can be difficult to have your ads be relevant to your targeted market.

An embroidered cap or printed t-shirt will continue to advertise your brand long after your online advertising. Promotional products make the best marketing tools. Any business that is serious about creating and maintaining their brand identity utilizes these everyday products to trigger brand recognition in the public.

There is a wide range of items available for businesses to distribute that go beyond the standard items. There are items that can be branded with any company like embroidered shirts, clocks, memo holders, key chains, flashlights, anodized knives, metal tape measurers, and much more! All of these give potential customers something physical to remember your business by and make a great impression. Let your regular clients know you appreciate their business by sending them a gift with your custom logo. You will not only make their day with your gift, but you will be subtly advertising your brand.

Embroidered shirts, mousepads, and cups with your company’s logo cannot be blocked like online ads, nor can the budget be blown overnight like a pay per click campaign. Promotional products have been and still are a viable way to grow and promote your business and brand identity.