Archive for the ‘Promotional Products’ Category

Promotional Products Giveaways for MLB

Wednesday, April 22nd, 2015

Bobbleheads Dominate MLB Promo Calendars

“We Give Away A Bobblehead, It Automatically Becomes A Sellout”

Bobblehead GiveawaysGarden gnomes, soap dispensers, fedoras and replica championship rings are just a few of the new promotional items MLB teams will give away at ballparks this season. Still, the promo product that remains the most collectible and universally popular in stadiums is the bobblehead. In fact, there are more than 130 bobblehead promotional nights scheduled at MLB parks in 2015, featuring replicas of current players, broadcasters and movie characters.

“We give away a bobblehead, it automatically becomes a sellout,” Rick Schlesinger, COO of the Milwaukee Brewers, recently told ESPN. “Every year we think we might have exhausted the bobblehead craze here in Wisconsin, and it doesn’t happen.”

For 2015, the Brewers have sold out multiple packages of promotional tickets – entitling fans to a bobblehead of Bob Uecker’s character from the film “Major League” and a bobblehead of catcher Jonathan Lucroy with a green light saber in his hand for “Star Wars” night. The Cincinnati Reds, meanwhile, have nine promotional bobblehead dates planned, and the Los Angeles Dodgers and St. Louis Cardinals each have eight. The Yankees are giving away four bobbleheads this year in the images of Masahiro Tanaka, Thurman Munson, Jacoby Ellsbury and Babe Ruth.

Bobblehead technology will also improve for 2015. The Brewers’ Uecker figurine has a chip in it that will belt out three phrases from “Major League” and the Cardinals’ Harry Caray bobblehead will also talk – a giveaway meant to honor the legendary voice of the rival Chicago Cubs.

The popularity of bobbleheads is far from a fad – plans were recently announced to open a National Bobblehead Hall of Fame and Museum in Milwaukee. The museum will host bobblehead events, autograph signings and mascot appearances, and it will include a bobblehead-themed restaurant. Alternatively, as an ongoing display, the Miami Marlins have a collection of about 600 baseball bobbleheads inside Marlins Park.

If bobbleheads aren’t what you’re looking for, though, MLB teams are offering quite a list of distinctive giveaways this year. A few top picks: Hisashi Iwakuma bear hats (Mariners) on April 25; BBQ branding irons (Twins) on May 25; and Star Wars’ themed Death Star balls (Red Sox) on May 4 and R2D2 koozies (Nationals) on July 19.

For Bobble Heads and more promotional products login to www.superiorpromos.com

Promotional Products News from Superior Promos

Wednesday, April 15th, 2015
Credit to Asicentral.com
Sacramento Bans Single-Use Plastic Bags
The city of Sacramento, CA, has approved a ban of single-use plastic bags – the 130th jurisdiction in the Golden State to pass such a measure. Sacramento’s city council unanimously approved the ban in a meeting last week. Effective next January, shoppers must either bring in their own reusable bag or be charged 10 cents for each recycled paper bag used by the store.
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“This is about our city resuming our spot as a leader in the state of California and doing the right thing,” said Mayor Kevin Johnson.

According to the ordinance, Sacramento stores are allowed to provide free reusable bags as part of a promotion, but can only run these promotions up to 60 days per year. Free reusable or recycled paper bags will be provided to participants in the California Special Supplemental Nutrition Program for Women, Infants and Children (WIC).

A report compiled by Sacramento’s city government shows that nearly 14 million plastic bags are used in the capital each month. According to environmental advocacy organization Californians Against Waste, 19 billion plastic bags are distributed each year by retailers in California.

In February, a statewide California ban was rescinded when a trade group gathered enough signatures to prompt an upcoming voter referendum. Voters will ultimately decide whether a statewide single-use ban is enacted or not. Sacramento Mayor Kevin Johnson proposed his city’s local ordinance in response to the referendum, and the state ban will supersede the Sacramento ordinance if it is reinstated in November of 2016. Sacramento’s ban requires stores to keep three years of sales records for paper and reusable bags, a provision that is not in the state’s ban.

Link to acceptable Promotional Grocery Tote Bags http://www.superiorpromos.com/products/bags-totes-more/grocery-tote-bags

A Desk Accessory for the Soul - Promotional Products

Tuesday, April 14th, 2015

A Desk Accessory for the Soul

What’s better than listening to your favorite song? Listening to your favorite song on a portable Bluetooth speaker with L.E.D. lights that change colors as often as you change your favorite song, which is exactly what I’m doing in this video:

Since you’re probably wondering: Yes, it’s normal for me to walk around the office with a Bluetooth speaker on my shoulder. My officemates have accepted the fact that my job is unusual, so they stopped asking questions. As for you, it’s probably normal to have a Bluetooth speaker on your desk, especially if you have an office at work, or work from home.

If you don’t fall into either of those categories, that’s okay, because you probably have a desk or desk-like piece of furniture at home that this Color Changing L.E.D. Bluetooth Speaker from HIT Promotional Products will look great on.

For more on trendy desk accessories, be sure to check out our Office and Desk Accessories feature in Promo Marketing’s April, 2015 issue.

Yesterday’s Promotional Products Email Blast

Tuesday, April 14th, 2015
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Great Piece from the LA Times Highlighting Promotional Product Giveaways

Tuesday, April 14th, 2015

Oh, goodies! At this products convention, they’re left holding the swag

Free swag draws conventioners

Corporate freebies are big sellers at the Advertising Specialty Institute’s convention in Long Beach

What is it about a corporate freebie that makes it irresistible? Why do we, given the chance, grab up the T-shirts and the pens and the ball caps?

A big industry revolves around putting such swag in our hands. Last week, some of its representatives converged on the Long Beach Convention Center with their logoed light sabers, branded bamboo cutting boards, embossed squares of chocolate, campaign-ready seed packets and socks.

They talked trends. Did you know that many mortuaries now put their names on water bottles they offer the grieving? That Moscow Mule mugs — with shiny surfaces ripe for laser engraving — are red hot at big chain restaurants?

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

Free swag draws conventioners

There were lots of goodies on offer at the Advertising Specialty Institute’s promotional products convention. But, alas, the event wasn’t open to the public.

The giveaway gathering was a chance for suppliers to pitch products to distributors, to sell them on freebies that people will snatch up, remember and, ideally, keep.

Think about it. If you eat a branded candy, you see the logo for a second before swallowing. But if McDonald’s gives you a car charger that sports the golden arches and plays a few bars of its jingle, you’ve got Big Mac on the brain every time you plug in your phone and drive out into the world.

That’s one of the reasons tech-related products — cord cradles, flash drives, power banks — are increasingly popular promotions. These are items people want and need and are likely to use every day.

One company at the show was hawking credit card-thin business cards with built-in flash drives. Almost all the free pens featured stylus tips.

As for a promotional shirt or reusable bag, it’s a gift that keeps on giving. It doesn’t just remind the direct recipient of your brand. It’s also a mobile billboard.

Everything we do is for a brand.- Nemanja Komadina, RP & Associates, Hermosa Beach

Some products featured in the show flashed and glowed — a big hit, their sellers said, with millennials. Plastic ice cubes that blink in neon blue, green or pink make a company happy hour more lively, they said. Tech firms have been known to stage light saber battles at gala events. At $4 or $5 a pop, said Jeff Wheat of Alight Promos, they make great party favors.

In the mix too were old-fashioned companies, including Fisher Space Pens and Bicycle Playing Cards, which offers completely customized decks.

The advertising institute’s mascot is a giant red exclamation point named Promo, who has a big smile and friendly googly eyes. And everything associated with the convention was branded: One company that markets such items as pens with pull-out calendars put its name on the participants’ lanyards. Clipped onto each lanyard was a neoprene sleeve holding a tube of lip balm. The promotional lip balm company’s name, naturally, appeared on the sleeve.

This crowd does not like to leave valuable real estate blank.

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That’s why the institute’s public relations manager, Dawn Shurmaitis, covered the exterior surfaces of a Mazda Protege in logoed magnets, Slinkys, dolls, pens and much more in order to take the car on a promotional road trip. It leaves Monday on a 2,700-mile journey across 12 states. See it on the road, tweet #ASIpromocarand, of course, a free T-shirt is yours.

Many of the sales pitches at the two-day convention were low-key, perhaps because it was a crowd of old hands.

Free swag draws conventioners

The booth with the Moscow Mule mugs, however, attracted a steady stream of potential buyers because of the showmanship of 28-year-old Nemanja Komadina. His hands were in constant motion as he demonstrated product after product — an “EZ fill flask” whose top flipped back to reveal a wide opening for pouring, a shot-size liquor bottle called “the hitch” that clips onto your glass.

Komadina had one for Jack Daniel’s, one for Southern Comfort. “Let’s say you go get a whiskey and Coke and you don’t know what kind of whiskey” the bartender poured, he said. “Next time you recognize the brand. You know the shape. You know the color.”

He had hitches in the shape of footballs too, ready for NFL team logos. “Everything we do,” he said of his company, RP & Associates of Hermosa Beach, “is for a brand.”

Moscow Mule mugs, Komadina said, account for at least 70% of sales. His actually aren’t made of pure copper, but coated stainless steel.

“Everybody wants the vintage copper look,” he said. For now. “I’m 100% aware that six months from now, if I have a stock of these, they’ll be no good for me. It’ll be over.”

People hovered around his table, hoping for mug samples. Some carried large carts to hold their loot. But quite a few distributors came with only small bags or purses.

They knew all too well that once you get this free stuff home, the zeal that made you lunge for it, like the latest fad, often fades.

nita.lelyveld@latimes.com

Follow City Beat @latimescitybeat on Twitter and at Los Angeles Times City Beat on Facebook.

Copyright © 2015, Los Angeles Times

MOST POPULAR PROMO PRODUCTS BY CATEGORY

Monday, January 19th, 2015

For this section, respondents were asked to rate up to three promotional items they had received in the last 12 months. Promotional items were defined as items that include pens, T-shirts, mugs, calendars or any items that have a logo or message from an advertiser on them; they are usually given away for free to consumers in hopes of positively influencing their purchasing preferences or their attitudes toward the advertiser.

As the chart below reveals, writing instruments were most commonly cited, as more then one-half (56%) of promotional product recipients in the U.S. reported getting at least one in the prior 12 months, followed by shirts (48%) and bags (34%).

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